This document proposes a Facebook strategy for communication and marketing. It discusses developing a social network presence, Facebook usage statistics in Vietnam, and the effects of Facebook on communication. The proposed solution includes advertising on Facebook through creating a community and fan page. Key activities involve researching online behaviors, setting communication objectives, developing messages, and measuring the effectiveness of tactics on Facebook such as a full social campaign to build a loyal fan base.

1. FACEBOOK STRATEGYProposed by Eleven Communication

2. AGENDA1. SOCIAL NETWORK DEVELOPMENT2. FACEBOOK FACTS AND FIGURES IN VIETNAM3. FACEBOOK EFFECTS ON COMMUNICATION4. COMMUNICATION SOLUTION5. IMPLEMENT PROCESS

3. SOCIAL NETWORK DEVELOPMENT96% user joint in social network from 16 to 34years old.1.5 billion visits to social networks per day

4. SOCIAL NETWORK DEVELOPMENTThere are more than 200 millions bloggers, 34% of them post information and comments on products and brands.78% customers trust in others’ recommendations, only 14% trust in advertising.

5. SOCIAL NETWORK DEVELOPMENTUsers no longer search for the news,the news find us…In the near future we will no longer search for products and services,they will find us via social media.

6. THE SOCIALISATION OF BRANDS47% joining brand communitiesAsian joined a brand community for following main reasons:80%: To learn more about it and to get advance news on products

7. 70%: To get free content

8. 60%: Because it was recommended to meTHE SOCIALISATION OF BRANDSThe benefits to brandsOf those people who joined a brand community:72% said they thought more positively of the brand71% said they are more likely to buy the brand66% said they felt more loyal to the brand63% said they recommended others to join

9. THE SOCIALISATION OF BRANDSListening first, selling second.

10. FACEBOOK FACTS AND FIGURESIN VIETNAM

11. Yahoo!360 closed in 2009Yahoo!360 user moved to Facebook and grown so fast

12. Ongoing development chart in Vietnam

13. After 2 years, Facebook had become one of top ten websites in Vietnam

14. FACEBOOK EFFECTS ON COMMUNICATION

15. 1. BrandingFacebook builds up dynamic environment for Brands to develop relationships, awareness and engagement to customers2. Customer engagementApplications allow Brand engage customers effectively with many tools such as: promotions, sale promotion, discusstion, events,...3. Drive Web TrafficFacebook can drive more traffic to Brand’s website than google. 4. Reputation ManagementIn social network, customer easily share what they need and how they satisfy, so Brand can listen customer and understand customer insights.

16. 5. New Customer AcquisitionProviding oppoturnities to seek new potential customers. 6. AdvertisingAdvertising on FB can be implemented according to budgets, target audiences, geography, gender, education level, CPC or CPM advertising. 7. Client RetentionBuiding customer relationship via social network.8. The Viral EffectSocial network is the best environment for viral marketing.9. Feedback MechanismEasily receiving customer’s feedbacks about brands via applications and conversations of communities.

17. COMMUNICATION SOLUTIONS

18. SOLUTION 1: ADVERTISING BY FLYERFLYER

19. FLYER FIGURESAdvetising by flyer, Brands can choose target audiences follow with:Age

20. Geography

21. Gender

22. Education levelBudget per dayCPC or CPM advetising.Daily report

23. SOLUTION 2: COMMUNITY BUILDINGThis the method is applied for traditional marketing which require big investment & traditional media used

24. Unconventional method requires a close update and follow up on activities.What we gain from this small budget method is insights, controlled customer data