Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
How To Use Social Media to Boost Marketing EffectivenessLynne d Johnson
How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...ktamira
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
5 ways to succeed with digital pharma marketingJo Peddhinti
Go beyond your average webinars and banner ads. Discover innovative ways to improve your digital marketing strategy. Set your brand apart from competition and improve your ROI.
Robert Phillips Future Trends In Digital Deck 2PR Council
Robert Philips, Digital strategist, Marsteller Interactive presentation from "Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits" in Dallas, TX
How To Use Social Media to Boost Marketing EffectivenessLynne d Johnson
How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Capture Renters & Retain Residents Through Popular New Media Channels: The Po...ktamira
With vacancies on the rise around the country, it is more critical than ever to incorporate new technology and media channels into the marketing mix to keep vacancies filled. During this presentation, participants will walk away with a comprehensive understanding of how to reach new renters through mobile technology and online video as well as how to building stronger connections with current residents—and turn them into ambassadors for their apartment community—through the most popular social networking sites.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
5 ways to succeed with digital pharma marketingJo Peddhinti
Go beyond your average webinars and banner ads. Discover innovative ways to improve your digital marketing strategy. Set your brand apart from competition and improve your ROI.
Robert Phillips Future Trends In Digital Deck 2PR Council
Robert Philips, Digital strategist, Marsteller Interactive presentation from "Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits" in Dallas, TX
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Check out our most recent eBook which gives a comprehensive breakdown of the differences between Paid, Owned, and Earned media and how digital marketers can use this to amplify their content using LinkedIn and beyond.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
1. Advertising on Social Networks
Advertising on Social Networks was an effective way that advertisers found to
solve the problem that was created by the invention of TIVO.
TIVO
TIVO is a brand and model of digital video recorder (DVR). TiVo DVRs provide an
electronic television programming schedule and features such as Season Pass
recordings which ensure subscribers never miss an episode of their favorite shows;
and WishList searches which allow the user to find and record shows that match
their interests by title, actor, director, category, or keyword.
So, in order to keep reaching people with their ads, advertisers had to understand
how to do it.
“MOVIEGOERS 2010”
This study was made to provide film marketers with actionable insights into how to
best reach movie consumers over the next decade.
DVRs have changed how moviegoers watch TV:
• 52% of moviegoers have DVRs
• 80% watch programs according to their own schedule
• 71% fast forward and skip commercials
• Only 17% primarily watch live TV
Fact: Digital technologies have gone mainstream.
People spend more time online than watching TV. So, advertisers have to use
Internet to reach the consumers.
Most moviegoers place more value in friends’ opinions and consumer reviews than
they do in professional critics. They give very importance to what their peers think
and if they tell them that something is good they intend to believe them. The Group
thinking is very important.
That is why advertisement is using social networks.
2. Advertising on Social Networks
Social networks are growing to be something much more than just new exposure
opportunities for advertisers. With the way technology is developing, advertisers
may have an opportunity to operate inside social networks in some new, very
compelling ways. Essentially, the network is becoming a platform. That invites us
all to think about some issue, some product. More than one in five of all online ads
are served on social networks.
Facebook
Take Facebook is an example. This social network began as a closed community of
college students. It grew to allow high school students and, now, everyone.
Opening the doors was evidently a fantastic move.
There are several reasons to believe social networks like Facebook are only going to
get stronger and bigger; the primary one being they're becoming more useful.
Advertising on social networking sites is growing fast. Last year global ad spending
on these sites shot up 155%, to $1.2 billion, says researcher eMarketer. This year,
eMarketer expects it to jump 75%, to $2.1 billion.
One of the major benefits of advertising on a social network is that advertisers can
take advantage of the users demographic information and target their ads
appropriately.
Here we have an example of “how to advertise your business on a social network”,
facebook teaches people, step by step, how to create an ad.
There are three major classifications of Social Network Advertising:
• Direct Advertising that is based on your network of friends - This can
be the most effective format but also causes the most controversy. An
example is the facebook beacon project. Based on an action your friend has
taken, you might see a message in your news feed saying 'Bob has just
bought a 'RadioHead CD from MusicWorld'. This can be an extremely
effective mode as often people make decisions to purchase something or do
something based on their close group of friends.
• Direct Advertising placed on your social networking site - This is a
more traditional form of web advertising. Just like you see banner ads on
3. many other sites. These social networks can take advantage of demographic
data on your profile and hence target the ad directly to you.
• Indirect Advertising by creating 'groups' or 'pages' - This is an
innovative marketing technique in which a company will create a 'page' or
'group' that users can choose to join. They will use this to build up
'subscribers' or 'fans' and use this to market a contest, a new product, or
simply just to increase brand awareness. These groups can quickly grow in
numbers of subscribers which can become a very effective marketing tool.
CONCLUSIONS
Leverage the power of social networks online to control and participate in Group
Think.
Find someone inside a group that can influence the others. It is very important to
be where the consumer is, to know what he thinks, what are he’s interests in order
to reach him.
In summary, online social networks are here to stay and will continue to gain
traction and offer users more interactivity than other media. Advertisers are going
to need to take some responsible risks in the new channel.