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SOCIAL MEDIA STRATEGY FOR
      TATA DOCOMO




                            -Rohini Patil
BRAND COMMUNICATION OBJECTIVE AND TARGET AUDIENCE




Tata Docomo is one of the most influential companies on social media today.
 Awareness- Attracting new customers (Make new Friends)
 Convert friends into fans (Follow you)
 Engagement (entertain and involve them)
 Tata docomo follows the mantra “Quality is best then quantity.”
 Target Audience: 16 to 35 year, net savvy, Male and female both, students,
   youth and fun loving professionals.
SOCIAL MEDIA PLATFORMS USED


 Facebook: Our target audience spends more time on Facebook and it is
  one of the best platform for engagement.
 Twitter: One of the best platform to create quick buzz and to get
  followers. Also Ranbir Kapoor‟s involvement (as a brand ambassador) in
  twitter campaign will generate more followers
 Google+ and Flickr: New and emerging platform.
 Mobile applications.
MAINLINE COMMUNICATION
                               IDEA


 Engagement tool plays an important role when it comes to make any idea
  popular.
 BIG IDEA : „Love just one thing, yourself ‟.
 To create a feeling of „Brand New Me‟.
 Relate Tata Docomo as a brand and its importance; as people have in their
  own lives.
 Showcase yourself in various moods –unlimited fun with Tata Docomo.
LEVERAGE THE BIG IDEA ON THE SOCIAL MEDIA
               PLATFORMS
 Facebook
 CONTEST: Create app to enable users to – Make a collage and showcase
  themselves in various moods” –unlimited fun with Tata Docomo.
 This contest is to relate brand with its fans in other way… Love just one
  thing „yourself ‟. A Brand New Me.
 Like the Tata Docomo FB page and participate
 Upload this collage on the FB page of Tata Docomo and tag themselves
  with other friends and caption it „why you love yourself first ?‟ and let
  people comment.
 Note: Express yourself in at least 20 moods in one collage e.g.
  Accomplished, Alone, Angry, Annoyed, Bitchy, Blank, Hyper, Flirty,
  Jealous, Pissed off, Shocked, Confused, Cheerful, Frustrated, Exhausted
  and many more.
 The one who gets more likes, comments and tags is a clear winner and
  consolation prizes for others.
MORE TO ADD…

 This will increase fan following and engagement.
 Duration: maximum 45 days
 Twitter:
 Share your views regarding contest running on FB and also re-tweet.
 Try to drag traffic from twitter to FB
 Run a small contest allowing participants to express their feelings on being
  important, and also allow them to share videos showcasing their talents.
 Let Ranbir Kapoor share his mood day to day and ask to retweet.

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Social media strategy tata docomo

  • 1. SOCIAL MEDIA STRATEGY FOR TATA DOCOMO -Rohini Patil
  • 2. BRAND COMMUNICATION OBJECTIVE AND TARGET AUDIENCE Tata Docomo is one of the most influential companies on social media today.  Awareness- Attracting new customers (Make new Friends)  Convert friends into fans (Follow you)  Engagement (entertain and involve them)  Tata docomo follows the mantra “Quality is best then quantity.”  Target Audience: 16 to 35 year, net savvy, Male and female both, students, youth and fun loving professionals.
  • 3. SOCIAL MEDIA PLATFORMS USED  Facebook: Our target audience spends more time on Facebook and it is one of the best platform for engagement.  Twitter: One of the best platform to create quick buzz and to get followers. Also Ranbir Kapoor‟s involvement (as a brand ambassador) in twitter campaign will generate more followers  Google+ and Flickr: New and emerging platform.  Mobile applications.
  • 4. MAINLINE COMMUNICATION IDEA  Engagement tool plays an important role when it comes to make any idea popular.  BIG IDEA : „Love just one thing, yourself ‟.  To create a feeling of „Brand New Me‟.  Relate Tata Docomo as a brand and its importance; as people have in their own lives.  Showcase yourself in various moods –unlimited fun with Tata Docomo.
  • 5. LEVERAGE THE BIG IDEA ON THE SOCIAL MEDIA PLATFORMS  Facebook  CONTEST: Create app to enable users to – Make a collage and showcase themselves in various moods” –unlimited fun with Tata Docomo.  This contest is to relate brand with its fans in other way… Love just one thing „yourself ‟. A Brand New Me.  Like the Tata Docomo FB page and participate  Upload this collage on the FB page of Tata Docomo and tag themselves with other friends and caption it „why you love yourself first ?‟ and let people comment.  Note: Express yourself in at least 20 moods in one collage e.g. Accomplished, Alone, Angry, Annoyed, Bitchy, Blank, Hyper, Flirty, Jealous, Pissed off, Shocked, Confused, Cheerful, Frustrated, Exhausted and many more.  The one who gets more likes, comments and tags is a clear winner and consolation prizes for others.
  • 6. MORE TO ADD…  This will increase fan following and engagement.  Duration: maximum 45 days  Twitter:  Share your views regarding contest running on FB and also re-tweet.  Try to drag traffic from twitter to FB  Run a small contest allowing participants to express their feelings on being important, and also allow them to share videos showcasing their talents.  Let Ranbir Kapoor share his mood day to day and ask to retweet.