This document discusses social media marketing and why businesses need a social media strategy. It defines social media as a marketing tool focused on communication and sharing. Having a social media presence can generate brand visibility, monitor reputation, increase traffic and sales, and reduce costs. It provides statistics on popular social media platforms and their large user bases. It outlines do's and don'ts for social media use and questions businesses should ask themselves. The author offers her services to help develop a comprehensive social media strategy tailored to a business's goals and needs.