SlideShare a Scribd company logo
Digital Marketing
Let’s Start
www.slideshare.net/bhaveshgudhka
WAIT
Please check my Digital Marketing
Fundamentals presentation before
your move ahead
1. Don’t expect quick results and magic
2. Free stuff don’t deliver expected results
3. You will need a website
4. You will need time and money both
Read this carefully before you start
Let’s move….
Rule #1
Nothing is free
and cheap
Rule #2
You will
need a
website first
You can’t start
digital marketing
without a good
website
Image from : http://expose.media
www.optron.in
I don’t have
website
Get website
first.. A Good
website
I have a
website
WOW : That’s
great
Let’s answer
few questions ?
Do you know
how many
people are
visiting your
website?
Are you
collecting
inquiries from
your website?
Is your website
visible in Google
search?
If Answer is NO
Next ...
THEN
First you
need to make
SEO Friendly
website
Install Google
Analytics code on
all pages of your
website
Integrate lead
capture form on
your website
I don’t know
how to do all
this….
Hire a
consultant
Remember :
Cheap and FREE
may not work
It’s all about
business, don’t
experiment
Check next slide
if you don’t have
website or you need
a good website ...
Email
ask@optron.in
Visit
http://ask.optron.in
Next...
We have website,
analytics and
inquiry form also
Still things don’t
work
It’s time to
identify problem
first
Check following things
Analytics
Are you getting
enough traffic on
your website?
Rank
Is your website
ranking in Google
for right keywords?
Conversion
Check your
conversion on
website
Start with Digital
Marketing Audit
first
What?
Digital marketing audit is
your Digital health check.
In Digital
Marketing Audit ...
We check
everything
From SEO
To Social Media
To Content
Till conversion
Digital Marketing audit is the
first step to diagnose why
your Digital Marketing is
“not working”
You will need
professional help
Don’t depend on fresher or ask web
designer to help you. You will
waste time and money BOTH
ASK @ OPTRON
Send an email to
ask@optron.in

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