The document discusses various aspects of internet marketing including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, and blog marketing. It provides details on the advantages and limitations of internet marketing, how search engines work, on-page and off-page SEO factors, paid search (PPC), and how to implement blogging for marketing purposes.

1. Internet Marketing

2. What is internet Marketing ?
Why Internet Marketing ?
How to implement ?
Advantage of Internet marketing ?
Disadvantage of Internet marketing ?

3. Internet Marketing
Internet marketing, online marketing
or digital marketing is promotion of
products and services on the
web/internet.

4. Type of Internet Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
E-mail Marketing
Blog Marketing

5. Advantage of Internet Marketing
Drive High quality traffic to the
website.
Increase sales lead from customers.
Build brand visibility in online.
Target a global audience.
Reach.
ROI tracking easy.

6. Limitations of IM
Time Factor – Internet marketing
process takes several months to
Complete.
Economic Feasibility - Too Costly.

7. Search Engine ?
• A web search engine is designed to search for
information on the world wide web(www)
and FTP servers. The search results are
generally presented in a list of results often
referred to as SERPS, or “search engine results
pages ”.

8. Popular Search engine
Google
MSN
Yahoo!
Ask
AOl
T-online
Voila
Libero ,Virgilio, Bluewin etc.

9. How web Search Engine Work ?
• A search engine operates in the following
order :
• Web crawling
• Indexing
• Searching

11. SEO
• What is SEO ?
• Why SEO?
• How to implement ?

12. SEO
Search engine optimization is the
process that enable your site to
appear higher in a list of search
engine results and generate targeted
traffic.

13. Introduction to SEO
What is SEO?
Search Engine Optimization or SEO is
a technique of optimizing the pages of
your website to be easily accessible
by search engine spiders so they can
be easily crawled and indexed.
.

14. Crawling and Indexing

15. Organic Vs. Paid Search

16. What are search engine spiders?
A spider is a robot that search engines
use to search billions of web pages. A
page is indexed by the search engines
only when it is crawled by the search
engine spiders.

17. What is website ranking?
Website ranking means the position
where the pages of your websites are
placed by the search engines.

18. SEO - Process

19. On Page Optimization
On page optimization is one of the very
first step of SEO which every webmaster
should look into. If you can do proper on-
page optimization for your website you can
not only rank well in a search engine but
also can increase the overall readability of
your website for your visitors.

20. On Page Optimization Factor
Keyword Analysis
Competitor Analysis
Meta tags improvement (Title,
Description optimization)
Content optimization
Sitemap Creation (Posting on SE Daily
Basis)

21. On Page Optimization Factor
Image optimisation (Alt text, File
Name, Image Title, Image Linking )
Website analysis
Search Engine friendly navigating
architecture Creation
Maintaining page metrics and sit

22. Off Page Optimization Factor
Directory Submission
Free Submission
Regular Submission
Reciprocal Submission
Paid Submission
Regular Submission
Reciprocal Submission

23. Off Page Optimization Factor
Search Search engine submission
Classifieds Submission
Social Bookmarking Submission
Press Release Submission
Link Exchange
Articles Submission
Blog Submission

24. Using Relevant Keywords
Search engines rank web pages on the
following basis :
• The quality of keywords on your
web page; and
• How often those keywords appear
on the page (the frequency)
.

25. Benefits of SEO
SEO drives traffic to your websites
from search engines by bringing your
website to the notice of prospective
customers.
“A website without SEO is just like a
shop without salesman”

26. Limitations of SEO
Time Factor – SEO process takes
several months to Complete.
Content Dependent – If website
content is not good SEO fails.

27. SEM
Search engine marketing, or SEM, is a
form of Internet marketing. It is paid
advertising within search engine
results through Google, MSN and
Yahoo and other search engine.

28. Organic Vs. Paid Search

29. PPC
 Using Google Adword Tool and Google Editor.
 Responsible for Set up Google adword account for
advertising
 Creating a new campaigns for different-2 country.
 Reviewing/providing analysis on PPC landing pages.
 Managing bid strategy
 Setting up PPC conversion tracking.
 A/B testing, website optimizer etc.
 Knowledge of advance campaign optimization
strategies.

30. SMM
Social media marketing(SMM) is a
form of Internet marketing which
seeks to achieve branding and
marketing communication goals
through the participation in various
social media networks.
SMM covers the activities around
social
interaction, content, videos, images

35. E- mail Marketing
E-mail marketing is a process
of promoting a product or
service or an idea by sending
direct emails to the target
customer.

36. Blog Marketing
Blog marketing is process of
promoting a Business via Blogs.
Using Tools – Wordpress ,
Blogger , Typepad etc.

37. What is Blog ?
• Blog - A frequent, chronological publication of
personal thoughts and Web links.
or
• A blog (also called term web log) is a type of
website or part of a website supposed to be
updated with new content from time to time.
Blogs are usually maintained by an individual with
regular entries of commentary, descriptions of
events, or other material such as graphics or
video. Entries are commonly displayed in reverse-
chronological order.

38. Benefits of Blog Marketing ?
• Low Cost marketing channel.
• Excellent avenue to build a network.
• Enhanced company visibility.
• Increased product exposure.
• Improved customer Interaction.
• Helpful for SEO.

40. Expectations and Action Points
• Individual Blogs – General / Theme based.
• Expecting articles on travel / tourism / destination /
experience / hotel / train / luxury etc.
• Share videos and photos related to Tourism from your
FAM Tours / Personal Trips.
• Share Travel updates to Ecommerce Department.
• Client videos and testimonials.

41. Expectations and Action Points
Individual Blogs
• One post in a week.
• Should have minimum 4-5 sentences.
• General / Theme based

42. Expectations and Action Points
Writing Articles
• Choose one Website.
• Post at least 1 article of 500 words on monthly basis.

44. Expectations and Action Points
Writing Articles
• Choose one Website.
• Post at least 1 article of 500 words on monthly basis.

47. Expectations and Action Points
Sharing information
Share videos and photos related to Tourism from your FAM
Tours / Personal Trips.
Share Travel updates to Ecommerce Department on regular
basis.

48. Expectations and Action Points
Client Trust
 Share Testimonials regularly.
 Client’s video is more effective than static content.

49. Expectations and Action Points
Other Tasks
 Start making list of FAQs of Traveler.
 Research and analysis is must.
 Send email data to Ecommerce if you are interacting directly
to client.
 Posting on travel forum.

51. Brainstorming-
.

52. Thank you for your presence……
“Nishchay kar apni jeet karo”
.