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Online learning: How a
course for frontline
managers became a virtual
community of practice
SWSD Conference
Seoul, June 2016
Mike Webster
School of Counselling, Human Services and Social Work
The University of Auckland
Background to the project
 Participants were former graduate
students in a course designed for frontline
social work and allied health managers
and supervisors
 Participants brought workplace dilemmas
for collegial perspectives by engaging in
online and face-to-face (F2F) discussion
 Connections between participants wearing
workplace, student and educator ‘hats’
were made―creating a ‘temporary virtual
learning community’ (Lewis & Allen, 2005)
Three underpinning concepts
1. Complex adaptive
leadership: Mary
Parker Follett’s
“power-with” as
distinct “from
power-over.”
(Follett, 1995)
2. Sage on the stage
becomes a guide
on the side.
(King, 1993)
The third concept: ‘Levels’ in virtual
communities of practice (VCoP)
1. Acquaintances
2. Kinship identity
3. Camaraderie
Research project methodology
16 participants interviewed
3 cohorts (2005―2007)
Content analysis of the
interviews used NVivo
enabling comparisons
across the sample.
The themes were organised
around selected benefits
of, barriers to and critical
success factors (CSF) for
VCoP (Gannon-Leary &
Fontainha, 2007, pp.6, 7).
Findings: Benefits and critical success
factors (Gannon-Leary & Fontainha, 2007)
An ‘aha’ moment
“Barbara” NGO health manager:
’I knew about how to set up a performance
appraisal system and it came to me at the
absolute right time at work. My
involvement [in the course was] the
highlight of that whole qualification.’
 Knowledge-sharing
 Feelings of connection
 Constructivist process (‘collaborative
activity in the workplace’)
Findings: Benefits and critical success
factors (Gannon-Leary & Fontainha, 2007)
“Grace” reported on sensitive workplace
issues in her telephone interaction with
another student:
‘People were feeling anxious. “Angela” and I
had quite a bit to do with each other
“Angela’s” … boss was not supportive at
all. It was dreadful. Really quite sad.’
Such sensitive communication demonstrates
that the VCoP was functioning for that
participant at level two (kinship identity)
or even three (camaraderie) (Brown, 2001).
Findings: Benefits and critical success
factors (Gannon-Leary & Fontainha, 2007)
“Barbara” noted that
‘Being able to talk through with other
students about what I’m facing was real
life, real time learning for me. I had to
make sure I was really clear about what I
was saying and to hear that they were
also facing things that were either new to
me or very similar to me’
[emphasis added.]
 An apprenticeship flavour to knowledge
sharing is noticeable
Findings: Benefits and critical success
factors (Gannon-Leary & Fontainha, 2007)
“Jessica” said:
I was totally fascinated.
I thought, this is
fantastic. People
willingly shared. I got
information that I may
not have been able to
access in a classroom.
It was much more
interesting than I
imagined, online.’
Findings: Benefits and critical success
factors (Gannon-Leary & Fontainha, 2007)
“Jessica’s” response is
evidence of CSFs met:
 Trust
 Good communications
 Shared understanding
and common values
 All contributing to a
sense of purpose
Findings: Benefits and critical success
factors: the capacity to reflect (Gannon-
Leary & Fontainha, 2007)
Findings: Benefits and critical success
factors (Gannon-Leary & Fontainha, 2007)
“Angela,” NGO manager clearly engaged
with the VCoP:
‘I enjoyed the learning. In a classroom I
come up with the first thought in my mind
whereas [in online asynchronous postings]
there’s time to read, reflect, look at it
again, come back with a more informed
and reflective response.
I actually missed the interactions with the
other students when the web CT closed
down. I felt a sense of loss.’
Findings: Benefits and critical success
factors (Gannon-Leary & Fontainha, 2007)
Multiple benefits are evident in those
comments: enhanced learning,
synergies, extended capabilities,
knowledge sharing, feelings of
connectedness and identity
development are some of the more
obvious.
Perhaps the most striking expression is
that “Angela” ‘felt a sense of loss.’ If
ever there was evidence of community
in this project that was it.
References
Aguirre, R. T. P., & Mitschke, D. B. (2010). Enhancing learning and learner satisfaction
through the use of WebCT in social work education. Social Work Education, 30(7),
847-860.
Brown, R. (2001). The process of community-building on distance learning classes.
Journal of Asynchronous Learning Networks, 5(2), 18-35.
Brown, J., & Duguid, P. (1991). Organizational learning and communities of practice:
Toward a unified view of working, learning, and innovation. Retrieved from
http://www2.parc.com/ops/members/brown/papers/orglearning.htm l.
Dixon, J. (2000). Evaluation tools for flexible delivery. Melbourne: TAFE Frontiers.
Di Gregorio, S., & Davidson, J. (2008). Qualitative research design for
software users. Maidenhead: Open University Press; McGraw-Hill.
Dixon, J. (2000). Evaluation tools for flexible delivery. Melbourne: TAFE Frontiers.
Follett, M. P. (1995). Power. In P. Graham (Ed.), Mary Parker Follett – prophet
of management. (pp. 97-119). Boston: Harvard Business School Press.
Gannon-Leary, P., & Fontainha, E. (2007). Communities of Practice and virtual
learning communities: benefits, barriers and success factors. Barriers and
Success Factors. eLearning Papers, (5).
References
King, A. (1993). From sage on the stage to guide on the side. College
Teaching, 41(1), 30-35.
Lewis, D., & Allan, B. (2005). Virtual learning communities: A guide for
practitioners. Maidenhead: Open University Press and McGraw-Hill
Education.
Webster, M. (2013). Online learning: How a course for frontline managers
became a virtual community of practice. Advances in Social Work and
Welfare Education 15(2), 7-25.

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Online learning how a course for frontline managers became a virtual community of practice.

  • 1. Online learning: How a course for frontline managers became a virtual community of practice SWSD Conference Seoul, June 2016 Mike Webster School of Counselling, Human Services and Social Work The University of Auckland
  • 2. Background to the project  Participants were former graduate students in a course designed for frontline social work and allied health managers and supervisors  Participants brought workplace dilemmas for collegial perspectives by engaging in online and face-to-face (F2F) discussion  Connections between participants wearing workplace, student and educator ‘hats’ were made―creating a ‘temporary virtual learning community’ (Lewis & Allen, 2005)
  • 3. Three underpinning concepts 1. Complex adaptive leadership: Mary Parker Follett’s “power-with” as distinct “from power-over.” (Follett, 1995) 2. Sage on the stage becomes a guide on the side. (King, 1993)
  • 4. The third concept: ‘Levels’ in virtual communities of practice (VCoP) 1. Acquaintances 2. Kinship identity 3. Camaraderie
  • 5. Research project methodology 16 participants interviewed 3 cohorts (2005―2007) Content analysis of the interviews used NVivo enabling comparisons across the sample. The themes were organised around selected benefits of, barriers to and critical success factors (CSF) for VCoP (Gannon-Leary & Fontainha, 2007, pp.6, 7).
  • 6. Findings: Benefits and critical success factors (Gannon-Leary & Fontainha, 2007) An ‘aha’ moment “Barbara” NGO health manager: ’I knew about how to set up a performance appraisal system and it came to me at the absolute right time at work. My involvement [in the course was] the highlight of that whole qualification.’  Knowledge-sharing  Feelings of connection  Constructivist process (‘collaborative activity in the workplace’)
  • 7. Findings: Benefits and critical success factors (Gannon-Leary & Fontainha, 2007) “Grace” reported on sensitive workplace issues in her telephone interaction with another student: ‘People were feeling anxious. “Angela” and I had quite a bit to do with each other “Angela’s” … boss was not supportive at all. It was dreadful. Really quite sad.’ Such sensitive communication demonstrates that the VCoP was functioning for that participant at level two (kinship identity) or even three (camaraderie) (Brown, 2001).
  • 8. Findings: Benefits and critical success factors (Gannon-Leary & Fontainha, 2007) “Barbara” noted that ‘Being able to talk through with other students about what I’m facing was real life, real time learning for me. I had to make sure I was really clear about what I was saying and to hear that they were also facing things that were either new to me or very similar to me’ [emphasis added.]  An apprenticeship flavour to knowledge sharing is noticeable
  • 9. Findings: Benefits and critical success factors (Gannon-Leary & Fontainha, 2007) “Jessica” said: I was totally fascinated. I thought, this is fantastic. People willingly shared. I got information that I may not have been able to access in a classroom. It was much more interesting than I imagined, online.’
  • 10. Findings: Benefits and critical success factors (Gannon-Leary & Fontainha, 2007) “Jessica’s” response is evidence of CSFs met:  Trust  Good communications  Shared understanding and common values  All contributing to a sense of purpose
  • 11. Findings: Benefits and critical success factors: the capacity to reflect (Gannon- Leary & Fontainha, 2007)
  • 12. Findings: Benefits and critical success factors (Gannon-Leary & Fontainha, 2007) “Angela,” NGO manager clearly engaged with the VCoP: ‘I enjoyed the learning. In a classroom I come up with the first thought in my mind whereas [in online asynchronous postings] there’s time to read, reflect, look at it again, come back with a more informed and reflective response. I actually missed the interactions with the other students when the web CT closed down. I felt a sense of loss.’
  • 13. Findings: Benefits and critical success factors (Gannon-Leary & Fontainha, 2007) Multiple benefits are evident in those comments: enhanced learning, synergies, extended capabilities, knowledge sharing, feelings of connectedness and identity development are some of the more obvious. Perhaps the most striking expression is that “Angela” ‘felt a sense of loss.’ If ever there was evidence of community in this project that was it.
  • 14. References Aguirre, R. T. P., & Mitschke, D. B. (2010). Enhancing learning and learner satisfaction through the use of WebCT in social work education. Social Work Education, 30(7), 847-860. Brown, R. (2001). The process of community-building on distance learning classes. Journal of Asynchronous Learning Networks, 5(2), 18-35. Brown, J., & Duguid, P. (1991). Organizational learning and communities of practice: Toward a unified view of working, learning, and innovation. Retrieved from http://www2.parc.com/ops/members/brown/papers/orglearning.htm l. Dixon, J. (2000). Evaluation tools for flexible delivery. Melbourne: TAFE Frontiers. Di Gregorio, S., & Davidson, J. (2008). Qualitative research design for software users. Maidenhead: Open University Press; McGraw-Hill. Dixon, J. (2000). Evaluation tools for flexible delivery. Melbourne: TAFE Frontiers. Follett, M. P. (1995). Power. In P. Graham (Ed.), Mary Parker Follett – prophet of management. (pp. 97-119). Boston: Harvard Business School Press. Gannon-Leary, P., & Fontainha, E. (2007). Communities of Practice and virtual learning communities: benefits, barriers and success factors. Barriers and Success Factors. eLearning Papers, (5).
  • 15. References King, A. (1993). From sage on the stage to guide on the side. College Teaching, 41(1), 30-35. Lewis, D., & Allan, B. (2005). Virtual learning communities: A guide for practitioners. Maidenhead: Open University Press and McGraw-Hill Education. Webster, M. (2013). Online learning: How a course for frontline managers became a virtual community of practice. Advances in Social Work and Welfare Education 15(2), 7-25.

Editor's Notes

  1. The author reports the findings of a small scale research project (2005—2007) as a contribution to meeting the challenge to integrate academia and workplace. Participants were former students from a graduate interdisciplinary course designed for human service, social work and allied health managers and supervisors responsible for frontline staff. The purpose of the course is to develop students’ knowledge and skills for effective frontline management. Using theoretical frameworks students critically assessed their workplace performance systems. Participants engaged in the blended environment of online and face-to-face (F2F) exercises (Aguirre & Mitschke, 2010) brought workplace dilemmas they faced for collegial perspectives in the academic context. Participants were offered a safe place to process these dilemmas and problems. Frontline management issues were placed on both the ‘virtual’ and actual table, benefiting from diverse analysis in the blended community. Connections between participants wearing their workplace, student or educator roles were made. A temporary virtual learning community (Lewis & Allen, 2005) was created. Subsequent analysis of data revealed that findings from other research were in evidence, providing ‘aha’ moments of unanticipated delight. Aguirre, R. T. P., & Mitschke, D. B. (2010). Enhancing learning and learner satisfaction through the use of WebCT in social work education. Social Work Education, 30(7), 847-860. Lewis, D., & Allan, B. (2005). Virtual learning communities: A guide for practitioners. Maidenhead: Open University Press and McGraw-Hill Education.
  2. Follett, M. P. (1995). Power. In P. Graham (Ed.), Mary Parker Follett – prophet of management. (pp. 97-119). Boston: Harvard Business School Press. King, A. (1993). From sage on the stage to guide on the side. College Teaching, 41(1), 30-35.
  3. Brown (2001) identifies three VCoP ‘levels.’ Level one is to engage as virtual acquaintances or friends. Level two, kinship identity, arises as participants contribute meaningfully into threaded discussions of mutual importance. Acceptance by others of a participant’s contribution is seen as a ‘membership card for the community of learners’ (Brown, 2001, p. 24). Feelings of personal satisfaction arising from communication skills and sharing of knowledge result in kinship identity with the community. The third level, camaraderie, occurring after long-term or intense personal communication, is characterised by electronic or F2F interactions. All three levels are evident in participant comments in the current project Brown, R. (2001). The process of community-building on distance learning classes. Journal of Asynchronous Learning Networks, 5(2), 18-35.
  4. Research project methodology The project’s original aim was to determine the utility of participants’ learning styles for e-learning. As qualitative data were analysed, participants’ comments suggested that a VCoP had emerged during the currency of each year’s cohort. This inductive observation was not therefore predicated on a research question, aim or hypothesis. Descriptive research led to an exploratory approach as the researcher interpreted statements made by participants.   Data collection for the project used semi-structured questions based upon selected aspects of Dixon’s (2000, pp.23-28) evaluation tools (3, 4, and 5) for flexible course delivery:   Tool 3 Detailed participant evaluation for all delivery modes Tool 4 Course design Tool 5 Online learning participant evaluation (formative)   These questions canvassed three domains: learning goals and tasks; student and teacher interactions; and the institutional context. Project findings emerged from both the F2F and online elements of the course.   Total enrolment in the three cohorts amounted to 38 of whom sixteen (42%) consented to interview. Interviews were approximately sixty minutes, audio-taped and individual, with the exception of one with two geographically co-located respondents who opted for a joint interview. Content analysis of the interviews used NVivo software (di Gregorio & Davidson, 2008) to code the responses of each participant to a set of common themes, thus enabling comparisons across the sample. The themes were organised around selected benefits of, barriers to and CSFs for VCoP identified by Gannon-Leary and Fontainha (2007, pp.6, 7). As findings are presented, their location in table 1 is identified. di Gregorio, S., & Davidson, J. (2008). Qualitative research design for software users. Maidenhead: Open University Press; McGraw-Hill. Dixon, J. (2000). Evaluation tools for flexible delivery. Melbourne: TAFE Frontiers. Gannon-Leary, P., & Fontainha, E. (2007). Communities of Practice and virtual learning communities: benefits, barriers and success factors. Barriers and Success Factors. eLearning Papers, (5).
  5. Benefits and CSFs of VCoP noted by Gannon-Leary and Fontainha (2007) emerged as data were analysed. As participants interacted, evidence of a community came to light as practice concepts became the vehicle by which workplace and academic worlds connected. These synergies illustrated how ‘neo-apprenticeship’ learning became the raw material for collective learning and identity construction (Brown & Duguid, 1991). “Barbara,” responsible for managing staff in a health NGO setting, described an ‘aha’ moment as she implemented a performance review system:   I knew about how to set up a performance appraisal system and it came to me at the absolute right time at work so for me my involvement [in the course was] the highlight of that whole qualification [graduate diploma in professional supervision].   Knowledge-sharing and a feeling of connection between the VCoP and the workplace was described by “Barbara” as she applied course learning ‘directly into convening a group of four leaders and managers to rewrite the way that we do our performance development and reviews.’ The constructivist nature of the process was demonstrated by her observation that ‘it was a collaborative activity in the workplace.’ Brown, J., & Duguid, P. (1991). Organizational learning and communities of practice: Toward a unified view of working, learning, and innovation. Retrieved from http://www2.parc.com/ops/members/brown/papers/orglearning.html.
  6. “Grace” reported on sensitive workplace issues in her telephone interaction with another student:   People were feeling anxious and “Angela” and I had quite a bit to do with each other. What are we supposed to do here, that sort of [thing] and I think “Angela’s” … boss was not supportive at all. It was dreadful. It was really quite sad.   Such sensitive communication demonstrates that the VCoP was functioning for that participant at level two (kinship identity) or even three (camaraderie) (Brown, 2001).
  7. An apprenticeship flavour to knowledge sharing is noticeable as “Barbara” noted that ‘being able to talk through with other students about what I’m facing was real life, real time learning for me. I had to make sure I was really clear about what I was saying and to hear that they were also facing things that were either new to me or very similar to me’ [emphasis added.]
  8. The sense of belonging as a CSF acted as a catalyst for a range of benefits identified by Gannon-Leary and Fontainha (2007) for “Jessica,” a state sector social work supervisor:   I got intensely interested in some of the dialogue and I became quite excited that I could log on fairly regularly to see if someone had replied to something I had posted. I guess it might be with an unexpected pleasure and intellectual engagement for me around the online content. I didn’t expect the online conversations to capture me.   I was totally fascinated. I thought this is fantastic. People willingly shared. I got information that I may not have been able to access in a classroom. It was much more interesting than I imagined, online.   This response is evidence of enhanced and shared learning, and feelings of connection. Clearly the CSFs of trust, good communications, shared understanding and common values had been met, all contributing to a sense of purpose.
  9. “Angela,” an NGO manager clearly engaged with the VCoP, illustrating CSFs of a sense of belonging, trust, common values, cultural awareness and a sense of purpose:   It was more positive than anticipated. Having met the people in that block course I enjoyed the learning. In a classroom I come up with the first thought that comes in my mind whereas [in online asynchronous postings] there’s time to read, reflect, look at it again, come back with a more informed and reflective response. I actually missed the interactions with the other students when the web CT [ICT platform] closed down. I felt a sense of loss.   Multiple benefits are evident in those comments: enhanced learning, synergies, extended capabilities, knowledge sharing, feelings of connectedness and identity development are some of the more obvious. Perhaps the most striking expression is that “Angela” ‘felt a sense of loss.’ If ever there was evidence of community in this project that was it.
  10. “Angela,” an NGO manager clearly engaged with the VCoP, illustrating CSFs of a sense of belonging, trust, common values, cultural awareness and a sense of purpose:   It was more positive than anticipated. Having met the people in that block course I enjoyed the learning. In a classroom I come up with the first thought that comes in my mind whereas [in online asynchronous postings] there’s time to read, reflect, look at it again, come back with a more informed and reflective response. I actually missed the interactions with the other students when the web CT [ICT platform] closed down. I felt a sense of loss.   Multiple benefits are evident in those comments: enhanced learning, synergies, extended capabilities, knowledge sharing, feelings of connectedness and identity development are some of the more obvious. Perhaps the most striking expression is that “Angela” ‘felt a sense of loss.’ If ever there was evidence of community in this project that was it.