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Online Journalism 2: blogs
What? When? Why?  Who? How?
What?
Weblog.
“ Pre-surfed web”
Blogroll
Expert analysis
Synthesis
Opinion
Anything you want it to be.
It’s just a platform really.
When?
1983: mod.ber 1994: Justin Hall 1997: coined 1999: Blogger etc. ... http://en.wikipedia.org/wiki/Blogs
Do something now ,[object Object],[object Object],[object Object]
Why?
Reputation
Contacts
Knowledge
Skill
Neil McIntosh,  Head of Editorial Development, The Guardian ,[object Object],[object Object]
Who?
Salam Pax
Daily Kos
Trent Lott
Rathergate
Guido Fawkes
How?
Regularly
Link
Transparency
Trackback
Tags
Community (blogosphere)
A hook.
3 broad types?
1.  The ‘behind the scenes’ diary
2.  The niche news service
3.  The running story
But don’t be afraid to mix it up.
Do something now (2 mins) ,[object Object],[object Object],[object Object],[object Object]
Do something now ,[object Object],[object Object],[object Object],[object Object]
Explore, network, promote ,[object Object],[object Object],[object Object],[object Object]
Directed study (5 hours) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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