Trends in Online Journalism

Trends in Online Journalism
Justin Gianninoto, Digital Strategist | @gianninoto

Implications of a Mobile-First World

56% of Americans are Smartphone Owners
Source: Pew Internet & American Life Project.

29% of USA Adults Own Tablet/ eReader
Source: Kleiner Perkins Caufield & Byers (KPCB): 2012 Update Report.

Global Mobile Traffic Continues to Grow
Source: KPCB: 2012 Update Report.

There’s More Content Than Ever Before
Source: KPCB: 2013 Internet Trends Report.

Implications of a Mobile-First World
More consumers own smartphones
More consumers own tablets
The internet is increasingly accessed from mobile
devices
There’s much more content

Result: Information Overload

Source: My Life in the Trenches.

The Future of Online Journalism

“There’s always room for a story that can
transport people to another place.”
- J.K. Rowling

“Real-time” news
• Quick snippets
• Many articles
• Little connection
Immersive storytelling
• Long-form
• Few articles
• Author/reader connection

Check out the piece: Snow Fall

The New York Times: Snow Fall Experiment
Covered the 2012 Tunnel Creek avalanche
What did it take?
–16 highly paid professionals
–6 months to put together
What did it achieve?
– Praised as “the future of journalism”
– Author John Branch won the 2013 Pulitzer for feature writing
– The piece won the Webby award for Best Use of Interactive Video
– Sparked discussion regarding the evolution of online storytelling

Snow Fall or Snow Fail?
“The future of online journalism”
– The Atlantic
“Sorry, ‘Snow Fall’ isn’t going to
save the New York Times”
– PandoDaily
“How the New York Times can
fight BuzzFeed & reinvent its
future”
– GIGAOM
“If this was the future of
journalism, there would be no
future of journalism.”
– PandoDaily

Can we replicate this immersive experience?
Scroll Kit: a new type of content editor that allows you
to own the page in one click.
“It took The New York Times hundreds of hours to
hand code ‘Snow Fall.’ ...we made a replica in an hour.”
Source: Scroll Kit
Check out: The Scroll Kit Manifesto

Reinventing the Wheel?
Creatavist is the future of digital publishing, in your
hands. Our storytelling technology lets anyone layer
text, audio, video, animation, interactive elements,
and more within a project and publish across mobile
devices and the Web.
: The Atavist publishes award-winning, bestselling
longform nonfiction between magazine-article and
book length. We use our own software, Creatavist,
to push the boundaries of innovative, multimedia
storytelling.
Check out: Bulger on Trial (Built with Creatavist)

Storytelling Re-emerges
: a platform devoted to original, in-depth and untold
stories about New York and, increasingly, other
cities.
View: The Coffee Chronicler
: Medium is a new place on the Internet where
people share ideas and stories that are longer than
140 characters and not just for friends.
View: Welcome to Medium
: Matter focuses on producing individual long-form
stories for consumption on any device, whether it's
your computer, phone, e-reader or tablet.

Storytelling Re-emerges
: a digitally native news outlet, born in 2012, for
business people in the new global economy.
: the world's leading progressive business media
brand, with a unique editorial focus on innovation in
technology, ethonomics (ethical economics),
leadership, and design

Quartz

Fast Company

So what were the results of Snow Fall?

Source: Mashable

Storytelling Must Evolve
Platforms are changing
Reading environments are changing
Attention spans are getting shorter
Source: Irony Design

About Justin
Justin Gianninoto, Digital Strategist
Justin has a deep history of leveraging digital and social technologies to
enhance thought leadership, product and service campaigns for a
variety of organizations. With a unique blend of entrepreneurial
passion and technical skill, he is actively engaged in New York’s growing
tech space. Justin graduated from Binghamton University’s School of
Management Fast-Track MBA program, receiving his Masters in
Business Administration with dual concentrations in Marketing and
Information Systems Management, and his Bachelor of Arts in English,
General Literature and Rhetoric.
Read more posts by Justin on sternassociates.com

About Us
Stern + Associates is a full-service public relations, marketing and digital
communications agency specializing in thought leadership programming . Our
forward-thinking and holistic Connected Communications® approach fuses the best
of traditional media, digital, direct engagement and marketing strategies to help
our clients compete in today’s ever-evolving economic landscape. We help them
think big, and define, shape and hone their industry- leading innovations. We make
those innovations part of the vernacular to generate leads, impact revenue,
perception and trust amongst the stakeholders who matter most. Read more

Sources – Mobile Trends
Pew Internet & American Life Project
Kleiner Perkins Caufield & Byers (KPCB): 2013 Internet Trends Report
KPCB: 2012 Update Report

Sources – Snow Fall
Snow Fall
What the New York Times's 'Snow Fall' Means to Online Journalism's Future
How the New York Times can fight BuzzFeed & reinvent its future
The good — and the bad — about the NYT’s Snow Fall feature
Snow Fall: Finally an articulation for the digerati of what a big, expensive
newsroom can do
Sorry, ‘Snow Fall’ isn’t going to save the New York Times
Snow Fail: The New York Times And Its Misunderstanding Of Copyright

Sources – Storytelling Platforms
Scroll Kit
Atavist
– Creatavist
– The Scroll Kit Manifesto
Narratively
– The Coffee Chronicler
Medium
– Welcome to Medium
Matter
Quartz
Fast Company

Other Sources
Comic (via My Life in the Trenches)
The New York Times Digital Magazine (via Mashable)

Trends in Online Journalism

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