Keep the ideas coming by understanding your mission, knowing your audience and knowing your strengths as a content creator and the breadth of content formats.
Slide Show used in workshop entitled Writing the Modern Press Release. Discussed: Adapting your message for modern media, tailoring messages for markets, developing your own distribution channels, networking with bloggers and social media, various forms of content.
Presentation made to Architects and Interior Designers at the Leaders of Design Council in Athens, Greece.
Designers that lead embrace the power of narrative. In a noisy world, you must clearly and succinctly tell your personal and studio’s story to clients, vendors, and staff. Story creates an emotional connection with potential clients that will make you memorable and influence the buying decision. When you harness the power of story in your personal interviews, web site, and case studies, you win better clients, and increase your ability to lead those clients towards success.
Expect to Learn:
Aristotle: The Architect of Persuasion on Why Story Works
Which Stories To Tell
Where To Find Your Stories
How To Structure a Compelling Story - Writing
How To Tell Better Stories - Delivery
Teaching Others to Tell Your Story
Slide Show used in workshop entitled Writing the Modern Press Release. Discussed: Adapting your message for modern media, tailoring messages for markets, developing your own distribution channels, networking with bloggers and social media, various forms of content.
Presentation made to Architects and Interior Designers at the Leaders of Design Council in Athens, Greece.
Designers that lead embrace the power of narrative. In a noisy world, you must clearly and succinctly tell your personal and studio’s story to clients, vendors, and staff. Story creates an emotional connection with potential clients that will make you memorable and influence the buying decision. When you harness the power of story in your personal interviews, web site, and case studies, you win better clients, and increase your ability to lead those clients towards success.
Expect to Learn:
Aristotle: The Architect of Persuasion on Why Story Works
Which Stories To Tell
Where To Find Your Stories
How To Structure a Compelling Story - Writing
How To Tell Better Stories - Delivery
Teaching Others to Tell Your Story
A beginner's overview of how to publish and promote your work online, presented at the Association of Health Care Journalists conference in Chicago - April 25, 2010.
Accompanying handouts are available at http://www.christine2.com
Outlines a brief history of blogs, what they are, and how they can be used in journalism. Originally delivered in Feb 2008 - for the 2009 lecture see the author's other slideshows
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
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WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
Learning Professionals need to understand why blogging remains a key activity in their ability to stay connected and to stay current. This presentation was given as a Webinar to the Central Ohio Chapter of ASTD 7/1/14.
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Turns out, cookies aren’t the only thing you should whip up in batches. Preparing your social media updates in batches can make your life a whole lot easier! Learn proven techniques to gain more engagement and save time when crafting your social media strategy!
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
A beginner's overview of how to publish and promote your work online, presented at the Association of Health Care Journalists conference in Chicago - April 25, 2010.
Accompanying handouts are available at http://www.christine2.com
Outlines a brief history of blogs, what they are, and how they can be used in journalism. Originally delivered in Feb 2008 - for the 2009 lecture see the author's other slideshows
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
Learning Professionals need to understand why blogging remains a key activity in their ability to stay connected and to stay current. This presentation was given as a Webinar to the Central Ohio Chapter of ASTD 7/1/14.
Social batching, categories and your and social media strategy!MeetEdgar
Turns out, cookies aren’t the only thing you should whip up in batches. Preparing your social media updates in batches can make your life a whole lot easier! Learn proven techniques to gain more engagement and save time when crafting your social media strategy!
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
Presentation given to an audience of sports journalists wanting to have a better understanding of how and why they should embrace social media & blogging.
Ready to start a business blog but not sure where to start? Start here! This presentation takes you step-by-step through the process of creating an epic business blog that delights audiences and helps you grow your business.
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
The Blogger's Mindset: How To Create 10X Content 10X FasterMike Allton
Bloggers and businesses alike will gain valuable takeaways from this packed presentation on Blogging Best Practices. You'll learn techniques from an established content marketer which will help you target the right audience, generate more content ideas, make your writing more compelling, and find ways to reach more readers.
Mike Allton has been blogging and teaching others how to blog for over a decade, and has been awarded the prestigious Top Ten Social Media designation by Social Media Examiner two years in a row. During this presentation, you’ll learn the strategies and tactics that Mike has developed and used to create outstanding content quickly, and how he’s used that content to grow a massive audience.
Blogging Blueprint: How to Create & Promote The Perfect PostRich Brooks
Do you have a business blog that’s not getting the visits, readership and engagement that you are looking for?
Spending a lot of time writing blog posts and not seeing any sort of return on your investment can be frustrating. Chances are, you may not be creating the right type of posts, or not optimizing them, or not promoting them. Any one of these can turn your blog post into a tree falling in the forest.
In this post, I’ll walk you through a step-by-step process of making the most of every single post. (Hey, I’m a poet, and I didn’t even know it!
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
I use this slide deck to teach beginners WordPress. It starts with an overview of the vocabulary of CMS and guides participants in setting up a wordpress site, customizing it, building a post page and static pages and adding them to the menu.
Slideshow illustrating Lectionary for the Fourth Sunday in Epiphany, including the Beatitudes, Micah 6, Psalm 15 and 1 Corinthians 1. Suitable for projection in worship.
Epiphany 3: Jesus Calls His First DisciplesJudith Gotwald
Slideshow to accompany the lectionary texts for the third Sunday in Epiphany. Jesus Calls His First Disciples. His ministry begins with a call for repentance.
A collection of images relating to scripture for Lectionary Year A, Second Sunday in Epiphany. John 1: 29-42, Isaiah 49:1-7, Psalm 40 and 1 Corinthians 1:1-9. Scriptures include John the Baptist engagement with Jesus and the first disciples following the baptism of Jesus. The theme for the day is what the image of Jesus as Lamb of God means.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Grow Your Reddit Community Fast.........SocioCosmos
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https://www.sociocosmos.com/product-category/reddit/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
3. My background.
Judith Gotwald
• Journalism-University of Pittsburgh
• Magazine News Editor
• Stringer-Somerset Daily American
• Publications Manager-Nonprofit
• Self-Employed In Publishing since 1978
• GotwaldCreation
• Blog (personal) 2x2virtualchurch.com
• Content editor for several companies
4. What is a blog?
A COMBINATION OF THE WORDS “WEB” AND “LOG”
6. Why Individuals Share?
• The Joy of Expression
• To Find the Like-Minded
• To Breathe Life into Ideas
• To Spark Change
• To Build A Structure for Action
• To Make Money
7. Why
Corporations
Share?
• To Establish Authority
• Create Visibility
• Extend Reach
• To Enlist Support
• To Establish Relationships
• To Build A Structure for Action
• To Make Money
• To Save Money
16. Why we run out of ideas?
FAILURE
to realize that blogs are not about us.
They are about how we relate to others.
The world is a big place.
Focus on it—not yourself.
17. Why we run out of ideas?
FAILURE
to understand audience.
Your readers are great sources of ideas!
18. Why we run out of ideas?
FAILURE
to understand that we are all colleagues.
Old thinking has us trained to view the
world as competition.
21. VISIONARY
Are you a dreamer?
Write about how you’d like
to see the world/your
field/your family, etc.
BLOG SAMPLES
Seth Godin: Krypton Community Colle ge
22. HOW-TO
Are you a teacher?
How to articles are among the most
popular blogs. They tend to attract
traffic.
BLOG SAMPLES
Seth Godin, Social Media Examiner, Hubspot,
2x2
23. PERSUASIVE
Do you have a cause?
Hammer it home.
Blogs can be influential in
changing the course of history.
BLOG SAMPLES
Any nonprofit
12 - 12 - 2012
24. ANALYTICAL
Do you like statistics?
People turn to the web for
up-to-date statitsics.
BLOG SAMPLES
Kissmetics.com, StatsBlogs.com
25. COMMENTARY
Do you just
want to be heard?
Blogging is the only
social media
Platform that you control.
Huffington post,
indivdual journalists,
Leaders in any given field
27. REPORTER
Do you like
to be first to share
ideas/knowledge?
Start blogging!
Mashable, socialmediaexaminer
28. CURATED
Do you like to collect
and juggle all kinds
of information?
A blog is a modern campfire.
BLOG SAMPLES
Firepolemarketing,
socialmediaexaminer
35. A good story has the
power to move
mountains.
Know your
audience. There
may be more than
one!
36. PERSONAS
✴ Choose one to three personas.
✴ Describe them. Give them a name.
✴ Find a photo to represent them.
✴ Names, vital statistics, work, hobbies, friends, dreams.
✴ Why should they read your blog?
37. HEADLINE
✴ About 80 Characters
✴ Key words
✴ Use Numbers, (9 Ways to Edit Your Blog)
✴ Why or How to
38. LEAD PARAGRAPH
✴ Who, What, When and Where
✴ Key words (again)
✴ Get
to the So What Factor
(Why should they keep reading)
39. IMAGE
✴ Search for an Image or from a free stock service
such as photopin.com (include a link), pixabay.com,
morguefile.com
✴ Key words (again—this time in the tagging section
of the photo)
✴ Edit photos in Photoshop or picmonkey.com
40. WORD COUNT
✴ OLD ADVICE is 250 to 500 words
✴ CURRENT ADVICE: Google likes longer, meatier
posts and rewards good writing.
✴ WRITE to be helpful
51. EDITORIAL
CALENDAR
✴ Write 50 topic ideas
✴ Decide how to address each of the 50
topic ideas on each platform.
(Study the tabloids—they are good at this!)
✴ Start to lay them out on a calendar grid.
You may never look at this after the first week,
but it will be there when you’re stuck.
52. HOMEWORK
✴ Write or review your mission.
✴ Develop your personas.
You’ll introduce them to us next week.
✴ Write 50 topics ideas or headlines.
✴ Consider your keywords.
✴ Choose your platforms.
✴ Next week: Editorial Calendars
53. HELPFUL LINKS
✴ socialmediaexaminer.com
Great up-to-date articles, community, training
✴ hubspot.com (helpful how-to books),
topsy.com (analyzes your field)
google key word analytics
✴ James Wedmore for video help
Amy Porterfield, Mari Smith for Facebook help
Mark Schaefer for Twitter and marketing
Seth Godin for marketing and fun thinking
Joe Pulizzi for content marketing strategy
(and me! Judith Gotwald)
54. THANK YOU!
Hope you enjoyed this presentation.
Judy Gotwald
creation@dca.net
@jigotwald.com
Gotwaldcreation.com
2x2virtualchurch.com
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