This document discusses how technology is transforming charitable giving and philanthropy. It begins by outlining some key trends driving the growth of online giving such as increased internet and mobile access. It then provides facts and figures about online donors, showing they tend to be younger and are loyal repeat donors. The document discusses different models of online giving including direct donations to organization websites, giving platforms, and information hubs. It provides examples like GlobalGiving and DonorsChoose. The document concludes by offering 10 "e-fundraising mantras" with tips for online fundraising best practices like using stories, social media, measurement, and thanking donors.
the real meaning of Volunteer
What is Volunteering
Things to remember about volunteering
Why is volunteering important?
Tips for getting started volunteering
Volunteering: give it a try
Onsite Care: Can This Strategy Change Your Health Care Game?HNI Risk Services
Onsite care programs are rapidly gaining popularity, both as a mechanism to control costs and to increase the value of benefits offered to employees. Employees love onsite clinics for the convenient access to care they provide — and employers are eager to realize cost savings, enhance worker productivity, and tout the value of the offering to attract and retain talent.
the real meaning of Volunteer
What is Volunteering
Things to remember about volunteering
Why is volunteering important?
Tips for getting started volunteering
Volunteering: give it a try
Onsite Care: Can This Strategy Change Your Health Care Game?HNI Risk Services
Onsite care programs are rapidly gaining popularity, both as a mechanism to control costs and to increase the value of benefits offered to employees. Employees love onsite clinics for the convenient access to care they provide — and employers are eager to realize cost savings, enhance worker productivity, and tout the value of the offering to attract and retain talent.
The 3 r's of a volunteer management systemLaValBrewer
The Three R's of a Volunteer Management System ~ Recruitment, Retention and Recognition
Volunteers help to keep community organizations sustainable and viable. But volunteer management can be challenging. It requires effective planning in terms of Recruitment, Retention and Recognition.
Gender in monitoring, evaluation and impact assessmentILRI
Presentation by Jemimah Njuki at the FAO-ILRI Workshop on Integrating Gender in Livestock Projects and Programs, ILRI, Addis Ababa, 22-25 November 2011.
Opportunities and challenges of social work trainees in nepalAmit Yadav
Social work is very young profession in Nepal. thus we have lots of challenges and among whose challenge we have lots of opportunities as well.
For more detail www.swnepal.blogspot.com
Create a marketing strategy for your non-profit from scratch! This presentation covers a Marketing & Communications Overview, an
Integrated Campaign Example (BU Giving Day), details on, Web Presence, Online Giving, and Mobile, Email, Leveraging Social Media, and The Role of Video.
Future of high impact philanthropy initial perspective 2017Future Agenda
We are very pleased to announce a new topic focus for some events and wider discussions during the first half of 2017. Building on to some of the insights gained from previous events, including on the future of wealth and the future of doing good, This new initial perspective explores potential future shifts in the field of High Impact Philanthropy. It is authored by Prof. Cathy Pharoah of Cass Business School London. It highlights some of the issues being raised as the worlds of impact investing and philanthropy increasingly overlap as more organisations and investors seek to help create lasting change. Many are now asking about how donor expectations will evolve, how giving will scale, how best to create and measure impact and where new models within philanthropy will emerge.
To address these and other questions, we are running a series of events over the next few months in London, Mumbai, Singapore, New York and Dubai that will explore the emerging shifts, understand new global and regional priorities and highlight what leaders in the fields of philanthropy and impact investing feel will define success. As with all Future Agenda projects, we will build on THIS initial perspective by bringing together a rich mix of expertise to challenge assumptions, share insights and co-create an enriched, informed future view for all.
If you would like to get involved as participants or hosts, do let us know and we can share more details. Equally if you have any feedback on the initial perspective or other comments do let us know by email, twitter or linked in and we will make sure these are shared and included in to the mix.
At a time where much is being asked of philanthropy and its ability to successfully direct much-needed investment into key areas of challenge and opportunity, we very much look forward to hosting this important debate and sharing insights.
In the year 2002, Warren Buffett made an admission that he had not been as vigilant as he should have been in his role as Director of the various subsidiaries of his holding company, Berkshire Hathaway. In a letter to the shareholders he wrote “ Too often I was silent when management made proposals that I judged to be counter to the interest of the shareholders. In those cases, collegiality trumped independence and a certain social atmosphere presides in boardrooms where it becomes impolitic to challenge the Chief Executive.
Kevin Sharer, Chairman of Amgen, the US biotech company, portrayed a very different relationship between board and chief executive. “ Working with the board is vital, complex, and beyond your prior experience. It is among the most complex human relationships, especially if you are the chairman, when you are their boss, and they are your boss. Get the relationship right or it will hurt you.
These two very different experiences open a new book, Boards that Lead- When to take charge, When to Partner and When to stay out of the way. The central premise of the books is a plea. “ Governing boards should take more active leadership of the enterprises, not just monitor its management?
The growing complexity of markets and strategy, the authors say, is one of the biggest challenges for board members. It also means that they cannot afford to sit back and rubber stamp executive’s plans.
Boards often fail to do their job, they point out, for example failing to do their due diligence. They cite the example of Yahoo’s Chief Executive Scott Thompson. After a few months in the post, it was discovered that he had listed a degree in both accounting and computer science, but had actually earned only the first.
A good book to read move from Delivering to Leading.
Happy Reading
"Philanthropy and a better society" brings together leading CGAP academic experts to discuss the opportunities and challenges for philanthropy under the Big Society umbrella.
It also states that corporate giving is guided by the values of a company’s board and does not necessarily reflect the needs of the local area.
The authors argue that the sector needs to focus on entrepreneurial philanthropy. Charitable start-ups answer specific needs within a community and, as such, have the capacity to grow and develop into strong resources which will help to moderate the individualism that characterises much of today’s charitable giving.
The 3 r's of a volunteer management systemLaValBrewer
The Three R's of a Volunteer Management System ~ Recruitment, Retention and Recognition
Volunteers help to keep community organizations sustainable and viable. But volunteer management can be challenging. It requires effective planning in terms of Recruitment, Retention and Recognition.
Gender in monitoring, evaluation and impact assessmentILRI
Presentation by Jemimah Njuki at the FAO-ILRI Workshop on Integrating Gender in Livestock Projects and Programs, ILRI, Addis Ababa, 22-25 November 2011.
Opportunities and challenges of social work trainees in nepalAmit Yadav
Social work is very young profession in Nepal. thus we have lots of challenges and among whose challenge we have lots of opportunities as well.
For more detail www.swnepal.blogspot.com
Create a marketing strategy for your non-profit from scratch! This presentation covers a Marketing & Communications Overview, an
Integrated Campaign Example (BU Giving Day), details on, Web Presence, Online Giving, and Mobile, Email, Leveraging Social Media, and The Role of Video.
Future of high impact philanthropy initial perspective 2017Future Agenda
We are very pleased to announce a new topic focus for some events and wider discussions during the first half of 2017. Building on to some of the insights gained from previous events, including on the future of wealth and the future of doing good, This new initial perspective explores potential future shifts in the field of High Impact Philanthropy. It is authored by Prof. Cathy Pharoah of Cass Business School London. It highlights some of the issues being raised as the worlds of impact investing and philanthropy increasingly overlap as more organisations and investors seek to help create lasting change. Many are now asking about how donor expectations will evolve, how giving will scale, how best to create and measure impact and where new models within philanthropy will emerge.
To address these and other questions, we are running a series of events over the next few months in London, Mumbai, Singapore, New York and Dubai that will explore the emerging shifts, understand new global and regional priorities and highlight what leaders in the fields of philanthropy and impact investing feel will define success. As with all Future Agenda projects, we will build on THIS initial perspective by bringing together a rich mix of expertise to challenge assumptions, share insights and co-create an enriched, informed future view for all.
If you would like to get involved as participants or hosts, do let us know and we can share more details. Equally if you have any feedback on the initial perspective or other comments do let us know by email, twitter or linked in and we will make sure these are shared and included in to the mix.
At a time where much is being asked of philanthropy and its ability to successfully direct much-needed investment into key areas of challenge and opportunity, we very much look forward to hosting this important debate and sharing insights.
In the year 2002, Warren Buffett made an admission that he had not been as vigilant as he should have been in his role as Director of the various subsidiaries of his holding company, Berkshire Hathaway. In a letter to the shareholders he wrote “ Too often I was silent when management made proposals that I judged to be counter to the interest of the shareholders. In those cases, collegiality trumped independence and a certain social atmosphere presides in boardrooms where it becomes impolitic to challenge the Chief Executive.
Kevin Sharer, Chairman of Amgen, the US biotech company, portrayed a very different relationship between board and chief executive. “ Working with the board is vital, complex, and beyond your prior experience. It is among the most complex human relationships, especially if you are the chairman, when you are their boss, and they are your boss. Get the relationship right or it will hurt you.
These two very different experiences open a new book, Boards that Lead- When to take charge, When to Partner and When to stay out of the way. The central premise of the books is a plea. “ Governing boards should take more active leadership of the enterprises, not just monitor its management?
The growing complexity of markets and strategy, the authors say, is one of the biggest challenges for board members. It also means that they cannot afford to sit back and rubber stamp executive’s plans.
Boards often fail to do their job, they point out, for example failing to do their due diligence. They cite the example of Yahoo’s Chief Executive Scott Thompson. After a few months in the post, it was discovered that he had listed a degree in both accounting and computer science, but had actually earned only the first.
A good book to read move from Delivering to Leading.
Happy Reading
"Philanthropy and a better society" brings together leading CGAP academic experts to discuss the opportunities and challenges for philanthropy under the Big Society umbrella.
It also states that corporate giving is guided by the values of a company’s board and does not necessarily reflect the needs of the local area.
The authors argue that the sector needs to focus on entrepreneurial philanthropy. Charitable start-ups answer specific needs within a community and, as such, have the capacity to grow and develop into strong resources which will help to moderate the individualism that characterises much of today’s charitable giving.
Students should be able to:
Discuss how and why firms grow
Distinguish between forward, vertical and conglomerate integration, and know reasons for mergers/ takeovers.
Know why some firms remain small and others grow
Understand the reasons for demergers
Case Study: Strategy / Strategic Plan for Charity / Non-ProfitChief Innovation
This is a Case Study of a Strategic Plan we did for a Charity in the southwest U.S.. Posting this to show people an example of what this looks like, and to demonstrate that they can do it themselves instead of paying for a consultant. For larger charities, professional consultants may make sense, but for the smaller ones, a smart Board Member and some volunteers can probably do this. This is based off our own Strategy Methodology for Small Businesses.
Here’s one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the ‘1, 2, 3 Marketing Tree’. It guides you through the process of figuring out your plan in 3 simple steps.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Recording: http://www.youtube.com/watch?v=RwKnAreKouE
Online fundraising is an evolving practice where new lessons are being learned all the time. Join this webinar to find out what CanadaHelps learned about online giving from the disaster relief efforts for Haiti thus far, and how your charity can apply this knowledge to your year-round online fundraising practices.
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
2. Agenda
• Why online giving is important
• Global trends and the giving landscape
• Facts and figures
• Giving websites
• 10 e-Fundraising mantras
3. “…make no mistake: The e-philanthropy revolution is
here to stay, and it will transform charitable giving in as
profound a way as technology is changing the
commercial world. NGOs that have dismissed e-
philanthropy or run from it in confusion, will, sooner or
later, need to become reconciled to it. If they don’t, they
risk losing touch with donors and hurting the vitality of
their work.”
in Chronicle of Philanthropy
4. The Context
• Access to Internet, 3G, SMS and mobile money open up the tools for people to
decide and donate to the causes that they want to support
• Individual donations are now the largest component of philanthropy
• Online Giving Marketplaces (such as Globalgiving, DonorsChoose, Give2India)
raise significant amounts of money
• Following years of donor funding, aid agencies are now concerned with donor
dependency and a lack of organisational sustainability (USAID discussion series 2013)
• Online Information hubs such as GuideStar and Charity Navigator play a role in
ensuring transparency
• Social Technology has the potential to help spread the word about smaller, more
community based organisations and projects
• Mobile money penetration is growing rapidly in developing countries and provides a
less expensive and easier way to donate funds
Internet, mobile phones, mobile money and social networks are
changing the fundraising and philanthropic landscape
6. Why online giving is important
• Online giving is expected to track to the trends of
online shopping and online banking
• Consumers value the convenience and speed of online
transactions.
• Online giving is becoming donors’ main avenue of
choice at times of disaster.
8. • Attract new donors at a much lower cost
• Reach a more diverse group of people (including diaspora)
• Access money faster
• Build awareness
• Convenience
• Immediacy - reduce time between decision to give and fulfillment
• Faster feedback – donors require more engagement and
interaction
• Instant gratification from the donor perspective
• Increased transparency and accountability
• Promote social giving (social networks) and many-to-many
donations
Why use technology for Philanthropy?
The Web offers an excellent opportunity to cast a wider net to better
communicate with current donors and reach out to new ones.
11. Some facts and findings
• 2011 - more than 65% of Americans donated online
• More than 40% of Americans and Europeans go first to social networks
to learn more about the cause before donating
• The online giving experience has a significant impact on donor loyalty,
retention, and gift levels
• Recurring giving is a major driver of giving over time
• Relationships matter - Raising funds online is not about technology
Source: Online Giving Study / Network for good
12. New Breed of Donors
• Reads email before traditional mail
• Gives higher than average direct mail gifts
• Busy, satisfy interests on their schedule
• Expects information to be personalized
• Expects immediate feedback
• Demands information to take decisions
• Expects a simple way to give
2002 ePhilanthropyFoundation.org
14. Did you know?
Who Gives Online?
• Online givers are young, with men and women giving in equal
numbers (average age is 38).
• Nearly all – 96% – of online donors reported having already
donated offline
• A significantly lower percentage – 62% – report having given
online before (recurring givers).
• Donors are not new to giving, but they tend to be new to
giving online.
22. Traditional Charity Vs e-Philanthropy
Traditional Charity e-Philantrophy
Who The wealthy Everyone
What Donating money Investing time, skills and money
How Through large organisations Directly to people and grassroots
organisations
Why Broad humanitarian goals Personalised projects coming
directly from communities
Result Impersonal More focused
Benefits People – the donor don’t meet People – the donor receive direct
feedback
30. Information Hub
• Online database of registered civil society organisations
• Sector information with trend data
• Transparent public information
Civil
Society
Org.
CSO Database
Contact Details
Financial Profile
History
Governance
Management
Activities and Programmes
Beneficiaries
Researchers
Donors
Volunteers
Other Civil
Society
stakeholders
Presentation
Layer
Helping to better understand civil society in a country or region
34. 1. I will maximize online giving.
• Use a reliable, flexible solution for online donation
processing
• Don’t be ashamed to get active.
• Leave the door open to donations everywhere.
• Track your donations.
• Remember to make giving about the donor – not about
your organization.
• Be transparent.
• Set a goal.
35. 2. I will get mobile.
Ask yourself:
• Is your website mobile‐friendly ?
• Are your emails easy to read on
mobile devices?
• Are important articles or available
in a format that can be read on a
mobile device?
• Is it easy to share your content
on social media?
36. 3. I will be the donor.
• Visit your nonprofit home page
• Sign up for your nonprofit’s email list
or newsletter
• Make an online donation to your
nonprofit
37. 4. I will grow my email list.
• Encourage email signups by
showing value – not just another
e‐newsletter
• Build your email list.
• Create a special offer.
• Find a reputable email service
provider (ESP).
38. 5. I will tell a great story.
• Everybody has a story to tell.
• Nice is not enough.
• Don’t be too close and don’t be too far.
• Share your senses.
• Always keep your audience in mind.
• Fit into a larger trend or story.
39. 6. I will rethink my messenger.
Ideas for Compelling Nonprofit Messengers
• People who have been helped by your organization
• Donors
• Volunteers
• Fans
• Partners
• Kids who care about your issue
• Local leaders
The bottom line: make sure you’re not the only one saying
your work is great!
40. 7. I will retain my donors.
• Thank your donors three times for every one time you
ask for more money.
• Experiment with handwritten notes, phone calls,
drawings, and volunteer‐written thank‐you letters.
• Tell them what you did/are doing with their donations and
why it matters.
• Be fast. Send receipts and personalize thank‐you
immediately upon receiving a donation.
• Focus on donor retention more than donor acquisition.
41. 8. I will use my website wisely.
• Use text efficiently – less is more
• Use more photos and video to showcase your work.
• Determine what you want visitors do and offer a clear
call to action.
• When it comes to your donate button, think big, bold and
above the fold.
• Make it easy for people to share your site with their
family and friends.
42. 9. I will be smart about social media.
• Offer a sneak peek of an upcoming newsletter, event or program.
• Show what goes on behind the scenes at your office.
• Introduce a member of your staff.
• Report from the scene of your work or event.
• Share photos of your volunteers in action.
• Connect your work to a news story or trend.
• Ask a trivia question related to your cause.
• Share a testimonial from a beneficiary or supporter.
• Celebrate a success story.
43. 10. I will measure and test.
• Be clear on your goals.
• Outline a testable hypothesis.
• Outline your testing methodology.
• Outline the metrics you will measure.
• Review, reflect and adapt
46. 1 – Giving Platforms
Objective : Understand how giving platforms can help us
• Go to www.globalgiving.com
• Identify:
– How does the site work?
– What are the main features/functionalities?
– Which are the strongest/coolest features?
– Would you be compelled to give? Why? Why not?
– What is missing on the website? How could you make it better?
– What are the benefits for organizations to work with them?
– How can an organization engage?
• Procedures, Obligations, etc.
47. 2 – Direct Giving
Objective: Create an on-line fundraising strategy
• Imagine you just started an NGO (you can use one existing)
• Identify:
– Who is your audience for the website?
– What features/content you would have in your website?
– How would you encourage on-line giving?
– What other complementary strategies would you have? In which
channels? How would you manage those channels/strategies?
– How would you integrate your offline strategies with online
strategies?
– Create a plan of implementation of the overall project
48. 3 – Storytelling and feedback
Objective: Understand how to tell your story and create donor
retention
• Discuss:
– Why stories are important in fundraising?
– How can we tell better stories?
– What should be included in the stories?
– What media can we use and how?
– Identify some best practises and recommendations
– Identify some good examples online to showcase
– How should we provide feedback to donor? Discuss best
practises
– What strategies can be used to improve donor retention?