Social Donor Management for JSEA Conference
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Jim Zimmerman's presentation on Social Donor Management at the JSEA Conference.
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Social Donor Management for JSEA Conference
- 3. Dear Ms. Daly, Boston College High School is the educational foundation of my whole adult life – it presented me opportunities that I did not imagine and taught me the importance of compassion, responsibility, honest and truth. To be a man for others….perhaps the greatest challenge of all in life. Kindest Regards, David ’86 Head of Mergers & Acquisitions Venture Capital Company What Would You Do?
- 4. 4
- 5. Fundraising shouldn’t look like this 5
- 6. >80% of donor management records have inaccurate or incomplete career data* *EverTrue analysis; accurate and complete career data defined as current title, company and industry
- 7. is the Social Graph
- 8. *Credit: LinkedIn Marketing is the is the Professional Graph
- 10. Entertainment
- 11. Commerce
- 12. Transportation
- 13. Small Businesses
- 14. Real Estate
- 17. Traditional Donor Segmentation Engagement Age Real estate assets Wealth screening Other giving Class Leadership Reunion Attendance Event Attendance Other Volunteerism Engagement + Capacity
- 19. LinkedIn Members Are More Likely to Give*… *represents EverTrue analysis of $3 billion of giving history
- 20. Who are these people? Do they give? Should they give?
- 21. More Likes = More Giving *represents EverTrue analysis of $3 billion of giving history
- 22. The More You “Like”…
- 23. BC High’s Most Socially Engaged Fans
- 24. Steve Durant, BC High ‘71 (24 likes)
- 25. David Lopes BC High ’86 Head of M&A Orient Capital Paris
- 26. In action at Loyola High School of Los Angeles Successful entrepreneur Engaged on social media Non-donor
- 27. In Action at Boston University 11 Rated Prospects $1.7 million pipeline value
- 28. In Action at Williams College 11 Rated Prospects 7 Rated Prospects, 20 lapsed donors…
- 29. In Action at MIT 13 Rated Prospects…15 lapsed donors
- 30. Social Donor Management at BU >1,400 Rated, Socially Engaged, Unassigned Prospects >14,000 Socially Engaged Non-Donors
- 31. Think Outside Your Database
Editor's Notes
- EverTrue’s mission is to build relationships in pursuit of a better world. Today I’d like to introduce you to emerging trends in social donor management and how they can support your fundraising efforts.
- But this isn’t about Raiser’s Edge - this is across the board. Traditional donor management software is a secure way of storing highly inaccurate data.
- 49% earn over $100,000 >30 million students and recent college graduates on LinkedIn Two new members per second > $1 billion in 2013 revenue
- Over 50% of Facebook visits via mobile in 2013 to be via mobile in 2014 Over 50% of LinkedIn visits expected to be via mobile in 2014
- Over 50% of Facebook visits via mobile in 2013 to be via mobile in 2014 Over 50% of LinkedIn visits expected to be via mobile in 2014
- Over 50% of Facebook visits via mobile in 2013 to be via mobile in 2014 Over 50% of LinkedIn visits expected to be via mobile in 2014
- Over 50% of Facebook visits via mobile in 2013 to be via mobile in 2014 Over 50% of LinkedIn visits expected to be via mobile in 2014
- Over 50% of Facebook visits via mobile in 2013 to be via mobile in 2014 Over 50% of LinkedIn visits expected to be via mobile in 2014
- Dresden, Beijing, Kuwait, Stockholm, Kuala Lampur, Santiago, Istanbul, Worcester, Mass and Champaign, IL. 8 million+ donors. 23 < $5 donors. And it cost pennies.
- Dresden, Beijing, Kuwait, Stockholm, Kuala Lampur, Santiago, Istanbul, Worcester, Mass and Champaign, IL. 8 million+ donors. 23 < $5 donors. And it cost pennies.
- Dresden, Beijing, Kuwait, Stockholm, Kuala Lampur, Santiago, Istanbul, Worcester, Mass and Champaign, IL. 8 million+ donors. 23 < $5 donors. And it cost pennies.
- Frame social in context of other strategic priorities - major gifts, leadership annual fund, stewardship, etc. Not as a separate initiative.