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Online Higher Education  Growth, Competition and Information Richard Garrett Program Director & Senior Analyst Online Higher Education program Eduventures, LLC November, 2007
The National Online Market 8.5% of headcount at degree-granting schools Copyright © 2007 Eduventures LLC Sloan-C= 3.5 million (including online course and program take-up)- c.20% Estimated 20% of age 25+ headcount
Prospective student experience of and interest in online higher education  Source: June 2006 Eduventures survey of 2,033 U.S. consumers interested in postsecondary education in the next three years- modeled to the U.S. adult population Copyright © 2007 Eduventures LLC Copyright © 2007 Eduventures LLC Trend : increased institutional and consumer participation in online higher education means more choice, more customer diversity, and a greater need for quality, comparative information Competition : An estimated 1,600 degree-granting,  Title IV eligible schools offer online programs (c.37%)
State of information on online higher education… ,[object Object],[object Object],[object Object],[object Object],Copyright © 2007 Eduventures LLC Copyright © 2007 Eduventures LLC
Comparing information on online and campus offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Eduventures report, “Informed Choice & Competitive Advantage:  A Consumer Checklist for Online Programs”. The report includes a comparison of leading “campus” and “online” oriented directory sites- Fall 2006 Copyright © 2007 Eduventures LLC ,[object Object],“ Online” Directory Innovation?
Why might greater transparency be helpful? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2007 Eduventures LLC
A “Consumer Reports” for the Online Student   Pat Shea WCET 20 th  Annual Conference November 8, 2007
Common Questions What Students Want to Know   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Questions What Students Need to Know   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What WCET is Doing ,[object Object],[object Object],[object Object]
What WCET Could Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object]
Ohio’s Consumer Activism Kate Carey Ohio Learning Network [email_address] www.oln.org   WCET November 2007
Student “consumer” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Faculty “consumer” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Regents’ “consumer”Initiatives  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Online Consumer Reports WCET

  • 1. Online Higher Education Growth, Competition and Information Richard Garrett Program Director & Senior Analyst Online Higher Education program Eduventures, LLC November, 2007
  • 2. The National Online Market 8.5% of headcount at degree-granting schools Copyright © 2007 Eduventures LLC Sloan-C= 3.5 million (including online course and program take-up)- c.20% Estimated 20% of age 25+ headcount
  • 3. Prospective student experience of and interest in online higher education Source: June 2006 Eduventures survey of 2,033 U.S. consumers interested in postsecondary education in the next three years- modeled to the U.S. adult population Copyright © 2007 Eduventures LLC Copyright © 2007 Eduventures LLC Trend : increased institutional and consumer participation in online higher education means more choice, more customer diversity, and a greater need for quality, comparative information Competition : An estimated 1,600 degree-granting, Title IV eligible schools offer online programs (c.37%)
  • 4.
  • 5.
  • 6.
  • 7. A “Consumer Reports” for the Online Student Pat Shea WCET 20 th Annual Conference November 8, 2007
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Ohio’s Consumer Activism Kate Carey Ohio Learning Network [email_address] www.oln.org WCET November 2007
  • 14.
  • 15.
  • 16.