Maintaining Community After Graduation: Benefits to the Institution


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  • Maintaining Community After Graduation: Benefits to the Institution

    1. 1. The Campus Community Life Cycle: From Admissions to Alumni Session 3: Maintaining Community After Graduation: Benefits to the Institution May 25, 2010 Presented by the Imagine America Foundation and ED MAP, Inc.
    2. 2. About the Imagine America Foundation <ul><li>The Imagine America Foundation (IAF) has been serving the career college community since 1982. IAF provides scholarships for education, awards, financial aid information, sector research, faculty training, and honors achievement in career education. </li></ul><ul><li>The Foundation has grown to support more than 500 career colleges across the United States and Puerto Rico and provides valuable information on financial aid and scholarships. </li></ul><ul><li>For more information, please visit </li></ul>
    3. 3. Imagine America Scholarship and Award Programs <ul><ul><li>To date, through the Imagine America programs, the Foundation has presented over $40 million in scholarships and awards to students enrolling at career colleges and universities all across the United States and Puerto Rico. </li></ul></ul><ul><ul><li>Imagine America High School Scholarship </li></ul></ul><ul><ul><ul><li>Imagine America Promise Scholarship Program </li></ul></ul></ul><ul><ul><li>Military Award Program (MAP) </li></ul></ul><ul><ul><ul><li>LDRSHIP Award </li></ul></ul></ul><ul><ul><li>Adult Skills Education Program (ASEP) </li></ul></ul>
    4. 4. Imagine America Foundation Research <ul><li>Research </li></ul><ul><ul><li>Filling America's Skilled Worker Shortage: The Role of Career Colleges (2008) </li></ul></ul><ul><ul><li>Fact Book 2009: A Profile of Career Colleges and Universities (2009) </li></ul></ul><ul><ul><li>Graduating At-Risk Students: A Cross-Sector Analysis (2010) </li></ul></ul><ul><li>Upcoming Research </li></ul><ul><ul><li>ROI of Faculty Development: A Case Study (Summer 2010) </li></ul></ul><ul><ul><li>Fact Book 2010: A Profile of Career Colleges and Universities (Summer 2010) </li></ul></ul><ul><ul><li>Responsible Borrowing Online Tool (Fall 2010) </li></ul></ul>
    5. 5. About ED MAP, Inc. <ul><li>ED MAP is an educational-content management company whose unique market insights and perspectives separate it from traditional academic bookstores. We leverage extensive relationships with academic publishers and educational institutions to create, acquire, store, deliver and monetize content for educational markets. </li></ul><ul><li>ED MAP is committed to helping institutions develop new approaches to course materials that can reduce their logistical and administrative burdens. Additionally, these approaches can reduce students’ costs for course materials while supporting their academic performance. </li></ul>
    6. 6. ED MAP, Inc. <ul><li>ED MAP provides our clients guidance and assistance for selection, editorial, production, logistics and customization activities. Our clients include proprietary and career colleges, K-12 online programs and institutions, traditional and multi-campus systems, continuing education and professional associations. </li></ul><ul><li>Additional information can be found at our website: </li></ul>
    7. 7. Webinar Housekeeping <ul><li>Time for Q&A will be held at the end of this presentation. Please submit questions at anytime during the presentation and we’ll answer as many as possible at that time. </li></ul><ul><li>This presentation, and other sessions from this series, will be posted at More information will be provided at the end of the presentation. </li></ul>
    8. 8. Alumni Relations 101 Rita Mikhail Alumni Relations Manager
    9. 9. Agenda <ul><li>Operations </li></ul><ul><ul><li>Internal initiatives </li></ul></ul><ul><ul><li>Indirectly impact alumni </li></ul></ul><ul><li>Outreach </li></ul><ul><ul><li>External initiatives </li></ul></ul><ul><ul><li>Directly impact alumni </li></ul></ul>
    10. 10. About DeVry University <ul><li>Founded in Chicago in 1931 by Dr. Herman DeVry </li></ul><ul><li>More than 90 locations across the US and Canada </li></ul><ul><li>More than 80,000 students enrolled online and onsite </li></ul><ul><li>Associate, Bachelor’s and Master’s degree programs in technology, science, business and the arts </li></ul><ul><li>Accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools </li></ul>
    11. 11. About DeVry University, cont’d <ul><li>One of the largest degree-granting higher education systems in North America </li></ul><ul><li>Since 1975, 237,957 undergraduate students system-wide have graduated and 90% of those in the active job market were employed in career-related positions within 6 months of graduation </li></ul>
    12. 12. Poll Question #1 <ul><li>What is the current role of Alumni Relations at your institution? </li></ul><ul><ul><li>Assist the institution achieve its goals </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 3% </li></ul></ul></ul></ul><ul><ul><li>Assist alumni achieve their goals </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 20% </li></ul></ul></ul></ul><ul><ul><li>Foster lifelong mutually beneficial relationships for both </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 55% </li></ul></ul></ul></ul><ul><ul><li>Is not clearly defined or understood </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 23% </li></ul></ul></ul></ul>
    13. 13. Poll Question #2 <ul><li>What should be the role of Alumni Relations at your institution? </li></ul><ul><ul><li>Assist the institution achieve its goals </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 3% </li></ul></ul></ul></ul><ul><ul><li>Assist alumni achieve their goals </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 10% </li></ul></ul></ul></ul><ul><ul><li>Foster lifelong mutually beneficial relationships for both </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 85% </li></ul></ul></ul></ul><ul><ul><li>Is not clearly defined or understood </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 0% </li></ul></ul></ul></ul>
    14. 14. Operations <ul><li>Overall goal is to establish and strengthen the basic infrastructure for: </li></ul><ul><ul><li>Institutional Support </li></ul></ul><ul><ul><li>Database </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Metrics </li></ul></ul>
    15. 15. Institutional Support <ul><li>Goal is to secure leadership commitment: </li></ul><ul><li>Senior Management </li></ul><ul><ul><li>President’s Office </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Admissions </li></ul></ul><ul><li>Campus Community </li></ul><ul><ul><li>Student Services </li></ul></ul><ul><ul><li>Career Services </li></ul></ul><ul><ul><li>Academics </li></ul></ul>
    16. 16. Collaborate!!!
    17. 17. Database <ul><li>Goal is to have accurate and current records: </li></ul><ul><li>Basic Information </li></ul><ul><ul><li>Contact </li></ul></ul><ul><ul><li>Employment </li></ul></ul><ul><ul><li>Demographics </li></ul></ul><ul><li>CRM platform </li></ul><ul><ul><li>Special fields </li></ul></ul><ul><ul><li>Record and monitor engagement </li></ul></ul>
    18. 18. Marketing <ul><li>Goal is to brand and message the Alumni Association: </li></ul><ul><li>Establish Identity </li></ul><ul><ul><li>Mission statement </li></ul></ul><ul><ul><li>National charter </li></ul></ul><ul><ul><li>Chapter bylaws </li></ul></ul><ul><li>Promotional Items </li></ul><ul><ul><li>Logos </li></ul></ul><ul><ul><li>Collateral </li></ul></ul><ul><ul><li>Merchandise and apparel </li></ul></ul>
    19. 19. Website <ul><li>Goal is to have an interactive virtual experience: </li></ul><ul><li>Front End Design </li></ul><ul><ul><li>Consistent with the rest of the institution </li></ul></ul><ul><ul><li>Updated on a regular basis </li></ul></ul><ul><ul><li>National and local features </li></ul></ul><ul><li>Back End Functionality </li></ul><ul><ul><li>Easy navigation </li></ul></ul><ul><ul><li>Links for action items </li></ul></ul><ul><ul><li>Alumni access to update their records </li></ul></ul>
    20. 20. Metrics <ul><li>Goal is to track and assess programming effectiveness: </li></ul><ul><li>Online </li></ul><ul><ul><li>Email open rate </li></ul></ul><ul><ul><li>Website visits and views </li></ul></ul><ul><ul><li>Online community membership </li></ul></ul><ul><li>Onsite </li></ul><ul><ul><li>Event participation rate </li></ul></ul><ul><ul><li>Event satisfaction rate </li></ul></ul><ul><ul><li>Chapter membership and volunteers </li></ul></ul>
    21. 21. Outreach <ul><li>Overall goal is to establish and strengthen relationships: </li></ul><ul><li>Communication </li></ul><ul><li>Affinity Partnerships </li></ul><ul><li>Service Programs </li></ul><ul><li>Local Chapters </li></ul><ul><li>Social Media </li></ul>
    22. 22. Communication <ul><li>Goal is to remain in frequent contact and solicit call to action: </li></ul><ul><li>Newsletter </li></ul><ul><ul><li>Format, frequency and focus </li></ul></ul><ul><li>Email </li></ul><ul><ul><li>Targeted message and audience </li></ul></ul><ul><li>Letters </li></ul><ul><ul><li>Special recognition and achievements </li></ul></ul>
    23. 23. Affinity Partnerships <ul><li>Goal is to provide exclusive benefits and services: </li></ul><ul><li>Voluntary Insurance </li></ul><ul><ul><li>Home, health, life and auto </li></ul></ul><ul><li>Retail Discounts </li></ul><ul><ul><li>Goods and services </li></ul></ul><ul><li>Misc </li></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><li>Credit Card </li></ul></ul>
    24. 24. Service Programs <ul><li>Goal is to foster culture of involvement in students and alumni: </li></ul><ul><li>Student Alumni Club </li></ul><ul><ul><li>Student organization connecting students and alumni </li></ul></ul><ul><ul><li>Pipeline to recruit future alumni leaders </li></ul></ul><ul><ul><li>Facilitated in collaboration with Students Services </li></ul></ul><ul><li>Senior Year Experience </li></ul><ul><ul><li>Assist seniors as they transition into graduates </li></ul></ul><ul><ul><li>Partial benefits and services in the Alumni Association </li></ul></ul><ul><ul><li>Facilitated in partnership with Student & Career Services </li></ul></ul>
    25. 25. Service Programs, cont’d <ul><li>Mentorship Program </li></ul><ul><ul><li>Showcase alumni experience and expertise </li></ul></ul><ul><ul><li>Various options based on interest and availability </li></ul></ul><ul><ul><li>Facilitated in collaboration with Career Services and Academics </li></ul></ul><ul><li>Ambassador Program </li></ul><ul><ul><li>Enable alumni to get involved and give back </li></ul></ul><ul><ul><li>Volunteer at professional, educational & industry venues </li></ul></ul><ul><ul><li>Facilitated in collaboration with Career Services & Admissions </li></ul></ul>
    26. 26. Local Chapters <ul><li>Goal is to establish local chapters at largest locations: </li></ul><ul><li>Leadership Support </li></ul><ul><ul><li>Templates for events and communication </li></ul></ul><ul><ul><li>Processes for outreach and operations </li></ul></ul><ul><ul><li>Establish best practices and “Alumni in a Box” </li></ul></ul><ul><li>Financial Support </li></ul><ul><ul><li>Allocate set amount per location </li></ul></ul><ul><ul><li>Professional, educational and social events </li></ul></ul><ul><ul><li>Promotional and marketing materials </li></ul></ul>
    27. 27. Networking
    28. 28. Social Media <ul><li>Goal is to create and build online communities: </li></ul><ul><li>Planning </li></ul><ul><ul><li>Develop strategy and platforms </li></ul></ul><ul><ul><li>Conversation calendar </li></ul></ul><ul><li>Execution </li></ul><ul><ul><li>Community management </li></ul></ul><ul><ul><li>Engage students and alumni </li></ul></ul>
    29. 29. Poll Question #3 <ul><li>Do you have the required resources to achieve your goals? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 46% </li></ul></ul></ul></ul><ul><ul><li>No </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 40% </li></ul></ul></ul></ul><ul><ul><li>Not Sure </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 15% </li></ul></ul></ul></ul>
    30. 30. Poll Question #4 <ul><li>Do you know how to secure the resources required to achieve your goals? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 61% </li></ul></ul></ul></ul><ul><ul><li>No </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 27% </li></ul></ul></ul></ul><ul><ul><li>Not Sure </li></ul></ul><ul><ul><ul><ul><li>Poll Results: 12% </li></ul></ul></ul></ul>
    31. 31. Questions & Answers
    32. 32. Archived Sessions <ul><li>Earlier sessions from “The Campus Community Life Cycle: From Admissions to Alumni” series have been archived for your review. </li></ul><ul><ul><li>Go to and search by presentation name </li></ul></ul><ul><ul><li>- or - </li></ul></ul><ul><ul><li>Follow this link: </li></ul></ul><ul><li>Slides and the recording of this session will be available by Friday, May 28. </li></ul>
    33. 33. Contact Information DeVry University <ul><li>Rita Mikhail </li></ul><ul><ul><li>Alumni Relations Manager </li></ul></ul><ul><ul><li>Email: </li></ul></ul><ul><ul><li>Phone: 630-353-9030 </li></ul></ul>
    34. 34. Contact Information IAF and ED MAP, Inc. <ul><li>Imagine America Foundation </li></ul><ul><ul><li>Bob Martin: President </li></ul></ul><ul><ul><li>Email: </li></ul></ul><ul><ul><li>Jenny Faubert: Manager of Marketing and Project Development </li></ul></ul><ul><ul><li>Email: </li></ul></ul><ul><li>ED MAP </li></ul><ul><ul><li>Chris Carroll: Director of Business Development </li></ul></ul><ul><ul><li>Email: </li></ul></ul>
    35. 35. Thank You for Joining Us Today!