Student Affairs Case study A

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Student Affairs Case study A

  1. 1. StudentAffairs.com 2005 Case Study Jenny Koslovsky, Jessica Rehling & Glenn Sterner Ellingsburg University Educating students who will change the world
  2. 2. Presentation Overview <ul><li>Portal Objectives (Slide 3) </li></ul><ul><li>Portal Conceptual Team Members (Slide 4) </li></ul><ul><li>Portal Audience (Slide 5) </li></ul><ul><li>Reasons for a portal vs. a website (Slide 6) </li></ul><ul><li>Rationale: Channels (Slide 8) </li></ul><ul><li>Technology Based Systems </li></ul><ul><li>Organization </li></ul><ul><li>Benefits </li></ul><ul><li>Theory Integration </li></ul><ul><li>Bobby Compliant </li></ul><ul><li>Feedback/Assessment </li></ul><ul><li>Checklist </li></ul><ul><li>Sample Portals/Benchmarks </li></ul><ul><li>References </li></ul>
  3. 3. Portal Objectives <ul><li>Create an aesthetically pleasing design that attracts users </li></ul><ul><li>Communicate a positive and accurate image of Ellingsburg University </li></ul><ul><li>Develop a user friendly web presence </li></ul><ul><li>Ensure easily navigable channels </li></ul><ul><li>Establish “One Stop Shop” for our academic community </li></ul><ul><li>Meets the needs of multiple university constituents </li></ul><ul><li>Incorporate feedback and input from university stakeholders </li></ul><ul><li>Provide clear and apparent paths to university resources </li></ul><ul><li>Retain accessibility for all web users </li></ul><ul><li>Reflect the diverse student population of Ellingsburg University </li></ul>
  4. 4. The Portal Conceptual Development Team <ul><li>Current Members: </li></ul><ul><li>Jenny Koslovsky, Jessica Rehling & Glenn Sterner </li></ul><ul><li>Director of Residence Life </li></ul><ul><li>Office of Communications Representative </li></ul><ul><li>Faculty Senate President </li></ul><ul><li>New members: </li></ul><ul><li>Technology Director </li></ul><ul><li>Student Representative </li></ul><ul><li>Community Representative </li></ul><ul><li>Presidential Appointee </li></ul>
  5. 5. Portal Audiences <ul><li>Current Students </li></ul><ul><li>Prospective Students </li></ul><ul><li>Faculty </li></ul><ul><li>Staff </li></ul><ul><li>Alumni </li></ul><ul><li>Parents </li></ul><ul><li>Community Members </li></ul>
  6. 6. Reasons for Portal <ul><li>Build an online community </li></ul><ul><li>Present information rather than forcing user exploration </li></ul><ul><li>Provide easily obtainable resources </li></ul><ul><li>Increase student dialogue </li></ul><ul><li>Strengthen security </li></ul><ul><li>Integrate applications and content </li></ul><ul><li>Track user activities </li></ul><ul><ul><li>Improve services </li></ul></ul><ul><ul><li>Monitor conduct </li></ul></ul><ul><li>Collaborate online programs and information </li></ul>
  7. 7. Portal Channels <ul><li>Current Students </li></ul><ul><li>Prospective Students </li></ul><ul><li>Faculty & Staff </li></ul><ul><li>Parents </li></ul><ul><li>Alumni & Donors </li></ul><ul><li>Community Members </li></ul><ul><li>History & Traditions </li></ul><ul><li>Country Map </li></ul><ul><li>Search Bar </li></ul>
  8. 8. Rationale: Current Students Channel <ul><li>Provide current EU students with multiple online communities </li></ul><ul><ul><li>Provide links to Residence Life Webpage and individual hall websites </li></ul></ul><ul><ul><li>Use current technological trends to increase connections among different student populations (i.e. facebook, blogs, etc.) </li></ul></ul><ul><li>Encourage co-curricular learning </li></ul><ul><li>Provide easy access to frequently used resources (i.e. grades, discussion boards, enrollment, calendars, deadlines, etc.) </li></ul><ul><li>Inform students of campus activities and events </li></ul><ul><li>Display EUs value for student-centered curriculum and services </li></ul>
  9. 9. Rationale: Prospective Students Channel <ul><li>Provide positive representation of EU </li></ul><ul><li>Display easy access to university resources </li></ul><ul><li>Offer simple online application process </li></ul><ul><li>Present realistic portrayal of first-year and transfer student experience through current student blogs </li></ul><ul><li>Make contacting university administrators effortless </li></ul>
  10. 10. Rationale: Faculty & Staff Channel <ul><li>Include resources for teaching tips and guidelines </li></ul><ul><li>Provide resources for professional development opportunities </li></ul><ul><li>Display quick links to information pertaining to faculty and staff </li></ul><ul><li>Pool instructor-specific resources </li></ul><ul><li>Create central database for administrative forms </li></ul><ul><li>List literature and current events pertaining to college, discipline or functional area </li></ul><ul><li>Connect to different national unions based on university occupation </li></ul>
  11. 11. Rationale: Parents Channel <ul><li>Provide links to popular parent resources (alumni association, tuition statements, family weekends, financial aid, investing in EU, Parents Association, etc.) </li></ul><ul><li>Demonstrate value of parent influence in student development and success </li></ul><ul><li>Incorporate ideas of how parents can become involved with EU activities and functions </li></ul><ul><li>Provide links to literature and resources for coping with parent-student separation </li></ul><ul><li>Create student and parent blog exchanges </li></ul><ul><li>List personal information granted by student for parent use </li></ul>
  12. 12. Rationale: Alumni & Donors Channel <ul><li>Provide link to Alumni Association and Investing in EU </li></ul><ul><li>Connect to Athletics page </li></ul><ul><li>Link to EU Bookstore </li></ul><ul><li>Display university calendars </li></ul><ul><li>Create historical journals of past EU students </li></ul><ul><li>Construct links for hassle-free contributions and fundraising </li></ul>
  13. 13. Rationale: Community Members Channel <ul><li>Include events calendar for increased community participation </li></ul><ul><li>Provide on-campus volunteer opportunities </li></ul><ul><li>Create system for local resident-student mentorships </li></ul><ul><li>List resources for successful and peaceful off-campus student-local resident interactions and living experiences </li></ul>
  14. 14. Rationale: History & Traditions Channel <ul><li>Include audio and text of EU Fight Song and Alma Mater </li></ul><ul><li>Present photo album of university traditions with meanings and explanations </li></ul><ul><li>Display virtual slideshow of campus </li></ul><ul><li>Provide a virtual walking tour of campus highlighting historical buildings, monuments, and gathering places </li></ul><ul><li>Narrate history of institution </li></ul><ul><li>Celebrate the culture of EU with the user </li></ul>
  15. 15. Rationale: Country Map Channel <ul><li>Visually demonstrate the regional diversity of the institution </li></ul><ul><li>Display clickable map by state to assist users in arranging carpool or flights home or to other destinations </li></ul>
  16. 16. Rationale: Search Bar Channel <ul><li>Assist users in obtaining resources </li></ul><ul><li>Support user navigation of portal through collections of links </li></ul><ul><li>Connect users with other campus community members </li></ul><ul><li>Provide campus directory </li></ul>
  17. 17. Technology Based Systems <ul><li>Secure Sign-on </li></ul><ul><li>Customization options </li></ul><ul><ul><li>Single sign-on enables customization in which users can choose hyperlink preferences and backdrops to suit their liking </li></ul></ul><ul><li>Chat Software </li></ul><ul><li>Blog software </li></ul><ul><ul><li>Users would experience E. U. through the online journals/blogs of 6 current first-year and transfer E. U. students </li></ul></ul><ul><li>Online picture yearbook with profiles </li></ul><ul><ul><li>Similar to http:// www.thefacebook.com / </li></ul></ul><ul><li>Music downloading program </li></ul><ul><li>Virtual tour (Java software) </li></ul><ul><li>Structured Query Language (SQL) (database-web language) </li></ul><ul><li>Secure login </li></ul><ul><li>Search technology </li></ul><ul><li>Online communities </li></ul><ul><ul><li>Angel/Blackboard (online academic communities where students have web access to their courses’ content) </li></ul></ul>
  18. 18. Organization <ul><li>Clickable index with each alphabetical letter listed </li></ul><ul><li>Search bar </li></ul><ul><ul><li>Drop down box option for people and the university as a whole </li></ul></ul><ul><li>Quick Links (student services) </li></ul><ul><li>Headings and subheadings </li></ul><ul><ul><li>Column on the left of page </li></ul></ul><ul><li>Campus events calendar(s) </li></ul><ul><ul><li>Click on date to link to calendar (date would be in upper left corner of the portal page </li></ul></ul><ul><ul><li>Picture (non-flash) </li></ul></ul><ul><li>University address listed </li></ul><ul><ul><li>Hyperlink to mapping software </li></ul></ul>
  19. 19. Organization cont. <ul><li>“ Contact us” hyperlink </li></ul><ul><li>US Map </li></ul><ul><ul><li>Serves as a Carpool Board by region </li></ul></ul><ul><ul><li>Visible representation of student population </li></ul></ul><ul><li>Student Life Link </li></ul><ul><ul><li>Athletics, Admissions, Residence Life, Greek Life, Intramural Activities, Student Governments, Registered Student Organizations </li></ul></ul><ul><li>Frequently Asked Questions </li></ul><ul><li>No necessary scrolling on opening page (all information is available within one screen presence) </li></ul><ul><li>Name of school in large readable font </li></ul><ul><li>Include color scheme on all pages as a coordination tool </li></ul>
  20. 20. Benefits <ul><li>Creates and presents a positive image of EU </li></ul><ul><li>Serves as a “One-Stop Shop” for users </li></ul><ul><li>People are able to easily locate and utilize EU resources </li></ul><ul><li>Utilizes new technology to expand student community building </li></ul><ul><li>Expands user base through increased accessibility ( Bobby approved ) and representation of EUs diverse student population </li></ul><ul><li>Provides easy access to feedback and input </li></ul>
  21. 21. Theories <ul><li>Astin </li></ul><ul><li>Blimling & Whitt Good Practices </li></ul><ul><li>Upcraft and Schuh </li></ul><ul><li>Watson </li></ul>
  22. 22. Bobby Compliant <ul><li>The Ellingburg University Portal will be Bobby Compliant </li></ul><ul><li>“ Bobby is a comprehensive web accessibility software tool designed to help expose and repair barriers to accessibility” (Watchfire Corp., 2005, ¶ 1 ). </li></ul><ul><ul><li>“ Offers suggestions for improvement and generates summary reports highlighting critical accessibility issues before posting content to live servers” (Watchfire Corp.). </li></ul></ul><ul><ul><li>Tests for compliance with government standards. </li></ul></ul>
  23. 23. Feedback & Assessment <ul><li>Create hyperlink on main page to provide open-ended feedback </li></ul><ul><li>Implement monthly interest and satisfaction polls </li></ul><ul><li>Send campus-wide survey emails twice a semester </li></ul><ul><li>Utilize residence hall surveys to gather information on user satisfaction </li></ul><ul><li>Conduct annual focus groups of community members </li></ul><ul><li>Provide hyperlink to report abuse or inappropriate use of the online communities </li></ul><ul><li>Monitor user data (who is logging in and when, what sites they are visiting) </li></ul>
  24. 24. Checklist <ul><li>Ensure correct spelling and grammar </li></ul><ul><li>Limited use of Ellingburg jargon </li></ul><ul><li>Verify that all links are active </li></ul><ul><li>Regularly incorporate feedback from constituencies </li></ul><ul><li>Effectively meets objectives </li></ul><ul><li>Catches users’ attention </li></ul>
  25. 25. Sample Portals/ Benchmarks
  26. 26. References <ul><li>Astin, A. W. (1993). Assessment for excellence: The philosophy and practice of assessment and evaluation in higher education. Westport, CT: The Oryx Press. </li></ul><ul><li>Barratt, W. Models for Evaluating Student Affairs Web Sites. Retrieved on February 23, 2005 from, http://www.studentaffairs.com/ejournal/Spring_2001/will1.html </li></ul><ul><li>Bitler, D. A., Rankin, W. P., & Schrass, J. M. (2000). Academic affairs online: A survey of information available on websites in higher education. College Student Journal, 34, 3, pp. 325-333. </li></ul><ul><li>Blimling, G. S., Whitt, E. J., & Associates. (1999) Good practice in student affairs: Principles to foster student learning . San Francisco: Jossey-Bass. </li></ul><ul><li>Borges, J. A., Morales, I., Rodriguez, N. J. (1996) Guidelines for designing usable world wide web pages. CHI ’96 Companion, pp. 277-278. </li></ul><ul><li>Goldsborough, R. (2004). Creating web sites for web surfers. Black Issues in Higher Education, 21, 9, p. 120. </li></ul><ul><li>Schuh, J. H., Upcraft, M. L., & Associates. (2001). Assessment practice in student affairs. San Francisco: Jossey-Bass. </li></ul><ul><li>Seabreeze, J. R. (1997). Student affairs world wide web sites. New Directions for Student Services, 78, pp. 97-103. </li></ul><ul><li>Stoner, M. (2004). How the web can speak to prospective students. The Chronicle of Higher Education, 50, 34, p. B10. </li></ul><ul><li>Turrentine, C. G., Schnure, S. L., Ostroth, D. D., & Ward-Roof, J. A. (2004). The parent project: What parents want from the college experience. NASPA Journal, 38, 1, pp. 31-43. </li></ul><ul><li>Watchfire Corporation (2005). About Bobby. Retrieved on February 24, 2005 from, http://bobby.watchfire.com/bobby/html/en/about.jsp </li></ul><ul><li>Watson, L. W., Terrell, M. C. , Wright, D. J., Bonner, F., & Cuvjet, M. (2002). How minority students experience college: Implications for planning and policy. Sterling Virginia: Stylus Publishing LLC. </li></ul>

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