This document discusses digital marketing. It defines digital marketing as marketing products or services using digital channels to reach consumers. Some benefits of digital marketing mentioned are that it is more cost effective, can realize higher ROI and revenue, and helps create product reputation. The roles of a digital marketer are then outlined, such as monitoring metrics like views, time spent, sales conversions, and effective content. The 7 C's of digital marketing are defined as content, context, community, collaboration, communication, capture, and change. Several key digital marketing channels are then each described in 1-2 paragraphs, including search engine optimization, online paid advertising, email marketing, social media marketing, mobile app marketing, web analytics, and digital display advertising.

2. DIGITAL MARKETING
The marketing of products or services using digital
channels to reach consumers.

3. WHY DIGITAL MARKETING?
 More Cost Effective.
 Realise Higher Return On Investment (ROI) and
Revenue.
 Creates Product Reputation.
 To improve the rankings of your organization.

4. ROLE OF DIGITAL MARKETER
Digital Marketers monitor things like
 What is being viewed?
 How often?
 For how long?
 Sales Conversions.
 What content works and doesn’t work.

5.  Content
 Context
 Community
 Collaboration
 Communication
 Capture
 Change
THE 7 C’S OF DIGITAL
MARKETING

6. DIGITAL MARKETING CHANNELS
Digital
Marketing
Search
Engine
Optimization
(SEO)
E-mail
Marketing
Social
Media
Marketing
Mobile
App
Marketing
Online Paid
Advertising
Web
Analytics
Digital
Display
Advertising

7. SEARCH ENGINE OPTIMIZATION
(SEO)
 Online visibility of a website or a web page
 Search Results Page of a search engine (SERP)
 often referred to as "natural", "organic", or "earned" results.
 SEO may target different kind of search including image
search, video search, news search etc.
 Average click is about two percentage.
 Cost per click.
 Google, Bing, Yahoo.

8. ONLINE PAID ADVERTISING
 Online Paid Advertising, Pay per click advertising or
PPC.
 Direct traffic to websites, in which an advertiser pays
a publisher, when the ad is clicked.
 Associated with first-tier search engines(Google
AdWords and Microsoft Bing Ads).

10. E-MAIL MARKETING
 Direct marketing.
 Proficient approach to stay connected with
customer.
 Timely, targeted, and relevant.
 Tracking the customer interest.
 To build loyalty, trust, or brand awareness.
 Whirlpool and Nissan.

11. SOCIAL MEDIA MARKETING
It refers to the expose of product or service through
social media channels.
Social Media
Marketing
Online
communities
and forums
Blogs Social Network
Example: Apple Example:
Gawker Media
Example:
Facebook,
Twitter,Linkedin

13.  performance-based marketing.
 rewards one or more affiliates for each visitor or
customer brought by the affiliate's own marketing
efforts.
AFFILIATED MARKETING

14. MOBILE APP MARKETING

15.  A multi-channel
 reach targeted audience through smartphones, tablets,
and/or other mobile devices.
 websites, email, SMS and MMS, social media, apps,
etc.
Example: Ford’s mobile marketing strategy to
promote the release of their new Escape and Taurus
models.

16. WEB ANALYTICS
 Web data(measurement, collection, analysis, and
reporting)
 Site visit by individual, frequency of visit, or course
of action selected by visitor.
 Tool for business and Market Research.

17.  Graphic display.
 Top, bottom or sides of a website.
 Image-based rather than text-based.
 Eye-catching visuals.
DIGITAL DISPLAY ADVERTISING

19. MY AREA OF INTERSET
 How does SEO works?
 Creation of advertisement for different platform.
 Social media marketing.
 Exhibition and events.
 Press release.