To get to know how can you Ad through facebook by finding and targeting your potential audience. Learn More to find leads!

1. Facebook
(Ad Fundamentals)
BY:
SONIA GROVER

2.  Way of getting in front of Right people at Right time
When is that Right time is
When they are more likely to be interested in your
product or service
Flexible---- Works on small budget and large budget

3. Traffic to website
Exposure on new product
Views to Fb page
Mobile App download
-- What do you want to achieve

4. Message- hook the reader
Headline & Description
Screenshot
Sidebar Ad

5. Ad Types
 Image
 Link
 Video
 Just text

6.  Special discount
 Promotion
 Shows in News feed

7. Who all will like the page will
see the content

8. Drive to install App
Runs only on
Mobile Devices

9. Targeting
Demographic
Location
Age, Gender
and
Education
Interest
Sell Spices
People who like
• Cooking
• Cooking Shows
• Recipe sites
DO NOT
FORGET
Share Customized Ad
with people

10. Terminology
Click
CTR- Click
through
Rate
Number of users
that click on a
specific link out of
the total users that
view the page.
Cost Per Mille( CTR)
Cost to get 1000
impressions
Cost per
Click(CPC)
Amount Spend/
Clicks Received
Frequency

12. Frequency
Reach
Lets take an example Reach= 100
Frequency= 7(Each saw your ad 7
times)
=> Impressions= 700

13. Fb Adjust Ads into 3 levels:
Campaigns
Adsets
Ads
Leads to
Easy to organize
Measure
Optimize
“The
Performance”

14. Let’s start…

17. Need to decide on Billing first

20. Creating an Ad

21. Landing Page

25. Default Headline
by Fb
On the basis of
your Landing page

26. Changed Headline

27. Select Target Audience

28. More Demographics

30. Refine your Audience

31. Promoting Page

32. Campaigns
Ad set1
Ad set2
Ad1 Ad2

33. Setting Budget Goal
Decide Goal
How much are you willing to pay
Let’s take an example:
Budget= $35
Cost of Acquisition= $5 ( for every sale)
CTR= 3%
If Ad has 1000 impressions, 30
have clicked it
Let’s say 5% of 30 will buyOnly 1 will buy
(.05 * 30)
$5 for 1 customer or 1000 impressions
CPM= $5 (Cost per 1000 impressions)
OR,
$0.16/ click ($5 divided by 30)

34. Create Similar Ads

37. Keep in mind:
 Create Ad customized to Audience
 And see which Ad works the best
 Image selection- Simple, Eye-catching and
Relevant
 Don’t Forget to Refine Audience
 Don’t ignore to boost the page

38. Great Ads
Understand Target Market
Position themselves into natural
and engaging manner
Include Call to Action
Include Call to Action
Highlight Benefits and Offers

39. DO NOT
FORGET
TO
TEST!
TEST!
TEST!

40. Bibliography
 Lynda.com
 Facebook.com