How To Get Media Coverage

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Increase the media coverage—newspaper, magazine, online, radio and TV—for your school, camp or small business with these key tools that have proven to make media pay attention. Learn how to write a press release, contact reporters, connect via social media and build your free promotions. Presented by Carly Maga, Our Kids Media.

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How to Increase
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Is it new? Is it timely?
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How does it appeal to
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Social media has forever changed the way we communicate, and the way in which we expect to be communicated to. Agnes Stawicki of Comfort Life and comfortlife.ca discusses the multitude of social media platforms & tools available and the opportunities they offer retirement homes and senior care providers as communication and marketing tools. This webinar includes - stats about Canadian seniors online - how seniors use social media - an overview of Facebook, Twitter, Pinterest, LinkedIn and YouTube. - Three case studies to show you how Canadian retirement homes are using social media in their marketing and communication plans Watch and listen to the webinar recording at http://www.ourkidsmedia.com/marketing/retirement-living/webinars/social-media-for-retirement-living-industry-the-right-tools-for-the-right-impact-2015-11

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Not many retirement homes, nursing homes or senior care providers are using social media and communities to interact with and build their reputation online. There is a HUGE opportunity out there. This presentation outlines the value of online networks, how to build an online communications strategy and features two important case studies from top retirement homes using social media. Originally presented by Eden Spodek for the Comfort Life Marketing Academy Lunch & Learn in Toronto, April 8, 2014.

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Доп. Реальность — ведущие деятели Рунета в Лофт Проекте ЭТАЖИ. http://dopreality.ru http://twitter.com/dopreality Разбор механики построения успешного, посещаемого сайта на базе практических примеров, созданных автором мастер-класса веб-проектов. В фокусе внимания ресурсы, имеющие посещаемость до 100 тысяч человек в сутки – познавательный журнал «ШколаЖизни.ру», сайт социальных закладок «Memori.ru», интернет-энциклопедия «Calend.ru», сервис «БобрДобр», подкаст-терминал «PodFM.ru». Рассказ о зарождения идеи, предпосылках возникновения и истории развития каждого из проектов. Вместе с вопросами производства и технологий рассматриваются пути просчета бизнес-перспектив сайта, подводные камни веб-коммерции и в целом – состояние Рунета, как места для ведения бизнеса. Максим Спиридонов Основатель и руководитель продюсерского центра «Ройбер», занимающегося созданием веб-сервисов и интернет-СМИ. Как идеолог, продюсер и руководитель участвовал в создании более чем 10 крупных веб-проектов, наиболее известные из которых, – познавательный журнал «ШколаЖизни.ру», сайт социальных закладок «Memori.ru», интернет-энциклопедия «Calend.ru», сервис «БобрДобр », подкаст-терминал «PodFM».

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Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice. This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015. Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/

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