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Amplify Content, Turn Up Demand
This document provides strategies for using paid, earned, and owned media to promote content and reach a larger audience. It discusses various paid promotion options like social media boosts, ads, and pay-per-click. It also discusses strategies for earning media through guest blogging, influencers, and word-of-mouth. Additionally, it outlines owned media channels like websites, blogs, email marketing, and social media and provides tips for optimizing and repurposing content across channels. The overall message is that paid, earned, and owned media complement each other and should be integrated and optimized to amplify content and connect with more users.
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- 4. Strategies for reaching alarger audience with CONTENT PROMOTIONand distribution
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- 16. Pay Per Click GoogleAdwords | Bing from Microsoft
- 17. Retargeting AdRoll | Retargeter| Fetchback | Chango | Many more
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- 19. Benefits of earned media Credibility Key tosales Lifespan Free
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- 25. Get found viasearch I’m about to buy a…
- 26. The All-Powerful Word of mouth 1.Recommendations 2. Branded websites 3. Opinions posted online 4. Editorial content
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- 30. Gated offers on landing pages Email marketing
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- 32. Social media marketing Create richupdates Use links/CTA
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- 34. Social media marketing LinkedIn Groups Tagpeers (+ @ #) Pinboards #Hashtags Ask for shares Quote experts
- 35. Blog Make it easy toshare with buttons
- 36. Blog Add a social-style commentssection such as Disqus or Livefyre
- 37. Blog Use great images worthyof sharing
- 38. Blog Create pre-populatedtweets with a tool such as “Click to Tweet” plugin
- 39. Expand your digitalfootprint YouTube channel Free content platforms iTunes SlideShare Scribd
- 40. Foster employee advocacy Give employees ownership Train them Empowerthem Governance Employees are often the most overlooked content promotion strategy
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- 42. Audit your contentassets Website Blog And/or create repurposing plans in advance
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- 44. AMP Up Integrate Experiment Refine Paid, earnedand owned complement each other
- 45. Everything should pointback to your website
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- 47. Reachand connect witha larger audience Free eBookFrom Feldman Creative and CoSchedule
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