The document discusses best practices for email marketing, including focusing messages, using simple designs that scan well on mobile, and building trust. Technology savvy individuals tend to dislike printed mail but accept personalized online advertising. Effective subject lines are brief and create urgency. Landing pages and social sharing integration are also important. Case studies show email campaigns that follow best practices can increase website traffic and conversions significantly compared to those without best practices.

1. Steve Day President Malabar Technologies Inc. Open Sesame: Email Marketing Strategies That Work (And Those That Don’t) Cory Van Horn Director of Marketing SnapRetail

2. Attitudes Toward Email Advertisements

8. Designing for Print is very different than for Email/Web

10. Heat Map

11. Best Practices to Great Emails

13. Best Practice: On-Behalf Email Sending From: Pieter.Hegeman@ivystone.com From: Ivystone Group [info@ivystone.com]

14. Best Practice: On-Behalf Email Sending Metrics Open Rate Click Thru On-Behalf of Specific Person 32% 7% On-Behalf of Company 17% 5%

15. Best practice: Integrate Mobile & Social Sharing Share This Email:

18. Best Practice: Simplicity Very Important A little less important Not near as important

20. Blocked Content

21. Blocked Content

22. Best Practices: Landing Pages Are Important Email Landing Page

24. Case Study of Best Practices in Action

26. Case Study: Client Web Impact from Email Increased traffic in a 10 month period Unique Visitors Total Visitors Pageviews 2009 7,588 12,159 56,340 2010 YTD 14,444 21,785 125,107 Percent Increase 90% 79% 122%

27. Integrating Email Campaigns into the Sales Cycle

28. Email Ad Campaign B2B

30. Electronic Sales Process Create positive trust, relationship. Keep apprehension down Focus on acceptance, and play defense Manage acceptance and keep apprehension down