SlideShare a Scribd company logo
1 of 50
Principal Analysts,  eMarketer, Inc. Key Digital Trends for 2011 Sponsored  by: Presented By:  Noah Elkin Debra Aho Williamson David Hallerman  D E C E M B E R  1 6  2 0 1 0 N E W  Y O R K  NY
7 Trends for  2011 Trend 1:   Apps Invade All Platforms Trend 2 :   Content Consumption Convergence Trend 3:   Location, Location, Location Trend 4:   Social Gets Its Share of Marketing Dollars Trend 5:   Real-Time Bidding Trend 6:   Targeting Audiences vs. Content Trend 7:   Online Privacy Debate Heats Up
Trend #1 Apps Invade All Platforms Noah Elkin Principal Analyst, eMarketer, Inc.  @noahelkin
We’re accustomed to using apps on  mobile devices Source: Distimo, Dec 2010
Next phase in evolution: apps go everywhere —  mobile, desktop, TV
Trend #2 Content Consumption Convergence
Consumers engage seamlessly with content across  multiple platforms Twitter: #eMwebinar
Exploit  unique characteristics  each platform offers… Source: Rhythm NewMedia, “Q3 2010 Mobile Video Advertising Report”
… and pay close attention to the way devices and context  increase the appeal of advertising
Trend #3 Location, Location, Location
Social networks  are increasingly the conduit for mobile communication
Mobile social network usage will  more than double  between 2010 and 2015 Twitter: #eMwebinar
Location-based services  have surged but aren’t yet mainstream
Checking in motivated by prospect of value exchange:  obtaining useful information  and  finding deals
Marketer spending around location is starting to  ramp up
Trend #4 Social Gets  Its Share of Marketing Dollars Debra Aho Williamson Principal Analyst, eMarketer, Inc.  @DebraWilliamson
Social media is no longer an  add-on  for marketers ,[object Object],[object Object],[object Object],[object Object],Twitter: #eMwebinar
Four out of five   marketers will utilize  social media tools in 2011
Changing consumer usage patterns make social media  a must ,[object Object],[object Object],[object Object]
More than  8 in 10   companies plan spending increases next year Twitter: #eMwebinar
However, not every industry has adopted social media at the same rate—and  some never will
Among  those that do use social media, usage  rates are  approaching the level of email marketing
As marketers funnel more funds toward social media, spending on traditional forms of  advertising is  falling
Businesses are divided on who should manage social media Only 6% have a  dedicated group
Marketer perspectives: Intel and GM “ Intel has been an early adopter in social media, but we haven’t funded it as well as many of us would like. Social media is not free. We don’t want to tap into our paid media budget. We want to separate those two while driving deeper integration between paid and social media.” — eMarketer interview with Kathleen Malone, Senior Manager and Social Media Strategist “ The brand teams have never budgeted their own line items [for social media marketing]. Now, marketing rightfully is becoming more involved in the planning and budgeting, and also the strategic side of it. The brands are now baking social into their overall marketing budget.” — eMarketer interview with Christopher Barger, Global Director of Social Media
Although budgets are rising, the  ROI question is still not answered
Trend #5 Real-Time Bidding David Hallerman Principal Analyst, eMarketer, Inc. @DHallerman
Display advertising will be an even bigger source of  spending growth  than search
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What  real-time bidding  (RTB) means for marketers looking to buy display ads Twitter: #eMwebinar
Demand side platforms  (DSPs) and  advertising exchanges : two key elements of the RTB ecosystem ( ad networks, too )
 
Trend #6 Targeting Audiences vs. Content
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On  one side , classic content targeting On the  other side , only audiences matter
In 2010, four types of targeting used by  50% or more: •  Demographic •  Behavioral •  Channel •  Contextual Twitter: #eMwebinar
Audience  segmentation  and  targeting  key   factors driving the move to digital marketing
Audience targeting for display part of larger,  holistic  online advertising
Trend #7 Online Privacy Debate  Heats Up
7 key factors driving the  debate  about  digital privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter: #eMwebinar
Behavioral targeting: The more people know,  the less  they seem to like it
Marketers’ own concerns about privacy  limit spending  on behavioral targeting
Regulation: More people  trust  the government than advertisers ( but most don’t trust either entity )
Privacy  concerns  ( or not ) among half of social network users Source: Marist Institute, July 2010
Unica’s Definition of Interactive Marketing Engaging each customer and prospect in a cross-channel dialog that builds upon their past and current behavior
Survey Results: “Are you doing ‘interactive marketing?’” From Unica’s global survey of senior marketers, launched October 2010
Survey Results: “What makes interactive marketing hard?” From Unica’s global survey of senior marketers, launched October 2010
Unica’s Interactive Marketing  Technology Framework Facilitates  collaboration and cross-channel planning, design, execution, and measurement. Integrated Marketing Operations Awareness Decisioning Execution Plans & Budgets People & Processes Data & Assets Measurement & Performance Web Analytics Predictive Analytics Visual Exploration Event Detection Segmentation Offer Management Real-Time Targeting Interaction History Contact Optimization Email Inbound Integration Lead Routing & Monitoring Distributed Marketing Search Optimization
Unica, an IBM Company 100% focused  on marketing Over 1,500 customers  worldwide Market leading cross-channel campaign management Solutions available both OnDemand and  Enterprise
Privacy  concerns  ( or not ) among half of social network users Source: Marist Institute, July 2010
7 Trends for  2011 Trend 1:   Apps Invade All Platforms Trend 2 :   Content Consumption Convergence Trend 3:   Location, Location, Location Trend 4:   Social Gets Its Share of Marketing Dollars Trend 5:   Real-Time Bidding Trend 6:   Targeting Audiences vs. Content Trend 7:   Online Privacy Debate Heats Up
Twitter hashtag: #eMwebinar Sponsored  by: Key Digital Trends for 2011 Questions & Answers Registrants will receive an email tomorrow that includes a link to view the slide deck and webinar recording.  For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions.  To learn about  eMarketer Total Access  please visit  www.emarketer.com/products or contact us: (800) 405-0844  [email_address]   Principal Analysts, eMarketer, Inc. Presented by: Noah Elkin, Debra Aho Williamson and David Hallerman

More Related Content

What's hot

The most important small business trends in 2014
The most important small business trends in 2014The most important small business trends in 2014
The most important small business trends in 2014Radius
 
Social Revolution: Connecting with Today’s Customer
Social Revolution: Connecting with Today’s CustomerSocial Revolution: Connecting with Today’s Customer
Social Revolution: Connecting with Today’s CustomerHubSpot
 
What's Next: The World of Fake News
What's Next: The World of Fake NewsWhat's Next: The World of Fake News
What's Next: The World of Fake NewsOgilvy Consulting
 
10 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 201610 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 2016Beyond
 
Maximising Brand Reputation Online
Maximising Brand Reputation Online Maximising Brand Reputation Online
Maximising Brand Reputation Online Nils Mork-Ulnes
 
Hr review uk special-2013-recruitment
Hr review uk special-2013-recruitmentHr review uk special-2013-recruitment
Hr review uk special-2013-recruitmentDave Mendoza
 
Disruptive trends 2016 2018 par brian solis
Disruptive trends 2016 2018 par brian solisDisruptive trends 2016 2018 par brian solis
Disruptive trends 2016 2018 par brian solisPhilippe Dumont
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
 
Artificial Intelligence - AI marketing 2021 - EMDM - Hugues Rey - Solvay ...
Artificial Intelligence - AI marketing    2021 -  EMDM - Hugues Rey - Solvay ...Artificial Intelligence - AI marketing    2021 -  EMDM - Hugues Rey - Solvay ...
Artificial Intelligence - AI marketing 2021 - EMDM - Hugues Rey - Solvay ...Hugues Rey
 
What's Next: The New Shades of Loyalty
What's Next: The New Shades of LoyaltyWhat's Next: The New Shades of Loyalty
What's Next: The New Shades of LoyaltyOgilvy Consulting
 
Millward Brown 2015 Digital and Media Predictions
Millward Brown 2015 Digital and Media PredictionsMillward Brown 2015 Digital and Media Predictions
Millward Brown 2015 Digital and Media PredictionsKantar
 
Digital Marketing for Financial Services Workshop
Digital Marketing for Financial Services WorkshopDigital Marketing for Financial Services Workshop
Digital Marketing for Financial Services WorkshopH2 Central
 
Brand as Publishers
Brand as Publishers Brand as Publishers
Brand as Publishers Beyond
 
10 trends reshaping digital
10 trends reshaping digital10 trends reshaping digital
10 trends reshaping digitalNils Mork-Ulnes
 
2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond2015 Digital Trends Report by Beyond
2015 Digital Trends Report by BeyondNils Mork-Ulnes
 
Rethinking the Value Chain: New Realities in Collaborative Business
 Rethinking the Value Chain: New Realities in Collaborative Business Rethinking the Value Chain: New Realities in Collaborative Business
Rethinking the Value Chain: New Realities in Collaborative BusinessCapgemini
 
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital 12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital Beyond
 

What's hot (20)

The most important small business trends in 2014
The most important small business trends in 2014The most important small business trends in 2014
The most important small business trends in 2014
 
Social Revolution: Connecting with Today’s Customer
Social Revolution: Connecting with Today’s CustomerSocial Revolution: Connecting with Today’s Customer
Social Revolution: Connecting with Today’s Customer
 
What's Next: The World of Fake News
What's Next: The World of Fake NewsWhat's Next: The World of Fake News
What's Next: The World of Fake News
 
10 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 201610 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 2016
 
Maximising Brand Reputation Online
Maximising Brand Reputation Online Maximising Brand Reputation Online
Maximising Brand Reputation Online
 
Hr review uk special-2013-recruitment
Hr review uk special-2013-recruitmentHr review uk special-2013-recruitment
Hr review uk special-2013-recruitment
 
Disruptive trends 2016 2018 par brian solis
Disruptive trends 2016 2018 par brian solisDisruptive trends 2016 2018 par brian solis
Disruptive trends 2016 2018 par brian solis
 
Manufacturing supply chains
Manufacturing supply chainsManufacturing supply chains
Manufacturing supply chains
 
Marketplace Innovators
Marketplace InnovatorsMarketplace Innovators
Marketplace Innovators
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
Artificial Intelligence - AI marketing 2021 - EMDM - Hugues Rey - Solvay ...
Artificial Intelligence - AI marketing    2021 -  EMDM - Hugues Rey - Solvay ...Artificial Intelligence - AI marketing    2021 -  EMDM - Hugues Rey - Solvay ...
Artificial Intelligence - AI marketing 2021 - EMDM - Hugues Rey - Solvay ...
 
What's Next: The New Shades of Loyalty
What's Next: The New Shades of LoyaltyWhat's Next: The New Shades of Loyalty
What's Next: The New Shades of Loyalty
 
Millward Brown 2015 Digital and Media Predictions
Millward Brown 2015 Digital and Media PredictionsMillward Brown 2015 Digital and Media Predictions
Millward Brown 2015 Digital and Media Predictions
 
Digital Marketing for Financial Services Workshop
Digital Marketing for Financial Services WorkshopDigital Marketing for Financial Services Workshop
Digital Marketing for Financial Services Workshop
 
Brand as Publishers
Brand as Publishers Brand as Publishers
Brand as Publishers
 
10 trends reshaping digital
10 trends reshaping digital10 trends reshaping digital
10 trends reshaping digital
 
Social Media Integration Survey
Social Media Integration SurveySocial Media Integration Survey
Social Media Integration Survey
 
2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond
 
Rethinking the Value Chain: New Realities in Collaborative Business
 Rethinking the Value Chain: New Realities in Collaborative Business Rethinking the Value Chain: New Realities in Collaborative Business
Rethinking the Value Chain: New Realities in Collaborative Business
 
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital 12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
 

Similar to eMarketer Webinar: Key Digital Trends for 2011

7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff RamseyeMarketer
 
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer
 
E marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocationE marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocationShashank Singh
 
Emarketer webinar automotive social media trends 2011 v2
Emarketer webinar automotive social media trends 2011 v2Emarketer webinar automotive social media trends 2011 v2
Emarketer webinar automotive social media trends 2011 v2Ralph Paglia
 
Emarketerwebinarsocialmediatrends2011
Emarketerwebinarsocialmediatrends2011Emarketerwebinarsocialmediatrends2011
Emarketerwebinarsocialmediatrends2011Cromy Yang
 
eMarketer Webinar: Social Media Outlook for 2011
eMarketer Webinar: Social Media Outlook for 2011eMarketer Webinar: Social Media Outlook for 2011
eMarketer Webinar: Social Media Outlook for 2011eMarketer
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns  - 22 march 2011Using emerging media data to drive marketing campaigns  - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
 
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
 
Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaCurrent Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaMerrigan Group LLC
 
EShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing TechnologyEShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing Technologyjasproj
 
Adobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalAdobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalElaine Doherty
 
BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM Group
 
eMarketer Breakfast - 9.28.2011
eMarketer Breakfast - 9.28.2011eMarketer Breakfast - 9.28.2011
eMarketer Breakfast - 9.28.2011eMarketer
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn
 
One Small Step for Fundraising: Mobile Giving with mGive Webinar Deck
One Small Step for Fundraising: Mobile Giving with mGive Webinar DeckOne Small Step for Fundraising: Mobile Giving with mGive Webinar Deck
One Small Step for Fundraising: Mobile Giving with mGive Webinar DeckIdealist Consulting
 
Social media strategies for 2014
Social media strategies for 2014Social media strategies for 2014
Social media strategies for 2014Prayukth K V
 
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct,  Digital and Social Media Confusion...Rx for Ad Agencies Suffering From Direct,  Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
 
eMarketer Webinar: Social Media ROI
eMarketer Webinar: Social Media ROIeMarketer Webinar: Social Media ROI
eMarketer Webinar: Social Media ROIashortslef
 

Similar to eMarketer Webinar: Key Digital Trends for 2011 (20)

7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
 
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
 
E marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocationE marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocation
 
Emarketer webinar automotive social media trends 2011 v2
Emarketer webinar automotive social media trends 2011 v2Emarketer webinar automotive social media trends 2011 v2
Emarketer webinar automotive social media trends 2011 v2
 
Emarketerwebinarsocialmediatrends2011
Emarketerwebinarsocialmediatrends2011Emarketerwebinarsocialmediatrends2011
Emarketerwebinarsocialmediatrends2011
 
eMarketer Webinar: Social Media Outlook for 2011
eMarketer Webinar: Social Media Outlook for 2011eMarketer Webinar: Social Media Outlook for 2011
eMarketer Webinar: Social Media Outlook for 2011
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns  - 22 march 2011Using emerging media data to drive marketing campaigns  - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
 
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
 
Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaCurrent Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social Media
 
EShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing TechnologyEShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing Technology
 
Adobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalAdobe Digitalevent V2.0final
Adobe Digitalevent V2.0final
 
10 Things
10 Things10 Things
10 Things
 
BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM "Interactive: The Most Able Medium'' Presentation - November 2008
BCM "Interactive: The Most Able Medium'' Presentation - November 2008
 
eMarketer Breakfast - 9.28.2011
eMarketer Breakfast - 9.28.2011eMarketer Breakfast - 9.28.2011
eMarketer Breakfast - 9.28.2011
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing Platform
 
One Small Step for Fundraising: Mobile Giving with mGive Webinar Deck
One Small Step for Fundraising: Mobile Giving with mGive Webinar DeckOne Small Step for Fundraising: Mobile Giving with mGive Webinar Deck
One Small Step for Fundraising: Mobile Giving with mGive Webinar Deck
 
Social media strategies for 2014
Social media strategies for 2014Social media strategies for 2014
Social media strategies for 2014
 
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct,  Digital and Social Media Confusion...Rx for Ad Agencies Suffering From Direct,  Digital and Social Media Confusion...
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...
 
Email + social marketing
Email + social marketingEmail + social marketing
Email + social marketing
 
eMarketer Webinar: Social Media ROI
eMarketer Webinar: Social Media ROIeMarketer Webinar: Social Media ROI
eMarketer Webinar: Social Media ROI
 

More from eMarketer

eMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TVeMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TVeMarketer
 
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer
 
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer
 
eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer
 
Webinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading BrandsWebinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading BrandseMarketer
 
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
 
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
 
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
 
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
 
Marketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New ThinkingMarketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New ThinkingeMarketer
 
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
 
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer
 
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
 
B2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to BuyersB2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
 
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer
 
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer
 
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer
 
eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer
 
eMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
 
eMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer
 

More from eMarketer (20)

eMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TVeMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TV
 
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
 
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
 
eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
 
Webinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading BrandsWebinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading Brands
 
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
 
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
 
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...
 
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
 
Marketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New ThinkingMarketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New Thinking
 
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
 
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
 
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
 
B2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to BuyersB2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to Buyers
 
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
 
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
 
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
 
eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017
 
eMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the Hype
 
eMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for Marketers
 

Recently uploaded

20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSendBig4
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 

Recently uploaded (20)

20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 

eMarketer Webinar: Key Digital Trends for 2011

  • 1. Principal Analysts, eMarketer, Inc. Key Digital Trends for 2011 Sponsored by: Presented By: Noah Elkin Debra Aho Williamson David Hallerman D E C E M B E R 1 6 2 0 1 0 N E W Y O R K NY
  • 2. 7 Trends for 2011 Trend 1: Apps Invade All Platforms Trend 2 : Content Consumption Convergence Trend 3: Location, Location, Location Trend 4: Social Gets Its Share of Marketing Dollars Trend 5: Real-Time Bidding Trend 6: Targeting Audiences vs. Content Trend 7: Online Privacy Debate Heats Up
  • 3. Trend #1 Apps Invade All Platforms Noah Elkin Principal Analyst, eMarketer, Inc. @noahelkin
  • 4. We’re accustomed to using apps on mobile devices Source: Distimo, Dec 2010
  • 5. Next phase in evolution: apps go everywhere — mobile, desktop, TV
  • 6. Trend #2 Content Consumption Convergence
  • 7. Consumers engage seamlessly with content across multiple platforms Twitter: #eMwebinar
  • 8. Exploit unique characteristics each platform offers… Source: Rhythm NewMedia, “Q3 2010 Mobile Video Advertising Report”
  • 9. … and pay close attention to the way devices and context increase the appeal of advertising
  • 10. Trend #3 Location, Location, Location
  • 11. Social networks are increasingly the conduit for mobile communication
  • 12. Mobile social network usage will more than double between 2010 and 2015 Twitter: #eMwebinar
  • 13. Location-based services have surged but aren’t yet mainstream
  • 14. Checking in motivated by prospect of value exchange: obtaining useful information and finding deals
  • 15. Marketer spending around location is starting to ramp up
  • 16. Trend #4 Social Gets Its Share of Marketing Dollars Debra Aho Williamson Principal Analyst, eMarketer, Inc. @DebraWilliamson
  • 17.
  • 18. Four out of five marketers will utilize social media tools in 2011
  • 19.
  • 20. More than 8 in 10 companies plan spending increases next year Twitter: #eMwebinar
  • 21. However, not every industry has adopted social media at the same rate—and some never will
  • 22. Among those that do use social media, usage rates are approaching the level of email marketing
  • 23. As marketers funnel more funds toward social media, spending on traditional forms of advertising is falling
  • 24. Businesses are divided on who should manage social media Only 6% have a dedicated group
  • 25. Marketer perspectives: Intel and GM “ Intel has been an early adopter in social media, but we haven’t funded it as well as many of us would like. Social media is not free. We don’t want to tap into our paid media budget. We want to separate those two while driving deeper integration between paid and social media.” — eMarketer interview with Kathleen Malone, Senior Manager and Social Media Strategist “ The brand teams have never budgeted their own line items [for social media marketing]. Now, marketing rightfully is becoming more involved in the planning and budgeting, and also the strategic side of it. The brands are now baking social into their overall marketing budget.” — eMarketer interview with Christopher Barger, Global Director of Social Media
  • 26. Although budgets are rising, the ROI question is still not answered
  • 27. Trend #5 Real-Time Bidding David Hallerman Principal Analyst, eMarketer, Inc. @DHallerman
  • 28. Display advertising will be an even bigger source of spending growth than search
  • 29.
  • 30. Demand side platforms (DSPs) and advertising exchanges : two key elements of the RTB ecosystem ( ad networks, too )
  • 31.  
  • 32. Trend #6 Targeting Audiences vs. Content
  • 33.
  • 34. In 2010, four types of targeting used by 50% or more: • Demographic • Behavioral • Channel • Contextual Twitter: #eMwebinar
  • 35. Audience segmentation and targeting key factors driving the move to digital marketing
  • 36. Audience targeting for display part of larger, holistic online advertising
  • 37. Trend #7 Online Privacy Debate Heats Up
  • 38.
  • 39. Behavioral targeting: The more people know, the less they seem to like it
  • 40. Marketers’ own concerns about privacy limit spending on behavioral targeting
  • 41. Regulation: More people trust the government than advertisers ( but most don’t trust either entity )
  • 42. Privacy concerns ( or not ) among half of social network users Source: Marist Institute, July 2010
  • 43. Unica’s Definition of Interactive Marketing Engaging each customer and prospect in a cross-channel dialog that builds upon their past and current behavior
  • 44. Survey Results: “Are you doing ‘interactive marketing?’” From Unica’s global survey of senior marketers, launched October 2010
  • 45. Survey Results: “What makes interactive marketing hard?” From Unica’s global survey of senior marketers, launched October 2010
  • 46. Unica’s Interactive Marketing Technology Framework Facilitates collaboration and cross-channel planning, design, execution, and measurement. Integrated Marketing Operations Awareness Decisioning Execution Plans & Budgets People & Processes Data & Assets Measurement & Performance Web Analytics Predictive Analytics Visual Exploration Event Detection Segmentation Offer Management Real-Time Targeting Interaction History Contact Optimization Email Inbound Integration Lead Routing & Monitoring Distributed Marketing Search Optimization
  • 47. Unica, an IBM Company 100% focused on marketing Over 1,500 customers worldwide Market leading cross-channel campaign management Solutions available both OnDemand and Enterprise
  • 48. Privacy concerns ( or not ) among half of social network users Source: Marist Institute, July 2010
  • 49. 7 Trends for 2011 Trend 1: Apps Invade All Platforms Trend 2 : Content Consumption Convergence Trend 3: Location, Location, Location Trend 4: Social Gets Its Share of Marketing Dollars Trend 5: Real-Time Bidding Trend 6: Targeting Audiences vs. Content Trend 7: Online Privacy Debate Heats Up
  • 50. Twitter hashtag: #eMwebinar Sponsored by: Key Digital Trends for 2011 Questions & Answers Registrants will receive an email tomorrow that includes a link to view the slide deck and webinar recording. For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions. To learn about eMarketer Total Access please visit www.emarketer.com/products or contact us: (800) 405-0844 [email_address] Principal Analysts, eMarketer, Inc. Presented by: Noah Elkin, Debra Aho Williamson and David Hallerman