Nick Dujnic (Speaker) VP Marketing, LiveIntent
Description
There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. Google is cracking down on third-party cookies, Apple’s making anti-tracking updates, and Facebook is letting users clear their histories, sending marketers scurrying to figure out how to move forward with less data available for advertising. But as with many things that scare us - like ghosts, death, and Nicolas Cage - the source of the fear comes from a lack of understanding. New digital channels and regulations are added all of the time, but the one thing that does not change is the importance of knowing your audience. Contextual audience profiling, where marketers can smartly and quickly identify the key marketing-personas in their audience will drive meaningful and relevant content creation, and content that is also GDPR-safe for targeting. Once marketers create audience-specific content, then they can use the channel and format du jour using the most relevant platform available to them. Nick Dujnic will share what marketers can do to prepare for a world without cookies, and why the email address is likely to emerge as the most consistent, important channel in the digital marketing mix.
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
10 Marketing Trends to watch in 2011. As the marketing landscape continues to evolve with new technologies and customer touchpoints, marketers need to be armed with knowledge and prepared to adapt as well.
These are the 10 trends marketers might want to pay attention to in the coming months.
Nick Dujnic (Speaker) VP Marketing, LiveIntent
Description
There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. Google is cracking down on third-party cookies, Apple’s making anti-tracking updates, and Facebook is letting users clear their histories, sending marketers scurrying to figure out how to move forward with less data available for advertising. But as with many things that scare us - like ghosts, death, and Nicolas Cage - the source of the fear comes from a lack of understanding. New digital channels and regulations are added all of the time, but the one thing that does not change is the importance of knowing your audience. Contextual audience profiling, where marketers can smartly and quickly identify the key marketing-personas in their audience will drive meaningful and relevant content creation, and content that is also GDPR-safe for targeting. Once marketers create audience-specific content, then they can use the channel and format du jour using the most relevant platform available to them. Nick Dujnic will share what marketers can do to prepare for a world without cookies, and why the email address is likely to emerge as the most consistent, important channel in the digital marketing mix.
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
10 Marketing Trends to watch in 2011. As the marketing landscape continues to evolve with new technologies and customer touchpoints, marketers need to be armed with knowledge and prepared to adapt as well.
These are the 10 trends marketers might want to pay attention to in the coming months.
Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling
As part of our #HootBreakfast event, Jaime Stein, Customer Success Executive of Hootsuite, delivered a presentation on Digital Transformation: The Role of Social in the Enterprise.
Presenter: Alvin Glay, Sr. Director, Growth Marketing
Smartphone has disrupted the interaction between firms and consumers. People spend more time on their mobile device consuming content than any other platforms. Mobile advertising spend is expected to surpass TV and represents two-thirds of total digital marketing spend. However, there is an engagement problem. People are distracted and hate receiving ads on their phones and brands are spending billions to reach consumers when they're not engaged. Come see what researchers are saying how to solve this problem.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
Mobile marketing is poised for significant growth. It is an enabler and initiator in the relationship between brand and consumer. Are you learning as fast as your competitors?
"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 ChicagoTim Hayden
Presentation used in Chicago on 10/5/2011 for Bricks and Mobile 2011 (Thanks, Kelly!). "Engaging the Consumer On-the-Go" with Scott Forshay of Morpheus/CREATETHE GROUP, Tim Hayden of 44Doors, Tom Nawara of Acquity Group, and Suhail Pothigara of Macy's.
Measuring Success in a Multi-Channel World - Cars.comMerlien Institute
Presented by Sharon Knitter, Former Senior Director Mobile, Cars.com
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The State of Privacy and Location MarketingMediaPost
We will discuss how privacy regulation and iOS 13 privacy updates have impacted the availability and confidence within location marketing data. This discussion is critical for marketers that rely on behavioral audience data, footfall attribution, creative optimization, and proximity media delivery.
As the industry’s leading independent validation & insights company, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy, compliance and the quality of their location marketing today.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
Are Data and Creativity forming a nice couple? Do they have a happy or unhappy marriage? For any answers, please follow the presentation of George Frangakis, Managing Director Forestview, from AllThingsPerformance event in Athens.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling
As part of our #HootBreakfast event, Jaime Stein, Customer Success Executive of Hootsuite, delivered a presentation on Digital Transformation: The Role of Social in the Enterprise.
Presenter: Alvin Glay, Sr. Director, Growth Marketing
Smartphone has disrupted the interaction between firms and consumers. People spend more time on their mobile device consuming content than any other platforms. Mobile advertising spend is expected to surpass TV and represents two-thirds of total digital marketing spend. However, there is an engagement problem. People are distracted and hate receiving ads on their phones and brands are spending billions to reach consumers when they're not engaged. Come see what researchers are saying how to solve this problem.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
Mobile marketing is poised for significant growth. It is an enabler and initiator in the relationship between brand and consumer. Are you learning as fast as your competitors?
"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 ChicagoTim Hayden
Presentation used in Chicago on 10/5/2011 for Bricks and Mobile 2011 (Thanks, Kelly!). "Engaging the Consumer On-the-Go" with Scott Forshay of Morpheus/CREATETHE GROUP, Tim Hayden of 44Doors, Tom Nawara of Acquity Group, and Suhail Pothigara of Macy's.
Measuring Success in a Multi-Channel World - Cars.comMerlien Institute
Presented by Sharon Knitter, Former Senior Director Mobile, Cars.com
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The State of Privacy and Location MarketingMediaPost
We will discuss how privacy regulation and iOS 13 privacy updates have impacted the availability and confidence within location marketing data. This discussion is critical for marketers that rely on behavioral audience data, footfall attribution, creative optimization, and proximity media delivery.
As the industry’s leading independent validation & insights company, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy, compliance and the quality of their location marketing today.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
Are Data and Creativity forming a nice couple? Do they have a happy or unhappy marriage? For any answers, please follow the presentation of George Frangakis, Managing Director Forestview, from AllThingsPerformance event in Athens.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Overcome Internal Challenges: Set Up Your Business for Mobile SuccessSyniverse
Rob Hammond, Senior Director Mobile Engagement, presents at Eye for Travel's "Mobile and Innovation Strategies for Travel" in San Francisco, March 2015.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Planning video investments has never been so complex. Spending on OTT, mobile and social video is increasing at a rapid pace, and marketers have more options than ever as players such as YouTube, Facebook, Snapchat, Roku, Hulu and Twitter vie for video dollars. Watch as eMarketer analysts walk you through today’s video landscape with our latest forecasts.
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She also examines the reasons why it's still important for brands to work with other platforms and publishers.
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer
This webinar looks at the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and hygienic and the current state of capabilities for data integration.
Webinar: Social Listening Best Practices from 3 Leading BrandseMarketer
eMarketer moderates a special presentation with social analytics experts from NetBase as they share case studies of prominent industry leaders, highlighting metrics that deliver on brand measurement, customer journey analysis, campaign optimization, influencer marketing, social care and much more.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
Marketing Attribution—New Tech, New Trends, New ThinkingeMarketer
As the mandate for more advanced attribution practices increases, those making the transition struggle to navigate through the sea of technologies, platforms, data sets and strategies necessary for success. Topics in this webinar include: Where marketers stand on the journey toward more advanced attribution methods; What technologies and data sets are required to obtain a cross-platform view; What tips and best practices marketers can follow to ensure greater success.
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer
Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the customer experience a priority; The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels; What the realities are today for practitioners looking to reach the ultimate single customer view; How marketers are dealing with a consumer journey that’s no longer linear.
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer
Feeling fuzzy on the latest progress on the cross-device targeting front or hoping to get a pulse on what's in store for 2017? Join eMarketer's Lauren Fisher for her annual look at the changing capabilities and technologies in cross-screen targeting, including: How the cross-device conversation is changing from one of device matching to one of identity matching; why building a richer audience profile that factors in TV and offline data is a must; and an outlook for 2017: Better ad creative, push for measurement integration and more.
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer
With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between Turkey Day and Cyber Monday—and what it might mean for the rest of the holiday season. This webinar will be covering: eMarketer’s holiday shopping forecast; how shoppers responded to heavy early discounting by retailers; digital and mobile sales and traffic; key search terms and other digital retail indicators.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer
Many millennials are now following the traditional paths laid out by generations before them—buying homes, getting married and having kids. And the transition to a different life stage has implications for how this highly digital generation will use technology in years to come. Key topics include: How many millennials are parents, married, or homeowners; How the digital activity of millennials is evolving as they become serious adults; Key differences between younger and older millennials as users of social media and smartphones; If TV is still a medium where millennials can be reached.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
1. F E B R U A R Y 2 2 0 1 1 N E W Y O R K N Y 7 Key Digital Trends for 2011 Geoffrey Ramsey @geofframsey
2. What we’ll look at this morning… Trend 1: Shifting Content Consumption Patterns Trend 2 : Shifting Media Dollars Trend 3: Apps, Apps, Everywhere! Trend 4: Social Media Even More Critical Trend 5: Location Is More Than a Check-In Trend 6: Online Buying Gets More Efficient, Targeted Trend 7: Magnetic Content Rules
18. As CPG marketers funnel more funds toward social media and brand advertising, spending on traditional forms of advertising is falling It’s less about buying social media, and more about how you can earn and own it! It’s all a matter of TRUST Consumers trust each other more than they do marketers
19. The Hierarchy of TRUSTED Sources #1 Friends, Family Editorial Content, Traditional and Online Face-to-face, personal interactions Sources: Edelman; ARAnet; Lightspeed Research; Technorati, etc Advertiser “ Social Sites” Real Friends Someone I follow on Twitter