The document discusses key trends in social media and mobile for 2013, including the rise of mobile social platforms like Facebook and Twitter and increased content creation and sharing on mobile. It also outlines strategies for organizations to develop optimized social media programs, including aligning programs with objectives, using various engagement tactics, and developing community management best practices. The goal is to leverage paid, owned, and earned social media to amplify messaging and drive engagement through an integrated converged media approach.
The presentation represents the best practices of digital contents which will make the content more interactive. This also shows the core human and fundamental needs justifying all our social behavior and what kinds of contents cater those needs.
TBS is creative Social Media Optimization (SMO) Company and SMM Agency helping Clients to boost brand value socially. For Social Media Services Call Now!
The presentation represents the best practices of digital contents which will make the content more interactive. This also shows the core human and fundamental needs justifying all our social behavior and what kinds of contents cater those needs.
TBS is creative Social Media Optimization (SMO) Company and SMM Agency helping Clients to boost brand value socially. For Social Media Services Call Now!
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics nmorgan66
Socialbakers keynote at Social Media Week 14 in London. Performance is relative, so here I make the case for using comparative metrics for 'Smarter' social marketing. I look at three phases of social maturity, suggest the right KPIs for different types of business. I then look at three benchmarks we publish for social content, social care and social ads including the launch of the Smart Storyteller benchmark. Includes a cheeky look at the real story behind the Oreo social brand.
Learn how important is it for banks to engage better in social media. Nous enables banks to utilize the benefits of Social Media through unique solutions
Presentation given at the Ad Council Partner Conference on how to apply best practices to social cause marketing using social media. Includes case studies.
sgits is leading IT Company in Delhi,which is offering website designing services in India,responsive web designing in India,seo company in delhi and many more services.
Delivering Un-carrier results in social support, presented by Michelle MattsonSocialMedia.org
In her Brands-Only Summit presentation, T-Mobile’s Michelle Mattson explains how their social customer support team (T-Force) has evolved in the social media space over the past two years.
She talks about their bold new Un-carrier movement, the social listening tools they use, and their partners across the organization that have helped them become the number one socially devoted brand on Facebook.
Do you need an introduction to community management? This presentation covers the basics including definitions, risks, and the responsibilities of a community manager.
@ez0ne present at The Professional Pensions Communications Forum on 10th February 2011 in London.
An introduction to social media use for pensions
* Discovering social media tools and their possibilities
* Understanding how is social media currently being used and how can it be applied in a pensions context
* Integrating social media into your existing communications strategy
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
A Strategic Approach to Social Media Intelligence Casey Knox
According to a CMO study by Forrester, 89% of social data has influenced their decisions. Having a strategic approach to social media intelligence increases marketers ability to solve problems in the digital age. Casey Knox, Communications Director for AREA203 Digital, has been studying best practices of social media intelligence for the past two years.
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics nmorgan66
Socialbakers keynote at Social Media Week 14 in London. Performance is relative, so here I make the case for using comparative metrics for 'Smarter' social marketing. I look at three phases of social maturity, suggest the right KPIs for different types of business. I then look at three benchmarks we publish for social content, social care and social ads including the launch of the Smart Storyteller benchmark. Includes a cheeky look at the real story behind the Oreo social brand.
Learn how important is it for banks to engage better in social media. Nous enables banks to utilize the benefits of Social Media through unique solutions
Presentation given at the Ad Council Partner Conference on how to apply best practices to social cause marketing using social media. Includes case studies.
sgits is leading IT Company in Delhi,which is offering website designing services in India,responsive web designing in India,seo company in delhi and many more services.
Delivering Un-carrier results in social support, presented by Michelle MattsonSocialMedia.org
In her Brands-Only Summit presentation, T-Mobile’s Michelle Mattson explains how their social customer support team (T-Force) has evolved in the social media space over the past two years.
She talks about their bold new Un-carrier movement, the social listening tools they use, and their partners across the organization that have helped them become the number one socially devoted brand on Facebook.
Do you need an introduction to community management? This presentation covers the basics including definitions, risks, and the responsibilities of a community manager.
@ez0ne present at The Professional Pensions Communications Forum on 10th February 2011 in London.
An introduction to social media use for pensions
* Discovering social media tools and their possibilities
* Understanding how is social media currently being used and how can it be applied in a pensions context
* Integrating social media into your existing communications strategy
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
A Strategic Approach to Social Media Intelligence Casey Knox
According to a CMO study by Forrester, 89% of social data has influenced their decisions. Having a strategic approach to social media intelligence increases marketers ability to solve problems in the digital age. Casey Knox, Communications Director for AREA203 Digital, has been studying best practices of social media intelligence for the past two years.
Delivered to Consortium of Northeastern Herbaria meeting workshop in Montreal, QC on Saturday, June 14, 2014 on use of scientific names in collections.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
In this in-depth workshop, you'll get an overview of social media intelligence and how associations can use it to engage and convert customers. Through case studies and exercises, dive into strategy and practical applications for social media intelligence.
Las habilidades de un community manager giran en torno a la communication, la empatía con la marca, su personalidad y su cultura, la comprensión de la conducta humana y motivaciones, construcción de relaciones interpersonales, resolución de conflictos, gestión de proyectos...
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Who is the social consumer and how did the 'social' behaviour affect organisations? How does the 'social shift' affect local government organisations?
This presentation was delivered by James Leavesley - CEO of CrowdControlHQ, to the LGComms meeting on the 8th of March 2012
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
2. Key Social Trends for 2013
1 Social on Mobile Leads Growth
2
Converged Media is Optimized Media
3 Content Marketing & Visual Storytelling
4
Globalization of Social
3. “Mobile is in our DNA… For us, it’s all about mobile and
it always has been."
-Biz Stone, Co-Founder, Twitter
4. The Mobile First, Social First Transformation
• Smartphone users spend almost 33 minutes a day on Facebook.
• Sixty-one percent said they check the network daily.
• Mashable noted Facebook is the third most popular app; email and browser ranked
1 and 2.
• Twitter primary mobile users are 96 percent more likely to follow 11 or more
brands, while the average Twitter user only follows five or more brands.
• They’re more engaged: 63 percent more likely to click on links, 78 percent more
likely to retweet and 85 percent more likely to favorite a tweet.
Twitter and Facebook ARE
mobile platforms !
5. Mobile Content Creation
• Mobile Content creation is taking off
• We typically find out about major
news events through social media
• Roughly 90% of the Boston
Marathon bombing coverage was via
social/mobile sources
6. “Through social networking, we can transform the global
economy into a global community."
- Robert Silverstein
8. Global Overview: Top Social Networks
US
UK
Germany
China
Japan
Brazil
Russia
Spain
India
S. Korea
Xing StayFriends
RenRenPengyouTencentWeiboWeiboQQ
Mixi
VostuOrkut
OdnoklassnikiVKontakta
Tuenti
Orkut
CyWorldNaver
10. Content is Critical
• 78% of chief marketing officers think
custom media represents the future of
marketing.
• 70% of consumers prefer getting to know a
company via articles rather than ads.
• 80% of business decision-makers prefer to
get company information in a series of
articles versus an advertisement.
• 60% of executives will watch a video online
as opposed to reading, when given the
choice
11. “In the future, all media will be converged… We might
not be able to separate the difference and consumers
might not be able to separate the difference."
-Jeremiah Owyang, Altimeter Group
13. OWNED:
Audiences come for
great IDG content.
18 comments
10 comments
7 comments
EARNED:
Audiences stay for
great conversations.
PAID:
The great content &
conversation reaches
a broader target market
IDG Converged Media Amplifies our Efforts
16. Align with Client Objectives and based on Converged Media
Amplify Programs
Integrated
Programs
AWARENESS/
BRANDING
ENGAGEMENT
THOUGHT-LEADERSHIP/
CREDIBILITY
DEMAND/
LEAD GENERATION
CUSTOMER
INTELLIGENCE
PROGRAM NAME ALIGNS TO YOUR OBJECTIVE /INITIATIVE
1. Enhanced Community Threading g g
2. Ignite g g
3. Knowledge Vault Exchange g g
4. Power Blog g g
5. Community Works g g g g
17. The Community Magic Bullet?
Paid, Earned, Owned Media?
PAID
EARNED
OWNED
WHAT IS MISSING?
21. The Passion of Community Management
• Community managers should be:
• Excited to talk to every new member
• Reaching out EVERY possible way
• Phone
• Email
• Over coffee!
• Thanking members for every contribution
• Suggesting members comment on specific posts
22. Community programs are maturing
95% of organizations staff a
community program team
75% of community staffing is
in-house
80% of organizations have
policies governing online
activities
50% of organizations have a
community playbook
Source: The Community Roundtable 2013 State of Community Management Survey
23. Standards for community programming are emerging
Source: The Community Roundtable 2013 State of Community Management Survey
0 20 40 60 80 100
Content promotion
Offline events
Regular online events (webinars,…
Member advisory board
Badges or status
Percentage of survey participants using the specified programming
Member-facing programming in online communities
Organizations that can
quantify the value of
community management
Organizations reporting ROI
of community
24. As are standards for community engagement
Community playbooks
include:
• Online engagement policies
• Membership and engagement
levels
• Guidelines for posting and
organizing content
• Monitoring and response schedule
• Standards for reporting metrics
50 55
67
0
20
40
60
80
Survey average Organizations
reporting ROI of
community
Organizations that
can quantify the value
of community
management
Percentage
Percentage of organizations using
community playbooks
Source: The Community Roundtable 2013 State of Community Management Survey
25. The Membership Journey
Stranger Lurker Participant Sharer Member Advocate
Effort
AdvocateLurker
Stranger Participant
Sense of Ownership
26. Points of Engagement
Maximizing the possibilities
SENSE OF OWNERSHIP
VISIT
CLICK
EMAIL
FOLLOW
RETWEET
BOOKMARK
PIN
SHARE
SUBSCRIBE
COMMENT
POST
MESSAGE
JOIN
LIKE
ANSWER
POLL
LURKER PARTICIPANT SHARER
SOLICITE
MEMBER ADVOCATE
EFFORT
28. Time
Inception
•Slow, direct growth
•Limited engagement
•No sense of community
•50 – 100% of activity
generated by community
manager
Establishment
•Growth ramps, some
referrals
•Engagement grows
•Limited sense of
community
•50 – 70% of activity
generated by community
manager
Maturity
•Growth accelerates
• High levels of
engagement
• Strong sense of
community
• 10 – 40% of activity
from community
manager
Mitosis
• Topics change,
community splinters
• Community starts back
at inception
• Some/many members
continue to provide a
base
Sources:
https://fb-public.box.com/s/3iq5x6uwnqtq7ki4q8wk
http://advertising.twitter.com/2013/02/new-compete-study-primary-mobile-users-on-Twitter.html
Twitter’s primary mobile users are 58 percent more likely to recall seeing an ad.