The document discusses the growing significance of social media for utilities, highlighting that user engagement is expected to rise from 57 million in 2011 to 624 million by 2017. It outlines various opportunities for utilities, including creating customer loyalty through updates, providing feedback mechanisms, mobile accessibility, sharing corporate social responsibility stories, celebrating achievements, and learning best practices from peers. Overall, it emphasizes the need for utilities to effectively engage with customers via social media.

1. Opportunities of Social Media for Utilities
(May 2014)
Visayan Electric Company

2. Social Media for Utilities

3.  Pike Research estimates that 57 million people
used social media in 2011 to engage with
utilities, and by 2017, they estimate the number
will rise to 624 million.
Social Media for Utilities

4. Opportunities of Social Media for Utilities
 Information portal
Create customer
loyalty by regularly
filling them in on
updates,
announcements and
other relevant
information.

5. Opportunities of Social Media for Utilities

6. Opportunities of Social Media for Utilities

7. Opportunities of Social Media for Utilities

8. Opportunities of Social Media for Utilities

9. Opportunities of Social Media for Utilities

10. Opportunities of Social Media for Utilities

11. Opportunities of Social Media for Utilities

12. Opportunities of Social Media for Utilities

13. Opportunities of Social Media for Utilities
 Feedback mechanism
Give your customers a
venue to communicate
their thoughts, ideas
and suggestions.

14.  Handy partner
Social media is now very accessible on mobile
phones and tablets. Be where your customers
are. Be mobile.
Opportunities of Social Media for Utilities

15.  Community giving
Share your inspiring stories
of corporate social
responsibility. Tell stories
about your beneficiaries.
Get your employees and
customers involved.
Opportunities of Social Media for Utilities

16. Opportunities of Social Media for Utilities

17. Opportunities of Social Media for Utilities

18.  Celebrate successes
Whether they’re big or
small milestones, put them
on social media. Share your
achievements with your
customers. Your success is
their success, too.
Opportunities of Social Media for Utilities

19.  Learn best practices
Finally, learn best practices from other
distribution utilities. Join in Twitter chats.
Discover how they are efficiently delivering their
service and customer support. Then
benchmark.
Opportunities of Social Media for Utilities

20. Opportunities of Social Media for Utilities

21. Thank you
Questions, Comments, Suggestions?