The document provides an overview of technical assistance and resources available to State Action Coalitions involved in the Future of Nursing: Campaign for Action. It outlines support in the areas of communications, planning, content resources, and site visit planning to help coalitions advance key recommendations from the Institute of Medicine's report on the future of nursing. Contact information is provided for campaign staff who can provide customized assistance to coalitions.
January RWJF HC3 Webinar - Future of Nursing: Campaign for ActionRWJFHumanCapital
The document discusses a webinar about the Future of Nursing: Campaign for Action and why health leaders should get involved. It summarizes the Institute of Medicine report that called for transforming nursing. It outlines the campaign's vision, strategies, focus areas of education, practice, collaboration, leadership, and data. It discusses progress being made in these areas and how Robert Wood Johnson Foundation grantees can get involved through their state action coalitions to help implement the recommendations.
The document discusses a presentation about advancing nurse education given by John W. Rowe and Tamra E. Minnier. It summarizes key recommendations from the Institute of Medicine's Future of Nursing report to expand nurse education opportunities and roles. It also describes the Future of Nursing: Campaign for Action initiative focused on implementing the IOM's recommendations by advancing education, removing barriers to practice, and increasing nursing leadership. The presenters argue that transforming nursing education and roles is necessary to address challenges in healthcare like rising costs, disparities, and shortages and will be important for the future of the healthcare system.
The document discusses the Guidelines International Network (G-I-N) and G-I-N North America. It summarizes that G-I-N is a global network of guideline organizations that aims to reduce duplication of effort and promote best practices in guideline development. It also discusses G-I-N's consumer involvement activities through G-I-N PUBLIC and the toolkit it has created on patient and public involvement in guidelines. Finally, it promotes partnership opportunities between G-I-N North America and CUE to further consumer engagement in guideline development.
Spring 2014 Global Health Practitioner Conference BookletCORE Group
This document provides information about the 2014 CORE Group Global Health Practitioner Conference held from May 5-9, 2014 in Silver Spring, MD. The conference theme is "Health for All Starts in the Community" and aims to explore community health strategies, share resources and technical information, and strengthen CORE Group's working groups. It lists sponsors, contributors and objectives of the conference. It also provides an overview of CORE Group including its vision, mission and expertise. It describes the eight CORE Group working groups that participants can join.
AcademyHealth Engagement, Empowerment, Enhancement: The Role of Consumers in ...Whitney Bowman-Zatzkin
2:45pm-4:15pm
Engagement, Empowerment, Enhancement: The Role of Consumers in Health Care and Advocacy
Moderator: Whitney Bowman-Zatzkin, Flip the Clinic
Strategies and Tactics for Achieving Meaningful Consumer Engagement
Claire Brindis, Director, Institute for Health Policy Studies
Speakers:
Tom Workman, American Institutes for Research (AIR)
Amanda Otero, Health Care Organizer, TakeAction Minnesota
The document summarizes discussions and presentations from a meeting of the California Community Care Coordination Collaborative. In the morning, various county projects provided updates on their care coordination efforts and challenges. This included projects in San Joaquin, San Mateo, Ventura, and Orange Counties. Participants then discussed using kidsdata.org and other county projects. The afternoon included a training from Family Voices of California on family advocacy and leadership. A parent also shared their perspective on the advocacy training.
eHealth Ecosystem - Dr Derick Mitchell - October 2017ipposi
This document discusses structured patient engagement in eHealth. It describes IPPOSI, a patient-led organization that advocates for patient involvement in health innovation, research, and policy. IPPOSI priorities include improved patient access to health innovation and meaningful patient participation. The document outlines challenges to patient engagement and emphasizes trust, education, and frameworks to enable ethical use of patient data. It proposes a roadmap for an electronic health record program that incorporates patient consultation at various stages. Overall, the document advocates for informed, engaged, and empowered patient participation in eHealth.
January RWJF HC3 Webinar - Future of Nursing: Campaign for ActionRWJFHumanCapital
The document discusses a webinar about the Future of Nursing: Campaign for Action and why health leaders should get involved. It summarizes the Institute of Medicine report that called for transforming nursing. It outlines the campaign's vision, strategies, focus areas of education, practice, collaboration, leadership, and data. It discusses progress being made in these areas and how Robert Wood Johnson Foundation grantees can get involved through their state action coalitions to help implement the recommendations.
The document discusses a presentation about advancing nurse education given by John W. Rowe and Tamra E. Minnier. It summarizes key recommendations from the Institute of Medicine's Future of Nursing report to expand nurse education opportunities and roles. It also describes the Future of Nursing: Campaign for Action initiative focused on implementing the IOM's recommendations by advancing education, removing barriers to practice, and increasing nursing leadership. The presenters argue that transforming nursing education and roles is necessary to address challenges in healthcare like rising costs, disparities, and shortages and will be important for the future of the healthcare system.
The document discusses the Guidelines International Network (G-I-N) and G-I-N North America. It summarizes that G-I-N is a global network of guideline organizations that aims to reduce duplication of effort and promote best practices in guideline development. It also discusses G-I-N's consumer involvement activities through G-I-N PUBLIC and the toolkit it has created on patient and public involvement in guidelines. Finally, it promotes partnership opportunities between G-I-N North America and CUE to further consumer engagement in guideline development.
Spring 2014 Global Health Practitioner Conference BookletCORE Group
This document provides information about the 2014 CORE Group Global Health Practitioner Conference held from May 5-9, 2014 in Silver Spring, MD. The conference theme is "Health for All Starts in the Community" and aims to explore community health strategies, share resources and technical information, and strengthen CORE Group's working groups. It lists sponsors, contributors and objectives of the conference. It also provides an overview of CORE Group including its vision, mission and expertise. It describes the eight CORE Group working groups that participants can join.
AcademyHealth Engagement, Empowerment, Enhancement: The Role of Consumers in ...Whitney Bowman-Zatzkin
2:45pm-4:15pm
Engagement, Empowerment, Enhancement: The Role of Consumers in Health Care and Advocacy
Moderator: Whitney Bowman-Zatzkin, Flip the Clinic
Strategies and Tactics for Achieving Meaningful Consumer Engagement
Claire Brindis, Director, Institute for Health Policy Studies
Speakers:
Tom Workman, American Institutes for Research (AIR)
Amanda Otero, Health Care Organizer, TakeAction Minnesota
The document summarizes discussions and presentations from a meeting of the California Community Care Coordination Collaborative. In the morning, various county projects provided updates on their care coordination efforts and challenges. This included projects in San Joaquin, San Mateo, Ventura, and Orange Counties. Participants then discussed using kidsdata.org and other county projects. The afternoon included a training from Family Voices of California on family advocacy and leadership. A parent also shared their perspective on the advocacy training.
eHealth Ecosystem - Dr Derick Mitchell - October 2017ipposi
This document discusses structured patient engagement in eHealth. It describes IPPOSI, a patient-led organization that advocates for patient involvement in health innovation, research, and policy. IPPOSI priorities include improved patient access to health innovation and meaningful patient participation. The document outlines challenges to patient engagement and emphasizes trust, education, and frameworks to enable ethical use of patient data. It proposes a roadmap for an electronic health record program that incorporates patient consultation at various stages. Overall, the document advocates for informed, engaged, and empowered patient participation in eHealth.
California Community Care Coordination Collaborative - September 2014LucilePackardFoundation
The California Community Care Coordination Collaborative (5Cs) is a learning collaborative made up of six regional coalitions serving children with special health care needs (CSHCN) launched in April of 2013. The first phase ended in September 2014, but the coalitions continue to meet. A second phase will begin in January 2015. View this slideshow to learn about the progress, products and recommendations from each coalition.
This document summarizes the results of a survey conducted by IPPOSI on patient data. It shows that 103 responses were received from IPPOSI members and non-members. The survey asked questions to understand respondents' familiarity with and views on electronic health records, data sharing, and key topics. It also identified the most interesting topics to members as improving data quality and infrastructure, addressing trustworthiness, and probing data privacy and protection. Additional topics suggested for focus included patient representation, integrated care, and data access. The document provides insights into stakeholders' priorities and concerns around patient data issues.
This document summarizes a video conference call of the National Influenza Vaccination Disparities Partnership (NIVDP). The NIVDP works to promote flu vaccination uptake among underserved groups. During the call, partners discussed challenges promoting flu shots, strategies for sustainable partnerships, and successes over the past few years. Key points included engaging communities through trusted sources, utilizing existing partner resources, and recognizing local efforts. Partners reported increased vaccinations, expanded reach into new cities, and ability to respond to emergencies as successes of the collaborative work. The evaluation found partners felt more informed and able to promote flu shots in underserved groups going forward.
CJA is monitoring the development of the field of catalyst initiatives. Catalysts seek to help local regions transform health and health care in their regions. This is the third in the series.
This document provides information about an upcoming summit on Managed Long Term Services and Supports (MLTSS) programs to be held on February 23-24, 2016 in Arlington, VA. The summit will discuss strategies for states and managed care organizations to improve MLTSS programs through innovation, quality measurement, and care coordination. It outlines the agenda, including keynote speakers from CMS, and case studies on integrating behavioral health, improving access to home and community-based services, and supporting employment for LTSS members. Sponsorship opportunities are also advertised.
Nivdp video conference summary report (march 2015)Adam Ungson
Purpose of Conference Call
- Understand the challenges, resources, and strategies that support the NIVDP’s sustainability
- Identify and share partner successes
This project aims to address mental health inequalities and integrate a non-medical mental health model into primary care settings. It will do this by influencing how GPs discuss mental health with patients and providing access to needs assessments. The goals are to integrate the model into primary care over 12 months, evaluate the impact on patients, staff and services, and disseminate the learnings. Outcomes could include improved mental health, reduced health service use, and more equitable care. The needs assessment approach targets practical problems that contribute to distress and limit recovery.
The document summarizes a patient safety workshop that introduced the Whole Systems Integrated Care (WSIC) programme and Imperial College Health Partners (ICHP) patient safety initiatives in North West London. The workshop aimed to gather feedback on how patients can get more involved in improving safety. It covered the vision for integrated care in NWL and patient stories. Group exercises discussed risks to a safer system and how patients and professionals can work together on safety. The Patient Safety Champion Network was introduced to promote patient engagement in safety work across NWL.
Children's Services Council of Broward County, Systemic Model of Preventioncscbroward
Research Analyst Laura Ganci and Program Specialist Melissa Stanley of the Children's Services Council of Broward County, hosted a webinar for the Florida Alcohol and Drug Abuse Association on Implementing a Collaborative Approach to Child Welfare.
The Children's Services Council of Broward County provides leadership, advocacy and resources necessary to enhance children's lives and empower them to become responsible, productive adults. To learn more, visit us online at www.cscbroward.org and on social media at www.facebook.com/cscbroward; www.twitter.com/cscbroward; and www.youtube.com/cscbroward
Creating Your Accountability BlueprintClear Impact
This document outlines four steps for public health departments to create an accountability blueprint to align their community health assessment, community health improvement plan, and strategic plan. The first step is to separate accountability for population health outcomes from accountability for agency performance. The second step is to appropriately assign population health indicators and performance measures. The third step is to work sequentially from population accountability to performance accountability. The fourth step is to automate the accountability blueprint using a performance management data system. Creating such an accountability blueprint can help public health departments maximize their impact on population health.
This document discusses strategies for meaningful consumer engagement in health care. It describes approaches used by three organizations - Community Catalyst, the National Partnership for Women & Families, and PICO - to increase consumer involvement. Tactics implemented include educating and engaging policymakers, actively involving consumers in decision-making, and engaging other stakeholders. Lessons learned include the importance of flexibility, relationships, and opportunities for collective learning. Future work includes developing metrics to measure the impact of consumer engagement and identifying sustainable models.
Consumer and Community Enagement Forum - WentWestWalter Kmet
This document discusses a consumer and community engagement forum hosted by WentWest Primary Health Network. It provides an overview of the forum's goals of achieving better integrated care, empowering local communities, and obtaining feedback to improve healthcare. WentWest developed an engagement toolkit in partnership with Health Consumers NSW to provide guidance on developing effective engagement strategies. The toolkit outlines key steps and considerations for engagement and emphasizes tailoring strategies to local community needs.
PHN Role in Mental Health - Walter Kmet June 2016Walter Kmet
WentWest is focused on reforming the mental health system through its role as the Western Sydney Primary Health Network. It aims to [1] commission new services to address gaps, [2] meaningfully engage consumers in decision making, and [3] better integrate mental health services with primary care. This will help shift the focus from crisis services to prevention and coordinated care across the continuum.
Consumer Workshop - Walter Kmet June 2015Walter Kmet
The document discusses a consumer and community engagement forum held by WentWest Primary Health Network. It provides an overview of key topics discussed at the forum:
1. Developing a "toolkit" to support effective consumer and community engagement strategies for primary care organizations.
2. The importance of partnerships between organizations to achieve integrated care, meet community needs, and improve health outcomes.
3. A 10-step process for developing a consumer and community engagement strategy that includes scoping, understanding local needs, identifying partners, developing engagement mechanisms, and monitoring effectiveness.
Members of the Coleman Supportive Oncology Collaborative including over 169 cancer care providers from 44 institutions came together in person to share lessons from their 3-year project to improve supportive cancer care across the region and to launch the next step in the Coleman Foundation initiative which is to improve patient communication and experience.
This document summarizes a conference on successful coalitions in Appalachia. It describes how coalitions in the region worked to build relationships with key stakeholders like healthcare professionals, community members, law enforcement, youth and schools, and local businesses. Through these partnerships, coalitions were able to grow their membership, enhance their capacity, and make progress addressing substance abuse issues in their communities. The conference highlighted best practices for coalition effectiveness through stakeholder engagement.
The past decade has seen a growing appreciation of the importance of private healthcare providers as the first, and often only, source of healthcare in many countries. This has led to a range of interventions aimed at engaging these providers to deliver standardized public health goods and services. One partnership modality, called clinical social franchising, applies commercial principles to achieve this goal.
In 2012, 74 clinical social franchising programs were operational in 40 countries. The programmes included networks of 66,000+ providers that delivered franchised clinical and health services for family planning; maternal, newborn and child health; and to diagnose and treat TB, malaria and/or HIV. Millions of people received services. The scale and overall health impact of these programs is documented in the Clinical Social Franchising Compendium, 2013 (http://bit.ly/10nVT25).
This approach to engaging private purveyors of health and clinical services is gaining traction worldwide. The evidence base for this approach is also increasing, with studies now addressing health impact, quality of care, new usership of formal medical services, cost-effectiveness and equity.
This webinar will explain how clinical social franchising works, how it is being adapted in different countries and the evidence for its relevance as a public health approach.
Ceren Ozer of the World Bank and Brigitta Villaronga of GIZ have been working together for about 18 months to support development of universal health coverage in several countries. This raises not only issues of how to transform health systems, but how to work within organizations that are not adept at addressing complex challenges.
The document summarizes the National Aboriginal Health Forum taking place on May 20-21, 2015 in Calgary, Alberta. The forum will feature presentations and discussions on improving Aboriginal healthcare, including addressing challenges in data management and health privacy, understanding health issues in Aboriginal communities, integrating traditional and western medicine, and developing culturally appropriate healthcare programs. Topics will focus on research, cultural approaches to care, and program development. Presentations will provide insights into priority health concerns, integrating data systems, the role of traditional healing, and the work of organizations like the First Nations Health Authority. The goal is to enhance delegates' knowledge and skills for meeting the needs of Aboriginal patients.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
The document outlines a marketing research presentation for the nonprofit Asante Africa Foundation. The presentation agenda includes an introduction to Asante Africa, analyzing their current marketing research process, and providing recommendations to improve their social media presence, website, eNewsletter, and partnership opportunities. The recommendations suggest redesigning their online platforms to be more focused and tablet friendly, pursuing social media growth strategies, and creating a new marketing plan with tactics like direct mail campaigns and corporate sponsorships.
California Community Care Coordination Collaborative - September 2014LucilePackardFoundation
The California Community Care Coordination Collaborative (5Cs) is a learning collaborative made up of six regional coalitions serving children with special health care needs (CSHCN) launched in April of 2013. The first phase ended in September 2014, but the coalitions continue to meet. A second phase will begin in January 2015. View this slideshow to learn about the progress, products and recommendations from each coalition.
This document summarizes the results of a survey conducted by IPPOSI on patient data. It shows that 103 responses were received from IPPOSI members and non-members. The survey asked questions to understand respondents' familiarity with and views on electronic health records, data sharing, and key topics. It also identified the most interesting topics to members as improving data quality and infrastructure, addressing trustworthiness, and probing data privacy and protection. Additional topics suggested for focus included patient representation, integrated care, and data access. The document provides insights into stakeholders' priorities and concerns around patient data issues.
This document summarizes a video conference call of the National Influenza Vaccination Disparities Partnership (NIVDP). The NIVDP works to promote flu vaccination uptake among underserved groups. During the call, partners discussed challenges promoting flu shots, strategies for sustainable partnerships, and successes over the past few years. Key points included engaging communities through trusted sources, utilizing existing partner resources, and recognizing local efforts. Partners reported increased vaccinations, expanded reach into new cities, and ability to respond to emergencies as successes of the collaborative work. The evaluation found partners felt more informed and able to promote flu shots in underserved groups going forward.
CJA is monitoring the development of the field of catalyst initiatives. Catalysts seek to help local regions transform health and health care in their regions. This is the third in the series.
This document provides information about an upcoming summit on Managed Long Term Services and Supports (MLTSS) programs to be held on February 23-24, 2016 in Arlington, VA. The summit will discuss strategies for states and managed care organizations to improve MLTSS programs through innovation, quality measurement, and care coordination. It outlines the agenda, including keynote speakers from CMS, and case studies on integrating behavioral health, improving access to home and community-based services, and supporting employment for LTSS members. Sponsorship opportunities are also advertised.
Nivdp video conference summary report (march 2015)Adam Ungson
Purpose of Conference Call
- Understand the challenges, resources, and strategies that support the NIVDP’s sustainability
- Identify and share partner successes
This project aims to address mental health inequalities and integrate a non-medical mental health model into primary care settings. It will do this by influencing how GPs discuss mental health with patients and providing access to needs assessments. The goals are to integrate the model into primary care over 12 months, evaluate the impact on patients, staff and services, and disseminate the learnings. Outcomes could include improved mental health, reduced health service use, and more equitable care. The needs assessment approach targets practical problems that contribute to distress and limit recovery.
The document summarizes a patient safety workshop that introduced the Whole Systems Integrated Care (WSIC) programme and Imperial College Health Partners (ICHP) patient safety initiatives in North West London. The workshop aimed to gather feedback on how patients can get more involved in improving safety. It covered the vision for integrated care in NWL and patient stories. Group exercises discussed risks to a safer system and how patients and professionals can work together on safety. The Patient Safety Champion Network was introduced to promote patient engagement in safety work across NWL.
Children's Services Council of Broward County, Systemic Model of Preventioncscbroward
Research Analyst Laura Ganci and Program Specialist Melissa Stanley of the Children's Services Council of Broward County, hosted a webinar for the Florida Alcohol and Drug Abuse Association on Implementing a Collaborative Approach to Child Welfare.
The Children's Services Council of Broward County provides leadership, advocacy and resources necessary to enhance children's lives and empower them to become responsible, productive adults. To learn more, visit us online at www.cscbroward.org and on social media at www.facebook.com/cscbroward; www.twitter.com/cscbroward; and www.youtube.com/cscbroward
Creating Your Accountability BlueprintClear Impact
This document outlines four steps for public health departments to create an accountability blueprint to align their community health assessment, community health improvement plan, and strategic plan. The first step is to separate accountability for population health outcomes from accountability for agency performance. The second step is to appropriately assign population health indicators and performance measures. The third step is to work sequentially from population accountability to performance accountability. The fourth step is to automate the accountability blueprint using a performance management data system. Creating such an accountability blueprint can help public health departments maximize their impact on population health.
This document discusses strategies for meaningful consumer engagement in health care. It describes approaches used by three organizations - Community Catalyst, the National Partnership for Women & Families, and PICO - to increase consumer involvement. Tactics implemented include educating and engaging policymakers, actively involving consumers in decision-making, and engaging other stakeholders. Lessons learned include the importance of flexibility, relationships, and opportunities for collective learning. Future work includes developing metrics to measure the impact of consumer engagement and identifying sustainable models.
Consumer and Community Enagement Forum - WentWestWalter Kmet
This document discusses a consumer and community engagement forum hosted by WentWest Primary Health Network. It provides an overview of the forum's goals of achieving better integrated care, empowering local communities, and obtaining feedback to improve healthcare. WentWest developed an engagement toolkit in partnership with Health Consumers NSW to provide guidance on developing effective engagement strategies. The toolkit outlines key steps and considerations for engagement and emphasizes tailoring strategies to local community needs.
PHN Role in Mental Health - Walter Kmet June 2016Walter Kmet
WentWest is focused on reforming the mental health system through its role as the Western Sydney Primary Health Network. It aims to [1] commission new services to address gaps, [2] meaningfully engage consumers in decision making, and [3] better integrate mental health services with primary care. This will help shift the focus from crisis services to prevention and coordinated care across the continuum.
Consumer Workshop - Walter Kmet June 2015Walter Kmet
The document discusses a consumer and community engagement forum held by WentWest Primary Health Network. It provides an overview of key topics discussed at the forum:
1. Developing a "toolkit" to support effective consumer and community engagement strategies for primary care organizations.
2. The importance of partnerships between organizations to achieve integrated care, meet community needs, and improve health outcomes.
3. A 10-step process for developing a consumer and community engagement strategy that includes scoping, understanding local needs, identifying partners, developing engagement mechanisms, and monitoring effectiveness.
Members of the Coleman Supportive Oncology Collaborative including over 169 cancer care providers from 44 institutions came together in person to share lessons from their 3-year project to improve supportive cancer care across the region and to launch the next step in the Coleman Foundation initiative which is to improve patient communication and experience.
This document summarizes a conference on successful coalitions in Appalachia. It describes how coalitions in the region worked to build relationships with key stakeholders like healthcare professionals, community members, law enforcement, youth and schools, and local businesses. Through these partnerships, coalitions were able to grow their membership, enhance their capacity, and make progress addressing substance abuse issues in their communities. The conference highlighted best practices for coalition effectiveness through stakeholder engagement.
The past decade has seen a growing appreciation of the importance of private healthcare providers as the first, and often only, source of healthcare in many countries. This has led to a range of interventions aimed at engaging these providers to deliver standardized public health goods and services. One partnership modality, called clinical social franchising, applies commercial principles to achieve this goal.
In 2012, 74 clinical social franchising programs were operational in 40 countries. The programmes included networks of 66,000+ providers that delivered franchised clinical and health services for family planning; maternal, newborn and child health; and to diagnose and treat TB, malaria and/or HIV. Millions of people received services. The scale and overall health impact of these programs is documented in the Clinical Social Franchising Compendium, 2013 (http://bit.ly/10nVT25).
This approach to engaging private purveyors of health and clinical services is gaining traction worldwide. The evidence base for this approach is also increasing, with studies now addressing health impact, quality of care, new usership of formal medical services, cost-effectiveness and equity.
This webinar will explain how clinical social franchising works, how it is being adapted in different countries and the evidence for its relevance as a public health approach.
Ceren Ozer of the World Bank and Brigitta Villaronga of GIZ have been working together for about 18 months to support development of universal health coverage in several countries. This raises not only issues of how to transform health systems, but how to work within organizations that are not adept at addressing complex challenges.
The document summarizes the National Aboriginal Health Forum taking place on May 20-21, 2015 in Calgary, Alberta. The forum will feature presentations and discussions on improving Aboriginal healthcare, including addressing challenges in data management and health privacy, understanding health issues in Aboriginal communities, integrating traditional and western medicine, and developing culturally appropriate healthcare programs. Topics will focus on research, cultural approaches to care, and program development. Presentations will provide insights into priority health concerns, integrating data systems, the role of traditional healing, and the work of organizations like the First Nations Health Authority. The goal is to enhance delegates' knowledge and skills for meeting the needs of Aboriginal patients.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
The document outlines a marketing research presentation for the nonprofit Asante Africa Foundation. The presentation agenda includes an introduction to Asante Africa, analyzing their current marketing research process, and providing recommendations to improve their social media presence, website, eNewsletter, and partnership opportunities. The recommendations suggest redesigning their online platforms to be more focused and tablet friendly, pursuing social media growth strategies, and creating a new marketing plan with tactics like direct mail campaigns and corporate sponsorships.
The summary of the PINs Quarterly Meeting #2 document is:
The meeting focused on building relationships and collaboration between professional immigrant networks (PINs) associations. Presentations provided information on employment programs and initiatives to help build PIN capacity. Network mapping survey results showed existing connections and opportunities to strengthen partnerships. Upcoming PINs events and opportunities were also discussed, including employer networking and the next quarterly meeting. The overall goal was to foster collaboration and develop PIN leaders to better connect skilled immigrants to employment.
These trends presentations are something we serve to our strategic retainer clients on a regular basis, in depth, personalized and as part of a results oriented strategy conversation. These are the trends in Nonprofit Digital Fundraising for winter 2016.
Co-Creation Workshop with MAF Grantees, Delhi, IndiaM4ID Team
Documentation of the workshop with a host of MAF grantees working with women’s health and rights issues. The objective was to map digital technology and communication needs of these organisations. The day saw professionals from advocacy, communication and research backgrounds from organisations including Breakthrough, CEDPA-India, CHSJ, HAQCRC, ICRW, IPAS, MAF, MAMTA-HIMC, NFI, Population Council, PFI, TARSHI and the YP Foundation.
To paint a clearer picture, here’s a few examples of issues these organisations address: maternal and new born care, family planning, reproductive health and rights for adults and adoloscents, child health and child rights, girl child education, women’s skill development and employment, preventing violence against women, women’s safety etc.
How to Prepare a Grants Strategy in Uncertain TimesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Werner will review what tried and true methods still have value, what might need to be changed, and what is still left unknown. You can start off 2021 with a better sense of how to be successful during times of uncertainty.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Strategic enrolment management & social mediaLaura D'Amelio
Strategic enrollment management (SEM) uses social media to support recruitment, conversion, and retention goals. The presentation outlines how to map SEM principles to social media strategies, including setting goals, choosing channels, developing content, and tracking analytics. Student feedback found social media interactions with the university made them more likely to visit websites and campus. Keeping the momentum of social media SEM requires continued monitoring, student involvement, and integrating social media into the overall online strategy.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Successful Recipes to Reach Rural CommunitiesEnroll America
Reaching out to uninsured individuals in rural communities requires unique solutions and a touch of creativity. This webinar covered a few things you should consider when conducting rural outreach and highlighted successful outreach strategies used during the first open enrollment period to engage the rural uninsured. Learn about practical and replicable strategies that you can implement to engage the uninsured living in the rural areas near you!
Accessing the Power of Pro Bono Through the Readiness Roadmap Yvonne Turner
Have you ever wondered how you could help your nonprofit partners take their organization to the next level with pro bono support? On July 22, speakers from Points of Light, Taproot Foundation and Capital one led a training on a new tool-- the Readiness Roadmap—a one-stop shop designed to help nonprofits navigate and manage skills-based volunteering. Explore each stop on the Roadmap that will empower nonprofits to: improve their readiness to receive pro bono, identify their skills-based volunteer needs, find the right volunteers, and more!
This document provides an overview of ideation tools and their uses at HHS. It discusses what ideation is, why it is important for federal agencies, how ideation tools can help agencies, and what resources are available. Ideation involves generating new ideas or solutions using crowd-sourcing technologies. It allows agencies to post questions, submit and discuss ideas, and vote on ideas. Agencies are using ideation to engage employees and stakeholders in problem-solving. Examples of agencies using ideation tools internally and externally are provided.
There are many examples of evidence-informed decision making (EIDM) among public health professionals and organizations in Canada. However, there are limited mechanisms in place to facilitate the sharing of these stories within the public health community. The National Collaborating Centre for Methods and Tools (NCCMT) seeks to address this gap with an interactive, peer-led webinar series featuring a collection of EIDM success stories in public health.
These success stories will illustrate what EIDM in public health practice, programs and policy looks like across the country.
Join us to engage with public health practitioners across Canada as they share their success stories of using or implementing EIDM in the real world. Learn about the strategies and tools used by presenters to improve the use of evidence.
Featuring:
Sharing health information with community organizations to promote health equity
Dr. M. Mustafa Hirji and Cassandra Ogunniyi, Niagara Region Public Health & Emergency Services
To improve the sharing of local demographic and health outcome data to meet the needs of local priority populations, a project was undertaken to examine how to select, analyze and distribute data. Learn more about how this team worked to improve data sharing across local public health units and community partners.
Putting research in place: An innovative approach to decision support in Newfoundland and Labrador
Dr. Stephen Bornstein and Rochelle Baker, Newfoundland and Labrador Centre for Applied Health Research
The Newfoundland & Labrador Centre for Applied Health Research (NLCAHR) supports applied health research in Newfoundland and Labrador. Learn more about how the NLCAHR’s Contextualized Health Research Synthesis Program works with health system partners to prioritize health research needs, as well as synthesize and contextualize evidence for Newfoundland and Labrador.
The document outlines the agenda and activities for a CashBack portfolio day meeting. The agenda includes welcome and introductions, summaries of evaluation meetings with CashBack partners, refining the program's logic model and evaluation framework, discussions on communications and sustainability, and a question and answer session. Three priority areas - impact and evaluation, communications, and sustainability - will be the focus of discussions. [END SUMMARY]
Public Relations for the Nonprofit Executive - PR 101Stacy Wood
Brenda Stier-Anstine and Arielle Babineaux presented at the United Way of Delaware County's Nonprofit Institute. Learn how PR can be effectively tailored to meet your NPO objectives!
This document provides a summary of a presentation by Amanda Williams and Lynn Ponder on raising visibility and funding for non-profit causes. It discusses what visibility is, why it's important, and how to achieve it through developing clear messaging, telling compelling stories, engaging in social media, and using mobile marketing tools. Specific strategies mentioned include developing an elevator pitch, spokesperson training, creating communications materials, and adopting additional media strategies like newswires. The ThinkTank organization is introduced as providing strategic communications and marketing programs to increase non-profit awareness.
It’s an adage as old as politics itself. A thread is weak. But twist several threads into a rope and it’s strong. Such is the power of alliances and teamwork. Join Resource Media for a "Building Strategic Alliances" training that describes the practical, systematic steps and case studies you need to know to help you reach new partners and spokespeople. Our presentation will be full of the best advice from conservation leaders around the country with a proven track record of success.
This general slideset is intended for science based educators who work with the public. It is about how to understand the role social media (and social networks) play in public information dissemination, especially relating to natural resources. It is not about watersheds, or specific tools, rather about building strategies and understanding current web uses.
Slides include notes.
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This document provides guidance on developing strong deliverables for grant funding. It outlines the SMART framework for deliverables, which stands for specific, measurable, achievable, relevant, and timely. For each component of SMART, examples are given of weak deliverables and suggestions for improving them. Recipients are asked to review their current deliverables using the SMART criteria and submit any proposed revisions by February 5th. Advice is given to set ambitious but achievable goals and to consider how progress and success will be demonstrated.
This document provides tips and tools to help nurses achieve leadership goals, such as increasing the number of nurses serving on boards. It outlines action steps coalitions are taking, including identifying boards seeking nurses and nurses prepared to serve. It also provides leadership case studies and resources from New Jersey, Texas, and Virginia. These include resume databases of nurses interested in board service and training programs to prepare nurses for boards. The document emphasizes the importance of nurse leadership and provides talking points and materials to promote it.
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Hosting an event can be a great opportunity for your Action Coalition to engage local communities, organizations, funders, and state leaders as well as to increase support to advance the work of the Future of Nursing: Campaign for Action.
We've created an event-planning toolkit to help plan and host a successful event!
The document is an audio recording from October 8, 2013 that contains no visual or textual information. It provides an audio recording without accompanying images or text from that date. The content and key details of the audio cannot be determined from the limited information provided.
In September 2013, the Future of Nursing: Campaign for Action Leadership Learning Collaborative convened a teleconference to discuss “State Leadership Institutes”.
This webinar discusses patient advocacy and the role of healthcare providers and patients in creating legislative change. The speakers are Regina Holliday, a patient advocate and caregiver, and Susan Hassmiller, Senior Advisor for Nursing at the Robert Wood Johnson Foundation. Regina discusses the perspective of patients and caregivers, focusing on small details. Susan then discusses barriers to nurse practitioners' scope of practice and how to focus advocacy messaging on patients and their needs. The webinar aims to link advocacy messages to patient-centered focus.
Complete Communications toolkit includes the following:
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Getting started with social media can help organizations disseminate information, engage stakeholders, build grassroots efforts, and advance shared goals. The document provides guidance on setting up pages or accounts on key social media platforms like Facebook, Twitter, and Pinterest. It includes step-by-step instructions on creating organization pages for Facebook and Twitter as well as screenshots and descriptions of features from different social media sites. The document aims to familiarize readers with using social media as part of their communications strategy.
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Specifically, older adults who exercised regularly performed better on tests of memory and decision-making than those who did not exercise regularly.
The document outlines a presentation for the Campaign for Action communications team on developing effective messaging. It discusses defining the main point or key messages, crafting messages that are clear, concise, and tailored to the target audience. Developing messages around challenges like improving healthcare through maximizing nurses' roles and changing how nurses are educated and practice. The success of the campaign's efforts to expand access, improve quality and contain healthcare costs will depend on engaging stakeholders.
The document summarizes a webinar presented by The Leapfrog Group on hospital safety. The webinar discusses Leapfrog's role in publicly reporting hospital safety scores and ensuring a prepared nursing workforce. Leapfrog develops the Hospital Safety Score - a letter grade reflecting how well hospitals prevent errors and harm - using national data. Experts provide guidance on calculating the scores. The scores aim to show hospital performance variation, be relevant to consumers, and report data independently. Magnet status recognition considers nursing factors important to safety.
A webinar hosted with the Interdisciplinary Nursing Quality Research Initiative (INQRI) featuring Barbara Safriet, JD, LLM, Associate Dean and Lecturer, Yale Law School, who outlined why removing barriers to APRN practice and care matters to consumers.
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The document summarized a meeting of three states focused on increasing the supply of BSN and doctorally prepared nurses. Participants discussed evaluations of previous meetings, updates on states' progress, identification of ongoing needs, and next steps. States shared challenges around funding, data, partnerships, and ensuring common curricula across programs. CCNA representatives provided resources and technical support to help states advance nursing education transformation.
The document discusses a meeting between health plans and the Center to Champion Nursing in America to support the IOM's recommendations. It describes how health plans are driving innovations through nurse-led programs that improve quality of care, consumer experience, and health outcomes. Examples are provided of single nurse care manager models and personalized care plans that have led to measurable improvements such as reduced healthcare costs, fewer emergency visits, and better diabetes management.
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2. Susan Hassmiller, PhD, RN, FAAN
Senior Advisor for Nursing, Robert
Wood Johnson Foundation & Director,
Future of Nursing: Campaign for Action
2
3. 1. Expectations/AC Agreement
2. Overview of Technical Assistance
3. Introduction to Campaign Communications –Tools and
Resources
4. State Visit Planning
5. Brief Q & A
3
4. All Americans have access to high-quality, patient-centered
care in a health care system where nurses contribute as
essential partners in achieving success.
4
5. Advancing Education Removing Barriers to Nursing Leadership
Transformation Practice and Care
Interprofessional Collaboration
Diversity
DATA
7. • 12 New Action Coalitions joining 36 existing Action
Coalitions:
o Alabama o Maine o Oklahoma
o Arizona o Nevada o South Dakota
o Connecticut o New Hampshire o Tennessee
o Iowa o North Dakota o Vermont
7
8. Susan Reinhard, PhD, RN, FAAN
Senior Vice President & Director,
AARP Public Policy Institute;
Chief Strategist, Center to Champion
Nursing in America
8
9. • AC Agreement
– Promotion
– Branding
– Lobbying; political campaign intervention
– Reporting
• Sign and Return by Tomorrow, March 6th
9
10. • Work to advance key IOM report recommendations, by:
– Identifying and setting goals
– Forming, mobilizing, and convening diverse stakeholders
– Educating policymakers and other decision-makers;
– Reaching out to philanthropies/funders to seek financial support
– Gaining visibility for your work and the Campaign for Action
through the media and other outlets
10
11. • Tailored technical assistance program to provide Action
Coalitions with expertise, tools and other support needed to
make change
• Technical Assistance Structure
– Dedicated campaign liaison
– Content resources
– Regional content experts
– Planning tools and information
– Communications support program
11
12. • Topical webinars
Content • Content experts
• Messaging and Issue briefs
Resources • Pillar based Learning
Collaboratives
12
13. • Planning tools/facilitation
Planning tools & • Stakeholder assessment
• Grant writing assistance
Infrastructure • Strategic training and
community organizing
13
14. • Communications webinars
• Site visit support
• Elevating AC successes and best
practices to national audiences
• Weekly campaign updates
Communications • Online resources and community
(extranet)
• Peer-to-peer collaboration
• Key stakeholder messaging
• Social media and web presence
14
20. • Tell us what you need!
– Upcoming communications webinar: Media 101
• Your communications team:
Elaine Arkin: earkin@rwjf.org
Pat Polansky: ppolansky@aarp.org
Meredith Hunter: mhunter@aarp.org
Nefertari Carver: ncarver@aarp.org
Barbara Akinwole: bakinwole@aarp.org
20
22. • A site visit is a comprehensive gathering of all stakeholders
and nurse champions in various venues in support of the
campaign
• Opportunity to leverage the visit of a national campaign
spokesperson for outreach to key stakeholders and new
partners
• Elements of a site visit (primary event, supporting
meetings, luncheons, salons, etc.)
• Speaking Engagements (without site visit)
22
23. Steps Timeframe
Initial Contact with State Liaisons 4-6 Mos. Out
Submit Request Form 4-6 Mos. Out
Conference Call: Planning 4-6 Mos. Out
State Prep-Work & Information Sharing Ongoing
Conference Call Prior to Event 1-2 Weeks Out
23
24. • Step 1: Contact Campaign Liaison
• Step 2: Submit request and planning forms
• Step 3: Preparation activities & information sharing
• Step 4: Final conference call
24
25. • Speaker Request Form is available on the Extranet and
website: http://championnursing.org/speaker-site-visit-tools
• Contact for Operations Advisor:
Britta Berge
• Email: bberge@aarp.org
• Phone: 202-434-2445
25
26. Mary Dickow, California Action Coalition State Director
• Significance of hosting a state visit
• Communications
– One dedicated person on the State AC for communications
– Seek graduate student support
26
27. • Staffing
• Recruiting Supporters/Stakeholders (Legislators)
– Make friends with Health Legislative Aides immediately
– Align your priorities with theirs
– Ask them how you can help them
• Recruiting Supporters/Stakeholders (Funders)
– Network!
– Learn funders’ priorities
27
28. • Miscellaneous
– Timing your event
– Post-event activities
– What to avoid
28
29. Spur implementation of 80/20
recommendation
Build better educated and more
diverse workforce
29
30. $4.3 million for two years (2+2)
$300,000 each for up to 9 ACs
Implementation of promising models
30
31. Criteria
• Strong statewide strategic plan
• Both academic institutions and employer
involvement
• Use at least one of four promising models
31
32. • RWJF
– Sue Hassmiller, Ph.D., R.N., F.A.A.N., Senior Advisor for Nursing and
Director, of the Future of Nursing: Campaign for Action
– Linda Wright Moore, Communications Officer
– Lori Melichar, Research and Evaluation Officer
• AARP/CCNA
– Susan Reinhard, Ph.D., R.N., F.A.A.N., Senior Vice President, AARP Public
Policy Institute and Chief Strategist, CCNA
– Julia Alexis, Vice President, Strategic Initiatives, AARP Public Policy Institute
– Patricia Polansky, RN, MSN, Policy and Communications Director, CCNA
– Winifred Quinn, MA, PhD, Legislation and Campaign Operations Director,
CCNA
– Andrea Brassard, DNSc, MPH, FNP, Senior Strategic Policy Advisor
– Meredith Hunter, MS, Communications and Outreach Manager
32
33. • Your CCNA liaison is gateway to communications
assistance
Other key staff resources:
• Site visits: Britta Berge
• Webinars: Michael Pheulpin
• Website and extranet: Barbara Akinwole
• Weekly updates: Andrew Bianco
• Media outreach, campaign spokespersons and stakeholder
outreach: Nefertari Carver
33
34. Press *1 to ask a question or provide a comment
34
35. Visit us on the Web
http://thefutureofnursing.org
http://championnursing.org
Follow us on twitter
www.twitter.com/futureofnursing
http://twitter.com/#!/championnursing
Join us on Facebook
http://facebook.com/futureofnursing
http://www.facebook.com/championnursing
35
Editor's Notes
Sue HassmillerThank you for joining us for the New Action Coalition Orientation Webinar. I’m Sue Hassmiller, the Senior Advisor for Nursing at the Robert Wood Johnson Foundation and the Director of the Future of Nursing: Campaign for Action. With us is Dr. Susan Reinhard, Senior Vice President and Director of the AARP Public Policy Institute and Chief Strategist of the Center to Champion Nursing in America, an initiative of AARP, the AARP Foundation and the Robert Wood Johnson Foundation. We also have many other campaign staff with us on the line. I would like to start by saying, on behalf of the entire Campaign for Action, congratulations to all of you and all of your partners for being selected to join this HISTORIC NATIONAL CAMPAIGN as an Action Coalition. I’m thrilled with the enthusiasm and dedication you’ve shown and we are happy to have you join this national campaign. Welcome. Before we go much further, I wanted mention that we are recording today’s webinar, so if you miss a section or would like to pass it on to a colleague, you can find the recording and materials by going to www.championnursing.org/events. In fact, we ENCOURAGE YOU to pass these webinars onto your Action Coalition members. So, please do so with this and all other technical assistance materials that is provided to you by the national campaign team.
Sue HassmillerWe have a lot planned for you today. Our goal is to get you started and to orientate you to the Future of Nursing: Campaign for Action .On today’s webinar:We’re going to discuss the memorandum of understanding (MOU) that has been created between the Action Coalitions and the Campaign. Then we’ll take a closer look at the technical assistance that CCNA will provide to Action Coalitions, in support of the Campaign for Action. Next, we’ll hear from our the Campaign Communications Team on specific tools and resources available to you. And we’ll also review what an effective state visit looks like. Finally, we’ll save some time for you to ask questions.
Sue HassmillerRWJF and AARP launched the Future of Nursing: Campaign for Action in 2010. The campaign is coordinated through the Center to Champion Nursing in America (CCNA) at joint initiative of AARP and RWJF. Your cohort joins the 36 state Action Coalitions and a wide range of health care providers, consumer advocates, policy-makers, and the business, academic and philanthropic communities that are working to transform nursing and improve patient care.The campaign’s vision is for all Americans to have access to high-quality, patient-centered care in a health care system where nurses contribute as essential partners in achieving success. And your work as Action Coalitions will help us achieve this.
Sue HassmillerSo what exactly is this Campaign for Action about?The campaign is focused on the IOM report’s recommendations that we refer to as “key pillars:”Advancing Education TransformationRemoving Barriers to Practice and CareNursing LeadershipInterprofessional collaboration and diversity are threads woven through each pillar.And the foundation is data.
Sue HassmillerIn less than a year, groups have coalesced in nearly every state to respond to the IOM recommendations. With the addition of all of you, we now have 48 states with campaign-designated Action Coalitions comprised of nursing and other stakeholders and health care professional leaders to implement the IOM report recommendations. These groups are long-term alliances to move key nursing issues forward at local, state and national levels. They are capturing best practices and networking opportunities. We’re proud to be represented in almost every state.
Sue HassmillerAfter much deliberation, we selected your states. We believe you’ll make significant contributions to the national Campaign for Action as we workto transform health care through nursing. As part of the review process, we invited a panel of individuals representing a range of related perspectives to review the applications. They assessed:The strength of your goals and objectives;The strength and length of your nurse/non-nurse stakeholder partnerships;The strength of your Coalition's existing skills, experience, assets, and current efforts to be leveraged; and Your existing infrastructure in the state or regionWe know you are just as excited as we are about joining the Campaign in this new way. So that we can make the most impact together, we ask that you hold off from any announcements until March 6th, when the campaign will officially announce you all as new action coalitions. Later in the webinar, the communications team will talk about resources to help you announce your status.Again congratulations to you all!I’m now going to turn the presentation over to Susan Reinhard, Senior Vice President and Director of the AARP Public Policy Institute and Chief Strategist of the Center to Champion Nursing in America, to talk to you more about the ACs relationship with the campaign, as well as the technical assistance opportunities that will now be available to you.
Susan ReinhardThank you Sue.I would like to join Sue in officially welcoming you to National Campaign, the Future of Nursing: Campaign for Action. It is very exciting to see the far reach the campaign is having at the state level.
Susan ReinhardIn order to help organize and streamline Action Coalitions, the RWJF and AARP have created an agreement that addresses the terms of your AC relationship to the Campaign. You received the agreement with your acceptance letter to join the national campaign. If you have not already signed and returned it for your Action Coalition - it must be signed and returned no later thantomorrow, March 6. There are several components listed in this agreement that I will take a few moments to highlight: One is promotion, which means that as long as the AC follows the agreement, they will be mentioned on the Campaign for Action website and may also be mentioned in other communications.Two is branding. Branding refers to the Action Coalition Branding Guidelines that are provided to help guide your communications and other branding decisions. Three is lobbying. If an AC engages in any activity that constitutes lobbying the AC will: 1. Notify provide AARP and RWJF with advance notice of the activities. 2. Include a disclaimer noting that none of the activities in question were paid for with funds provided by RWJF or the CCNA.Finally, there is reporting. Reporting refers to the AC providing reports to AARP and RWJF regarding its activities. This won’t be a cumbersome process and will often consist of monthly calls with your liaison. At times, we may ask you to give some bulleted updates or review prepared documents.
Susan ReinhardLet’s talk about the work of the Action Coalitions. The state Action Coalitions really are the driving force of the Future of Nursing: Campaign for Action. Action Coalitions are working to advance key IOM report recommendations by:- Setting clearly defined goals (in alignment with the IOM report recommendations);- Forming, mobilizing and convening diverse key stakeholders representing consumers, business, health care provider organizations, and other clinical professionals, to build a blueprint for action;- Educating policymakers- Involving philanthropies/funders to seek financial support for Action Coalition efforts; and- Gaining visibility for your work and the national Campaign for Action through the media and other outlets.
Susan Reinhard Through the Center to Champion Nursing in America, we are providing a wide array of technical assistance to ensure that your Action Coalitions are sustainable and well informed to meet your goals.To start with, each state has a Campaign Liaison assigned to them to ensure that communication is flowing both ways. The is also your direct connection for specific technical assistance. We also have -content resources;-planning tools and information; and a-communications support program Lets look at each one of these in greater detail……
Susan Reinhard First, we provide states with content resources, which are designed to help provide a better understanding of key pillar areas. - Webinars that focus on key IOM recommendations areas: education, leadership, practice, interprofessional collaboration and workforce data. - Expert staff and a panel of consultants to provide content knowledge by issue area. Similarly, we develop messages and materials on recommendation content areas – designed to help advance your work. - Finally, Learning Collaboratives (or workgroups by issue area) that convene those interested in a particular topic to share information and best practices. We have already launched the CFALearning Collaborative on Advancing Education Transformation . These Learning Collaboratives formalize a state and national level network of nursing leaders and stakeholders and facilitate the rich sharing of resources and lessons learned.
Susan Reinhard Second, we have tailored technical assistance to meet the planning and infrastructure needs of Action Coalitions. This includes help on strategic planning, determining what stakeholders to engage, how best to do so, and last but not least in understanding your work within the context of a national campaign.Collaboration with a broad range of stakeholders is key to the success of the campaign, so we seek to engage health professionals, policy makers, payers, business executives, educational and philanthropic leaders and consumer leaders. To assist you in these efforts, we can provide guidance and connections, as possible, and facilitate sharing of successful stakeholder strategies among other Action Coalitions.We know that securing funding is an important issue for Action Coalitions, and is critical to help you build the capacity you require. Already, we’ve hosted two webinars on fundraising – they are archived on the CCNA website – and soon you’ll receive a new fundraising “how to” toolkit to help guide your efforts.
Susan Reinhard Finally, we are providing a full communications technical assistance support program. First and foremost, we will work with Action Coalitions to determine specific communications needs and develop a tailored communications technical assistance program. This will include: Communications webinars; Support for AC summits and access to the campaign spokespersons, as appropriate; Sharing successes and progress at the state level with media, policy makers and stakeholders at the national level Weekly campaign updates The development of core materials such as key messages, presentations, and media templates Helping Action Coalitions communicate with one another – through an extranet – an online space to share ideas and resources And, other opportunities for peer-to-peer collaboration and interaction While this is not an all inclusive list of technical assistance, it should give you an idea that we are here to make sure you succeed. In fact, we recently conducted a detailed survey of the existing Action Coalitions to find out first hand what their technical assistance needs are, and we’re working hard to make sure we get our teams in the field what they need to succeed over the coming months.
Susan ReinhardI am now going to turn it over to Meredith Hunter, our communications and outreach manager, to discuss communications support in greater detail.
Meredith Hunter Materials are a very important part of the communications support we provide you, for several reasons. First, we want to save you time and effort. Also, while there are needs and issues specific to your state, whenever possible, we want to be consistent in our messaging, in how we talk about the campaign and what we want to accomplish. We’ve already made available key messages for the campaign, but we heard from you that you need messages for specific audiences – particularly making the case for those who are not nurses – and that message development is in the works.We’ve created fact sheets and overviews to explain the campaign and what we hope to accomplish.We’ve also developed sample media materials that you can localize, and will be developing more – including opinion articles – for your use.We’ve created a standard campaign presentation. And, graphic standards – so that each Action Coalition is identified as part of the Campaign for Action, and we maximize our impact.Key messagesFact sheets and overviewsMedia templates (localize)Campaign presentationsGraphic standards
Meredith HunterYour fellow ACs told us in a survey that they wanted some helpful “how to” information, so over the coming months we’ll also be providing you with content or toolkits on fundraising, working with the media and policymaker outreach.
Meredith HunterAll this information, and more, lives on the CCNA website and the Action Coalition extranet. Materials, messages, presentations, background materials, information, updates, archived webinars – everything is shared with you there. www.championnursing.orgInstructions on how to access extranet. Examples of what to find.Overview of what’s to come:Increased alignment of current resources to your needsRedevelopment of CCNA websiteDevelopment of online community portal for Action CoalitionsExternal profile pages for each AC
Meredith HunterTo follow up on what Sue mentioned earlier regarding the national press release National release tomorrow, March 6.Template releaseMessagesOther communications materials
Meredith Hunter Note support from GYMR Public Relations and VermilionI am now going to turn the call over to Britta Berge, to discuss the range of meetings and site visits that CCNA either hosts or can assist you with. Britta…
Britta Berge Hi everyone and welcome. My name is Britta Berge and as a Field Operations Advisor, part of my role is to assist our State Action Coalitions with strategizing stakeholder outreach and organizing site visits. This is a critical element of our technical assistance and support to the states.
Britta BergeA Site visit is a comprehensive gathering of all stakeholders and nurse champions in various venues in support of the campaign. Site visits typically consist of multiple meetings and events. At the most basic level, site visits are an opportunity for the Action Coalitions to use the visit of a national spokesperson to engage key stakeholders and new partners in their state. Elements of a site visit could include:Primary event (such as a state summit or a town hall meeting): here the spokesperson is often but not necessarily the keynote speaker and based on the audience, will speak about the Campaign for Action at a national level. When one of our spokespersons visit your state, we want to maximize the opportunity for the state action coalition. So, a critical component of these visits is planning a series of supporting meetings or activities. These additional activities could include dinners or small salon gatherings with various stakeholders such as potential funders and legislators. It might also include a breakfast with students, who are critical to the success of the future of nursing. Sometimes it might be a simple dinner with a local business or consumer advocate group. The goal is to tailor the meetings and stakeholder outreach to the needs of each state and leverage the visit of a national spokesperson to do so. Speaking Engagement only: Sometimes you may have an event or speaking engagement where you would like to request a national spokesperson but where it may not make sense to organize a full site visit. In these cases, we will support you by identifying and providing a speaker, preparing remarks or a presentation based on the topic and audience. Ideally, we want to use all opportunities to reach non-nurse stakeholders and potential nurse champions, but not every event lends itself to a larger program. We here to support you however we can.
Britta BergeWe have defined the general process for visits, but of course each state’s experience and needs are different. While there are no set rules, we’ve outlined the general process here to give you an idea of how the it works. We’ve also provided some timeframes for your planning purposes. This will help you in two ways.- First, it will ensure you have enough time to plan and organize your event, and- Second, you will have a better chance to get the speaker your request because our spokespeople’s calendars fill up quickly.
Britta BergeI’ll now quickly touch on each step of the process.Step 1: Through your monthly calls with your liaison you should express your interest in organizing a site visit or speaking engagement. Your campaign liaison will notify the speaking engagement/site visit team and schedule an initial call to discuss your goals. On this call, we will discuss your goals and opportunities, ideas about your event, and strategize stakeholder outreach. These include whether you’ve identified potential funders for your campaign and invited legislators who can support your goals. We also recommend reaching out to nursing students and colleges, along with consumers and businesses.Likewise, we can assist you with strategic engagement of media and how to include or advise media around site visit events. Step 2:After your discussion with us, we request you fill out the Speaker Request form. This form will help you get what you need for a speaker that best suits your needs. Along with the Speaker Request form, we have other resources to help you plan your site visit including a schedule template and stakeholder outreach checklist. You can find these on the Extranet and CCNA website. YOU CAN ALSO FIND THIS IN THE HANDOUTS ICON ON THE WEBINAR. Step 3: Involves a regular, ongoing discussion throughout the preparation process between the state and the field operations advisor to talk about event details and communications materials.-This is also when additional speaking requests are submitted as needed. For example, a short presentation to funders on why they should support the campaign. And finally, Step 4: Is a conference call scheduled with the spokesperson, state co-leads and the field operations advisor to finalize last-minute details. - We will determine speaker availability and whether they are the best speaker for your request based off their expertise and your needs and then we notify you to confirm speaker attendance.
Britta BergeThis is just a brief overview for you; however, please feel free to contact me or your state liaison with any additional questions you might have. My contact information is listed. As a reminder, you can access the Speaker Request form, site visit planning resources, and sample communications materials on the Extranet that will get your campaign started.Introduce Mary DickowAnd now I will turn it over to Mary Dickow who is the State Director for the California Action Coalition. CA has hosted several very successful meetings including a site visit with Sue Hassmillerand we’ve asked Mary to share some of her key lessons learned with you.
Mary DickowState visits are important because it helps to: effectively get the word out; Gain media attention in support of state level campaign efforts;Organize and recruit stakeholdersWhen hosting a state visit, in terms of a Communications perspective it is helpful to have one dedicated person.Organizing for an event, calls for someone who can dedicate their time to work on the communications products such as press releases, local news calendar items, and flyers for your event. This is a time-intensive effort that requires appropriate message crafting depending on the audience and strategic timing (when to send out notifications, follow-up messages, etc.) along with optimizing your media sources to cover your message.Seek graduate student support: if you are without a person with a formal communications background, your local university can be a source to provide you with students who have the educational fundamentals, interest and capacity to provide some support to your communications effort either in an on-going basis or for a temporary period of time in preparing for a meeting or summit. For example, our graduate students at the Betty Irene Moore School of Nursing did the research on how to run an effective townhall meeting which met with great success.
Mary DickowStaffing: -Minimum of 2 co-leads to plan and coordinate State Visit-Provide additional personnel to address specific areas. This helps to concentrate efforts on key areas such as reaching out to funders and developing relationships with key legislators.Recruiting Supporters/Stakeholders (Legislators):-Make friends with Health Legislative Aides -Align your priorities with theirs-Ask them how you can help them. Leverage your nurse knowledge and nurse network as a resource.Recruiting Supporters/Stakeholders (Funders):-Network! Find out who knows which people (eg. University faculty reach out to funders) and ask them to email on your behalf (Eg. “A colleague of mine – Mary Dickow – has asked for your support to attend the townhall to learn about how to help the nursing profession provide better care to consumers.”-Learn funders’ priorities: do your homework and find out what is important to them.
Mary DickowMiscellaneousTiming your event: try to schedule in the fall or spring. Avoid holidays and the summer months. Try to schedule it when the legislators are in session.Post-event activities: the personal touch is big. Send a personalize thank-you note to key stakeholders and supporters.What to avoid: Avoid nurse-only events. Broaden your audience and events as much as possible
Sue HassmillerMary, Thank you so much for the great work you are doing with the California Action Coalition. RWJF recently announced a new national program to promote education progression to help us meet the IOM recommendation of increasing the proportion of nurses with a baccalaureate degree to 80% by 2020. Our goal is to build a better educated and more diverse workforce.
Sue HassmillerThe program would provide up to $4.3 million for two years. Up to nine state Action Coalitions will receive funding of up to $300,000 over two years to implement promising models to promote education progression.
Sue HassmillerThe bar will be high to get into the Academic Progression in Nursing program. States must have a strong statewide strategic plan that includes both academic institutions and employers. In other words, states need to be partnering with both the supply and demand side. If employers don’t demand a BSN, then it makes it difficult to convince nurses to get a BSN degree or for academic institutions to prioritize academic progression. States must select one of four models to promote education progression. These models are 1) regional common curricula; 2) shared competency curricula; 3) BSN degrees provided at community colleges and 4) RN-to-MSN programs.RWJF will fund two states per model.
Susan ReinhardThank you Sue, this is a very exciting announcement.It is important for you to know that there is a dedicated team of support for the campaign, both at RWJF and the Center to Champion Nursing in America. Here are some of the key staff, but of course, there are many more behind the scenes helping to make everything work.
Susan ReinhardYou can always reach out to your CCNA liaison. In fact, in many cases that is the best place to start. They can be your gateway to the communications resources of CCNA and the campaign. We do have some people designated for special roles. Should you request a national campaign speaker to present at an event, you’ll be working with Britta Berge, who will vet your request with the team and help coordinate their participation. Michael Pheulpin, coordinating webinars. Barbara Akinwole manages the CCNA website and CFA extranet. Andrew Bianco works to distribute the weekly updates.Nefertari Carver work with our team to manage CFA spokesperson requests, stakeholder engagement, and to respond to other communications needs from Action Coalitions.
Susan ReinhardNow, let me ask the operator to explain how you can join the discussion.Sue Hassmiller and Susan Reinhard (To field questions together as appropriate)
Susan Reinhard Our goal for technical assistance is to provide you with the resources you need to succeed, and to create an environment of collaboration to learn from the activities at every state. The United States has the chance to transform its system and culture of health care, but only if nurses are better prepared and able to practice and lead to the full extent of their education and training. Through efforts nationally and locally, Campaign for Action aims to utilize the skills and potential of these women and men to effect sweeping change. We need all of you to join us. Together, let’s create a health care system that provides seamless, accessible, affordable and equitable quality care for every American. Thank you.