Brenda Stier-Anstine and Arielle Babineaux presented at the United Way of Delaware County's Nonprofit Institute. Learn how PR can be effectively tailored to meet your NPO objectives!
echogravity builds communities and success stories for not-for-profits as one of it's areas of expertise. This slide deck explains the foundation of building a community that thrives for your cause.
Social Media Marketing Nonprofits and NGOIBM Danmark
Social Media Marketing for Nonprofit/NGO’s
Presentation held at IBM (Lundtofte, Denmark) on June15th, as part of the Service Day Workshop for Nonprofits and NGO’s.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Developing a Communications Strategy for Your NonprofitBig Duck
Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.
Leveraging Your Credit Union's Social Media & Community Programs: Part 2CafeGive Social
Tip: Have you seen Part I of this series yet?
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
echogravity builds communities and success stories for not-for-profits as one of it's areas of expertise. This slide deck explains the foundation of building a community that thrives for your cause.
Social Media Marketing Nonprofits and NGOIBM Danmark
Social Media Marketing for Nonprofit/NGO’s
Presentation held at IBM (Lundtofte, Denmark) on June15th, as part of the Service Day Workshop for Nonprofits and NGO’s.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Developing a Communications Strategy for Your NonprofitBig Duck
Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.
Leveraging Your Credit Union's Social Media & Community Programs: Part 2CafeGive Social
Tip: Have you seen Part I of this series yet?
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Northeastern's Corporate and Organizational Communication graduate students: Jim Cooney, Angelika Seaman, Andy Morse, Neha Hamzah, Rachel Gardner, & Yuting Dong share their Public Relations strategy for Akvo to advance their Marketing effort.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
Understanding new age PR and media disruptions
Looking into latest platforms, technologies, content and behaviour: How has PR roles changed as aresult of new media
Role of traditional PR – has it become obsolete?
Leveraging mobile and connectivity for PR todayI
Is the press release still relevant today?
How can companies form their Social Strategy? Where should you begin to have the best chance for success? This presentation describes a Social Action plan for companies who want to have a social strategy.
Northeastern's Corporate and Organizational Communication graduate students: Jim Cooney, Angelika Seaman, Andy Morse, Neha Hamzah, Rachel Gardner, & Yuting Dong share their Public Relations strategy for Akvo to advance their Marketing effort.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
Understanding new age PR and media disruptions
Looking into latest platforms, technologies, content and behaviour: How has PR roles changed as aresult of new media
Role of traditional PR – has it become obsolete?
Leveraging mobile and connectivity for PR todayI
Is the press release still relevant today?
How can companies form their Social Strategy? Where should you begin to have the best chance for success? This presentation describes a Social Action plan for companies who want to have a social strategy.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Intro to Social Media (WPSP 2012 Summer Institute)Amy Tennison
I had the pleasure of consulting women leaders from around the world on how to leverage social media in their local communities at the 2012 Summer Institute for the Women in Public Service Project (WPSP). WPSP is a global women’s leadership initiative launched by U.S. Secretary of State Hillary Clinton in partnership with the U.S. Department of State and five leading women’s colleges. #Iwork4Dell
Sam Loewner - Using Social Media to Achieve Goals, Engage Citizens, and Impro...Plain Talk 2015
"Using Social Media to Achieve Goals, Engage Citizens, and Improve Outreach" was presented at the Center for Health Literacy Conference 2001: Plain Talk in Complex Times by Sam Loewner, Social Media Specialist, MAXIMUS.
Description: Learn what makes social media a uniquely useful tool to communicate with diverse audiences. This hands-on workshop will cover the uses of social media, the privacy and security concerns associated with new media, and how to write to reach your intended online audience.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Similar to Public Relations for the Nonprofit Executive - PR 101 (20)
2. Agenda
• Introduction
• PR for the Nonprofit
• Real World Application
• Key Points to Remember
• Resources
2
3. Brenda Stier-Anstine
• CEO, Marketing Works
• Ohio business owner, more than 25 years
• Public and community relations expert with extensive
experience in PR for associations and nonprofits
• Committed to faith, family, education and community service
• Personal NPO involvement – holds numerous chair and
advisory positions for various organizations
3
9. Internal
Internal
Relations
Relations
Program
Program
or Service
or Service Development
Development
Publicity
Publicity
NPO
NPO
Public
Public
Relations
Relations
Media
Media Community
Community
Relations/
Relations/ Relations
Relations
Agentry
Agentry
Public
Public
Affairs/
Affairs/
Lobbying
Lobbying
11. Real World Application
1. Review mission
2. Identify objective
3. Identify publics that can influence
success
11
12. Customers Producers
members • clients employees • board members •
donors • volunteers
Enablers Limiters
opinion leaders • regulators • competition • opponents
government • media
12
13. Real World Application
1. Review mission
2. Identify objective
3. Identify publics that can influence
success
4. Tailor messaging specific to publics
13
14. Tailor Messaging
1. Resonate specifically
with each audience
2. Tell them exactly what it
is you want
3. “What’s in it for me?”
14
15. Real World Application
1. Review mission
2. Identify objective
3. Identify publics that can influence
success
4. Tailor messaging specific to publics
5. Identify how you can most effectively
communicate with publics
15
16. Example Communication Tactics
• Personal involvement
• Information exchange
• Special event
• News material
• Opinion material
• Interactive news
• Social media
16
18. Objective: Fully fund X program at $250,000
Current & Your donation Program tour Make donation via
Prospective leaves a legacy of donation card at end
Donors care. of tour
18
19. Arielle Babineaux
• Account Coordinator, Marketing Works
• Leads implementation of marketing plans for Marketing
Works clients
• Prior experience:
– Emmis Communications, cause marketing
– Ohio Bureau of Workers’ Compensation, IT and
communications
• Social media junkie
19
20. Social Media Spotlight
Blog
• Let your blog posts tell your story
• Ensure that others can share your blog posts
• Make it easy to subscribe
• Use video to tell your story
20
23. Social Media Spotlight
Facebook
• Post photos, videos – tag your organization,
employees, donors, volunteers
• Use Facebook events to promote activities
• Add a store, donations or other boxes
23
28. Social Media Spotlight
Twitter
• Create a custom hashtag to support your
organization’s initiatives or events (#GiveBack
#FranklinCountyCares)
• Ask for a retweet
• Follow other organizations
28
29. Social Media Spotlight
Miscellaneous
• Find potential board members on LinkedIn
• Post presentations to SlideShare
• BRAND EVERYTHING!
29
31. Key Points to Remember
• Overall strategy
– Always ensure all PR aligns with overall mission
and strategy of organization
– Prioritize based on needs and assets
31
33. Key Points to Remember
• Overall strategy
– Always ensure all PR aligns with overall mission
and strategy of organization
– Prioritize based on needs and assets
– Measure and evaluate all initiatives
33
34. Measure and Evaluate
1. Revisit every activity
2. Re-evaluate moving forward
3. Readdress all initiatives quarterly
34
35. Key Points to Remember
• General public communication
– When communicating with any public, know what
motivates them and speak their language
– If you are asking a public to do something, make it
easy for them to do what you want
35
36. Key Points to Remember
• Internal communications
– Ensure you keep your volunteers, staff and donors
abreast of any external PR activities
36
37. Key Points to Remember
• Media relations
– Position your organization or an organization
representative as a resource for the media
– Have a key volunteer and staff person trained as a
media spokesperson
– Create interesting pitch ideas about your cause
37