These trends presentations are something we serve to our strategic retainer clients on a regular basis, in depth, personalized and as part of a results oriented strategy conversation. These are the trends in Nonprofit Digital Fundraising for winter 2016.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Crowdfunding Your Fundraising: Growing Your Donor PipelineMcCabe Callahan
Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Crowdfunding Your Fundraising: Growing Your Donor PipelineMcCabe Callahan
Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...hjc
Join hjc and Oracle where we'll explain the importance of integrating a multi-channel presence to build stronger and long lasting relationships. You will walk away with:
hands on examples of everything from customer experience to personalizing donor journeys
a fool proof system for uncovering, cultivating, and soliciting existing and new donors
how to implement a multi-channel presence
best practices on the do's and donts' of creating a good supporter survey
how to measure success of breakthrough fundraising results
Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence. Using the latest data and riveting case studies, you’ll learn how to maximize your organization’s fundraising potential.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
Learn how to target your non profit audienceAttentive.ly
Learn how to Target Your Non-Profit Audience through Social Data!
Description
Many nonprofits have been challenged to grow engagement and gifts from email in recent years. One of the main reasons is a lack of personalization. Email marketing, as it’s currently done, isn’t working. What works is sending highly targeted, multi-channel communications based on the interests and behavior of your supporters.
Join Attentive.ly’s Artie Patel and Kerry Lenahan of Beaconfire, on this webinar to learn:
- Common barriers to segmentation
- How to segment based on interests, activity level and donor behavior
- How to use social data to target your supporters based on content they're already responding to on the social web.
Regardless of your experience, you'll walk away knowing what you need, where to start and how to do it. Using social data to send highly targeted, multi-channel communications will help you get to know supporters and donors better, so that you can adopt a personalized approach with your digital marketing going forward.
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
SPEAKERS: Heather McLean, hjc, Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
Donor Data: The Key to Retention with Fundraising Success and CDS GlobalCDS Global, Inc.
Everyone knows it costs less to retain a donor than to acquire a new one. Knowing as much as you can about your donors can help you keep them involved with your organization and ease the way to donor retention. The right data can help you look beyond the numbers and figure out how and why donors connect — and stay — with you.
In this webinar, our experienced group of speakers discuss the best ways to break down silos of data to best understand your donors, and how to use this information to engage in meaning conversations with donors that promote life-long giving habits. This Fundraising Success webinar, sponsored by CDS Global, features speakers Kevin Schulman, CEO of DonorVoice; Leslie Monk, Director of Sponsor Care at ChildFund, and Jamey Heinze, CMO of CDS Global. More than 1,000 people registered and there was a lot of lively Q&A. Access the webinar below, and learn:
• What things besides numbers are important when it comes to knowing your donors
• How to determine donors’ interest in supporting your cause and what keeps them engaged
• How to pull together data from various sources to get a 360 degree view of your donor
• The value of collecting and acting upon donor feedback as a strategy for donor retention
*Watch the webinar: http://cds-global.com/resources/webinar-key-donor-retention/
Follow us on Twitter: @CDSGlobalNP & @FundraisingSuccess
#FSWebinar
Lessons Learned from a Cool, Cause-Marketing Initiative presentation from the...Creatorbase
The Email Experience Council and Andre Agassi Charitable Foundation have teamed to help improve education for children in the US. Learn how this cause-marketing initiative is helping children and businesses.
Millennial Donors: The NextGen Impact on Charitable Giving in the ArtsCatherine Starek
Millennials are having an impact on charitable giving in the arts. This presentation addresses Millennials as a generation, current impact on nonprofit fundraising, future impact on arts funding, and ways to incorporate Millennial donors into fundraising strategies of arts organizations. This was presented simultaneously as a live discussion and virtual TweetChat (#MillennialDonorsAU) on October 24, 2012.
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...hjc
Join hjc and Oracle where we'll explain the importance of integrating a multi-channel presence to build stronger and long lasting relationships. You will walk away with:
hands on examples of everything from customer experience to personalizing donor journeys
a fool proof system for uncovering, cultivating, and soliciting existing and new donors
how to implement a multi-channel presence
best practices on the do's and donts' of creating a good supporter survey
how to measure success of breakthrough fundraising results
Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence. Using the latest data and riveting case studies, you’ll learn how to maximize your organization’s fundraising potential.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
Learn how to target your non profit audienceAttentive.ly
Learn how to Target Your Non-Profit Audience through Social Data!
Description
Many nonprofits have been challenged to grow engagement and gifts from email in recent years. One of the main reasons is a lack of personalization. Email marketing, as it’s currently done, isn’t working. What works is sending highly targeted, multi-channel communications based on the interests and behavior of your supporters.
Join Attentive.ly’s Artie Patel and Kerry Lenahan of Beaconfire, on this webinar to learn:
- Common barriers to segmentation
- How to segment based on interests, activity level and donor behavior
- How to use social data to target your supporters based on content they're already responding to on the social web.
Regardless of your experience, you'll walk away knowing what you need, where to start and how to do it. Using social data to send highly targeted, multi-channel communications will help you get to know supporters and donors better, so that you can adopt a personalized approach with your digital marketing going forward.
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
SPEAKERS: Heather McLean, hjc, Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
Donor Data: The Key to Retention with Fundraising Success and CDS GlobalCDS Global, Inc.
Everyone knows it costs less to retain a donor than to acquire a new one. Knowing as much as you can about your donors can help you keep them involved with your organization and ease the way to donor retention. The right data can help you look beyond the numbers and figure out how and why donors connect — and stay — with you.
In this webinar, our experienced group of speakers discuss the best ways to break down silos of data to best understand your donors, and how to use this information to engage in meaning conversations with donors that promote life-long giving habits. This Fundraising Success webinar, sponsored by CDS Global, features speakers Kevin Schulman, CEO of DonorVoice; Leslie Monk, Director of Sponsor Care at ChildFund, and Jamey Heinze, CMO of CDS Global. More than 1,000 people registered and there was a lot of lively Q&A. Access the webinar below, and learn:
• What things besides numbers are important when it comes to knowing your donors
• How to determine donors’ interest in supporting your cause and what keeps them engaged
• How to pull together data from various sources to get a 360 degree view of your donor
• The value of collecting and acting upon donor feedback as a strategy for donor retention
*Watch the webinar: http://cds-global.com/resources/webinar-key-donor-retention/
Follow us on Twitter: @CDSGlobalNP & @FundraisingSuccess
#FSWebinar
Lessons Learned from a Cool, Cause-Marketing Initiative presentation from the...Creatorbase
The Email Experience Council and Andre Agassi Charitable Foundation have teamed to help improve education for children in the US. Learn how this cause-marketing initiative is helping children and businesses.
Millennial Donors: The NextGen Impact on Charitable Giving in the ArtsCatherine Starek
Millennials are having an impact on charitable giving in the arts. This presentation addresses Millennials as a generation, current impact on nonprofit fundraising, future impact on arts funding, and ways to incorporate Millennial donors into fundraising strategies of arts organizations. This was presented simultaneously as a live discussion and virtual TweetChat (#MillennialDonorsAU) on October 24, 2012.
Читайте в Вестнике:
- Впервые VC Day Ingria состоялся в Москве в партнерстве с Технопарком «Сколково»
- Директором Бизнес-инкубатора «Ингрия» назначен Роман Исаков
- Один из первых инвесторов Lingualeo профинансировал проект резидента «Ингрии»
- Интервью с выпускником Бизнес-инкубатора» - ГК «Промо»
- Новые резиденты, прошедшие мероприятия и другие новости резидентов
TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsrEdelman
TWTRCON DC 09 Real-Time Business Tools panel featuring presentations from Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity (@attensity), Ryan Bell, President, TwAitter (@Twaitting), Jean Davis, Co-founder, TweetFeel Biz (@JeanMarie50 | @conversition), and Jodee Rich, Marketing Team Leader, PeopleBrowsr (@wingdude | @PeopleBrowsr).
Буклет участника Форума "Экосистема инноваций: университеты и научные центры", прошедшего 12-13 марта 2015 в НИТУ МИСиС, Москва. Форум прошел в рамках проекта РВК и Бизнес-инкубатора "Ингрия" по развитию инновационных экосистем вузов и научных центров.
В буклете представлена аналитика и модель развития инновационных экосистем вузов и научных центров.
Докладчик:Начальник отдела консалтинговых услуг
департамента кластерного развития
АО «Корпорация развития Пермского края»
Валерия Евгеньевна Агапова
Тема: Развитие инновационной образовательной инфраструктуры в рамках ИТК ракетного двигателестроения.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Smartphone users check their Facebook feed about 10 to 15 times per day–just on their mobile devices! Many banks and credit unions recognize that there is an immense opportunity for branding on social media, but few have cracked the code to generate sales through social platforms.
Learn how financial institutions can use content marketing tactics on social media to drive in-branch, face-to-face sales.
Inadequate share of wallet is a point of pain at most financial institutions today. On average, customers only buy 2 out of 10 products from a single institution. It’s little wonder that cross selling is the #1 goal of marketers today.
Brand image plays a big role in success or failure. All too often it is actually an impediment to cross selling. It becomes a trap. Why? Because the brand image is too narrow: A place to go for no more than transactions.
To succeed, that image needs to change. Financial institutions need to engage customers in ways that build their image as the place to go first for more financial solutions. It takes more than words on a page.
Engaged customers are 23% more profitable. Why? Because they buy more from you and they stay with you longer. The question for marketers is, in a world that is more and more driven by transactions alone, how to communicate in ways that build an emotional engagement?
Inadequate share of wallet is a point of pain at most financial institutions today. On average, customers only buy 2 out of 10 products from a single institution. It’s little wonder that cross selling is the #1 goal of marketers today.
Financial institutions need to engage customers in ways that build their image as the place to go first for more financial solutions, but it takes more than words on a page.
Learn effective ways of engaging your customers in the channels where they are today.
-Build your brand into an engaging resource
-Uncover selling opportunities across channels
-Provide product solutions before the competition arrives
The upside to digital banking – Reduced transaction costs. What about the downside – Increased customer remoteness. In a world where building share of wallet is a top marketing priority, how do you build personal engagement with less and less face to face contact?
According to Gallup Research, “customers that are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth.”
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
The CEO is the Only One Who Can Build Your Nonprofit CommunityCharity Dynamics
Discover the transformative role of mission communities in enhancing donor trust, retention, and acquisition. Dive deep into the psychology of donors and understand the crucial connection between community engagement and their trust-building process.
Join our esteemed panel of nonprofit experts: Courtney Bugler, President & CEO of ZERO Prostate Cancer; Katrina VanHuss, Chair & Founder of Turnkey; Otis Fulton, VP Psychological Strategy at Turnkey; Meghan Dankovich, CEO of Charity Dynamics, as they provide invaluable insights on how your nonprofit can effectively leverage the power of communities to foster trust, motivate action, and ensure long-term supporter retention as well as add insight to:
The essential relationship between community engagement and the establishment of trust.
Insights into the self-validation feedback loop and its impact on donor behavior.
Strategies for leveraging communities to drive donor retention and acquisition.
Why the CEO must make the “Community” decision.
Nonprofit supporters seek more than just a cause; they seek a reflection of their identity. In a community, they find individuals who resonate with this shared identity, leading to powerful community engagement. This engagement acts as a flywheel. With each rotation, it intensifies, building trust in the environment, the idea, and most importantly, among its people. Trust is the cornerstone that inspires behavior, whether it’s donating, volunteering, or fundraising. As long as one remains within this validating cycle, retention is assured. And today, communities absolutely require an online element.
Join us for this enlightening session and learn how your nonprofit can effectively harness the power of communities to cultivate trust, inspire action, and retain supporters for the long haul.
Empowering Engagement and Connection to Achieve Fundraising SuccessCharity Dynamics
Boundless Community™ is a mobile app-enabled participant forum within our Boundless Solutions™ portfolio, which provides a personalized experience where your supporters can share their stories, create a space of belonging and encouragement for fellow participants. Oh, and raise more money!
The Boundless Fundraising® 7.0 Release is here and we’re ready to start upgrading clients this summer in preparation for the Fall event season.
Listen in as CEO Kathy Kempff walks through all the new features and functionality that’s included in the release that will help increase participant engagement and give a boost to your event for the coming season. Updates and new features include the following:
Frictionless login with facial recognition and touch ID support
Redesigned mobile homepage to improve usability
Increase gamification with configurable badges and 'What’s Next' tiles
Boundless Motion 2.0 with Fitbit and Garmin wearable integrations as well as enhanced Challenges to increase engagement and foster competition amongst your participants
Boundless Community integration and add on option
Boundless Solutions Admin Portal enabling clients to manage mobile configuration and content
Boundless Life: Create a Personalized Space Where Your Mission Comes to LifeCharity Dynamics
Building and strengthening relationships with the people connected to your cause continues to be the tried-and-true path to fundraising success. And in today’s world, the opportunities to connect with supporters (old and new) are increasingly happening online. With the average person spending 4 hours daily on their mobile phone--and 90% of that time in mobile apps—we must meet our supporters where they are. But how do you do that in a personalized, yet easy and seamless way? We have a (new) app for that: Boundless Life™.
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...Charity Dynamics
With the pandemic forcing peer-to-peer fundraising events to go virtual, many nonprofits have found it challenging to recruit new corporate sponsors or demonstrate value via hard data to existing ones. But at the same time, the growing trend of corporate social responsibility has corporations more open to sponsorships. So how can nonprofits attract those like-minded corporate sponsors?
Listen in as Charity Dynamics’ Meghan Dankovich and Accelerist’s Brittany Hill discuss how nonprofits can best prove their value to corporations in what remains a largely virtual event world. They’ll look at ways to evaluate your donors to glean key demographic data that can help you match your mission to a corporation’s social responsibility goals.
They’ll also review several examples of how organizations are getting increasingly creative with technology to provide value to their sponsors — using announcement screens, app logo placement, push notifications, activity challenges, virtual booths, and more.
Highlights from our 2021 Boundless Solutions Product Roadmap webinar include:
• Enhanced activity tracking with Motion 2.0
• Usability enhancements with an updated look & feel
• New features in the Mobile App 7.0 Upgrade
• And even a new module called Boundless Community™!
How to Plan for End-of-Year Fundraising Success in a PandemicCharity Dynamics
Nonprofits have faced one challenge after another this year due to the coronavirus pandemic. As a result, end-of-year fundraising efforts to reach revenue goals are coming into sharper focus and with added pressure. On top of that, this election year will more than likely distract people from contributing fully to EOY campaigns. So what can organizations do, starting now, to maximize their EOY fundraising in this complicated landscape?
Join us as we hear from a panel of nonprofit experts — Adam Blanchard from Dayton Children’s Hospital, Emily Finton from Kennedy Krieger Institute, and Tatiana Marshall from The New York Public Library — about their key takeaways from their fundraising efforts so far and what strategies they are putting in place to ensure EOY success.
How National Kidney Foundation Is Using Activity Tracking to Rebrand Its Nati...Charity Dynamics
With virtual fundraising events here for the foreseeable future, organizations are taking a more strategic approach to creating virtual events that can enhance their peer-to-peer fundraising programs in the long term. One tool proving especially effective in driving participant and donor engagement is activity tracking—and National Kidney Foundation is putting it to the test by putting a virtual spin on its Kidney Walk campaign.
Join National Kidney Foundation’s Deanna van Lear and Charity Dynamics’ Kathy Kempff for a webinar, Thursday, August 27, at 11:30 a.m. CT, as they discuss NKF’s rebranding efforts around its Kidney Walk “Lace Up” campaign. This includes a series of participant challenges centered around fitness tracking designed to encourage all forms of engagement — physical, fundraising, recruitment, etc. — in a virtual environment.
From Physical to Virtual: How to Create Fundraising Success In A Virtual WorldCharity Dynamics
The switch from physical, in-person fundraising events to virtual ones came about swiftly this spring as a result of the COVID-19 pandemic. As nonprofits scrambled to support the unique needs of the people they serve, they also had to tackle tough decisions around whether to cancel events or pivot them to virtual — or find an altogether different path. Ready or not, they had to act fast.
Watch our on-demand webinar as we talk with three fundraising experts about how they made the shift from in-person to virtual events. Our panelists—from Boston Children’s Hospital, Canadian Cancer Society, and The Parkinson Alliance — discuss the key lessons they learned during this transition, including out-of-the-box event strategies they’ve developed, and how they intend to use those to ensure continued success going forward.
With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!
Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.
Offer the Sizzle and the Steak, But Make It All About Them: Making ‘Virtual’ ...Charity Dynamics
For nonprofits, one of many pressing concerns arising out of the coronavirus pandemic is how to handle peer-to-peer fundraising events. In-person events are, of course, a no go for the foreseeable future. So, many organizations are looking to virtualize their events.
But how can you create a P2P event experience in the virtual world that will fully engage your fundraisers? And how do you then convince constituents to not only participate, but to fundraise as well? It’s a tricky ask and we really can’t afford to screw it up. Avoid being tone deaf by fully embracing a “you-centric” method of communication that acknowledges where constituents are emotionally and provides an exciting path to meaningful action.
Join Meghan Dankovich from Charity Dynamics and Turnkey’s Otis Fulton and Ryan Grosenick, as they discuss these important questions to help pivot your now virtual P2P programs to maximize fundraising during these uncertain time.
There are no guarantees in our current COVID-19 climate. But there are hints that there are steps you can take to help your program be recession resistant, if not recession-proof.
Join us to discuss what you should be thinking about – and acting upon – to jump-start your fundraising program AND build a stronger foundation for the new normal that awaits us post-pandemic.
Social media is one of the best ways you can show love for your supporters and donors. It’s also key to empowering your supporters to share THEIR love of your organization by donating or sharing your content to help you reach new audiences.
Join us for our continued conversations in how to maximize your efforts during the coronavirus pandemic. We’ll be covering how to leverage tried and true – and new – social channels to support your acquisition, cultivation, fundraising and donor retention efforts at this time. We’ll also address #GivingTuesday Now – Giving Tuesday’s recently announced early May edition of the popular national giving day.
Facebook Fundraising Tools You Can Use to Help Combat COVID-19Charity Dynamics
Given the continuing impact of COVID-19, it is essential that nonprofits use all of the tools at their disposal to continue offering vital services in their communities. That includes adjusting their fundraising efforts to account for major events and campaigns that have been disrupted or canceled.
Listen to our replay from Tuesday, March 31, as Facebook’s North American Nonprofits Manager Kendra Sinclair, American Cancer Society’s Social Media Manager Tatum Barbaree, and Charity Dynamics’ VP of Client Success Meghan Dankovich shared best practice recommendations for fundraising tools nonprofits can and should take advantage during these uncertain times. Some of these tools included:
- Facebook Fundraiser
- Facebook Live
- Facebook Workplace
- American Cancer Society's social fundraising efforts on Facebook
Clever vs Creative: Which Takes the Fundraising Cake?Charity Dynamics
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals.
Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
The Boundless Fundraising 5.0 Release will be launching soon as here's a sneak peek of what you can expect:
- The expansion of our social sharing options (now to include Snapchat, LinkedIn direct messaging, and WhatsApp)
- The addition of a Facebook Fundraising banner
- And increased functionality and flexibility to manage your fundraising tools from your fingertips
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
2. 2
Agenda
Dolores
McDonagh
Principal Consultant
Unsubscribe
Management
A Giving Day
Report Card
Amy
Martin
Sr UX Designer
Expanding the
Definition of UX
Sue
Dalos
Principal Consultant
DIY Marketing:
Investment
Required
Jett
Winders
VP, Strategic Services
On-Demand
Support to Boost
Fundraising
Dolores
McDonagh
Principal Consultant
Start a Trend:
Sustainer
Upgrade
Program
3. Our purpose is to connect
nonprofit fundraising and
communication priorities to
digital technology and platforms
4. 4
Quarterly Series of Presentations
Trends in Digital
Fundraising
Platforms &
Technology
User Experience
& Analytics
7. 7
• First time online donors and email
registrants present an opportunity to
develop a relationship.
• But many new constituents unsubscribe
from email at the time of registration
• Others unsubscribe over time through
interactions with emails
• Maximizing engagement of existing
constituents is more cost effective than
acquiring new emails
• Measure your unsubscribe rate from new
email submissions by source
• Review your opt-in/opt-out user experience
on form submission
• Stay ‘top of mind’ with those who have
already unsubscribed
• Digital Re-targeting through Facebook
and Google
What is it? How to respond
Maximizing New Email Addresses
8. 8
Easy to measure
• What % of last 30 day new emails are unsubscribed?
• Identify areas for improvement
Source Opt In Opt Out Grand Total Opt Out %
Advocacy 5838 32 5870 1%
Donation Forms 2543 284 2827 10%
Survey 3138 583 3721 16%
Event 16 38 54 70%
9. 9
Evaluate your Unsubscribe Experience
Generic Opt-out opportunity
Provide a reason to stay
subscribed
No Opt-out opportunity
10. 10
• Target problem forms
• Test alternate user
experiences
• Use interests to allow
customized email delivery
• Topics
• Frequency
• Unsubscribed emails are
receiving NO email
communication stream
• Look beyond email to target
and engage digitally
• Many are otherwise engaged
donors / participants
Prevention Re-activation
Take Action
14. 14
• Single Focus Day of Giving, usually
including some element of competition
or matching grant incentive
• Originally created by Regional
Foundations then successfully adopted
by Colleges & Universities to reach
audiences untapped by traditional
tactics
• Mixed results outside of these early
adopters
• Think strategically about how a Day of
Giving would fit into your overall
program
• Manage early expectations – Giving
Days can take multiple years to hit
their stride with your donors
• Resist trying to put a square peg into a
round hole – adapt only tactics from
other markets that will fit your
audience
What is it? How to respond
A Giving Day Report Card
15. 15
Foundation
Sponsored
Days
Blanketed media
coverage
Local Pride
Cash incentives for local
charities to participate
Benefactor/Beneficiary
Partnership
College &
University
Successful leveraging
of competition
between Departments
Inserting a ‘leapfrog’
technology into a
fundraising vacuum
Regional Social
Group
Blanketed Media
Coverage
Strong Matching
Message
16. 16
Successful Giving Day
1. Realistic + Clear Goal Setting
• Financial
• Awareness
• Other Organization Priorities
2. Strong Value Proposition – Why give today?
• Financial Incentive: Matching Gift/Local Competition
• Dedicated Project
• Community Effort – “Herd Effect”
17. 17
Successful Giving Day
3. Broad Visibility for Day
• Social Ambassadors
• Earned Media
• Celebrity/Corporate Promotions
4. Community Activation
• Strong Email, Site and Social Media Promotions
• Strategic Engagement of Social Ambassadors
19. 19
User Experience
Just as responsive design is no longer an option
with the rise of mobile devices, neither is ignoring
the importance and value of user experience in
every aspect of your organization
20. 20
• Meeting the exact needs of your end-
user through each interaction
• A seamless experience that
encompasses all of the senses
• Forms a user’s perception of the
whole entity
• The coordination of interface
elements to allow the best possible
interaction
• Responsive design - Ensuring web
properties are universally consumable
across ANY device
• Know thy audience – Personas
• Embrace flashy, new functionality only
if it makes sense for YOUR audience
• Web Accessibility
• Test - Anyone familiar with your org can
be a “tester”
What is it? How to respond
Expanding the definition of UX
21. 21
Personas
• Strategically connect with each of your audiences
• Internalize the donor you are trying to attract
• Relating to her/him as a human being
By understand the motivations and needs of your
audiences you can provide better information, services
and user experience, resulting in greater retention,
engagement and support from your constituents.
22. 22
Personas in Action: Easter Seals
Existing Easter Seals Client
Needs & Expectations:
• Stay up to date on cerebral palsy research
• Learn about new treatment options and find local
facilities providing occupational therapies
• Read general disability news and legislation
• Be as self-sufficient as possible using assistive
resources
• Learn more about becoming an Easter Seals
volunteer
23. 23
Accessibility
• W3C compliant entities
• Optimize for those with visual, physical and cognitive disabilities
who may use assistive technologies
• Design aesthetics AND code
• Font style and size, color palettes
• Code accordingly for screen readers, etc.
• Site functionality
• Google LOVES compliant code (It boosts crawling results!)
24. 24
• Paid Services
www.usertesting.com
• Observing and
listening as real people
use a design, then
iterating based on
results
Good Better
Testing Your UX
Best
• 5 Second Usability Test
• Remote testing via
screen sharing
• User testing at donor
events and organization
meetings
26. 26
True or False
DIY…
• Requires no marketing
• Requires no staffing or internal resources
• Requires no cultivation and stewardship
• Requires no communication or coaching plan
• Means ‘Build it and they will come’
27. 27
True or False
DIY…
• Requires no marketing
• Requires no staffing or internal resources
• Requires no cultivation and stewardship
• Requires no communication or coaching plan
• Means ‘Build it and they will come’
28. 28
True or False
DIY…
• Requires no marketing
• Requires no staffing or internal resources
• Requires no cultivation and stewardship
• Requires no communication or coaching plan
• Means ‘Build it and they will come’
29. 29
• Recruitment
• Engagement
• Retention
• Marketing Channels
• Content
• “Blend giving with Living”
• Data Analysis & Audience Segmentation
• Autoresponders / Coaching Strategies
• Participant Center & Tools
• Milestones / Achievements
• Event Experience
• Recognition & Stewardship
What is it? How to respond
DIY Marketing: Investment Required
30. 30
Panda Nation launched “Wear it
Wild” this past October to
connect Halloween and raising
funds.
Fundraising campaign within a
DIY program.
Creative. Different.
32. 32
• On-demand phone, chat, email
• Emerging
• Social
• Self-service tools
• Proactive Support Experiences
• On-Demand Support is for your most
committed, most valuable
constituents
• Evaluate Current Support avenues
• Evaluate what your current support
expense
• You are already paying for support
either through staff time,
technology, or lost fundraising
• Ensure support accessibility for key
activities
• Make a donation, Register, PC tools
What is it? How to respond
On-Demand Support to Boost Fundraising
33. 33
Support users raise and donate more
• Participants utilizing chat or email support raise nearly 5x more those
who don’t
• 2x more likely to make a self pledge, 3x more likely to update personal page, 4x
more likely to send emails from the PC
• Donors utilizing chat or email support give nearly 2x more than those
who don’t
• Support is about empowering your TOP Fundraisers and Donors!
34. 34
Self-Service Tools
• 43% of users feel they can solve their own service
issues if companies put better self-service tools in
place.
• 62% for the 18-24 year old crowd.*
• 91% of people said they would use an online
knowledgebase if it were available and tailored to their
needs**
35. 35
Self-Service Tools
Searchable FAQ page one way to empower your
supporters to quickly find answers to their questions
• Increased Fundraising and Registrations – participants
who can quickly and easily find answers to their own
questions are more likely to register, donate or fundraise
• Reduce Cost – fewer constituent questions means less
staff time spent responding to inquiries
36. 36
Pro-active Chat
• Allows for a chat window
to display to a user who
sits on a designated page
for longer than a set
period of time or upon
exit of page
37. 37
Social
• 1 in 5 consumers report using social media for
customer service in the past year
• Your customers are using these channels for more
than marketing whether or not you are
39. 39
• Traditional donors are asked to increase
their annual gift through a variety of tactics
• Sustaining / Recurring donors set their
amount once and give in perpetuity at
same amount
• Technology limitations
• Emphasis on longevity, not lifetime
value of donor
• Testing with some clients reveals sustaining
members give LESS over time without
upgrade opportunities
• Develop upgrade program to
encourage sustaining members to
increase their gift amount
• Luminate Online opportunity to
leverage technology for online upgrade
experience
• Low tech call-to-upgrade potential
What is it? How to respond
Sustainer Upgrade Program
40. 40
The Opportunity
• Sustainer donations grew 16.8% in 2014 –
2x the overall growth rate of 8.07%
• Sustainer revenue now growing to 8.5% of all
online revenue from donations
• An upgrade program can lift sustainer revenue
by 5-10% annually
*2014 Luminate Benchmarks
41. 41
Luminate Online API User Flow
Annual Upgrade series – 3 messages - global message or anniversary based
Alternative Text for Images – allows screen readers to read out loud
Keyboard inputs – allows all site functionality via keyboard for those unable to use mouse
Color contrast - tools allows you to specify a foreground and a background color to determine if they provide enough of a contrast for someone with color deficits or when viewed on a black and white screen
Blog post for these ideas: https://community.uservoice.com/blog/easy-usability-testing-methods/
Walk data - Internal Charity Dynamics performance reporting
* According to the Customer Service Handbook, 2014
** Zen Desk Data – 91% of survey responses said they would use an online knowledgebase if it were available
* According to the Customer Service Handbook, 2014
** Zen Desk Data – 91% of survey responses said they would use an online knowledgebase if it were available
Data from Zendesk - https://www.zendesk.com/resources/instaservice/