The document discusses ethical marketing versus traditional marketing. It provides 22 comparative analyses that contrast the approaches of ethical marketing, which prioritizes customer benefits, honesty, and long-term relationships, with traditional marketing which focuses more on short-term profits and sales. Ethical marketing is described as considering customer needs first, maintaining quality over quantity, and nurturing long-term customer relationships through respect and communication.

1. ETHICS IN MARKETING
SALES
TALKING POINTS BASED ON EXPERIENCES AND RELEVANT INFORMATION IN CABLELINK
MARKETING SALES FOR 2011

2. THE MARKETING SALES
PERSON
ALL THE TRAITS LISTED IN THE MOTIVATION
EXERCISE ARE BASIC TRAITS NEEDED BY A SALES
PERSON.

3. ETHICAL MARKETING SALES
APPLYS TO ANY BUSINESS

4. THE MARKETING SALES
BUSINESS
ANYONE WHO DOES ANYTHING FOR A PROFIT IS IN THE
MARKETING SALES BUSINESS

5. WHAT IS MARKETING
SALES?
IT IS EVERYTHING YOU DO TO PROMOTE A BUSINESS,
CREATING A CIRCLE OF REPEAT AND REFERAL CUSTOMERS

6. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
INVESTMENT COMPRISING OF TIME,
IMAGINATION AND KNOWLEDGE WITH
CUSTOMER BENEFITS IN MIND
VS. TRADITIONAL MARKETING
SALES
MONEY FIRST AS MAIN FORM OF
INVESTMENT WITH WHAT TO TAKE
FROM THE CUSTOMER IN MIND

7. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
IDENTIFIES HONESTY IN THE
MARKETING PROCESS
VS. TRADITIONAL MARKETING
SALES
MARKETING PROCESS SHROUDED IN
MYSTERY

8. COMPARATIVE
ANALYSIS
ETHICAL MARKETING SALES
DESIGNED FOR SMALL BUSINESSES WITH TIGHT
BUDGETS
VS. TRADITIONAL MARKETING SALES
CUSTOM MADE FOR BIG COMPANIES WITH BIG
BUDGETS

9. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
LONG TERM PROFITS MEASURE
MORE THAN SHORT TERM SALES
VS. TRADITIONAL
MARKETING SALES
IMMEDIATE SALES MEASURING
MORE THAN LONG TERM
PROFITS

10. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
BASED ON JUDGEMENT, PSYCHOLOGY AND LAWS OF
HUMAN BEHAVIOR
VS. TRADITIONAL MARKETING SALES
BASED ON PURELY THE BOTTOM LINE

11. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
MAINTAINS FOCUS INSTEAD OF DIVERSITY
VS. TRADITIONAL MARKETING SALES
EXPAND, DIVERSIFY, CHANGE FOCUS REGULARLY

12. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
ENLARGE CUSTOMER BASE, SET MORE
TRANSACTIONS ANNUALLY, TAP OWN
CUSTOMER'S REFERALS AND ADD CUSTOMERS
ONE AT A TIME
VS. TRADITIONAL MARKETING
SALES
GROW BUSINESS ONE CUSTOMER AT A TIME

13. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
MARKETERS FOLLOW UP AFTER THE SALE WAS MADE
VS. TRADITIONAL MARKETING SALES
CUSTOMER INTERACTION USUALLY ENDS WITH THE SALE

14. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
LOOK FOR OTHERS TO COOPERATE WITH
VS. TRADITIONAL
MARKETING SALES
LOOK FOR OTHERS TO OVERCOME

15. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
“YOU” THE CUSTOMER, FIRST ON MARKETER'S MIND
VS. TRADITIONAL MARKETING SALES
“I” THE BUSINESS FIRST BEFORE THE CUSTOMER

16. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
CONSIDERS WHAT THE MARKETER CAN GIVE BEFORE ASKING WHAT
THE MARKETER CAN PROFIT FROM
VS. TRADITIONAL MARKETING SALES
WHAT THE MARKETER CAN TAKE FROM THE CUSTOMER

17. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
MARKETING COMBINATIONS WORK!
VS. TRADITIONAL
MARKETING SALES
SINGLE ADVERTISING MEDIUM WORKS!

18. COMPARATIVE ANALYSIS
ETHICAL
MARKETING
SALES
NURTURE CUSTOMER
RELATIONSHIPS
VS. TRADITIONAL
MARKETING
SALES
PURE BUSINESS
RELATIONSHIP

19. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
EMBRACE TECHNOLOGY
VS. TRADITIONAL MARKETING SALES
SHY AWAY FROM TECHNOLOGY

20. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
FIT INTO CUSTOMER SHOES TO GROW
VS. TRADITIONAL MARKETING SALES
GETS BIG TO STAY BIG

21. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
HAS AN OBLIGATION TO SHOW RESPECT AND KNOWS EVERY DETAIL
MATTERS TO CUSTOMERS
VS. TRADITIONAL MARKETING SALES
EVERY SALE FROM THE CUSTOMER MATTERS

22. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
FIRST GAIN A PERSON'S CONSENT THROUGH INFORMATION
VS. TRADITIONAL MARKETING SALES
IN YOUR FACE STRAIGHT SELL

23. COMPARATIVE ANALYSIS
ETHICAL MARKETING SALES
CHRISHES DIALOGUE
VS. TRADITIONAL MARKETING SALES
PREFER A MONOLOGUE

24. COMPARATIVE
ANALYSIS
ETHICAL MARKETING SALES
IDENTIFIES MANY MARKETING TOOLS
VS. TRADITIONAL MARKETING SALES
KNOWS ONLY A FEW MASS-MEDIA