Financial institutions and Social Media Marketing
•Download as PPTX, PDF•
0 likes•283 views
Financial institutions are shifting from sales-driven marketing to relationship marketing focused on customer engagement and building trust through social media. Relationship marketing prioritizes nurturing long-term customer relationships by focusing on people over technology. Successful social media strategies make people the starting point and focus on empathy, community building through contests and promotions, and providing useful and engaging content to stand out among daily posts.
Report
Share
Report
Share
Recommended
Startup Marketing Getting Off The Ground Floor
The document provides tips for marketing a new startup on a budget. It recommends building a remarkable service process to acquire references and a brand, then marketing to passionate influencers and building loyalty through community management. Specifically, it suggests promoting the startup through influential bloggers and giving customers a great experience to generate positive endorsements through word-of-mouth.
What Is Marketing Becoming Bd
1. Marketing is becoming a whole-business discipline as everything a business does now impacts customers and is a form of marketing.
2. The focus is shifting from measuring units sold to measuring relationships as marketing becomes about continuous conversations and interactions with customers.
3. Data and personal information that customers voluntarily provide can be used to personalize content and engage in two-way dialogues, but privacy and security must be maintained.
Marketing strategies for small businesses by Charles Odii
Learn how to market your business on a shoe string budget. Small businesses don't usually have huge marketing budgets like well established businesses, so they have to be innovative with theor marketing. Small businesses, their founders and employees are often the most vulnerable in times of a pandemic. Many will face cost pressures, liquidity issues, supply chain challenges, bankruptcies, closures and job losses.
Evolution of-sales-marketing
The Evolution of the
Sales and Marketing Relationship
In early 2014, HubSpot and LinkedIn wanted to gain knowledge about current processes and
collaboration between marketing and sales.
Point of view
Conscious marketing prioritizes customer needs and values ethical business practices. It aims to align marketing efforts with a company's mission and values. Conscious marketing considers all stakeholders - including employees, customers, society - and how company decisions impact them. It incorporates social responsibility principles like transparency and accountability. For conscious marketing to be effective, it must be integrated throughout all aspects of a business from leadership to culture to marketing plans.
The Value of a Systems Approach to Sales
The document discusses the importance of understanding the sales process. It states that many people are involved in sales but few truly understand the process. It argues that gaining knowledge of the steps in the sales process, such as attracting attention, creating interest, and building conviction, allows salespeople to be more effective and develop deeper relationships with customers. The document also asserts that companies benefit when all groups involved in sales, including sales, marketing, and advertising, comprehend the interrelationships between the different parts of the sales process.
Evolution of sales
1) The document discusses how sales professionals must adapt to changes in the sales environment where buyers are now more educated and complete most of their purchase journey online before engaging with sales.
2) It highlights how sales professionals need to embrace new communication tools like social media to engage with customers where they are already conducting online research.
3) Key points discussed are the rise of inbound sales over outbound cold calling due to educated buyers, the importance of building an online brand and network on LinkedIn to find and engage prospects, and how sales professionals must understand buyer psychology and target the "old brain" to build rapport and trust.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
Recommended
Startup Marketing Getting Off The Ground Floor
The document provides tips for marketing a new startup on a budget. It recommends building a remarkable service process to acquire references and a brand, then marketing to passionate influencers and building loyalty through community management. Specifically, it suggests promoting the startup through influential bloggers and giving customers a great experience to generate positive endorsements through word-of-mouth.
What Is Marketing Becoming Bd
1. Marketing is becoming a whole-business discipline as everything a business does now impacts customers and is a form of marketing.
2. The focus is shifting from measuring units sold to measuring relationships as marketing becomes about continuous conversations and interactions with customers.
3. Data and personal information that customers voluntarily provide can be used to personalize content and engage in two-way dialogues, but privacy and security must be maintained.
Marketing strategies for small businesses by Charles Odii
Learn how to market your business on a shoe string budget. Small businesses don't usually have huge marketing budgets like well established businesses, so they have to be innovative with theor marketing. Small businesses, their founders and employees are often the most vulnerable in times of a pandemic. Many will face cost pressures, liquidity issues, supply chain challenges, bankruptcies, closures and job losses.
Evolution of-sales-marketing
The Evolution of the
Sales and Marketing Relationship
In early 2014, HubSpot and LinkedIn wanted to gain knowledge about current processes and
collaboration between marketing and sales.
Point of view
Conscious marketing prioritizes customer needs and values ethical business practices. It aims to align marketing efforts with a company's mission and values. Conscious marketing considers all stakeholders - including employees, customers, society - and how company decisions impact them. It incorporates social responsibility principles like transparency and accountability. For conscious marketing to be effective, it must be integrated throughout all aspects of a business from leadership to culture to marketing plans.
The Value of a Systems Approach to Sales
The document discusses the importance of understanding the sales process. It states that many people are involved in sales but few truly understand the process. It argues that gaining knowledge of the steps in the sales process, such as attracting attention, creating interest, and building conviction, allows salespeople to be more effective and develop deeper relationships with customers. The document also asserts that companies benefit when all groups involved in sales, including sales, marketing, and advertising, comprehend the interrelationships between the different parts of the sales process.
Evolution of sales
1) The document discusses how sales professionals must adapt to changes in the sales environment where buyers are now more educated and complete most of their purchase journey online before engaging with sales.
2) It highlights how sales professionals need to embrace new communication tools like social media to engage with customers where they are already conducting online research.
3) Key points discussed are the rise of inbound sales over outbound cold calling due to educated buyers, the importance of building an online brand and network on LinkedIn to find and engage prospects, and how sales professionals must understand buyer psychology and target the "old brain" to build rapport and trust.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
"Amplifying Human Relationships Using Tech" with Ruoyun Xu Killian
From "5 Tech4Good Trends for Nonprofits in 2021" on February 17, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-presents-5-tech4good-trends-for-nonprofits-in-2021/
Digital has become our primary form of connection in our post-pandemic world. We are being met with a constant array of new technologies to build a bridge between the digital and physical. In this talk, Ruoyun Xu Killian, Digital Marketing Strategist, will teach you how to navigate these new trends and continue to amplify the human relationship that you have built with your audience online. She'll showcase how new trends like short-form video, Usergenerated content (UGC), and social commerce can help your organization continue to create the impact that you seek.
Engagement marketing - by Alan Weiss Aussie Divorce
Engagement marketing is all about growing your business by allowing your audience and potential customers to interact with you and shape how they would like to communicate with you. Engagement marketing begins when an interested person takes an action to begin an interaction with you.
http://lawyersmarketingbyalanweiss.blogspot.com.au/2014/10/engagement-marketing-secret-to-aussie.html?view=magazine
http://www.aussiedivorce.com.au
Social Media beyond Marketing
Social Media had transitioned from a people-to-people interaction platform to a marketing platform for brands. And then, it went a step further by becoming an integral part of different departments of an organization- like Customer Support, Sales, Human Resources et al.
This brief presentation, given at SEMPO Hyderabad 2014 talks about some of the ways in which organizations are using social media, beyond marketing.
Implementing a Social Selling Strategy
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
Humanizing your brand with marketing technology
There's a lot of marketing technology that helps B2B marketers connect with customers...but are you losing the human touch along the way? This webinar shares ideas for how to better humanize your brand with - and outside of - your martech stack.
The golden rules of content marketing for pharma
The document outlines six golden rules for content marketing in pharma: 1) Focus on customer needs rather than product features, 2) Be prepared with a content plan and specific goals, 3) Avoid sales pitches and focus on providing helpful advice, 4) Understand that marketing is a long-term investment and don't expect overnight results, 5) Use SEO techniques judiciously to avoid penalties, and 6) Don't give up and publish regularly while tracking performance and making tweaks.
Selling Good Works
This document provides guidance on effective marketing strategies for non-profit organizations. It discusses developing a marketing plan, cultivating a brand, using various marketing channels including social media, and tracking effectiveness. Key recommendations include defining the target audiences, crafting messages that appeal to recipients and their interests, and getting online with a website, email marketing, and social media presence. Measurement of results is also presented as important for improving marketing efforts over time.
Scheduling Speaking Engagements
Social Selling and Sales Keynotes, Workshops and Advisory. Hire me for your 2016 sales event today.
404-647-4925
Crack the Social Selling Code
This document outlines a framework for social centered selling. It discusses (1) why social selling is important given today's more informed and connected customers, (2) a three-step social selling framework of strategy, skills, and execution, and (3) specific steps salespeople can take now like creating a social media strategy, assessing skills, and systematizing daily social activities.
The Good, The Bad and The Ugly: Making Content Work for the Sales Force
If content marketing supports the sales cycle, why are so many companies bad at it? It’s not a shortage of technology. It stems from sales and marketing not having walked the proverbial mile in each other’s shoes. This lack of understanding causes friction between what sales teams want and what marketing delivers—and when.
This session will help B2B marketers understand the sales side of the house, how the new customer journey impacts sales, the financial cost of misalignment between marketing and sales, and how to create content that not only resonates with customers, but also engages and excites your sales team. This presentation covers:
- How to uncover different expectations sales and marketing have around the customer buying cycle and sales enablement
- Find out why marketing and sales have such a different approach for a common goal – getting customers and bringing in revenue
- Learn the new rules of responsibility for sales and marketing as it relates to content marketing
- Understand how marketers can speak the language of sales in order to develop more relevant content during each step of the buyer’s journey
Steves hypothesis
Marketing programs often fail because they do not genuinely connect with customers or address their real needs and emotions. Several contributors note that successful marketing programs listen to customers first to understand their needs and desires, rather than starting with preconceived tactics, in order to form a real partnership. Authentic organizations that treat customers as partners, not just buyers, and align their values and culture with effective marketing are more likely to succeed.
Generate Sales with PR- Webinar
In a stressed economy, marketing budgets are usually the first to feel the pinch. When times are tough, companies are forced to re-evaluate their current marketing campaigns and increasingly demand higher ROI from their marketing teams. When executed in a thoughtful manner, investing in traditional public relations can have a dramatic effect on your brand’s bottom line.
Want to learn how traditional and emerging public relations tactics can affect your bottom line? AJ Gerritson, 451 Marketing Founding Partner, will outline the key elements of a well-planned and integrated public relations campaign in this free webinar. Attendees will gain an understanding of how to leverage both traditional and digital public relations tactics to reach their target audience and increase their bottom line.
Pharma Content Marketing Conference Day 1 Chair Opening Deck (for public) 12 ...
Pharma Content Marketing Conference Day 1 Chair Opening Deck (for public) 12 ...Craig DeLarge, MBA, CPC
This document provides an overview and introduction to a content marketing conference, including:
- The conference details of location, date, and hashtag
- Definitions of content marketing as creating and sharing media to acquire customers by consistently providing valuable information, with the goal of inspiring loyalty
- That content marketing is now important because customers want more information than marketing and can control their choices more, and it enhances other marketing efforts
- Upcoming speakers will discuss the Content Marketing Institute framework and the power of storytelling in content marketingLead Generation Quotes from Top Professionals
Lead generation is a process that consumes an enormous amount of energy and demands utmost patience.This presentation showcases list of top professionals that have helped Industries to get maximum ROI.
Influencer Marketing Checklist: 9 Steps to Influencer Marketing Success
This document outlines 9 steps for successful influencer marketing campaigns. It begins by emphasizing the importance of setting clear business goals for the campaign. Step 2 is to identify your budget, including whether to manage influencer campaigns in-house or outsource to an agency. It also provides guidance on appropriately compensating influencers. The document provides tips and considerations for properly planning and executing influencer marketing initiatives.
Getting started
To create an effective social media strategy, focus on clear goals like increased revenue, lower costs, and better customer satisfaction. Concentrate efforts on a few key social networks where customers are present rather than spreading resources thin across many networks. Measure engagement metrics like reach, influence, sentiment, customer actions, and business outcomes to understand the impact of social media efforts and ensure goals are met. Communicate the strategy internally to gain support across the organization.
No New Customers. Capture Leads Instead!
Instead of searching for new customers, it's about time you start attracting leads and educating them. THEN lead them to become a customer!
New Approach, New Roles
This document discusses how sales, marketing, and leadership can work together effectively for social selling. It emphasizes that social selling requires collaboration across departments. Marketing creates content and establishes processes to empower the sales team. Individual salespeople use social media to research and connect with prospects, developing profiles and relationships. Sales leaders inspire and coach their teams, adopting social selling practices themselves and tracking metrics like the Social Selling Index. The document provides examples of how coordinating sales, marketing, and leadership around a social strategy can boost pipeline, opportunities, and sales performance.
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
Social impact and corporate social responsibility have become common buzzwords amongst marketers when it comes to reaching Millennials. According to Nielsen, 72% of Gen Z will pay more for a product or service that has a social impact. In order to reach today’s socially-conscious consumers, it is important to not only adopt a social impact strategy for the sake of being “on-trend” but to put into action effective ways to support social causes that are important to consumers. In this webinar, participants will learn how to identify social causes that resonate with today’s consumers and practical ways to incorporate mission into regular business practices. Specifically participants will learn:
What motivates young consumers to care about social causes
Effective messaging tools based on storytelling
How to appropriately use social media for mission-based communication
Strategies to generate referrals through partnering with local organizations and nonprofits
Social Selling to the C-Suite - ESMA
Presentation to the Executive Sales and Marketing Association. Focus is on defining what C-Suite executives care about, ways to reach them and improving messaging outreach to increase sales outcomes.
Making your Marketing Matter - Creating a Marketing Plan
Working in marketing without a comprehensive marketing plan equals driving a car without a license. A detailed marketing plan is - besides a marketing strategy - the second most important guiding document for marketing and business leaders alike. In a connected world with the importance to drive engagement on multiple digital channels as well as serving local customers and clients, marketing needs a roadmap.
Social ROI - Prove the value!
This document discusses how having a large number of Facebook fans alone does not necessarily translate to increased sales, and emphasizes the importance of having clear goals and a well-thought-out social media strategy. It provides tips on key metrics to track, content that performs best, and tools for measurement and analysis to help businesses understand how social media can provide a return on investment.
More Related Content
What's hot
"Amplifying Human Relationships Using Tech" with Ruoyun Xu Killian
From "5 Tech4Good Trends for Nonprofits in 2021" on February 17, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-presents-5-tech4good-trends-for-nonprofits-in-2021/
Digital has become our primary form of connection in our post-pandemic world. We are being met with a constant array of new technologies to build a bridge between the digital and physical. In this talk, Ruoyun Xu Killian, Digital Marketing Strategist, will teach you how to navigate these new trends and continue to amplify the human relationship that you have built with your audience online. She'll showcase how new trends like short-form video, Usergenerated content (UGC), and social commerce can help your organization continue to create the impact that you seek.
Engagement marketing - by Alan Weiss Aussie Divorce
Engagement marketing is all about growing your business by allowing your audience and potential customers to interact with you and shape how they would like to communicate with you. Engagement marketing begins when an interested person takes an action to begin an interaction with you.
http://lawyersmarketingbyalanweiss.blogspot.com.au/2014/10/engagement-marketing-secret-to-aussie.html?view=magazine
http://www.aussiedivorce.com.au
Social Media beyond Marketing
Social Media had transitioned from a people-to-people interaction platform to a marketing platform for brands. And then, it went a step further by becoming an integral part of different departments of an organization- like Customer Support, Sales, Human Resources et al.
This brief presentation, given at SEMPO Hyderabad 2014 talks about some of the ways in which organizations are using social media, beyond marketing.
Implementing a Social Selling Strategy
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
Humanizing your brand with marketing technology
There's a lot of marketing technology that helps B2B marketers connect with customers...but are you losing the human touch along the way? This webinar shares ideas for how to better humanize your brand with - and outside of - your martech stack.
The golden rules of content marketing for pharma
The document outlines six golden rules for content marketing in pharma: 1) Focus on customer needs rather than product features, 2) Be prepared with a content plan and specific goals, 3) Avoid sales pitches and focus on providing helpful advice, 4) Understand that marketing is a long-term investment and don't expect overnight results, 5) Use SEO techniques judiciously to avoid penalties, and 6) Don't give up and publish regularly while tracking performance and making tweaks.
Selling Good Works
This document provides guidance on effective marketing strategies for non-profit organizations. It discusses developing a marketing plan, cultivating a brand, using various marketing channels including social media, and tracking effectiveness. Key recommendations include defining the target audiences, crafting messages that appeal to recipients and their interests, and getting online with a website, email marketing, and social media presence. Measurement of results is also presented as important for improving marketing efforts over time.
Scheduling Speaking Engagements
Social Selling and Sales Keynotes, Workshops and Advisory. Hire me for your 2016 sales event today.
404-647-4925
Crack the Social Selling Code
This document outlines a framework for social centered selling. It discusses (1) why social selling is important given today's more informed and connected customers, (2) a three-step social selling framework of strategy, skills, and execution, and (3) specific steps salespeople can take now like creating a social media strategy, assessing skills, and systematizing daily social activities.
The Good, The Bad and The Ugly: Making Content Work for the Sales Force
If content marketing supports the sales cycle, why are so many companies bad at it? It’s not a shortage of technology. It stems from sales and marketing not having walked the proverbial mile in each other’s shoes. This lack of understanding causes friction between what sales teams want and what marketing delivers—and when.
This session will help B2B marketers understand the sales side of the house, how the new customer journey impacts sales, the financial cost of misalignment between marketing and sales, and how to create content that not only resonates with customers, but also engages and excites your sales team. This presentation covers:
- How to uncover different expectations sales and marketing have around the customer buying cycle and sales enablement
- Find out why marketing and sales have such a different approach for a common goal – getting customers and bringing in revenue
- Learn the new rules of responsibility for sales and marketing as it relates to content marketing
- Understand how marketers can speak the language of sales in order to develop more relevant content during each step of the buyer’s journey
Steves hypothesis
Marketing programs often fail because they do not genuinely connect with customers or address their real needs and emotions. Several contributors note that successful marketing programs listen to customers first to understand their needs and desires, rather than starting with preconceived tactics, in order to form a real partnership. Authentic organizations that treat customers as partners, not just buyers, and align their values and culture with effective marketing are more likely to succeed.
Generate Sales with PR- Webinar
In a stressed economy, marketing budgets are usually the first to feel the pinch. When times are tough, companies are forced to re-evaluate their current marketing campaigns and increasingly demand higher ROI from their marketing teams. When executed in a thoughtful manner, investing in traditional public relations can have a dramatic effect on your brand’s bottom line.
Want to learn how traditional and emerging public relations tactics can affect your bottom line? AJ Gerritson, 451 Marketing Founding Partner, will outline the key elements of a well-planned and integrated public relations campaign in this free webinar. Attendees will gain an understanding of how to leverage both traditional and digital public relations tactics to reach their target audience and increase their bottom line.
Pharma Content Marketing Conference Day 1 Chair Opening Deck (for public) 12 ...
Pharma Content Marketing Conference Day 1 Chair Opening Deck (for public) 12 ...Craig DeLarge, MBA, CPC
This document provides an overview and introduction to a content marketing conference, including:
- The conference details of location, date, and hashtag
- Definitions of content marketing as creating and sharing media to acquire customers by consistently providing valuable information, with the goal of inspiring loyalty
- That content marketing is now important because customers want more information than marketing and can control their choices more, and it enhances other marketing efforts
- Upcoming speakers will discuss the Content Marketing Institute framework and the power of storytelling in content marketingLead Generation Quotes from Top Professionals
Lead generation is a process that consumes an enormous amount of energy and demands utmost patience.This presentation showcases list of top professionals that have helped Industries to get maximum ROI.
Influencer Marketing Checklist: 9 Steps to Influencer Marketing Success
This document outlines 9 steps for successful influencer marketing campaigns. It begins by emphasizing the importance of setting clear business goals for the campaign. Step 2 is to identify your budget, including whether to manage influencer campaigns in-house or outsource to an agency. It also provides guidance on appropriately compensating influencers. The document provides tips and considerations for properly planning and executing influencer marketing initiatives.
Getting started
To create an effective social media strategy, focus on clear goals like increased revenue, lower costs, and better customer satisfaction. Concentrate efforts on a few key social networks where customers are present rather than spreading resources thin across many networks. Measure engagement metrics like reach, influence, sentiment, customer actions, and business outcomes to understand the impact of social media efforts and ensure goals are met. Communicate the strategy internally to gain support across the organization.
No New Customers. Capture Leads Instead!
Instead of searching for new customers, it's about time you start attracting leads and educating them. THEN lead them to become a customer!
New Approach, New Roles
This document discusses how sales, marketing, and leadership can work together effectively for social selling. It emphasizes that social selling requires collaboration across departments. Marketing creates content and establishes processes to empower the sales team. Individual salespeople use social media to research and connect with prospects, developing profiles and relationships. Sales leaders inspire and coach their teams, adopting social selling practices themselves and tracking metrics like the Social Selling Index. The document provides examples of how coordinating sales, marketing, and leadership around a social strategy can boost pipeline, opportunities, and sales performance.
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
Social impact and corporate social responsibility have become common buzzwords amongst marketers when it comes to reaching Millennials. According to Nielsen, 72% of Gen Z will pay more for a product or service that has a social impact. In order to reach today’s socially-conscious consumers, it is important to not only adopt a social impact strategy for the sake of being “on-trend” but to put into action effective ways to support social causes that are important to consumers. In this webinar, participants will learn how to identify social causes that resonate with today’s consumers and practical ways to incorporate mission into regular business practices. Specifically participants will learn:
What motivates young consumers to care about social causes
Effective messaging tools based on storytelling
How to appropriately use social media for mission-based communication
Strategies to generate referrals through partnering with local organizations and nonprofits
Social Selling to the C-Suite - ESMA
Presentation to the Executive Sales and Marketing Association. Focus is on defining what C-Suite executives care about, ways to reach them and improving messaging outreach to increase sales outcomes.
What's hot (20)
"Amplifying Human Relationships Using Tech" with Ruoyun Xu Killian
"Amplifying Human Relationships Using Tech" with Ruoyun Xu Killian
Engagement marketing - by Alan Weiss Aussie Divorce
Engagement marketing - by Alan Weiss Aussie Divorce
The Good, The Bad and The Ugly: Making Content Work for the Sales Force
The Good, The Bad and The Ugly: Making Content Work for the Sales Force
Pharma Content Marketing Conference Day 1 Chair Opening Deck (for public) 12 ...
Pharma Content Marketing Conference Day 1 Chair Opening Deck (for public) 12 ...
Influencer Marketing Checklist: 9 Steps to Influencer Marketing Success
Influencer Marketing Checklist: 9 Steps to Influencer Marketing Success
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
Viewers also liked
Making your Marketing Matter - Creating a Marketing Plan
Working in marketing without a comprehensive marketing plan equals driving a car without a license. A detailed marketing plan is - besides a marketing strategy - the second most important guiding document for marketing and business leaders alike. In a connected world with the importance to drive engagement on multiple digital channels as well as serving local customers and clients, marketing needs a roadmap.
Social ROI - Prove the value!
This document discusses how having a large number of Facebook fans alone does not necessarily translate to increased sales, and emphasizes the importance of having clear goals and a well-thought-out social media strategy. It provides tips on key metrics to track, content that performs best, and tools for measurement and analysis to help businesses understand how social media can provide a return on investment.
Aiesec argentina & uruguay - LC roadmap
This document provides a roadmap to guide local committees (LCs) on tracking their program maturity and performance. It outlines recommendations for LCs and their master committees (MCs) based on the LC's planned and achieved program maturity levels. LCs can select their planned maturity level in categories like beginner, intermediate, advanced, and mature. For each maturity level and percentage range of plan achievement, recommendations are provided for actions the LC and MC should take. The roadmap also includes a timeline of key activities and events to guide LCs through the year.
AIESEC Argentina & Uruguay | oGCDP 2.0
This document discusses plans to improve various tools and strategies for an organization called oGCDP 2.0. It mentions enhancing a national form, RA package, CRM system, matching platform, operations/EP lead schedule, emergency form, and reintegration processes. The document asks for feedback on how to improve tracking, engagement, matching rates, and ensuring minimum standards are met for reintegration. The overall aim is to adapt tools and strategies to new approaches, better monitor processes, and drive real usage of systems to make meaningful changes.
AIESEC Argentina & Uruguay | Marketing for TM
This document outlines marketing plans for an organization called TM across multiple cities in Argentina. It provides data on application and recruitment goals for TM in cities like Buenos Aires, Córdoba, La Plata, and others for the months of January through March. The document also contains an empty planning template to outline responsible parties and weekly activities to meet the outlined application and recruitment goals.
AIESEC Argentina & Uruguay | Why oGCDP
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Every blood donor is a hero
Blood donation saves lives by providing safe blood for those in need, such as women with pregnancy complications, children with severe anemia, trauma patients, and those needing surgery or cancer treatment. In Pakistan, voluntary blood donation is less than 20% compared to over 100% in other countries. Donating blood regularly and motivating others to donate can help those in need and provide health benefits to donors such as lowering cholesterol and risk of heart attacks. Blood donation should be a habit to help those who need blood and put a smile on their faces.
AIESEC Argentina & Uruguay | Marketing for iGCDP
The document discusses 3 strategies for marketing iGCDP: 1) Creating a matching platform for expectation setting, information sharing, and showcasing between trainees and internal logistics. 2) Developing a hosting strategy with call-to-actions, product sheets, graphics, and presentation materials. 3) Facilitating local committee to local committee cooperation where AIESEC chapters sell opportunities to customers and share information, graphics, and showcasing stories.
AIESEC Argentina & Uruguay | Why oGCDP
AIESEC develops leadership through its Global Career Development Program (GCDP). The program builds self-confidence, promotes proactive learning, and teaches participants to work independently and in multicultural teams to achieve results. By developing leadership in every experience, AIESEC aims to make a remarkable positive impact on the world.
Marketing Role
This document outlines AIESEC's customer flow process to develop exchange products and deliver excellent customer experiences. It describes attracting strangers as visitors through online and offline marketing, converting visitors into leads by providing compelling content and calls to action, and closing leads by making them customers through the selection process and opportunity portal. The main marketing focus is on attracting, converting, and closing through digital and physical promotional strategies.
Marketing Role 2014
This document outlines AIESEC's customer flow process to transform strangers into customers. The process involves three main steps: (1) attract strangers by driving traffic through various marketing channels, (2) convert visitors to leads by providing compelling online content and activities that encourage people to register, and (3) close leads by transforming registrants into customers through the selection process and participation in AIESEC programs. The goal is to use inbound marketing to efficiently pull more people through this process in order to increase the number of customers.
Ppt on hazardous waste management
This document discusses hazardous waste, including its definition, characteristics, types (characteristic, listed, and universal wastes), sources of generation, effects on human health and the environment, and methods of management and disposal. It provides details on waste determination criteria, lists of hazardous wastes, generation amounts in different Indian states, and guidelines for occupiers/generators and transportation of hazardous waste.
Lecture 02 - The Nature of the Christian Life
The Christian life involves having a right relationship with God through Jesus Christ, learning to think and live like Jesus in every area of life. As sinners, we were spiritually dead and alienated from God, but God provided salvation through Jesus' death and resurrection. In response, we must repent of sins, believe in Jesus, and follow him as his apprentice. God saves us by reconciling us to himself, making us new creations, and adopting us into his family and kingdom. In gratitude, believers consecrate themselves fully to God through self-sacrifice and yielding to the Holy Spirit. God then sanctifies them entirely and fills them with his Spirit. The sanctified life involves joyful service, continued
Apresentação tic
António tem 13 anos e vive em Benfica. Ele gosta de jogar vídeo games, ver YouTube e praticar rugby com amigos. António também gosta de jogar futebol e assistir televisão.
Macroformas recuerso 2
El documento describe las principales macroformas del relieve geográfico de Chile dividido en cinco zonas: la Zona del Norte Grande presenta una cordillera de la Costa alta y ancha y una depresión intermedia desértica, la Zona del Norte Chico tiene amplias planicies litorales y valles transversales, la Zona Central exhibe las cuatro macroformas típicas, la Zona Sur tiene una cordillera de la Costa baja y volcanismo activo en los Andes, y la Zona Austral presenta un relieve desgastado por la erosión glacial con b
Yustinus Abib Purno Adi
Yustinus Abib Purno Adi is a mechanical, electrical, and instrumentation engineer with over 3 years of experience seeking a salary of IDR 12,000,000. He has worked on projects for several companies in Indonesia involving PLC programming, electrical commissioning of turbines, and service/maintenance. He holds a Bachelor's degree in electrical/electronic engineering from Universitas Kristen Satya Wacana and is fluent in Indonesian and English with skills in computers, electronics, PLCs, and automation controls.
Viewers also liked (20)
Making your Marketing Matter - Creating a Marketing Plan
Making your Marketing Matter - Creating a Marketing Plan
Similar to Financial institutions and Social Media Marketing
Social Media Marketing Courses Building an Effective Online Presence.pdf
Digital marketers may improve their skill set by taking social media training courses. It is a technique to increase your online presence, interact with customers, and expand your business.
Auckland Transport: Social Media 101 Presentation
An indepth look at social media's place in the digital landscape, and what Auckland Transport need to be thinking about when approaching social media.
Contemporary issues in marketing
This document discusses various concepts in marketing including societal marketing, social marketing, not-for-profit marketing, cause-related marketing, sports marketing, guerrilla marketing, viral marketing, experiential marketing, search engine marketing, tourism marketing, and personal branding. It provides definitions and examples for each concept.
Chapter 5 presentation
Social media has become an important tool for advertising and marketing. Companies use social media to target large audiences, build relationships, and earn positive reviews that can be converted into sales. However, companies must communicate with audiences in a human voice and manage risks, content, and customer complaints professionally on social media. Measuring engagement, branding, and integrating marketing strategies across different social media platforms are important for achieving return on investment and cost avoidance through reputation management. Case studies show successes like Wendy's pretzel chicken campaign and failures like KFC's ill-advised hashtag challenge the importance of real-time response for social media strategies.
Chapter 5 presentation
Social media has become an important tool for advertising and marketing. Companies use social media to target large audiences, build relationships, and earn positive reviews that can be converted into sales. However, companies must communicate with audiences in a human voice and manage risks, content, and customer complaints professionally on social media. Measuring engagement, branding, and integrating marketing strategies across different social media platforms are important for achieving return on investment and cost avoidance through reputation management. Case studies show successes like Wendy's pretzel chicken campaign and failures like KFC's "I Ate The Bones" hashtag illustrate lessons about considering audiences and maintaining positive interactions in real-time social media.
The ultimate guide to understanding different types of marketing.pdf
Different types of marketing help increase your brand awareness. Check out the blog to know the right marketing strategies for your business.
Emerging Marketing Trends PPT
This document presents an overview of emerging marketing trends presented by Vidhi Jain for a school project. It discusses concepts like social media marketing, viral marketing, green marketing, and relationship marketing. Key platforms for social media marketing discussed are Twitter, Facebook, LinkedIn, Instagram, and YouTube. Relationship marketing stages of attraction, connection, dating, relationship, and marriage are also outlined. The importance of relationship marketing in customer retention and satisfaction is highlighted.
Marketing concepts | Kamal Singh
This document provides an overview of marketing concepts and the marketing environment. It begins with definitions of marketing from various scholars such as the American Marketing Association, Philip Kotler, and Peter Drucker. It then discusses the types of marketing including traditional, digital, social, and mobile marketing. Next, it explores the internal and external factors that make up the marketing environment, including customers, competitors, public, suppliers, economic conditions, technology, and government regulations. Environmental scanning techniques like SWOT analysis, PEST analysis, and Porter's Five Forces model are also summarized. The document aims to give the reader a high-level understanding of foundational marketing concepts.
Fashion analyst, Marketing Promotions, Make your own brand.
The document is a marketing assignment submitted by Saha nuaz Sharif that discusses various marketing topics including the job of a fashion analyst, marketing, marketing concepts, marketing promotions, and strategies for creating a clothing brand. It provides details on the responsibilities of a fashion analyst in utilizing digital information to predict trends. It also defines key marketing terms like needs, wants, demands, and discusses the marketing concept of satisfying customer needs. The document proposes objectives and ideas for promotional activities and strategies the student would employ to create and market their own clothing brand called "Fashion Paradise".
is-social-media-marketing-really-worth-it.pdf
Social media marketing is an effective way to reach and engage with a large audience, promote brand awareness, and increase sales through targeted campaigns. we provide the best Agency services in Bangalore.
New Microsoft Word Document lahopre(5).docx
we are providing the training agnd service of digital marketing such as SEO&SMM based in lahore pakistan all over the word
contant as
03000969171
Innovative Social Media Marketing with H&M Innovance.pptx
Social media has become an integral part of our daily lives, with millions of people around the world using platforms like Facebook, Instagram, and Twitter to connect with friends, family, and businesses. As a result, social media has become an essential tool for marketers looking to reach their target audience where they are most active.
In fact, studies show that social media has a significant impact on consumer behavior. According to a recent survey, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others. Additionally, 54% of social media users use the platform to research products before making a purchase. These statistics highlight the importance of having a strong social media presence for any business looking to succeed in today's digital landscape.
Ch.5 social media in advertising and marketing
This document discusses social media marketing strategies. It covers topics like conversion process, branding, integrated marketing communication, awareness and engagement, search engine optimization, and return on investment. Case studies are presented on successful campaigns by Wendy's and a failed campaign by KFC. Overall, the document advocates developing a social media program to generate new leads and sales through ongoing online communication with consumers.
Ch.5 social media in advertising and marketing
This document discusses social media marketing strategies. It covers topics like conversion process, branding, integrated marketing communication, awareness and engagement, search engine optimization, and return on investment. Case studies are presented on successful campaigns by Wendy's and a failed campaign by KFC. Overall, the document advocates developing a social media program to generate new leads and sales through ongoing online communication with consumers.
Integrated marketing communication presentation
The document discusses integrated marketing communication (IMC). IMC is defined as a coordinated use of different promotional methods that are intended to reinforce each other to achieve marketing campaign objectives. The key components of IMC are advertising, personal selling, public relations, sales promotion, and direct marketing. The document also outlines the role, purpose and significance of adopting an IMC approach, including creating brand awareness, generating interest, increasing desire, and prompting actions among customers.
Presentation1
Social media marketing utilizes word-of-mouth and relationship building to spread marketing messages. It succeeds by engaging with consumers to build trust. While traditional marketing focuses on directing goods from producers to consumers, social media marketing focuses on quickly building supporter networks, search engine optimization, advertising campaigns, and announcing products and promotions. For organizations to benefit, they must commit to social media as a long-term strategic effort that requires patience, conversations, content writing, optimizing profiles, and addressing challenges like reputation management and customer service.
An Overview of Marketing .pptx
This document provides an overview of marketing and marketing management. It defines marketing as a process of creating, distributing, promoting, and pricing goods and services to facilitate satisfying exchange relationships with customers. The core concepts of marketing include needs, wants and demands, products and services, value and satisfaction, exchange and relationships. Marketing philosophies like production, product, selling, and marketing concepts are discussed in relation to a company's orientation. The importance, scope and goals of marketing are also outlined. Marketing management involves planning, organizing, implementing and controlling marketing efforts as part of a company's strategic approach.
Important
Social media marketing provides several key benefits for businesses:
1) It allows businesses to stay visible to customers in a space that 91% of consumers engage with for purchasing decisions.
2) Research shows that social media plays a crucial role in driving sales, with 70% of B2C marketers acquiring customers through Facebook and 80% of executives using it for purchasing decisions.
3) Platforms like Twitter and Instagram provide insights into customers' interests and purchasing behaviors, helping businesses better understand their audiences.
Social media: new marketing tools –
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
Ebook on Marketing
This document provides advice on how to reorganize marketing to grow a business. It recommends understanding the role of marketing, creating an efficient structure and creative team, performing a marketing audit, eliminating unnecessary resources, creating an advisory board, studying technology developments, improving internal communication, comparing past and present strategies, utilizing social media effectively, creating inbound and outbound marketing plans, implementing a marketing performance system, hiring professionals or outsourcing marketing activities, following up with customers, gathering employee feedback, managing customer databases, innovating, using Google Analytics, integrating marketing, sales and customer departments, implementing customer relationship management, developing a digital business strategy, and having an active market information system.
Similar to Financial institutions and Social Media Marketing (20)
Social Media Marketing Courses Building an Effective Online Presence.pdf
Social Media Marketing Courses Building an Effective Online Presence.pdf
The ultimate guide to understanding different types of marketing.pdf
The ultimate guide to understanding different types of marketing.pdf
Fashion analyst, Marketing Promotions, Make your own brand.
Fashion analyst, Marketing Promotions, Make your own brand.
Innovative Social Media Marketing with H&M Innovance.pptx
Innovative Social Media Marketing with H&M Innovance.pptx
Recently uploaded
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsRecently uploaded (20)
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Financial institutions and Social Media Marketing
- 1. Financial Institutions and Social Media New Initiatives Basedon Relationship Marketing
- 2. RelationshipMarketingis About People, not Technology “New marketing is about relationships, not about the medium.” Ben Grossman
- 3. YouHave to NurtureLong-TermCustomer Relationships • Social Media shifted the traditional view of marketing from a sales driven approach to a people driven approach • Relationship Marketing focuses on customer engagement and community building • All marketing should support the building of the highest value on social networks: trust
- 4. Embracethe New Skills - Empathyand Compassion I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou
- 5. PeopleAre the Starting Pointin Successful Social MediaMarketing People Objective Strategy Technology Source: Forrester Research
- 6. What Doesthis New MarketingPerspective mean? • We see a major shift in today’s marketing world which gives the power back to consumers • The way we will do business in 2015 is exactly the same way business owners did business in 1930 – personal, authentic and community-based • Adapting this change and including new platforms and technology to reach your target audience is key to success
- 8. Don’tJust Talk About Banking!
- 9. Don’tJust Talk About Banking!
- 10. Don’tJust Talk About Banking!
- 14. Havea GoodContentMix Source: Citi Bank
- 16. Use Visual GuidanceElementsin Your Content Mix
- 17. Make InformationMore Interestingand IncludeStrong Calls-To-Action Source: Bank of America
- 18. Host Conteststo Build YourCommunity
- 19. Host Conteststo Build YourCommunity
- 20. Host Conteststo Build YourCommunity Source: HSBC Student Facebook Fan Page
- 21. Make YourOffers Stand Out in the Daily ContentFlood
- 24. Use SocialMedia for CustomerHappiness
- 25. Use SocialMedia for CustomerHappiness
- 26. Start Your RelationshipMarketing Now… Like us on Facebook www.facebook.com/justjumpmarketing Talk to us on Twitter @miriamchristof Meet us for coffee @Peets
- 27. ThankYou for JumpingWith Us Miriam Christof Cell: 781.366.5549 miriam.christof@gmail.com Skype: miriam.christof