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KINSHIP digital
Introduction to Social CRM
Agenda


•    KINSHIP digital Introduction
•    InsideView Dynamics Overview
•    InsideView Demo
•    Other opportunities
Company Overview



   KINSHIP	
  digital	
  is	
  a	
  social	
  media	
  consultancy	
  that	
  
   specialises	
  in	
  understanding,	
  developing	
  and	
  
   protec9ng	
  its	
  clients’	
  reputa9on,	
  brands,	
  
   businesses	
  and	
  people	
  in	
  Social	
  Media.	
  	
  




                                                                                 3
Introduction
KINSHIP digital is a social consultancy specialising in
understanding, developing and protecting its clients’ reputation,
brands, businesses and people in Social Media. 

We help our clients to:

•    Develop a set of proven rules and frameworks for Social success 
•    Reap measurable, predictable results and significant ROI from their Social activity
•    Stay connected to their customers in a way that is both time and budget -efficient 
•    Gain up-to-the-minute customer insights for increased sales, improved service, faster
     product development and more effective marketing
•    Listen, understand and act on Social conversations on a large scale
•    Harness the power of Social to understand their customers, competitors, and their
     market
•    Transform their existing operational systems and infrastructure into a differentiated
     customer experience




                                                                                             4
Services
                                                  EXECUTE

                             OPERATIONALISE THE SOCIAL BUSINESS CENTER OF EXCELLENCE




SOCIAL                 SOCIAL                              CUSTOMER                     DIGITAL 
MARKETING
             SALES
                              SERVICE
                     PR & COMMS
ü  Social Marketing   ü  Sales Insights 
                ü  Rapid Social             ü  Online Reputation
    Insights
                                                  Support Response
                       ü  Competitive                                                      Management
ü  Rapid Social           Intelligence
                   ü  Seamless Customer        ü  Crisis
    Marketing                                                  Experience
                       ü  Lead Response                                                    Management
    Response
              Centre
                         ü  Peer-to-Peer             ü  Proactive PR/
ü  Social Campaign                                            Crowd-sourced                Comms
    Tracking
                     
                            Support
ü  Social Event                                                         
    Management
                                                                         
                                                                                        
                                                                                                  



 @Michae1Green"
for




      6
What Sales Reps want?




             Reach the right person
             at the right time
             with the right message	
  



                                          |   SLIDE :7
…Increases sales productivity
            by delivering
relevant business and social insights
   when and where you need them.



                                        8
Company                                    Social       News
                                                    Contacts                                             Connections
                           Info                                       Networks     Alerts




“All in One” Intelligence to
Discover Opportunities & Engage
People.




                              Right	
  Person	
                Right	
  Time	
         Right	
  Message	
  




            |   SLIDE :9
Do you really need more data?




                                 10
When was the last time
           you
         agreed to
meet with someone who only
     knew your name?


                             |   SLIDE :11
DEMO
Key Features in Demo

1.  Aggregated	
  company	
  and	
  contact	
  informa9on	
  from	
  many	
  sources	
  
2.  Social	
  Media	
  and	
  Social	
  Profiles/Networking	
  
3.  Smart	
  Tools	
  
   •  Smart	
  Agents	
  –	
  “alerts”	
  
   •  Smart	
  Connec9ons	
  –	
  beyond	
  LinkedIn	
  
   •  List	
  Building	
  
   •  Account/Contact	
  sync	
  into	
  CRM	
  




                                                                                           | SLIDE :13
InsideView For Microsoft Dynamics CRM


                                                                             •     Company Info
                                                                             •     Contacts
                                                                             •     Alerts
                                                                             •     Social Media
                                                                             •     Social Networks
                                                                             •     Family Tree
                                                                             •     Competitors
                                                                             •     Sync to CRM
                                                                             •     List building

                                                                                  FREE!	
  
                                                                                  	
  
                                                                                  5	
  minute	
  	
  Install	
  
                                                                                  	
  
                                                                                  	
  
                                                                                  Dynamics	
  
                                                                                  Marketplace	
  
                                                                                  Partner	
  of	
  the	
  
                                                                                  Year	
  	
  	
  	
  2011	
  	
  
      CRM 2011 and 4.0 | Within Accounts, Leads, Contacts, & Opportunities
Rich Executive Profiles




                          15
Data Sync into CRM




                      16
Daily Watchlist Email Alert




     Be the first to know…Watchlists for
     prospects, customers, and competitors

                                             |   SLIDE :17
Contact data, alone, gets you to the door. 
                 InsideView gets you Inside.	
  
  u Inside the prospect’s world
  u Inside their social networks
  u Inside the issues that matter to their business

  o Past the gatekeepers
  o Past the noise
  o Past your competition
Key Benefits
•    Expert sales preparation (fast and effective)
•    Higher win rates
•    Faster CRM Adoption
•    Reduced spend on multiple data sources




                                                     “InsideView	
  Users	
  are	
  more	
  successful”	
  	
  
                                                                               CSO Insights, 2011
InsideView Value Proposition: 


                 It's	
  about	
  more	
  than	
  just	
  business	
  card	
  data	
  




                                                                                          20

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KINSHIP digital Social CRM ( InsideView for MS Dynamics )

  • 2. Agenda •  KINSHIP digital Introduction •  InsideView Dynamics Overview •  InsideView Demo •  Other opportunities
  • 3. Company Overview KINSHIP  digital  is  a  social  media  consultancy  that   specialises  in  understanding,  developing  and   protec9ng  its  clients’  reputa9on,  brands,   businesses  and  people  in  Social  Media.     3
  • 4. Introduction KINSHIP digital is a social consultancy specialising in understanding, developing and protecting its clients’ reputation, brands, businesses and people in Social Media. We help our clients to: •  Develop a set of proven rules and frameworks for Social success •  Reap measurable, predictable results and significant ROI from their Social activity •  Stay connected to their customers in a way that is both time and budget -efficient •  Gain up-to-the-minute customer insights for increased sales, improved service, faster product development and more effective marketing •  Listen, understand and act on Social conversations on a large scale •  Harness the power of Social to understand their customers, competitors, and their market •  Transform their existing operational systems and infrastructure into a differentiated customer experience 4
  • 5. Services EXECUTE
 OPERATIONALISE THE SOCIAL BUSINESS CENTER OF EXCELLENCE SOCIAL SOCIAL CUSTOMER DIGITAL MARKETING SALES SERVICE PR & COMMS ü  Social Marketing ü  Sales Insights ü  Rapid Social ü  Online Reputation Insights Support Response ü  Competitive Management ü  Rapid Social Intelligence ü  Seamless Customer ü  Crisis Marketing Experience ü  Lead Response Management Response Centre ü  Peer-to-Peer ü  Proactive PR/ ü  Social Campaign Crowd-sourced Comms Tracking Support ü  Social Event Management @Michae1Green"
  • 6. for 6
  • 7. What Sales Reps want? Reach the right person at the right time with the right message   | SLIDE :7
  • 8. …Increases sales productivity by delivering relevant business and social insights when and where you need them. 8
  • 9. Company Social News Contacts Connections Info Networks Alerts “All in One” Intelligence to Discover Opportunities & Engage People. Right  Person   Right  Time   Right  Message   | SLIDE :9
  • 10. Do you really need more data? 10
  • 11. When was the last time you agreed to meet with someone who only knew your name? | SLIDE :11
  • 12. DEMO
  • 13. Key Features in Demo 1.  Aggregated  company  and  contact  informa9on  from  many  sources   2.  Social  Media  and  Social  Profiles/Networking   3.  Smart  Tools   •  Smart  Agents  –  “alerts”   •  Smart  Connec9ons  –  beyond  LinkedIn   •  List  Building   •  Account/Contact  sync  into  CRM   | SLIDE :13
  • 14. InsideView For Microsoft Dynamics CRM
 •  Company Info •  Contacts •  Alerts •  Social Media •  Social Networks •  Family Tree •  Competitors •  Sync to CRM •  List building FREE!     5  minute    Install       Dynamics   Marketplace   Partner  of  the   Year        2011     CRM 2011 and 4.0 | Within Accounts, Leads, Contacts, & Opportunities
  • 16. Data Sync into CRM 16
  • 17. Daily Watchlist Email Alert Be the first to know…Watchlists for prospects, customers, and competitors | SLIDE :17
  • 18. Contact data, alone, gets you to the door. InsideView gets you Inside.   u Inside the prospect’s world u Inside their social networks u Inside the issues that matter to their business o Past the gatekeepers o Past the noise o Past your competition
  • 19. Key Benefits •  Expert sales preparation (fast and effective) •  Higher win rates •  Faster CRM Adoption •  Reduced spend on multiple data sources “InsideView  Users  are  more  successful”     CSO Insights, 2011
  • 20. InsideView Value Proposition: 
 It's  about  more  than  just  business  card  data   20