The document discusses the key elements to becoming a successful social business: people, goals, metrics, and tools. It emphasizes that social media is about building relationships, not just broadcasting messages. The people element involves understanding your audience and aligning your social media strategy with them. Goals must be clear and specific to different teams in the organization. Metrics should measure awareness, consideration, and convergence. And tools should be chosen based on which will provide the best return on investment and engagement for reaching goals. The overall message is that social media requires a clear strategic plan to optimize reach and build strong online communities.
Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
Small World Labs will help clients by developing and executing campaigns to acquire more community members and increase user engagement. They will evaluate channel strategies, create content, identify featured content and users, and make recommendations to improve the community experience. Small World Labs will also raise the profile of clients through social media by conducting research, managing social media presence, and reporting on results. Additionally, they will provide daily moderation and support of the community.
Building b2b Social Media Strategy: Vision, Tactics, Power of ResultsEkatB2B
The document discusses building a social media strategy and outlines a case study of a campaign for buysafemedia. It describes the vision and objectives of raising awareness of audited media among marketing practitioners and building an online community. Tactics for the Save Your Johnson campaign included banner ads, influencer sites, blog postings, events, and social networks like Facebook and Twitter. The effectiveness of tactics was measured using a social media scoring matrix and bi-weekly reporting tracked engagement metrics.
Genres are defined by both repetition and difference to attract audiences. They position participants in roles and help categorize texts and audience responses based on common elements. However, genre is constantly negotiated and changes as culture changes, requiring audiences to adapt. Genres can be defined by their plot, characters, and settings, often forming around shared experiences. They may also reflect current events through their style or themes.
Marketing and distribution in my case studiesrossgolding98
This document discusses marketing and distribution strategies for films. Marketing includes print, merchandise, and promotional tours and interviews. Distribution refers to release dates and formats like Blu-ray, DVD, and TV. There are three types of distribution: simultaneous release across media, standard theatrical release followed by DVD, and straight-to-video release without a theatrical run. The document provides examples for the films Gravity and The Quiet Ones, including their marketing budgets and distribution formats and timelines.
Marketing ramashastri bimm - case study on selection of distribution'Archit Garg'
This document analyzes the sales, expenses, margins, and profitability over 4 years for 3 different distribution channels of a company. Channel 1 had a profitability of 17.9%, Channel 2 had the highest at 18.8%, and Channel 3 was 17.1%. Based on the analysis, the document recommends selecting Channel 2 as it provided the highest profitability among the 3 options.
The document discusses the key elements to becoming a successful social business: people, goals, metrics, and tools. It emphasizes that social media is about building relationships, not just broadcasting messages. The people element involves understanding your audience and aligning your social media strategy with them. Goals must be clear and specific to different teams in the organization. Metrics should measure awareness, consideration, and convergence. And tools should be chosen based on which will provide the best return on investment and engagement for reaching goals. The overall message is that social media requires a clear strategic plan to optimize reach and build strong online communities.
Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
Small World Labs will help clients by developing and executing campaigns to acquire more community members and increase user engagement. They will evaluate channel strategies, create content, identify featured content and users, and make recommendations to improve the community experience. Small World Labs will also raise the profile of clients through social media by conducting research, managing social media presence, and reporting on results. Additionally, they will provide daily moderation and support of the community.
Building b2b Social Media Strategy: Vision, Tactics, Power of ResultsEkatB2B
The document discusses building a social media strategy and outlines a case study of a campaign for buysafemedia. It describes the vision and objectives of raising awareness of audited media among marketing practitioners and building an online community. Tactics for the Save Your Johnson campaign included banner ads, influencer sites, blog postings, events, and social networks like Facebook and Twitter. The effectiveness of tactics was measured using a social media scoring matrix and bi-weekly reporting tracked engagement metrics.
Genres are defined by both repetition and difference to attract audiences. They position participants in roles and help categorize texts and audience responses based on common elements. However, genre is constantly negotiated and changes as culture changes, requiring audiences to adapt. Genres can be defined by their plot, characters, and settings, often forming around shared experiences. They may also reflect current events through their style or themes.
Marketing and distribution in my case studiesrossgolding98
This document discusses marketing and distribution strategies for films. Marketing includes print, merchandise, and promotional tours and interviews. Distribution refers to release dates and formats like Blu-ray, DVD, and TV. There are three types of distribution: simultaneous release across media, standard theatrical release followed by DVD, and straight-to-video release without a theatrical run. The document provides examples for the films Gravity and The Quiet Ones, including their marketing budgets and distribution formats and timelines.
Marketing ramashastri bimm - case study on selection of distribution'Archit Garg'
This document analyzes the sales, expenses, margins, and profitability over 4 years for 3 different distribution channels of a company. Channel 1 had a profitability of 17.9%, Channel 2 had the highest at 18.8%, and Channel 3 was 17.1%. Based on the analysis, the document recommends selecting Channel 2 as it provided the highest profitability among the 3 options.
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Framework, ideas to help create a social media plan for campaigns, launches or programs that is integrated into your overall marketing communication program or annual plan.
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Social Media Marketing Goal Setting And Results Measurement 2010 07 21Jay Badenhope
Slides presented at the 2nd Annual Internet Marketing Conference on July 21, 2010 in Stockton, CA. Created by Jay Badenhope, Senior Marketing Manager at Intuit.
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4-Step process to creating your own social media strategy for selling, including a look at specific ways to use popular social media sites to increase leads and sales.
This document summarizes a presentation on using social media for business. It defines social media as user-generated content shared on sites like social networks, blogs and video hosts. The presentation outlines four major ways social media benefits businesses: content production, social networking, collaboration and marketing. It provides tips for developing a social media strategy and connecting it to business goals and functions. Audience members are encouraged to use social media to listen to customers, build relationships and engage consumers in conversations.
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
The document outlines the agenda and topics covered in a social media workshop. The workshop covered basics of various social media platforms and tools, strategies for listening, building relationships and communities, introducing social media to clients, and measuring return on investment from social media. It included presentations, hands-on tutorials, and a question and answer session.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
This document provides an overview of digital marketing and outlines steps for creating a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies to reach customers. Examples of digital marketing activities are provided, such as social media, blogs, video. The plan involves defining goals, target audiences, content strategy, and tracking key performance indicators such as website visits, social followers, sales. Results are analyzed against goals and return on investment is considered.
The document discusses the four key areas to build social media success: strategy, social, SEO (search engine optimization), and search. It provides tips for each area, including developing a social media strategy and calendar, engaging in two-way communication on social platforms, keyword research, and using tools like Hootsuite to target audiences and monitor search results. The overall message is that having a plan across these four areas can help businesses succeed with social media.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
This document discusses social media marketing and its key elements. It begins by defining social media and marketing. Social media marketing refers to using social media sites to gain website traffic or attention. The document then explains the four P's of marketing - product, price, place, and promotion. It provides examples of different social media types (e.g. Facebook, LinkedIn), their target markets, and features used to attract each market. Ratings of target market size and followership are given for each type. The role of social media in marketing is described as providing target audience information and facilitating electronic word of mouth recommendations. Ways a company can leverage social media to increase sales through activities like communication, advertising, and promotion are outlined.
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
The document outlines the agenda and topics covered in a social media workshop. The workshop focused on the basics of various social media platforms and how they can be used by associations and AMCs. It also discussed developing social media strategies, listening to conversations, building relationships, and measuring return on investment from social media. Breakout groups allowed attendees to get hands-on experience with specific social media tools.
Here are some key points discussed in the document:
1. A title page makes a social media marketing plan stand out and helps accent important information like the document name, company contact info, authors, and publication date.
2. Tips for an executive summary include leading with why the plan should be adopted, keeping the audience in mind, reflecting the plan's structure, providing an overview of main components, limiting length, and including author names.
3. Five key metrics are brand health, sentiment analysis, reach, company posts, and average response time to feedback.
4. Some social media goals discussed are brand building, increasing customer satisfaction, driving word-of-mouth, producing new product ideas, generating leads,
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4-Step process to creating your own social media strategy for selling, including a look at specific ways to use popular social media sites to increase leads and sales.
This document summarizes a presentation on using social media for business. It defines social media as user-generated content shared on sites like social networks, blogs and video hosts. The presentation outlines four major ways social media benefits businesses: content production, social networking, collaboration and marketing. It provides tips for developing a social media strategy and connecting it to business goals and functions. Audience members are encouraged to use social media to listen to customers, build relationships and engage consumers in conversations.
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
The document outlines the agenda and topics covered in a social media workshop. The workshop covered basics of various social media platforms and tools, strategies for listening, building relationships and communities, introducing social media to clients, and measuring return on investment from social media. It included presentations, hands-on tutorials, and a question and answer session.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
This document provides an overview of digital marketing and outlines steps for creating a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies to reach customers. Examples of digital marketing activities are provided, such as social media, blogs, video. The plan involves defining goals, target audiences, content strategy, and tracking key performance indicators such as website visits, social followers, sales. Results are analyzed against goals and return on investment is considered.
The document discusses the four key areas to build social media success: strategy, social, SEO (search engine optimization), and search. It provides tips for each area, including developing a social media strategy and calendar, engaging in two-way communication on social platforms, keyword research, and using tools like Hootsuite to target audiences and monitor search results. The overall message is that having a plan across these four areas can help businesses succeed with social media.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
This document discusses social media marketing and its key elements. It begins by defining social media and marketing. Social media marketing refers to using social media sites to gain website traffic or attention. The document then explains the four P's of marketing - product, price, place, and promotion. It provides examples of different social media types (e.g. Facebook, LinkedIn), their target markets, and features used to attract each market. Ratings of target market size and followership are given for each type. The role of social media in marketing is described as providing target audience information and facilitating electronic word of mouth recommendations. Ways a company can leverage social media to increase sales through activities like communication, advertising, and promotion are outlined.
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
The document outlines the agenda and topics covered in a social media workshop. The workshop focused on the basics of various social media platforms and how they can be used by associations and AMCs. It also discussed developing social media strategies, listening to conversations, building relationships, and measuring return on investment from social media. Breakout groups allowed attendees to get hands-on experience with specific social media tools.
Here are some key points discussed in the document:
1. A title page makes a social media marketing plan stand out and helps accent important information like the document name, company contact info, authors, and publication date.
2. Tips for an executive summary include leading with why the plan should be adopted, keeping the audience in mind, reflecting the plan's structure, providing an overview of main components, limiting length, and including author names.
3. Five key metrics are brand health, sentiment analysis, reach, company posts, and average response time to feedback.
4. Some social media goals discussed are brand building, increasing customer satisfaction, driving word-of-mouth, producing new product ideas, generating leads,
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Weekly and/or bi-weekly recoding of numbers occurred in the following areas: Twitter Accounts: o Tweets o Followers o Following o Retweets o Mentions o Lists LinkedIn: o Number of Connections o Number of relevant Groups joined o Status updates o Group participation frequency – posting, plus amount of replies from others or emailed messages from Group participations o Updates made to profiles (or with LinkedIn tools like bookshelf, Slideshare, etc) Facebook: o Fans (or Likes) o Volume of comments or activity Bit.ly o Number of and timing of clicks (i.e. site visits)
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