This document provides an overview of Lakme, a leading cosmetics brand in India. It discusses Lakme's market share, price range, and promotions compared to competitors like MAC and L'Oreal. The document also analyzes Lakme's product portfolio, segmentation, positioning, and 4Ps marketing strategy. It identifies gaps in the market like limited nude shades and temperature maintenance issues. Recommendations are provided such as introducing more shades for Indian skin tones and providing storage facilities.