this Slideshare is about where the internet nad digital marketing used to started and their development over the years

1. Internet and Digital Marketing

2. Introduction
➢ Internet is a global networking platform
➢ Variety of information along with facilities and ease
of access to almost everything.
➢ Interconnected networks.

3. Introduction
✓ The information can beshared.
✓ Provides worldwidecommunicationservices
✓ Easyaccess to information

4. How Individuals Access to the
Internet?
1. For accessing the Internet, there must be a internet service provider
source which provide Internet.
2. Internet service provider is then attached to router to get Internet.

5. Digital Devices Used by Audience
❖ In modern world every one has
its own electronic device
❖ Smartphone or mobile is the
biggest example of digital
device used by audience
❖ Other include laptop, tablets,
e-readers, desktop computers
etc.

6. What Would You Give Up
Instead of Your Smartphone?

7. o A correct way of searching for
information is essential
o It assist in decision making
process
o Consumers search for
information from its
smartphone using the Internet.
o Articles, online websites or
newspapers and other staffs

8. What Customers Buy Online?
Products include clothing products, e-books, foods and other commodities
by usingsmartphones, laptops, tablets and other digital devices.

9. ❑Online video consumption is considered as one of
famous internet activities.
❑In 2019 there were 2.6 billion views collected
from digital video worldwide.
❑According to statistics, it will reach to 3.1 billion
in 2023 as expected.
Online Video Consumption

11. Consumer Trends
• Consumer trends are the depiction of consumer
behavior and habits.
• It include their liking and disliking of the
product, design and services.
• Recent consumer trends is the shift of traditional
shopping to online shopping.
• Demand for sustainable and eco-friendly
production.

12. Summary
❖Internet is a gift to modern world
❖In modern world, every individual has its own digital
device
❖Business has opportunities to target customer through
the Internet
❖Technology brings different changes in consumer life in
the form of changed behavior.
❖Business target consumer with desired trends to
generate profitable revenue

13. References
Dreyfus, H. L. (2008). On the internet. Routledge.
Klein, L. R., & Ford, G. T. (2003). Consumer search for
information in the digital age: An empirical study of
prepurchase search for automobiles. Journal of
interactive Marketing, 17(3), 29-49.

14. Thanks for Your Precious Time Dedication