My slides from my talk at Webshaped 2013 in Helsinki, Finland. A look at the Asian mobile market, the mobile web infrastructure, statistics and user behaviour in comparison to the western world, cultural differences and personal challenges encountered along the way.

1. Holger Bartel
@foobartel

3. Ubiquity

4. ?? ?
?

5. Differences

17. Assumptions

18. Home Sweet Home

19. Perfect Solutions Don’t Exist

20. ?Questioning The Status Quo
Who are we designing for?

21. What You Know
What Users Know
!=

22. http://commons.wikimedia.org/wiki/File:AngusYoung.JPG

23. Your Infrastructure
Their Infrastructure
!=

24. The Mobile Landscape

25. Global mobile broadband
subscriptions outnumber
fixed broadband
subscriptions
2:1http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries

26. 1.1 billion active mobile-
broadband subscriptions
of global population
16%
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries

27. Active mobile broadband
subscriptions 2011
Asia Pacific
422m
31st China Internet Development Statistical Report 2012

28. 275% growth of mobile
web traffic in Asia
2010 - 2013
http://www.statcounter.com

29. Mobile Subscribers in China
1.13b
h p://mobithinking.com/blog/china-top-mobile-market

30. Internet Users in China
564m
31st China Internet Development Statistical Report 2012

31. Access the Web via Mobile
~70%
h p://mobithinking.com/blog/china-top-mobile-market

32. http://www.itu.int/ITU-D/ict/statistics/explorer/index.html

33. Enter Device Heaven

35. Xiaomi

37. @foobartel

39. @foobartel

40. @foobartel

41. @foobartel

42. @foobartel

43. The Many Many
Different Flavours

44. @foobartel

47. @foobartel

48. @foobartel

49. @foobartel

50. @foobartel

51. @foobartel

52. Mobile Browsers
UC Browser
Safari
Android
Nokia Opera
QQ Browser IE Mobile

53. Tool of Choice? ;-)

54. IE6
~40%
~6%
The Good (Desktop) News

55. Hong Kong:
3G, 4G & Unlimited Data

56. Courtesy of Sinan Atahan

57. @foobartel

58. China:
2G, 3G

59. Shanghai 4G Trial
w/ 5000 Users

60. 3G Mobile Subscriptions
in China
~15%

61. http://www.flickr.com/photos/mtshaw/5647666247/in/photostream/

62. Performance
Design
=

63. – Jeremy Keith
Responsive design is not about
mobile. It's not about tablets. It's
not about desktops. It's about The
Web.
“

64. One Web…

65. Heavy Weight WebHeavy Weight Web
h p://www.flickr.com/photos/jeffrz/6012587117/sizes/l/in/photostream/

67. Just Because We Can…

68. Global mobile data traffic
will increase 13-fold
between 2012 and 2017.

69. Cars?
http://commons.wikimedia.org/wiki/File:Benz-velo.jpg

70. http://www.flickr.com/photos/nairoozdotcom/3161725377/

71. http://www.flickr.com/photos/randychiu/3503570256/sizes/o/

72. ?What’s Your Mobile
Content Now?

74. Language
Culture

75. h p://www.flickr.com/photos/nathaninsandiego/4027943348/
The Early Bird…The Early Bird…

76. Haan Sin, Sei Sin
行先死先

77. Haan Sin, Sei Sin
Walk First, Die First

78. @foobartel

79. Small Mistakes
Big Differences
Small Differences
Big Mistakes

80. Pepsi in China translated their slogan:
“Pepsi Brings You Back to Life.”
The slogan in Chinese literally means:
“Pepsi Brings Your Ancestors Back from
the Grave.”

81. Localization Advantage

82. Proportion of Revenue
Russia
1. English
2. Russian Japan
1. Japanese
2. English
Korea
1. Korean
2. English
China
1. Chinese
2. English
Australia
1. English
2. German
Germany
1. English
2. German
UK
1. English
2. German
France
1. English
2. French
Italy
1. English
2. Italian
Canada
1. English
2. German
United States
1. English
2. German
Brazil
1. English
2. Spanish
http://www.distimo.com/publications

83. Adding
Native Language
The Impact of

84. Increase in Download Volume
128%

85. Increase in Revenue
26%

86. iPhone
iPad
!=

87. Use Localization to Your
Advantage

88. A Small Market Share

89. A Small Market Share
Can Mean Several Million
Users in China

90. Stay Open-Minded

91. Understanding can be
frustrating and hard to
accept

92. Overcome technical as
well as cultural barriers.

93. Ponder Your WTF
Moments

94. Embrace The Difference.

95. And Do Awesome.

96. Thank You.
@foobartel