The document provides guidance for analyzing a video clip by discussing what is seen and heard (denotation), how the director presented it using techniques like mise en scene and editing (connotation), and what the director intended it to mean or represent. The analysis should address three key questions - What is shown? How was it presented? Why was it presented in this way? These questions help deconstruct and discuss the denotation and connotation of the video clip.

1. Textual
Analysis
Exam section A

2. Deconstructing
and analysing
the video clip

3. Discussing
what is seen

4. Discussing
what is seen
DENOTATION

5. How the director
has made it
mean something

6. and what it
means to us

7. and what it
means to us
CONNOTATION

8. What it
REPRESENTS

9. What it
REPRESENTS
With specific
reference to the question!

10. What?

11. What?
What is shown to us on the screen
and what we hear on
the soundtrack?

12. What?
What we are watching?
What is denoted?

13. How?

14. How?
How has the director done it?

15. How?
How has the director done it?
What techniques has the director
used when presenting this part
of the story to us?

16. How?
He will have used…
• Mise en scene
• Camerawork
• Editing
• Sound

17. How?
He will have used…
• Mise en scene
• Camerawork
• Editing
• Sound

18. Why?

19. Why?
Why did he do this? What is he
trying to get us to understand?

20. Why?
Why did he do this? What is he
trying to get us to understand?
What are the connotations of
what we see?

21. What?
How?
Why?

22. • Remember these three words.
• Write them on
your question
What?
paper to
remind you How?
to discuss each
aspect. Why?

23. What?
How?
Why?