AS Media Studies 
Foundation Production 
G322 
Content and Mark Scheme
KNOW THIS TO MAXIMISE 
YOUR MARKS
Marks are given for…
Marks are given for… 
• Research & Planning
Marks are given for… 
• Research & Planning 
• Production
Marks are given for… 
• Research & Planning 
• Production 
• Evaluation
ALL YOUR COURSEWORK 
will be submitted to the examiner 
ON YOUR BLOG
Your blog will contain your… 
• Research & Planning 20%
Your blog will contain your… 
• Research & Planning 20% 
• Evaluation 20%
Your blog will contain your… 
• Research & Planning 20% 
• Evaluation 20% 
• Your final production 60%
Mark Scheme for Production 
60% 
Marks for your video
Marks are awarded for the following …
Marks are awarded for the following … 
• Producing material appropriate for the target audience 
and task. 
Marks for your video
Marks are awarded for the following … 
• Producing material appropriate for the target audience and task. 
• Using titles appropriately according to institutional 
conventions. 
Marks for your video
Marks are awarded for the following … 
• Producing material appropriate for the target audience and task. 
• Using titles appropriately according to institutional conventions. 
• Using sound with images and editing appropriately. 
Marks for your video
Marks are awarded for the following … 
• Producing material appropriate for the target audience and task. 
• Using titles appropriately according to institutional conventions. 
• Using sound with images and editing appropriately. 
• Shooting appropriate material, including controlled use 
of the camera, attention to framing, variety of shot distance 
and close attention to mise-en-scène. 
Marks for your video
Marks are awarded for the following … 
• Producing material appropriate for the target audience and task. 
• Using titles appropriately according to institutional conventions. 
• Using sound with images and editing appropriately. 
• Shooting appropriate material, including controlled use of the camera, 
attention to framing, variety of shot distance and close attention 
to mise-en-scène. 
• Using editing so that meaning is apparent to the viewer 
and making selective and appropriate use of shot transitions 
and other effects. 
Marks for your video
Marks are awarded for the following … 
• Producing material appropriate for the target audience and task. 
• Using titles appropriately according to institutional conventions. 
• Using sound with images and editing appropriately. 
• Shooting appropriate material, including controlled use of the camera, 
attention to framing, variety of shot distance and close attention 
to mise-en-scène. 
• Using editing so that meaning is apparent to the viewer and 
making selective and appropriate use of shot transitions 
and other effects. 
Marks for your video
Mark Scheme 
for Research and Planning 
20% 
Marks for your blog
Marks are awarded for the following … 
Marks for your blog
Marks are awarded for the following … 
• Producing complete and detailed evidence of research and 
planning 
Marks for your blog
Marks are awarded for the following … 
• Producing complete and detailed evidence of research and planning 
• Research into similar products and a potential 
target audience. 
Marks for your blog
Marks are awarded for the following … 
• Producing complete and detailed evidence of research and planning 
• Research into similar products and a potential target audience. 
• Organisation of actors, locations, costumes and props. 
Marks for your blog
Marks are awarded for the following … 
• Producing complete and detailed evidence of research and planning 
• Research into similar products and a potential target audience. 
• Organisation of actors, locations, costumes and props. 
• Work on shot lists, layouts, drafting, scripting 
or storyboarding. 
Marks for your blog
Marks are awarded for the following … 
• Producing complete and detailed evidence of research and planning 
• Research into similar products and a potential target audience. 
• Organisation of actors, locations, costumes and props. 
• Work on shot lists, layouts, drafting, scripting or storyboarding. 
• Level of care in the presentation of the 
research and planning. 
Marks for your blog
Marks are awarded for the following … 
• Producing complete and detailed evidence of research and planning 
• Research into similar products and a potential target audience. 
• Organisation of actors, locations, costumes and props. 
• Work on shot lists, layouts, drafting, scripting or storyboarding. 
• Level of care in the presentation of the research and planning. 
• Time Management 
Marks for your blog
Marks are awarded for the following … 
• Producing complete and detailed evidence of research and planning 
• Research into similar products and a potential target audience. 
• Organisation of actors, locations, costumes and props. 
• Work on shot lists, layouts, drafting, scripting or storyboarding 
• Level of care in the presentation of the research and planning 
• Time Management 
Marks for your blog
Mark Scheme for Evaluation 
20%
Marks are awarded for answering these 
seven set questions as creatively as possible…
Marks are awarded for answering these 
seven set questions as creatively as possible… 
• In what ways does your film opening use, develop 
1 
or challenge forms and conventions of real media products
Marks are awarded for answering these 
seven set questions as creatively as possible… 
• In what ways does your film opening use, develop or challenge 
forms and conventions of real media products 
• How does your film represent particular social groups? 
2
Marks are awarded for answering these 
seven set questions as creatively as possible… 
• In what ways does your film opening use, develop or challenge 
forms and conventions of real media products 
• How does your film represent particular social groups? 
• What kind of media institution might distribute your 
film and why? 
3
Marks are awarded for answering these 
seven set questions as creatively as possible… 
• In what ways does your film opening use, develop or challenge 
forms and conventions of real media products 
• How does your film represent particular social groups? 
• What kind of media institution might distribute your film and why? 
• Who would be the audience for your film? 
4
Marks are awarded for answering these 
seven set questions as creatively as possible… 
• In what ways does your film opening use, develop or challenge 
forms and conventions of real media products 
• How does your film represent particular social groups? 
• What kind of media institution might distribute your film and why? 
• Who would be the audience for your film? 
• How did you attract/address your audience? 
5
Marks are awarded for answering these 
seven set questions as creatively as possible… 
• In what ways does your film opening use, develop or challenge 
forms and conventions of real media products 
• How does your film represent particular social groups? 
• What kind of media institution might distribute your film and why? 
• Who would be the audience for your film? 
• How did you attract/address your audience? 
• What have you learnt about technologies from the process 
of constructing this text? 
6
Marks are awarded for answering these 
seven set questions as creatively as possible… 
• In what ways does your film opening use, develop or challenge 
forms and conventions of real media products 
• How does your film represent particular social groups? 
• What kind of media institution might distribute your film and why? 
• Who would be the audience for your film? 
• How did you attract/address your audience? 
• What have you learnt about technologies from the process 
of constructing this text? 
7 
• Looking back at your preliminary task, what do you feel you 
have learnt in the progression from it to the final production?
Marks are awarded for answering these 
seven set questions as creatively as possible… 
• In what ways does your film opening use, develop or challenge 
forms and conventions of real media products 
• How does your film represent particular social groups? 
• What kind of media institution might distribute your film and why? 
• Who would be the audience for your film? 
• How did you attract/address your audience? 
• What have you learnt about technologies from the process 
of constructing this text? 
• Looking back at your preliminary task, what do you feel you 
have learnt in the progression from it to the final production?
START PREPARING 
YOUR EVALUATION NOW
Marks are awarded for the following …
Marks are awarded for the following … 
• Skill in the use of digital technology or ICT in the evaluation.
Marks are awarded for the following … 
• Skill in the use of digital technology or ICT in the evaluation. 
• Understanding of issues around audience, institution, 
technology, representation, forms and conventions 
in relation to production.
Marks are awarded for the following … 
• Skill in the use of digital technology or ICT in the evaluation. 
• Understanding of issues around audience, institution, technology, 
representation, forms and conventions in relation to production. 
• Ability to refer to the choices made and outcomes.
Marks are awarded for the following … 
• Skill in the use of digital technology or ICT in the evaluation. 
• Understanding of issues around audience, institution, technology, 
representation, forms and conventions in relation to production. 
• Ability to refer to the choices made and outcomes. 
• Understanding of their development from preliminary 
to full task.
Marks are awarded for the following … 
• Skill in the use of digital technology or ICT in the evaluation. 
• Understanding of issues around audience, institution, technology, 
representation, forms and conventions in relation to production. 
• Ability to refer to the choices made and outcomes. 
• Understanding of their development from preliminary to full task. 
• Ability to communicate.
Marks are awarded for the following … 
• Skill in the use of digital technology or ICT in the evaluation. 
• Understanding of issues around audience, institution, technology, 
representation, forms and conventions in relation to production. 
• Ability to refer to the choices made and outcomes. 
• Understanding of their development from preliminary to full task. 
• Ability to communicate.
Marks are awarded for the following … 
• Skill in the use of digital technology or ICT in the evaluation. 
• Understanding of issues around audience, institution, technology, 
representation, forms and conventions in relation to production. 
• Ability to refer to the choices made and outcomes. 
• Understanding of their development from preliminary to full task. 
• Ability to communicate. 
Start preparing for your evaluation now to maximise your marks

OCR AS Media Studies Coursework Markscheme

  • 1.
    AS Media Studies Foundation Production G322 Content and Mark Scheme
  • 2.
    KNOW THIS TOMAXIMISE YOUR MARKS
  • 3.
  • 4.
    Marks are givenfor… • Research & Planning
  • 5.
    Marks are givenfor… • Research & Planning • Production
  • 6.
    Marks are givenfor… • Research & Planning • Production • Evaluation
  • 7.
    ALL YOUR COURSEWORK will be submitted to the examiner ON YOUR BLOG
  • 8.
    Your blog willcontain your… • Research & Planning 20%
  • 9.
    Your blog willcontain your… • Research & Planning 20% • Evaluation 20%
  • 10.
    Your blog willcontain your… • Research & Planning 20% • Evaluation 20% • Your final production 60%
  • 11.
    Mark Scheme forProduction 60% Marks for your video
  • 12.
    Marks are awardedfor the following …
  • 13.
    Marks are awardedfor the following … • Producing material appropriate for the target audience and task. Marks for your video
  • 14.
    Marks are awardedfor the following … • Producing material appropriate for the target audience and task. • Using titles appropriately according to institutional conventions. Marks for your video
  • 15.
    Marks are awardedfor the following … • Producing material appropriate for the target audience and task. • Using titles appropriately according to institutional conventions. • Using sound with images and editing appropriately. Marks for your video
  • 16.
    Marks are awardedfor the following … • Producing material appropriate for the target audience and task. • Using titles appropriately according to institutional conventions. • Using sound with images and editing appropriately. • Shooting appropriate material, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scène. Marks for your video
  • 17.
    Marks are awardedfor the following … • Producing material appropriate for the target audience and task. • Using titles appropriately according to institutional conventions. • Using sound with images and editing appropriately. • Shooting appropriate material, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scène. • Using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects. Marks for your video
  • 18.
    Marks are awardedfor the following … • Producing material appropriate for the target audience and task. • Using titles appropriately according to institutional conventions. • Using sound with images and editing appropriately. • Shooting appropriate material, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scène. • Using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects. Marks for your video
  • 19.
    Mark Scheme forResearch and Planning 20% Marks for your blog
  • 20.
    Marks are awardedfor the following … Marks for your blog
  • 21.
    Marks are awardedfor the following … • Producing complete and detailed evidence of research and planning Marks for your blog
  • 22.
    Marks are awardedfor the following … • Producing complete and detailed evidence of research and planning • Research into similar products and a potential target audience. Marks for your blog
  • 23.
    Marks are awardedfor the following … • Producing complete and detailed evidence of research and planning • Research into similar products and a potential target audience. • Organisation of actors, locations, costumes and props. Marks for your blog
  • 24.
    Marks are awardedfor the following … • Producing complete and detailed evidence of research and planning • Research into similar products and a potential target audience. • Organisation of actors, locations, costumes and props. • Work on shot lists, layouts, drafting, scripting or storyboarding. Marks for your blog
  • 25.
    Marks are awardedfor the following … • Producing complete and detailed evidence of research and planning • Research into similar products and a potential target audience. • Organisation of actors, locations, costumes and props. • Work on shot lists, layouts, drafting, scripting or storyboarding. • Level of care in the presentation of the research and planning. Marks for your blog
  • 26.
    Marks are awardedfor the following … • Producing complete and detailed evidence of research and planning • Research into similar products and a potential target audience. • Organisation of actors, locations, costumes and props. • Work on shot lists, layouts, drafting, scripting or storyboarding. • Level of care in the presentation of the research and planning. • Time Management Marks for your blog
  • 27.
    Marks are awardedfor the following … • Producing complete and detailed evidence of research and planning • Research into similar products and a potential target audience. • Organisation of actors, locations, costumes and props. • Work on shot lists, layouts, drafting, scripting or storyboarding • Level of care in the presentation of the research and planning • Time Management Marks for your blog
  • 28.
    Mark Scheme forEvaluation 20%
  • 29.
    Marks are awardedfor answering these seven set questions as creatively as possible…
  • 30.
    Marks are awardedfor answering these seven set questions as creatively as possible… • In what ways does your film opening use, develop 1 or challenge forms and conventions of real media products
  • 31.
    Marks are awardedfor answering these seven set questions as creatively as possible… • In what ways does your film opening use, develop or challenge forms and conventions of real media products • How does your film represent particular social groups? 2
  • 32.
    Marks are awardedfor answering these seven set questions as creatively as possible… • In what ways does your film opening use, develop or challenge forms and conventions of real media products • How does your film represent particular social groups? • What kind of media institution might distribute your film and why? 3
  • 33.
    Marks are awardedfor answering these seven set questions as creatively as possible… • In what ways does your film opening use, develop or challenge forms and conventions of real media products • How does your film represent particular social groups? • What kind of media institution might distribute your film and why? • Who would be the audience for your film? 4
  • 34.
    Marks are awardedfor answering these seven set questions as creatively as possible… • In what ways does your film opening use, develop or challenge forms and conventions of real media products • How does your film represent particular social groups? • What kind of media institution might distribute your film and why? • Who would be the audience for your film? • How did you attract/address your audience? 5
  • 35.
    Marks are awardedfor answering these seven set questions as creatively as possible… • In what ways does your film opening use, develop or challenge forms and conventions of real media products • How does your film represent particular social groups? • What kind of media institution might distribute your film and why? • Who would be the audience for your film? • How did you attract/address your audience? • What have you learnt about technologies from the process of constructing this text? 6
  • 36.
    Marks are awardedfor answering these seven set questions as creatively as possible… • In what ways does your film opening use, develop or challenge forms and conventions of real media products • How does your film represent particular social groups? • What kind of media institution might distribute your film and why? • Who would be the audience for your film? • How did you attract/address your audience? • What have you learnt about technologies from the process of constructing this text? 7 • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the final production?
  • 37.
    Marks are awardedfor answering these seven set questions as creatively as possible… • In what ways does your film opening use, develop or challenge forms and conventions of real media products • How does your film represent particular social groups? • What kind of media institution might distribute your film and why? • Who would be the audience for your film? • How did you attract/address your audience? • What have you learnt about technologies from the process of constructing this text? • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the final production?
  • 38.
    START PREPARING YOUREVALUATION NOW
  • 39.
    Marks are awardedfor the following …
  • 40.
    Marks are awardedfor the following … • Skill in the use of digital technology or ICT in the evaluation.
  • 41.
    Marks are awardedfor the following … • Skill in the use of digital technology or ICT in the evaluation. • Understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
  • 42.
    Marks are awardedfor the following … • Skill in the use of digital technology or ICT in the evaluation. • Understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Ability to refer to the choices made and outcomes.
  • 43.
    Marks are awardedfor the following … • Skill in the use of digital technology or ICT in the evaluation. • Understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Ability to refer to the choices made and outcomes. • Understanding of their development from preliminary to full task.
  • 44.
    Marks are awardedfor the following … • Skill in the use of digital technology or ICT in the evaluation. • Understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Ability to refer to the choices made and outcomes. • Understanding of their development from preliminary to full task. • Ability to communicate.
  • 45.
    Marks are awardedfor the following … • Skill in the use of digital technology or ICT in the evaluation. • Understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Ability to refer to the choices made and outcomes. • Understanding of their development from preliminary to full task. • Ability to communicate.
  • 46.
    Marks are awardedfor the following … • Skill in the use of digital technology or ICT in the evaluation. • Understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Ability to refer to the choices made and outcomes. • Understanding of their development from preliminary to full task. • Ability to communicate. Start preparing for your evaluation now to maximise your marks