The document provides guidance for developing a case study about a record label. It discusses how a label relates to music production, distribution, and consumption. It covers various distribution channels like retail stores, downloads, concerts, and merchandise. It also discusses topics to learn about like the development of online media, how the internet has transformed media production, the impact of broadband on audiences, convergence, and emerging technologies.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
How to Insert your Library into the mobile sharing economyJustin Denton
Have you found the phenomena of Uber, Air-BNB, and Lyft just amazing?
Through this session we will talk about how to build a library environment that leverages our patrons as a next level of literature. From leveraging & building a larger book sharing model to tapping into our users to host various in-house programs and services then expanding the network to allow additional libraries to leverage all the in-house developed connections to share with a larger patron base.
Have you found the phenomena of Uber, Air-BNB, and Lyft just amazing?
Through this session we will talk about how to build a library environment that leverages our patrons as a next level of literature. From leveraging & building a larger book sharing model to tapping into our users to host various in-house programs and services then expanding the network to allow additional libraries to leverage all the in-house developed connections to share with a larger patron base.
Consumers making product & brand choices are increasingly turning to computer-mediated communication for information on which to base their decisions. Besides perusing advertising & corporate websites, consumers are using newsgroup, chat rooms, email & other online formats to share ideas, build communities & contact fellow consumers who are seen as more objective information source.
Marketing researchers use a variety of methods to study consumers. NETNOGRAPHY is one such qualitative & explorative research approach to analyse the consumer dialogue in online communities in order to gain unbiased consumer insights. These consumer insights in turn are converted into solutions. If these solutions are implemented in the product or service , it can capture lot of market.
My seminar focuses on research methodology tool , Netnography, the procedure to conduct Netnograhy online along with the example of Apple i-pod nano, the various online solutions which do this Netnography survey along with the case of Listerine and finally the review of netnography, its scope and limitations , conclusion and the ethical considerations to use this tool to survey online communities.
19. Distribution Audience
• high street retail
• download sales (legal)
• peer to peer (illegal)
• concerts
• merchandise
20.
21. You need to learn about
• The historical development of on-line media
How media production has
been transformed by the
internet – with examples!
22. You need to learn about
• The historical development of on-line media
• Media production and the internet
The impact of broadband
on audience behaviour
23. You need to learn about
• The historical development of on-line media
• Media production and the internet
• Broadband and audience behaviour
Convergence
24. You need to learn about
• The historical development of on-line media
• Media production and the internet
• Broadband and audience behaviour
• The internet and convergence
25. You need to learn about
• The historical development of on-line media
• Media production and the internet
• Broadband and audience behaviour
• The internet and convergence
The future and web 3.00
26. You need to learn about
• The historical development of on-line media
• Media production and the internet
• Broadband and audience behaviour
• The internet and convergence
• The future and web 3.00
28. This module is all about…
• Internet TV
• itunes and the iPod
29. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
30. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
31. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
32. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
• Internet retail outlets and the decline of “record shops”
33. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
• Internet retail outlets and the decline of “record shops”
• Podcasts
34. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
• Internet retail outlets and the decline of “record shops”
• Podcasts
• On-line video gaming
35. This module is all about…
• Internet TV
• itunes and the iPod
• On-line newspapers
• Mp3s and peer to peer downloading
• Changing patterns of audience consumption
• Internet retail outlets and the decline of “record shops”
• Podcasts
• On-line video gaming
• You Tube and social media sharing
and more...
36. You already know a
lot about this
because of your own
patterns of media
consumption
39. The long tail
A theory developed by *Chris Anderson in 2006
You need to research this on the web
and fully understand it
Make sure you refer to sites
that you understand!!
Start here: http://www.longtail.com
42. The long tail
A theory developed by *Chris Anderson in 2006
A description of the way the internet has changed
economics, commerce and consumption
43. The long tail
A theory developed by *Chris Anderson in 2006
A description of the way the internet has changed
economics, commerce and consumption
He uses iTunes, YouTube and social networking sites
as examples of his theory
44. The long tail
A theory developed by *Chris Anderson in 2006
A description of the way the internet has changed
economics, commerce and consumption
He uses iTunes, YouTube and social networking sites
as examples of his theory
Social networking – “viral marketing” – soon spread
the word about Anderson’s ideas
45. The long tail
This is it …
Our culture and economy are moving
away from a relatively small number of
sales of mainstream products and
markets at the head of the demand curve
to a larger number of niche (or specialist)
products and markets
50. The long tail
Shelf Space…
The internet (on-line retailing)
has fewer physical
constraints -
narrowly targeted goods and
services can be as
economically attractive
as mainstream fare.
51. The long tail
Shelf Space…
The internet is a virtual warehouse with
few overheads compared to a traditional high
street retail outlet.
Shelf space is no longer a deciding factor when
considering stock levels.
96. Wikinomics
media is democratised
As a result of peering, free creativity and
we media journalism (blogs and websites)
• Production by ordinary people
97. Wikinomics
media is democratised
As a result of peering, free creativity and
we media journalism (blogs and websites)
• Production by ordinary people
• “The Media” no longer have total control
100. Wikinomics
global thinking
Web 2.0 makes this inevitable
• the internet is the world’s biggest
coffee bar
• a new blog is created every second
101. Wikinomics
global thinking
Web 2.0 makes this inevitable
• the internet is the world’s biggest
coffee bar
• a new blog is created every second
• National and cultural boundaries are
reduced
105. Wikinomics
Many people disagree
and say that…
• things are not changing so much
• many people are alienated by Web 2.0
• digital natives are less common than
we think
114. Wikinomics
Many people disagree
and say that…
• things are not changing so much
• a lot of people are alienated by Web 2.0
• digital natives are less common than
we think
119. On-line TV
iPlayer
• Launched by the BBC in 2008
• Immediately taken up by Virgin Media
(convergence at work – web invisible)
120. On-line TV
iPlayer
• Launched by the BBC in 2008
• Immediately taken up by Virgin Media
(convergence at work – web invisible)
• made available for portable devices
121. On-line TV
iPlayer
• Launched by the BBC in 2008
• Immediately taken up by Virgin Media
(convergence at work – web invisible)
• made available for portable devices
• public service response to commercial
threat
124. On-line TV
Advantages of on-line TV
• increases audience share with downloads
• clearer market surveillance
125. On-line TV
Advantages of on-line TV
• increases audience share with downloads
• clearer market surveillance
• attractive to “digital native” audience
126. On-line TV
Advantages of on-line TV
• increases audience share with downloads
• clearer market surveillance
• attractive to “digital native” audience
READ PAGES 96 & 97
127. On-line TV
EXAM QUESTION
Consider two media areas - what
difference has Web 2.0 made to
their production and comsumption?
Has everything really changed in both
cases - as some people would suggest?
130. Web 2.0
A Web 2.0 site allows users to interact and collaborate
with each other in a social media dialogue as creators
(prosumers) of user-generated content in a
virtual community, in contrast to websites where users
(consumers) are limited to the passive viewing of content
that was created for them.
Media in the on-line age
132. Web 2.0
Examples of Web 2.0 include
• social networking sites
Media in the on-line age
133. Web 2.0
Examples of Web 2.0 include
• social networking sites
• blogs
Media in the on-line age
134. Web 2.0
Examples of Web 2.0 include
• social networking sites
• blogs
• wikis
Media in the on-line age
135. Web 2.0
Examples of Web 2.0 include
• social networking sites
• blogs
• wikis
• video sharing sites
Media in the on-line age
136.
137. Web 2.0
A Web 2.0 site allows users to interact and collaborate
with each other in a social media dialogue as creators
(prosumers) of user-generated content in a
virtual community, in contrast to websites where users
(consumers) are limited to the passive viewing of content
that was created for them.
Media in the on-line age
138. Web 2.0
Although the term suggests a new version of the World Wide Web,
it does not refer to an update to any technical specification,
but rather to cumulative changes in the ways software developers
and end-users use the Web.
Media in the on-line age
139. Web 2.0
Tim Berners-Lee, the inventor of
the web has said that he always
intended the web to be used in
this way so has dismissed the term
as “jargon”.
Media in the on-line age