Observation Lab - Crash Course on Creativity
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The document summarizes observations from 6 different stores in India, including a garment store, roadside bangle store, clothing store called "The Hanger", a large grocery store called Big Bazaar, a local store, and a sweet shop. Key observations included types of products sold, store atmospheres like lighting and music, number of employees, levels of customer interaction, and qualities of merchandise.
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An Observation Report
The document provides details about a shopping mall environment based on observations:
- The entrance automatically opens via electronic sensors, and the store features brightly colored lighting, music, and a variety of stores arranged by product type and price.
- Personnel are friendly and wear branded uniforms. Products are arranged and displayed accessibly with samples.
- Customers include people of all ages, some browsing and some purchasing. The environment aims to provide an enjoyable shopping experience.
Observation retail-stores
The document provides descriptions of several clothing and accessory retail stores, including Bath and Body Works, American Eagle, Nine West, The Gap, Reitmans, and H&M. Key details summarized across the stores include their interior layouts, product displays, music levels, security presence, typical customers, and merchandising strategies like sale item placement.
My assignment
1. The first store is about foodstuff located in a beige and red colored building with two floors and a 9m high ceiling. It has a welcoming environment and big signage to attract customers. Products are organized and clearly priced. The employees are friendly and help customers.
2. The second store also sells foodstuff in a white colored building with one floor and 3.5m high ceiling. It is crowded with customers browsing products for an average of 20-30 minutes. Products are arranged by price without clear signage or samples. Employees do not wear uniforms and are friendly to customers.
Untitleddocument
The document provides observations from visiting a store located inside a mall. The store has a multi-colored interior with tile floors and ceiling. Country music plays and air conditioning keeps the environment cool and smelling fresh. Upon entering, security guards and sales associates are readily available to assist customers. Sales associates are friendly and wear uniforms matching the store's image. Products are arranged by price, function, and color with samples available. Jewelry and fruits are displayed at eye-level with jewelry being the most expensive items. Customers of varying ages shop both alone and with family, browsing aisles in the same direction in search of items.
Observation lab loopfootware
The LOOP Footware store draws customers in with a wide open entrance that allows visibility of the entire store interior from outside. The store has a clean, open environment with white walls and shoes displayed in a way that allows customers to easily see, touch, try on, and compare products without feeling crowded. Customers tend to enter and browse the left side for women's shoes and the right side for men's shoes before proceeding to the central display table and cash registers in the back. The store aims to provide a welcoming, self-service experience for browsing and selecting shoes.
Observation
The small local shop has a calm environment where the shop owner and employees know most customers personally. Products are arranged by function, price, and brand. The shop feels comfortable like being at home. Quality of products and good customer service are prioritized over flashy advertisements.
Creativity on Observation lab
This is a collective of informations of how different shopes and stores run their own business. What i feels about them,how i see them, how they manage and run their business and what their customers feels and thinks about them, together with their reactions.
Presentation1
The document provides details about a store environment. It describes the entrance drawing customers in with an open door. The sign uses normal-sized simple lettering indicating affordable products. The cream color scheme and mild surroundings make it feel comfortable. The tiled floor and painted walls complement the tall ceiling and mild lighting, creating a serene calm environment suited for customers. Products are arranged by variety, type, and price with centrally displayed featured items and prices easily found.
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An Observation Report
The document provides details about a shopping mall environment based on observations:
- The entrance automatically opens via electronic sensors, and the store features brightly colored lighting, music, and a variety of stores arranged by product type and price.
- Personnel are friendly and wear branded uniforms. Products are arranged and displayed accessibly with samples.
- Customers include people of all ages, some browsing and some purchasing. The environment aims to provide an enjoyable shopping experience.
Observation retail-stores
The document provides descriptions of several clothing and accessory retail stores, including Bath and Body Works, American Eagle, Nine West, The Gap, Reitmans, and H&M. Key details summarized across the stores include their interior layouts, product displays, music levels, security presence, typical customers, and merchandising strategies like sale item placement.
My assignment
1. The first store is about foodstuff located in a beige and red colored building with two floors and a 9m high ceiling. It has a welcoming environment and big signage to attract customers. Products are organized and clearly priced. The employees are friendly and help customers.
2. The second store also sells foodstuff in a white colored building with one floor and 3.5m high ceiling. It is crowded with customers browsing products for an average of 20-30 minutes. Products are arranged by price without clear signage or samples. Employees do not wear uniforms and are friendly to customers.
Untitleddocument
The document provides observations from visiting a store located inside a mall. The store has a multi-colored interior with tile floors and ceiling. Country music plays and air conditioning keeps the environment cool and smelling fresh. Upon entering, security guards and sales associates are readily available to assist customers. Sales associates are friendly and wear uniforms matching the store's image. Products are arranged by price, function, and color with samples available. Jewelry and fruits are displayed at eye-level with jewelry being the most expensive items. Customers of varying ages shop both alone and with family, browsing aisles in the same direction in search of items.
Observation lab loopfootware
The LOOP Footware store draws customers in with a wide open entrance that allows visibility of the entire store interior from outside. The store has a clean, open environment with white walls and shoes displayed in a way that allows customers to easily see, touch, try on, and compare products without feeling crowded. Customers tend to enter and browse the left side for women's shoes and the right side for men's shoes before proceeding to the central display table and cash registers in the back. The store aims to provide a welcoming, self-service experience for browsing and selecting shoes.
Observation
The small local shop has a calm environment where the shop owner and employees know most customers personally. Products are arranged by function, price, and brand. The shop feels comfortable like being at home. Quality of products and good customer service are prioritized over flashy advertisements.
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This is a collective of informations of how different shopes and stores run their own business. What i feels about them,how i see them, how they manage and run their business and what their customers feels and thinks about them, together with their reactions.
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The document provides details about a store environment. It describes the entrance drawing customers in with an open door. The sign uses normal-sized simple lettering indicating affordable products. The cream color scheme and mild surroundings make it feel comfortable. The tiled floor and painted walls complement the tall ceiling and mild lighting, creating a serene calm environment suited for customers. Products are arranged by variety, type, and price with centrally displayed featured items and prices easily found.
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The store has a clean exterior with a closed door and signage indicating it is a "Cash and Carry". The interior has a red and white color scheme with marble floors, reasonably bright lighting, and minimal noise from employees talking. Products are arranged by function with consumer goods at eye level and more expensive items located near the entrance. Customers appear focused on their missions and over 90% make purchases during their average 15-30 minute visits.
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This document provides descriptions of several traditional Iranian shops, including:
1. A large fruit shop with colorful displays and no doors for easy access with purchases.
2. A busy supermarket with crowded shelves and difficulty finding prices.
3. A women's bag and shoe boutique decorated in wood with classy displays and bargaining between customers and staff.
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The document describes the author's observations while visiting a large store. The store had attractive signage, competitive prices, and good security. The environment was bright and comfortable with blue colors, moderate temperature, and slow background music. Employees were spaced throughout the store, wore uniforms, and were helpful. Products were arranged by function and clearly priced, with discounts and popular items in prominent locations. Most customers were young or with family, stayed 2-3 hours, and over 98% made purchases.
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1) The store has glass doors that are open and lit signs, indicating it is welcoming customers.
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3) Employees are predominantly young women in uniform who greet customers and offer assistance, though security is not visible. Products are arranged by function and color to help customers find what they need.
4) Customers often shop with others and tend to browse the right side of the store, while expensive items are at eye level and impulse purchases near the registers.
Creativity assignment 2 are you paying attention
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Observation .
The store environment was bright with white coloring, tile floors, and a 20-foot ceiling. It was noisy due to outside traffic and music playing. The air conditioning kept the doors closed and signs advertised the products inside. Salespeople made contact within 5 minutes of customers entering and treated all customers equally without a script. They wore uniforms and represented the store's products. Customers browsed for around 20 minutes on average and about 60% made purchases, mostly body creams and soaps. The environment aimed to make customers feel welcomed and influence their perceptions of the merchandise.
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2
The store environment is brightly lit with red and white colors and a wooden floor. It is cold inside with many products and a distinctive mint smell. The music is very loud which causes noise. Salespeople do not initiate contact and do not have uniforms, appearing mismatched to the store's teen image. Products are arranged by price with impulse items by the register and most/least expensive items in back/front. Customers, mostly teens in groups, stay for about 15 minutes on a mission to find the best inexpensive item, with 30% purchasing.
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Observation lab exercise-karthik
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Why_do i_hate_shopping
This is my submission for the second assignment "ARE YOU PAYING ATTENTION?" for "A Crash Course on Creativity" by Professor Tina Seelig, Stanford University
Are you paying attention?
The store is very large and spacious to avoid overcrowding. It has a colorful advertisement and big sign lettering that can be seen from a distance, suggesting it is one of the biggest stores in the city. The interior has very bright lighting, a high ceiling of around 15 meters, and ceramic floor tiles that can be slippery. It carries a wide variety of products organized into aisles and sections.
5
The store draws customers in with its open door and sign with cool font featuring a cupcake. It has a pink color scheme, wood floors, high ceilings, and big windows that provide nice, bright lighting. The sparse but warm environment has a distinctive chocolate and strawberry smell. Customers of all ages generally stay for 30 minutes, walking directly to the food and purchasing items 100% of the time while enjoying free samples in the calm atmosphere, though it is cold, as expected in an ice cream shop.
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The document provides descriptions of 5 different stores based on observations of their signs, interior design, product organization, customers, and employees. The first store has bright, colorful signage and displays, clean and organized aisles, and friendly staff ranging from 16 to 35 years old. Most customers shop with companions and seem focused on their goals. The second store also has welcoming signage and enters, with red and tan decor and full shelves of merchandise that customers freely examine. Clerks are almost overly helpful.
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The store has a clean exterior with a closed door and signage indicating it is a "Cash and Carry". The interior has a red and white color scheme with marble floors, reasonably bright lighting, and minimal noise from employees talking. Products are arranged by function with consumer goods at eye level and more expensive items located near the entrance. Customers appear focused on their missions and over 90% make purchases during their average 15-30 minute visits.
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This document provides descriptions of several traditional Iranian shops, including:
1. A large fruit shop with colorful displays and no doors for easy access with purchases.
2. A busy supermarket with crowded shelves and difficulty finding prices.
3. A women's bag and shoe boutique decorated in wood with classy displays and bargaining between customers and staff.
The document observes customer behaviors, product displays, interactions between staff and customers, and other details about the shopping experiences in each type of traditional Iranian store.
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The document describes the author's observations while visiting a large store. The store had attractive signage, competitive prices, and good security. The environment was bright and comfortable with blue colors, moderate temperature, and slow background music. Employees were spaced throughout the store, wore uniforms, and were helpful. Products were arranged by function and clearly priced, with discounts and popular items in prominent locations. Most customers were young or with family, stayed 2-3 hours, and over 98% made purchases.
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The document provides observations about a clothing store based on the environment, personnel, products, and customers. Key details include:
1) The store has glass doors that are open and lit signs, indicating it is welcoming customers.
2) The color scheme and lighting create a neutral yet comfortable shopping environment, while music plays when the store is busy.
3) Employees are predominantly young women in uniform who greet customers and offer assistance, though security is not visible. Products are arranged by function and color to help customers find what they need.
4) Customers often shop with others and tend to browse the right side of the store, while expensive items are at eye level and impulse purchases near the registers.
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The document provides detailed observations from visiting a grocery store, noting details about the store environment like the color scheme and lighting, personnel like the uniforms and customer service, products and their placement in the store, and customer behavior and interactions. Key findings include that the store has a green, white, and yellow color scheme, well-lit aisles, uniformed employees, products arranged by function, and most customers browsing the aisles in groups while touching and sampling items.
Observation .
The store environment was bright with white coloring, tile floors, and a 20-foot ceiling. It was noisy due to outside traffic and music playing. The air conditioning kept the doors closed and signs advertised the products inside. Salespeople made contact within 5 minutes of customers entering and treated all customers equally without a script. They wore uniforms and represented the store's products. Customers browsed for around 20 minutes on average and about 60% made purchases, mostly body creams and soaps. The environment aimed to make customers feel welcomed and influence their perceptions of the merchandise.
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What i observed
The document summarizes observations from a store visit. It notes details about the store environment like lighting, flooring, temperature and noise level. It describes the store personnel in terms of their age, gender and uniforms. Products are analyzed based on their location in the store, pricing and popular items. Customer behaviors are also summarized such as their age, time spent in store, interactions and purchase rates.
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This document summarizes several stores through descriptions of their environments, customers, products, and other details. The stores include a card shop with colorful displays that attract customers without a large sign. A bookstore has a peaceful atmosphere and comfortable seating that draws people in despite a small sign. A teen accessory store's main attraction is its colorful items and staff rather than its pale purple sign.
2
The store environment is brightly lit with red and white colors and a wooden floor. It is cold inside with many products and a distinctive mint smell. The music is very loud which causes noise. Salespeople do not initiate contact and do not have uniforms, appearing mismatched to the store's teen image. Products are arranged by price with impulse items by the register and most/least expensive items in back/front. Customers, mostly teens in groups, stay for about 15 minutes on a mission to find the best inexpensive item, with 30% purchasing.
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Karthik Shankar observed two locations: a Food World supermarket and an ice cream parlor called Ibacco. At the supermarket, he noted the inviting exterior, bright interior design elements, pleasant music, wide variety of products arranged strategically, and courteous employees. Most customers spent around 30 minutes shopping with their families and left with 80-85% of the items they intended to purchase. At the ice cream parlor, he observed similar inviting design, variety of ice cream flavors on display, courteous staff, and customers spending 30 minutes sampling flavors before purchasing.
Why_do i_hate_shopping
This is my submission for the second assignment "ARE YOU PAYING ATTENTION?" for "A Crash Course on Creativity" by Professor Tina Seelig, Stanford University
Are you paying attention?
The store is very large and spacious to avoid overcrowding. It has a colorful advertisement and big sign lettering that can be seen from a distance, suggesting it is one of the biggest stores in the city. The interior has very bright lighting, a high ceiling of around 15 meters, and ceramic floor tiles that can be slippery. It carries a wide variety of products organized into aisles and sections.
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The store draws customers in with its open door and sign with cool font featuring a cupcake. It has a pink color scheme, wood floors, high ceilings, and big windows that provide nice, bright lighting. The sparse but warm environment has a distinctive chocolate and strawberry smell. Customers of all ages generally stay for 30 minutes, walking directly to the food and purchasing items 100% of the time while enjoying free samples in the calm atmosphere, though it is cold, as expected in an ice cream shop.
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1. The document provides notice that certain materials used in the presentation fall under fair use exemptions of U.S. and Irish copyright law, but that further use of materials is restricted.
2. It explains that enterprise involves using initiative and taking risks to start new businesses or achieve goals, and provides examples of enterprise in different contexts such as new businesses, existing businesses, schools, and the public sector.
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Haiku Deck is a presentation platform that allows users to create Haiku-style slideshows. The document encourages the reader to get started creating their own Haiku Deck presentation on SlideShare by providing a link to do so. It aims to inspire the reader to try out Haiku Deck's unique presentation style.
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Haiku Deck is a presentation platform that allows users to create Haiku-style slideshows. The document encourages the reader to get started creating their own Haiku Deck presentation on SlideShare by providing a link to do so. It aims to inspire the reader to try out Haiku Deck's unique presentation style.
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TV Today Network Ltd is India's No. 1 News Network. It owns and operates several news channels including Aaj Tak, which has consistently been the highest viewed news channel in India, regularly achieving viewership 30% higher than its closest competitor. The news genre has seen exponential growth in India, with advertising revenues for news channels growing significantly faster than total television advertising revenues. Aaj Tak's programs and brands like Sabse Tez are leading this growth, cementing its position as the most trusted and widely viewed news source in India.
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The document summarizes Marijke Tiemensma's observations from visiting different stores. Some key similarities noted were that salespeople did not actively approach customers and the stores were less busy in the mornings. Differences included store aesthetics like crowded aisles, flooring, and rack heights. Insights included that lower racks provide a better overview, cash registers should be at the back to encourage browsing, crowded stores may be associated with lower prices, and low-volume background music creates a nicer atmosphere. Playing music and using lower racks in all stores were opportunities identified.
Observation lab Soldevila
Jorge Soldevila visited 7 stores in Tucson, Arizona to observe their atmospheres and customer interactions. The stores included Costco, Dick's Sporting Goods, Buckle, Zumez, Vans, Animal Kingdom, and Dollar Tree. Observations were made of each store's greeting process, merchandise, employee and customer behaviors, and overall feel. Stores ranged from crowded with customers like Costco and Animal Kingdom to feeling empty like Dollar Tree. Employee interactions varied from friendly assistance to no interaction at all.
Observation lab tom barling
The document provides observations from visits to various retail stores - Big Lots, H&M, Dick's Sporting Goods, Steve Madden, Zara, and a gastropub called Thirsty Lion. Key details are provided about the environment, products, customers, and personnel at each location. Common themes that emerged include descriptions of the invitingness of store entrances, music levels, cleanliness, product placement, customer demographics, and employee interactions.
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Observation Lab - Crash Course on Creativity
- 1. + Observation Lab Observations from 6 different stores in India
- 2. + Garment Store in Jammu, India
- 3. + Observations A large variety of shawls Vibrant shades. Nicely illuminated One owner and one sales person attending the customers. Not very many customers. The sales person told the price even before showing the product, which I thought wasn’t a nice way.
- 4. + Road side bangle store, Jammu, India
- 5. + Observations Stuff of not very good quality, but yes good value for money Shopkeeper was very happy person. He encouraged to try on the bangles before buying them. You can always bargain at such shops to reduce the prize. There were lots of other vendors around the same place selling the same stuff. Mainly customers were females and kids.
- 6. + ‘The Hanger’ – a garment store
- 7. + ‘The Hanger’ – A garment store
- 8. + Observations Very organized store Very attractive store, had little goodies placed next to the billing counter. The store had wooden flooring and was brightly illuminated One of the wall had mirror so it made the store look even bigger and brighter. The store had the fragrance of lemon grass.
- 9. + Big Bazaar – The grocery store
- 10. + Observations A huge 3 floor store in the mall. The cash counter was located at the entrance/exit of the store. The music was very loud The stuff was very nicely organized in the store. Most of the customers were couples.
- 11. + A local store
- 12. + A sweet shop
- 13. + Observations Very bright entrance. The store inside is very dull because of the dark flooring and the low ceiling. The prices were not clearly mentioned on all the items. Candies and other goodies lying on the billing counter. Loud music The salesperson doesn’t seem to be a friendly person There were only 3 customers when I visited the store.