The document describes four retail stores - Pandora, Key Jewelers, Aeropostale, and Dry Goods. It notes the inviting atmosphere, lighting, product displays, music, customer service approach, and target demographics of each store. It then provides analyses comparing the stores and their targeting of different customer groups and age ranges. Meyers and Walmart grocery stores are also described and compared in terms of atmosphere, product placement, and perceived customer bases.

1. Pandora

2. Pandora
• The store seems inviting, the door is open. The
store looks clean and organized. The colors, light and
the way the shelves are positioned provides a
modern look.
• The light in the store seems bright and is centered
so that it shines on the jewelries to give them an
extra type of shine.
• The store is kept warm, no music is playing, no
distinctive smell, it seems the costumer experience in
this store has been focus on eye contact. The sales
contact greets and starts to connect with the
costumer when you enter the store. But a script is not
used. The salesperson is friendly, tries to connect
with the costumer on a personnel level trying to
promote the personal type of shopping experience.
• Products are arranged by price and color.
• The average age are people in their 30’s. which
are usually couples

3. Key Jewelers

4. Key Jewelers
• The store seems inviting, the door is open. The store looks clean and organized.
The colors, light and the way the shelves are positioned provides a modern look.
• The light in the store seems bright and is centered so that it shines on the jewelries
to give them an extra type of shine.
• The store is kept warm, no music is playing, no distinctive smell, it seems the
costumer experience in this store has been focus on eye contact. The sales contact
greets and starts to
• connect with the costumer when you enter the store. But a script is not used. The
salesperson is friendly, tries to connect with the costumer on a personnel level trying
to promote the personal type of shopping experience.
• Products are arranged by price and color.
• The average age are people in their 30- 60’s. couples or singles

5. Analysis
between
Pandora and
Key Jewelers
• Pandora falls in the category of fashion
jewelry and Key Jewelry sales fine
jewelry. The stores are targeting different
age and income groups. Both stores
seem to be more egger trying to sell
jewelries if they can see people entering
the stores with nicer clothes or jewelries.

6. Aeropostale

7. Aeropostale
This store door is open but does not draw me in.
The color in the store does not feel inviting. The store looks overall white from the inside.
The light feels bright and with the wight interior it feels even brighter in the store.
Music was playing for younger generation for teenagers or people in their 20th.
The store was warm, but I didn’t like the smell as it was a type of parfum smell that I would personally ware or related to my age group.
Salespeople made eye contact when I entered in the store and said hello but didn’t ask me if I needed anything. I had to approach them when I needed
something.
Winter items for teenagers or young adults were displayed at the entrance from the store. Large discount signs were displayed everywhere in the store.
Winter clothes were arranged at the beginning of the store, they were arranged by starting from more expensive to less expensive fi you go further to the
end of the store. The discount section where more arranged in the middle of the store.
The age group in this store were young adults or parents who were shopping for their children

8. Dry Goods

9. Dry Goods
• Store draws me in, clean store, products well displayed, sophisticated shelf optic, warm florescent lightning. The store is open the colors used seem inviting. The colors that
were chosen in this store were earth tone colors which provides a warm type of feeling which I think goes well with the Christmas decoration in the store. The store felt
inviting.
• The store smells fresh, the only store in the mall I saw which had a Christmas decoration displayed at the window and in the store. Store was kept at room temperatures.
• Neutral background music was playing in the background which seem to relate to younger or older generation.
• Contact was made by the sale person within 5 minutes when the person entered the store.
• The salespeople did not have a script when they approached the costumers, it appeared a more natural approach on how they interact with costumers.
• The salesperson approached the better dressed people sooner and also follow up a few more times if they need anything.
• Warmer winter clothes were displayed first, and they were also the considered the new fashion that just came out.
• Not many products listed for sale.
• The newest and more expensive clothes were arranged at the front entrance and older fashion was arranged further back in the store. These were also cheaper priced.
• Dry Goods sales fashion to women and the age group is between 20 to 40.
• People seem to enjoy the store and stay at least 20 or 30 minutes.

10. Analysis
between
Aeropostale and
Dry Goods
• Dry Goods was more applying for me
because it was something more that is
related to the age group from my wife.
Aeropostale felt very crowded with
clothes, the clothes were lower priced
and heavily discounted. The fashion
presented in dry goods was higher
prices but also look and felt to be higher
quality products.

11. Meyers

12. Meyers
 Large open floor space
 Clean structured, organized display. Product shelf displays have enough space.
 Very high ceiling, large and white LED lights and large fan moving ambient air through the building. The light
seems pleasant, you can easily recognize, find, and read the products
 The store feels warm, the temperature seems to be regulated at room temperature.
 No contact has been made in this large grocery store. It seems all employees are busy to accomplish their tasks
and going home at the end of the day. There personnel touch to serve the costumer is missing.
 The first products I notice at the entrance are the healthy food product choices such as fruits, vegetables, many
specialty products (fine foods) and fresh meats and cheese section, prepared salads.
 Meyers provides coupons to costumers at the cash register and some products are listed as special promotions.
 It appears the more expensive products such as specialties are located at the font of the store. The alcohol
section has a different set up than most grocery store. This store has also a much larger wine selection than
other stores.

13. Walmart

14. Walmart
 Large open floor space
 Clean structured, organized display. Product shelf
displays have enough space.
 Very high ceiling, large and white LED lights and large
fan moving ambient air through the building. The light
seems pleasant, you can easily recognize, find, and read
the products
 The store feels warm, the temperature seems to be
regulated at room temperature.
 No contact has been made in this large grocery store. It
seems all employees are busy to accomplish their tasks
and going home at the end of the day. There personnel
touch to serve the costumer is missing.
 The first products I notice at the entrance are the healthy
food product choices such as fruits, vegetables.
 I can see randomly discounted products. Products are
discontented where the sell by date has ended.
 Products are arranged by function health food choices
are displayed near the entrance from the store.

15. Analysis
between
Meyers and
Walmart
• I can see both stores are trying to attract
different type of costumers. Walmart is
trying to provide products for lower
middle class and Meyers is trying to
attract costumers in the middle class or
upper middle class. Meyer stores appear
to have more sophisticated option and
displays and product signs. They also have
a larger premium product selection than
Walmart. The food overall appears to be
higher quality then in Walmart. Meyers
also buys from local distributors. Walmart
has contract with national suppliers to buy
products at a lower price.
• I’m more drawn to Meyers because I like
the products, but I know I would save
more money shopping in Walmart.