1. The first store is about foodstuff located in a beige and red colored building with two floors and a 9m high ceiling. It has a welcoming environment and big signage to attract customers. Products are organized and clearly priced. The employees are friendly and help customers. 2. The second store also sells foodstuff in a white colored building with one floor and 3.5m high ceiling. It is crowded with customers browsing products for an average of 20-30 minutes. Products are arranged by price without clear signage or samples. Employees do not wear uniforms and are friendly to customers.

1. Payingattention Assignment
In this assignment I am going to give you the result of my down field to the stores, so I am going to
write all the information in paragraphs for each one.
1-
This store is about foodstuff. This store took my attention to get in and get the information that I
want by the sign of the storeand the big sign of the discount of the foodstuff. I came there morning
and the door was open and it made me feel comfortable and welcoming to be in. The sign lettering
is quite big and it is in Arabic font.
The color of scheme of the store is beige and red and it is telling me that come and see what I have
because it is the only store in this place choosing a good sign to get the attention. The store has two
floors and it gives a good feeling for the customers that they can get their things to by rather than go
to another place. In this store it is having a good high of the ceiling and it is about 9m and it gives
good feeling about how quite big it is and how it is can have lots of things. The environment is quiet
and there is no music playing. The store is crowed and organized of the foodstuff and having no
specific smell.

2. The cash register located near the door while to people sitting in the door to keep the security of
the store good and helping by surveillance cameras around the store. In this store I would like to
stay more than halve an hour to get information from. The environment does not influence the
perceived value of the merchandise and it is helping it to get more customers.
The salesperson does not take time to start contact with the customer, he waits for the customer to
start talking and he does not have a specific script to follow with each customer just waiting for the
customer to start talking or talk to him to know what mood heshe in to start contact with. The
employees age is 18-33 years old and the sales people are using the store products while they have
not a uniform. The sales people are matching the store image by treating and dealing with
customers.
In this store the first thing that noticed is nuts while I noticed that there is central display table with
featured products just a central display table for the discount things only. The items for sale are in
eye level of the customer, and the items arranged by the function. There are a lot of items in the
level of the eye of the customer such as soap, milk powder, cheese and lots of things. The items
which in the least accessible locations are canned juices and ice cream. The least expensive product
located in the end of the store while the most expensive product located in the middle of the store
and in front of the eye of the customer.The prices of the products are easy to find because it located
in the items itself.
The most of customers when they come to the store, they come someone else looks like family
diverse between men and women of all ages. The customers when they enter to the store, they
enter in different directions and they stay on average between 7 to 15 minutes of one customer and
they can touch the products and it is encouraged. The most of the customers came browse and they
are around 75% of people around the store "as I got that from the employees and the customers as
well". I noticed in this store, they are doing another thing to get benefit from which is an announce
for a private university.

3. 2-
This store did draw me in by the big sign and the number of the people who go to buy foodstuff
from. Once I came there it was open and that made me happy and feel that I am going to get what I
am looking for. The sign lettering is big enough to realize the store and it is written in Arabic and this
store is about foodstuff.
The color of the store is white and it does not affect me that big effect because it is full of foodstuff
till the ceiling and it has only one floor. The ceiling is high a bit and it is around 3ms and halve and it
does not give any feeling. The store brightly lit is good and you can see what you want clearly.The
environment is quite noise and that because of the cars and people who go from in front of the
store, in terms of no music playing in the store.The store is worm and that because it is crowed and
organized. As it is a store of foodstuff, so it does not have any special smell and the cash register is
located close to the store to get money and makes it in a good secure. The environment is helping
the store to get more customers and telling people where is it exactly and I would not stay more
than 20 minutes there but people made me to stay more than 30 minutes because they were a lot.
The sales person does not take long time to start contact with customer, just once the customer
starts talk he starts. The sale person does not have a script to follow while talking with the customer
and it depended on the customer's mood. The employees are 3 and they are between 20 and 27
years old and they do not have a uniform.
The big bags of rice and sugar are the first thing that I noticed in this store and there is no a central
display table with featured products. this store does not have items "for sale" and the merchandises
arranged by price in terms of having no free samples.The products at the eye level are biscuit, soap,
cheese and other products and the main itemin the least accessible locations is the powder soap.
The most expensive things in this store you can find the in the right of cash register and in front of his
eyes, while the least expensive things are in the last place in the store. The price is not easy to find,
the customers have to ask for the price and there are no items near the cash register.
The most customer come to this store alone and staying in average between 3 and 8 minutes and
these customers in different ages and different sex. Customers enter to the store in morning till
midnight and walking in same path. The customer can touch the products. In this store you fell that,
they are in mission.