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SHOP 1




The place is very noticeable and it draws attention, the doors was closed and it makes me feel
good, the sign on the items was bold and in a block form
and it tells that they are ready for business.
ENVIRONMENT
The color scheme of the store is white and red, with White marble tiles and it befits the
environment as such. the ceiling is Very high and it actually brought out the nice shape of the
place, the store Is lightly and it has a good effect on me. the environment Is cool and Music
Yes and it fit the eatery place, the place is Cold and it is crowed with
Merchandise with a distinctive smell, the cash register is located
At the center of the shop and the security is Very visible. I would like to spend more than an
hour or so with a good influential perceived value merchandise.
Personnel
It takes like less than a minute before you could be served! and the salesperson have a script
to follow with each customer and the mode of attending to customers differs base on the
customers want. the ratio of the sales display could said to be 70% and they are like 20 to 30
years of age. the sales has a uniform and their dressings suite the shop.
Product
there are products for sales like chicken and drinks which is accessible to all customers. This
product are displayed right at the center of the shop, with a price tag boldly written on it. And
there are impulses item close to the cashier.
Customers
most customers are alone and some with there individual families of all ages. once a customer
comes into the shop they walk in the same direction, and the time spent is based on the
customers, customers are not allowed to touch the product because it is not encouraged, the
customers appears to be on mission and almost 90% buys a product.

Shop 2
This shops appears to be busy and is drawing lots of attentions the doors is not closed and i feel
it suits the place
the sign lettering is Boldly
written and right at the center of the store and it tells me to SHOPRITE.

Environment
the shops appears to have a white painted color and it has a white marble tiles with a good
reflection to the environment, it feels good. the ceiling is high and is good, there are light all over
and it seems good, the place appears to be loudy due the inflow of customers. the customers
and the various machines on use at the store, the music is on and it sounds good, the place
seems warm and crowed with merchandise, with a great smell. the security is visible and i could
stay for like 30 minutes and the environment is influential.
PERSONAL
It takes like two minutes for a sales person to initiate a contact and no script for the sales
person to use in following up with the customer and likewise all customers are treated equally.
The ratio of sales work is 80% between the ages of 20 to 30 both boys and girls, mainly looking
the works aint using the the products. the sales people on their uniform which was a perfect
match to the shop beautifies it all.
Products
once the move into this mall the first thing you could see is fly chips foods and fisheries
with a centered table of displays of fuits and vegetable and all other goods for sales are located
all around the stores right in the stand, the arrangement is awesome because it is been done
orderly by functions. there was a free cake stand for customers, a lot of fruits are at eye level!
the roasted chickens are in the store in the leasted accessible locations. Most of the least
expensive products are been located at the stands with the price tag on them for easy
accessible , with there impulse item far from cash register.
Customers
Most of the customers are alone and others are with friends and families all between the
average age of 5 to 80 years. Customers walking into these stores does the direct depending
on his/her wants and could probably spend as much time as he could depending on his/her
list ,but lets say one hour, obviously customers are allowed to touch the product and is
encouraged, most customer appears to be genuine while some came to do window shopping
and browse, but i must tell you that 80% of the customer purchases a product be leaving.
Creativity on Observation lab
Creativity on Observation lab
Creativity on Observation lab

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Creativity on Observation lab

  • 1. SHOP 1 The place is very noticeable and it draws attention, the doors was closed and it makes me feel good, the sign on the items was bold and in a block form and it tells that they are ready for business.
  • 2. ENVIRONMENT The color scheme of the store is white and red, with White marble tiles and it befits the environment as such. the ceiling is Very high and it actually brought out the nice shape of the place, the store Is lightly and it has a good effect on me. the environment Is cool and Music Yes and it fit the eatery place, the place is Cold and it is crowed with Merchandise with a distinctive smell, the cash register is located At the center of the shop and the security is Very visible. I would like to spend more than an hour or so with a good influential perceived value merchandise.
  • 3. Personnel It takes like less than a minute before you could be served! and the salesperson have a script to follow with each customer and the mode of attending to customers differs base on the customers want. the ratio of the sales display could said to be 70% and they are like 20 to 30 years of age. the sales has a uniform and their dressings suite the shop.
  • 4. Product there are products for sales like chicken and drinks which is accessible to all customers. This product are displayed right at the center of the shop, with a price tag boldly written on it. And there are impulses item close to the cashier.
  • 5. Customers most customers are alone and some with there individual families of all ages. once a customer comes into the shop they walk in the same direction, and the time spent is based on the customers, customers are not allowed to touch the product because it is not encouraged, the customers appears to be on mission and almost 90% buys a product. Shop 2 This shops appears to be busy and is drawing lots of attentions the doors is not closed and i feel it suits the place
  • 6.
  • 7. the sign lettering is Boldly written and right at the center of the store and it tells me to SHOPRITE. Environment the shops appears to have a white painted color and it has a white marble tiles with a good reflection to the environment, it feels good. the ceiling is high and is good, there are light all over and it seems good, the place appears to be loudy due the inflow of customers. the customers and the various machines on use at the store, the music is on and it sounds good, the place seems warm and crowed with merchandise, with a great smell. the security is visible and i could stay for like 30 minutes and the environment is influential.
  • 8.
  • 9. PERSONAL It takes like two minutes for a sales person to initiate a contact and no script for the sales person to use in following up with the customer and likewise all customers are treated equally. The ratio of sales work is 80% between the ages of 20 to 30 both boys and girls, mainly looking the works aint using the the products. the sales people on their uniform which was a perfect match to the shop beautifies it all.
  • 10. Products once the move into this mall the first thing you could see is fly chips foods and fisheries
  • 11. with a centered table of displays of fuits and vegetable and all other goods for sales are located all around the stores right in the stand, the arrangement is awesome because it is been done orderly by functions. there was a free cake stand for customers, a lot of fruits are at eye level! the roasted chickens are in the store in the leasted accessible locations. Most of the least expensive products are been located at the stands with the price tag on them for easy accessible , with there impulse item far from cash register.
  • 12.
  • 13. Customers Most of the customers are alone and others are with friends and families all between the average age of 5 to 80 years. Customers walking into these stores does the direct depending on his/her wants and could probably spend as much time as he could depending on his/her list ,but lets say one hour, obviously customers are allowed to touch the product and is encouraged, most customer appears to be genuine while some came to do window shopping and browse, but i must tell you that 80% of the customer purchases a product be leaving.