Observation lab
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The document summarizes observations from visiting a clothing store. It notes key details like the store being warm with crowded merchandise and colorful products at eye level. It also describes the personnel as mostly 20s females in uniforms matching the store's image. Customers were observed to mostly shop alone as 40s females, browsing products and generally walking in the same path through the store.
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Observation lab
The observation lab document summarizes observations from a store visit. Key points include: the door was open making the observer feel welcome; the environment was bright but noisy due to other shops; it took a salesperson 7 minutes to make contact; impulse items were located near the cash register; and most customers appeared to be browsing and only 5-10% made a purchase.
Assignment 2 observations
The document provides guidance for observing the details of a store environment, including how the exterior and interior design draw customers in, influence their perceptions, and affect their shopping experience. Key aspects to observe include the store's color scheme, lighting, noise level, temperature, crowding, smells, cash register location, security visibility, and how these impact customers' feelings and desire to stay. Personnel behaviors like response times and uniformity are also noted. Product placement, pricing visibility, and impulse items are identified as important factors, along with analyzing customer demographics, behaviors, touch points, and purchase rates.
Observation lab
The document provides guidance for observing key elements of a store's environment, personnel, products, and customers to understand how they influence the customer experience and perceptions of the business. Elements to observe include the storefront, interior design, lighting, noise level, cleanliness, product placement, salesperson interactions, customer demographics and behaviors. Noting these details can provide insight into how the store creates value for customers and whether any aspects could be improved.
3
The document provides observations from a visit to a store. The store has a serious and expensive atmosphere with brown and yellow colors, tile floors, high ceilings, normal lighting and music. Merchandise is arranged by function and appears expensive. Salespeople approach customers quickly, are uniformly dressed in suits, and treat customers differently. Customers mostly browse alone and purchase about 60% of viewed products before leaving within 10 minutes on average. The environment aims to convey an upscale image but feels cold and unwelcoming to those without intent to purchase.
Observation lab assignment
The store has a clean exterior with a closed door and signage indicating it is a "Cash and Carry". The interior has a red and white color scheme with marble floors, reasonably bright lighting, and minimal noise from employees talking. Products are arranged by function with consumer goods at eye level and more expensive items located near the entrance. Customers appear focused on their missions and over 90% make purchases during their average 15-30 minute visits.
What i observed
The document summarizes observations from a store visit. It notes details about the store environment like lighting, flooring, temperature and noise level. It describes the store personnel in terms of their age, gender and uniforms. Products are analyzed based on their location in the store, pricing and popular items. Customer behaviors are also summarized such as their age, time spent in store, interactions and purchase rates.
2
The store environment is brightly lit with red and white colors and a wooden floor. It is cold inside with many products and a distinctive mint smell. The music is very loud which causes noise. Salespeople do not initiate contact and do not have uniforms, appearing mismatched to the store's teen image. Products are arranged by price with impulse items by the register and most/least expensive items in back/front. Customers, mostly teens in groups, stay for about 15 minutes on a mission to find the best inexpensive item, with 30% purchasing.
shop in Ghana
The document describes observations made about a store's environment, personnel, and products. Key details noted include the store having an open door, blue color scheme, green floor, salespeople in uniform matching the store's image, and men's shoes as the first product noticed. Patient observation is said to lead to valuable discoveries, as quoted by Isaac Newton.
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Observation lab
The observation lab document summarizes observations from a store visit. Key points include: the door was open making the observer feel welcome; the environment was bright but noisy due to other shops; it took a salesperson 7 minutes to make contact; impulse items were located near the cash register; and most customers appeared to be browsing and only 5-10% made a purchase.
Assignment 2 observations
The document provides guidance for observing the details of a store environment, including how the exterior and interior design draw customers in, influence their perceptions, and affect their shopping experience. Key aspects to observe include the store's color scheme, lighting, noise level, temperature, crowding, smells, cash register location, security visibility, and how these impact customers' feelings and desire to stay. Personnel behaviors like response times and uniformity are also noted. Product placement, pricing visibility, and impulse items are identified as important factors, along with analyzing customer demographics, behaviors, touch points, and purchase rates.
Observation lab
The document provides guidance for observing key elements of a store's environment, personnel, products, and customers to understand how they influence the customer experience and perceptions of the business. Elements to observe include the storefront, interior design, lighting, noise level, cleanliness, product placement, salesperson interactions, customer demographics and behaviors. Noting these details can provide insight into how the store creates value for customers and whether any aspects could be improved.
3
The document provides observations from a visit to a store. The store has a serious and expensive atmosphere with brown and yellow colors, tile floors, high ceilings, normal lighting and music. Merchandise is arranged by function and appears expensive. Salespeople approach customers quickly, are uniformly dressed in suits, and treat customers differently. Customers mostly browse alone and purchase about 60% of viewed products before leaving within 10 minutes on average. The environment aims to convey an upscale image but feels cold and unwelcoming to those without intent to purchase.
Observation lab assignment
The store has a clean exterior with a closed door and signage indicating it is a "Cash and Carry". The interior has a red and white color scheme with marble floors, reasonably bright lighting, and minimal noise from employees talking. Products are arranged by function with consumer goods at eye level and more expensive items located near the entrance. Customers appear focused on their missions and over 90% make purchases during their average 15-30 minute visits.
What i observed
The document summarizes observations from a store visit. It notes details about the store environment like lighting, flooring, temperature and noise level. It describes the store personnel in terms of their age, gender and uniforms. Products are analyzed based on their location in the store, pricing and popular items. Customer behaviors are also summarized such as their age, time spent in store, interactions and purchase rates.
2
The store environment is brightly lit with red and white colors and a wooden floor. It is cold inside with many products and a distinctive mint smell. The music is very loud which causes noise. Salespeople do not initiate contact and do not have uniforms, appearing mismatched to the store's teen image. Products are arranged by price with impulse items by the register and most/least expensive items in back/front. Customers, mostly teens in groups, stay for about 15 minutes on a mission to find the best inexpensive item, with 30% purchasing.
shop in Ghana
The document describes observations made about a store's environment, personnel, and products. Key details noted include the store having an open door, blue color scheme, green floor, salespeople in uniform matching the store's image, and men's shoes as the first product noticed. Patient observation is said to lead to valuable discoveries, as quoted by Isaac Newton.
Observation lab
The observation lab describes a Halloween store with orange and black decor, colorful flower flooring, and high ceilings. The store is brightly lit with black lighting elements that make it feel scary. Pumpkin smells fill the store as customers browse colorful displays of pumpkins and other Halloween items. Most customers are families with children browsing the store for around 10 minutes.
Venturelab Pay atention
The store has a triadic color scheme of white, yellow and purple that aims to make customers feel invited and happy. It has bright warm lighting and a crowded layout with books arranged by topic. Employees are mostly young and match the store's intellectual image. Customers tend to browse the aisles for 30 minutes on average and about 20% make a purchase. The environment aims to provide a satisfying experience for customers.
observation lab
The document provides guidance for observing elements of store environment, personnel, products, customers, and other factors that may influence creativity and perceived value. Key aspects to observe include store entrance, color scheme, lighting, noise level, merchandise arrangement, salesperson interactions, visible prices, impulse items, customer demographics and behaviors, and purchase rates. The goal is to understand how these elements affect the experience and perception of the store.
1
The store has an open door, vibrant displays, and big colorful signage that draws customers in and creates a fun environment. It is crowded with merchandise and has a distinctive leather smell. Products are arranged by price with impulse items by the cash register. Customers, ranging from teens to those in their 20s, tend to browse randomly in groups of friends for 10-15 minutes, with around 40% making purchases. The loud, colorful store environment and visible employees in uniform appear to influence customers' perceptions and spending.
Observation lab loopfootware
The LOOP Footware store draws customers in with a wide open entrance that allows visibility of the entire store interior from outside. The store has a clean, open environment with white walls and shoes displayed in a way that allows customers to easily see, touch, try on, and compare products without feeling crowded. Customers tend to enter and browse the left side for women's shoes and the right side for men's shoes before proceeding to the central display table and cash registers in the back. The store aims to provide a welcoming, self-service experience for browsing and selecting shoes.
Assg 1 observation lab
The document describes observations made during a visit to a new furniture store called Signature Trivandrum, noting details about the store exterior, interior environment, personnel, products, customers, and other observations. Key findings include that the store had a sparse interior with furniture arranged by function and prices not easily visible, most customers appeared to be browsing alone, and the owner reported business as doing okay in the first month since opening.
Book shop
The document describes observations from a bookstore, noting details like the store having an open door, wooden floors, high ceilings, the smell of old books, and books arranged by genre. Employees are bookish and match the store's image, while customers browse the aisles and touch products for an average of 2 hours, with 40% making a purchase. The environment aims to be welcoming yet serious for readers.
Observation lab
The document provides observations from visiting a large shopping mall. Key details include:
- The mall draws customers in with bright lighting, large signs, and advertisements outside. Inside has a variety of bright colors to draw attention to certain areas.
- The floors are white with wood bridges, the ceilings are very high, and lighting is bright throughout to make the space feel open and safe. Noise levels vary by area due to people and music.
- Merchandise is arranged by function with popular and expensive items at eye level. Salespeople match the mall's image but initiate limited direct contact. Customers of all ages browse and around 80% make purchases during their 2 hour average visit.
ARE YOU PAYING ATTENTION?
The store has a green and yellow color scheme which makes customers feel fresh. The white, clean floor and high ceilings create a sense of open space. The lighting is bright to showcase product quality. Music plays at a calm volume. Products are arranged by function with featured items at eye level and less expensive products lower down. Customers are mostly in groups or families and browse the store for over an hour on average, with most making purchases.
Observations
The document summarizes observations from visiting 6 stores in a shopping center on a Saturday morning. The key observations were:
1) All store doors were open, inviting customers inside. One store stood out for its bright, clean atmosphere.
2) Stores had similar environments - warm temperatures, same background music at a moderate volume, and ceilings of uniform height. Products were arranged by color and type.
3) Salespeople outnumbered customers 3 to 1 but mostly waited for customers to initiate contact. Salespeople were typically young females who sometimes used store products but lacked uniforms.
4) Popular products were prominently displayed near store entrances. Prices were sometimes hidden. Only 20% of browsing customers
Creativity observing mumbai
The document provides observations from a visit to Shoppers Stop store in Powai, Mumbai, noting details about the store environment such as color scheme, lighting, noise level, and product arrangements; interactions with sales personnel including response time and uniforms; and characteristics of customers including ages, genders, browsing behaviors, and purchase rates. Key aspects include a bright and crowded store layout with central and eye-level product displays, salespeople initiating quick contact in matching uniforms, and most customers being couples or friends who browse for around 20 minutes with a 10% purchase rate.
Assignment 1
The summaries are as follows:
1. The first store has a green and white color scheme, tiled floor, moderately loud environment, and crowded merchandise. It has various products arranged by function and price. Most customers browse and about 85% make purchases.
2. The second store has an orange and white color scheme, very high ceilings, and is brightly lit. It has various electronics products arranged by function and price with demonstrations. Most customers are with others and about 75% make purchases.
3. The third store has inviting white walls with a matt finish and wooden floor. It has a low, domed ceiling likely to retain smells.
Observation retail-stores
The document provides descriptions of several clothing and accessory retail stores, including Bath and Body Works, American Eagle, Nine West, The Gap, Reitmans, and H&M. Key details summarized across the stores include their interior layouts, product displays, music levels, security presence, typical customers, and merchandising strategies like sale item placement.
Crash Course in Creativity Observation Assignment
The document provides an observation log describing various aspects of three different retail stores - Lane Bryant, Labyrinth Games and Puzzles, and A.C. Moore. For each store, details are given about the exterior, interior environment, personnel, products, and customers. Key aspects noted include color schemes, lighting, noise levels, product arrangements, employee uniforms and behaviors, and typical customer demographics and behaviors.
TEM 431 Observation lab - Alex Dorn
The document provides observations from visits to various retail stores including Best Buy, Lululemon, Target, Nordstrom, Whole Foods, and Costco. Key observations include Best Buy having electronics on display but employees not always assisting customers, Lululemon having a simple but recognizable sign and employees wearing store merchandise, and Whole Foods signaling its organic premium products through architecture and electric vehicle charging stations.
An Observation Report
The document provides details about a shopping mall environment based on observations:
- The entrance automatically opens via electronic sensors, and the store features brightly colored lighting, music, and a variety of stores arranged by product type and price.
- Personnel are friendly and wear branded uniforms. Products are arranged and displayed accessibly with samples.
- Customers include people of all ages, some browsing and some purchasing. The environment aims to provide an enjoyable shopping experience.
Assignment 2 observation lab
This document summarizes observations from a visit to a Watson's pharmacy store. Key details include that the store had bright fluorescent lighting, was crowded with merchandise being prepared for a sale, and had products organized into categories. Customers typically browsed alone for 15-20 minutes, with most purchasing something from the wide product assortment. The store was in the process of promotions setup for an upcoming member sale.
Crash course
The store has a serious and expensive atmosphere. It is sparsely filled with merchandise and has a leather smell. Salespeople in suits approach customers quickly. Products are arranged by function and range from very to overly expensive with no sales or impulse items. Customers are typically alone, male, and between 30-40 years old browsing randomly through the store.
Assmt2
The store has a warm orange and white color scheme with 10-foot ceilings that make it feel open and bright. Products are arranged by gender and size with sale items at eye level. Most customers shop in pairs or groups and appear focused on their mission, though 30% make a purchase. Minimal engagement from sales staff could lower sales.
Submission of observation lab
The document provides observations from a visit to a store. Key details include:
- The store has big signs and aggressive colors that draw customers inside. It has clean ceramic tile floors and high ceilings that provide a feeling of space.
- Products are arranged by function, though some prices are hidden. Popular items are at eye level and impulse items are near the registers.
- Customers on average spend 30 minutes browsing alone or in pairs. Most customers appear focused but also browse the aisles.
Observation lab Betti Jones
The store draws people in with a large digital sign advertising fashion. Upon entering, the brown carpet creates a calming environment while bright clothing displays encourage browsing. Well-lit with soft music, customers spend about an hour shopping. Sales associates initiate contact respectfully upon customers entering and treat all equally without bias.
Observation lab 2
The observation was of a Costco warehouse store. Key details included that the store had high ceilings, was well lit but noisy due to carts and people, and had merchandise packed tightly on shelves stacked 2-3 levels high. The store had a variety of products throughout at varying price points and no distinctive smell other than what could be smelled from food sampling areas. Employees wore badges and demonstrated products but did not have a uniform. Customers seemed to both browse and be on missions, and most appeared to purchase items.
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Observation lab
The observation lab describes a Halloween store with orange and black decor, colorful flower flooring, and high ceilings. The store is brightly lit with black lighting elements that make it feel scary. Pumpkin smells fill the store as customers browse colorful displays of pumpkins and other Halloween items. Most customers are families with children browsing the store for around 10 minutes.
Venturelab Pay atention
The store has a triadic color scheme of white, yellow and purple that aims to make customers feel invited and happy. It has bright warm lighting and a crowded layout with books arranged by topic. Employees are mostly young and match the store's intellectual image. Customers tend to browse the aisles for 30 minutes on average and about 20% make a purchase. The environment aims to provide a satisfying experience for customers.
observation lab
The document provides guidance for observing elements of store environment, personnel, products, customers, and other factors that may influence creativity and perceived value. Key aspects to observe include store entrance, color scheme, lighting, noise level, merchandise arrangement, salesperson interactions, visible prices, impulse items, customer demographics and behaviors, and purchase rates. The goal is to understand how these elements affect the experience and perception of the store.
1
The store has an open door, vibrant displays, and big colorful signage that draws customers in and creates a fun environment. It is crowded with merchandise and has a distinctive leather smell. Products are arranged by price with impulse items by the cash register. Customers, ranging from teens to those in their 20s, tend to browse randomly in groups of friends for 10-15 minutes, with around 40% making purchases. The loud, colorful store environment and visible employees in uniform appear to influence customers' perceptions and spending.
Observation lab loopfootware
The LOOP Footware store draws customers in with a wide open entrance that allows visibility of the entire store interior from outside. The store has a clean, open environment with white walls and shoes displayed in a way that allows customers to easily see, touch, try on, and compare products without feeling crowded. Customers tend to enter and browse the left side for women's shoes and the right side for men's shoes before proceeding to the central display table and cash registers in the back. The store aims to provide a welcoming, self-service experience for browsing and selecting shoes.
Assg 1 observation lab
The document describes observations made during a visit to a new furniture store called Signature Trivandrum, noting details about the store exterior, interior environment, personnel, products, customers, and other observations. Key findings include that the store had a sparse interior with furniture arranged by function and prices not easily visible, most customers appeared to be browsing alone, and the owner reported business as doing okay in the first month since opening.
Book shop
The document describes observations from a bookstore, noting details like the store having an open door, wooden floors, high ceilings, the smell of old books, and books arranged by genre. Employees are bookish and match the store's image, while customers browse the aisles and touch products for an average of 2 hours, with 40% making a purchase. The environment aims to be welcoming yet serious for readers.
Observation lab
The document provides observations from visiting a large shopping mall. Key details include:
- The mall draws customers in with bright lighting, large signs, and advertisements outside. Inside has a variety of bright colors to draw attention to certain areas.
- The floors are white with wood bridges, the ceilings are very high, and lighting is bright throughout to make the space feel open and safe. Noise levels vary by area due to people and music.
- Merchandise is arranged by function with popular and expensive items at eye level. Salespeople match the mall's image but initiate limited direct contact. Customers of all ages browse and around 80% make purchases during their 2 hour average visit.
ARE YOU PAYING ATTENTION?
The store has a green and yellow color scheme which makes customers feel fresh. The white, clean floor and high ceilings create a sense of open space. The lighting is bright to showcase product quality. Music plays at a calm volume. Products are arranged by function with featured items at eye level and less expensive products lower down. Customers are mostly in groups or families and browse the store for over an hour on average, with most making purchases.
Observations
The document summarizes observations from visiting 6 stores in a shopping center on a Saturday morning. The key observations were:
1) All store doors were open, inviting customers inside. One store stood out for its bright, clean atmosphere.
2) Stores had similar environments - warm temperatures, same background music at a moderate volume, and ceilings of uniform height. Products were arranged by color and type.
3) Salespeople outnumbered customers 3 to 1 but mostly waited for customers to initiate contact. Salespeople were typically young females who sometimes used store products but lacked uniforms.
4) Popular products were prominently displayed near store entrances. Prices were sometimes hidden. Only 20% of browsing customers
Creativity observing mumbai
The document provides observations from a visit to Shoppers Stop store in Powai, Mumbai, noting details about the store environment such as color scheme, lighting, noise level, and product arrangements; interactions with sales personnel including response time and uniforms; and characteristics of customers including ages, genders, browsing behaviors, and purchase rates. Key aspects include a bright and crowded store layout with central and eye-level product displays, salespeople initiating quick contact in matching uniforms, and most customers being couples or friends who browse for around 20 minutes with a 10% purchase rate.
Assignment 1
The summaries are as follows:
1. The first store has a green and white color scheme, tiled floor, moderately loud environment, and crowded merchandise. It has various products arranged by function and price. Most customers browse and about 85% make purchases.
2. The second store has an orange and white color scheme, very high ceilings, and is brightly lit. It has various electronics products arranged by function and price with demonstrations. Most customers are with others and about 75% make purchases.
3. The third store has inviting white walls with a matt finish and wooden floor. It has a low, domed ceiling likely to retain smells.
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The document provides descriptions of several clothing and accessory retail stores, including Bath and Body Works, American Eagle, Nine West, The Gap, Reitmans, and H&M. Key details summarized across the stores include their interior layouts, product displays, music levels, security presence, typical customers, and merchandising strategies like sale item placement.
Crash Course in Creativity Observation Assignment
The document provides an observation log describing various aspects of three different retail stores - Lane Bryant, Labyrinth Games and Puzzles, and A.C. Moore. For each store, details are given about the exterior, interior environment, personnel, products, and customers. Key aspects noted include color schemes, lighting, noise levels, product arrangements, employee uniforms and behaviors, and typical customer demographics and behaviors.
TEM 431 Observation lab - Alex Dorn
The document provides observations from visits to various retail stores including Best Buy, Lululemon, Target, Nordstrom, Whole Foods, and Costco. Key observations include Best Buy having electronics on display but employees not always assisting customers, Lululemon having a simple but recognizable sign and employees wearing store merchandise, and Whole Foods signaling its organic premium products through architecture and electric vehicle charging stations.
An Observation Report
The document provides details about a shopping mall environment based on observations:
- The entrance automatically opens via electronic sensors, and the store features brightly colored lighting, music, and a variety of stores arranged by product type and price.
- Personnel are friendly and wear branded uniforms. Products are arranged and displayed accessibly with samples.
- Customers include people of all ages, some browsing and some purchasing. The environment aims to provide an enjoyable shopping experience.
Assignment 2 observation lab
This document summarizes observations from a visit to a Watson's pharmacy store. Key details include that the store had bright fluorescent lighting, was crowded with merchandise being prepared for a sale, and had products organized into categories. Customers typically browsed alone for 15-20 minutes, with most purchasing something from the wide product assortment. The store was in the process of promotions setup for an upcoming member sale.
Crash course
The store has a serious and expensive atmosphere. It is sparsely filled with merchandise and has a leather smell. Salespeople in suits approach customers quickly. Products are arranged by function and range from very to overly expensive with no sales or impulse items. Customers are typically alone, male, and between 30-40 years old browsing randomly through the store.
Assmt2
The store has a warm orange and white color scheme with 10-foot ceilings that make it feel open and bright. Products are arranged by gender and size with sale items at eye level. Most customers shop in pairs or groups and appear focused on their mission, though 30% make a purchase. Minimal engagement from sales staff could lower sales.
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Submission of observation lab
The document provides observations from a visit to a store. Key details include:
- The store has big signs and aggressive colors that draw customers inside. It has clean ceramic tile floors and high ceilings that provide a feeling of space.
- Products are arranged by function, though some prices are hidden. Popular items are at eye level and impulse items are near the registers.
- Customers on average spend 30 minutes browsing alone or in pairs. Most customers appear focused but also browse the aisles.
Observation lab Betti Jones
The store draws people in with a large digital sign advertising fashion. Upon entering, the brown carpet creates a calming environment while bright clothing displays encourage browsing. Well-lit with soft music, customers spend about an hour shopping. Sales associates initiate contact respectfully upon customers entering and treat all equally without bias.
Observation lab 2
The observation was of a Costco warehouse store. Key details included that the store had high ceilings, was well lit but noisy due to carts and people, and had merchandise packed tightly on shelves stacked 2-3 levels high. The store had a variety of products throughout at varying price points and no distinctive smell other than what could be smelled from food sampling areas. Employees wore badges and demonstrated products but did not have a uniform. Customers seemed to both browse and be on missions, and most appeared to purchase items.
Gaurav jain assignment_2
The document provides observations from a creativity observation lab about a grocery store, noting details about the store environment like lighting, noise level, and crowded aisles; personnel like uniform-wearing salespeople and a favorable customer-to-staff ratio; and products arranged by function with prices that could be clearer. Customers generally shopped with others, averaged around age 35, and most appeared focused on their missions while browsing through the well-stocked shelves.
Creativity assignment 2 are you paying attention
The document provides detailed observations from visiting a grocery store, noting details about the store environment like the color scheme and lighting, personnel like the uniforms and customer service, products and their placement in the store, and customer behavior and interactions. Key findings include that the store has a green, white, and yellow color scheme, well-lit aisles, uniformed employees, products arranged by function, and most customers browsing the aisles in groups while touching and sampling items.
Singh, Assn. 2 - Observation Lab
The store has a warm environment that feels crowded and claustrophobic due to the low ceiling and high density of merchandise. Products are arranged by color and then priced by length or quantity. Employees initiate contact quickly and match the store's image, though there is no uniform. The first product noticed is a rainbow afro wig in the front window display.
Observation lab
The document provides observations from visits to three grocery stores - NoFrills, Solero Mediterranean Bakery, and The Sweet Potato Store.
NoFrills had a welcoming environment with bright lighting and comfortable parking. Products were arranged logically and prices were easy to find. The store felt busy but lines moved quickly. Solero Bakery had an attractive Mediterranean-inspired design and smell of fresh baked goods. Products filled the store but it wasn't overwhelming. The Sweet Potato Store had a dim, cramped feel with poor lighting and selection. Personnel did not actively assist customers.
Observation lab
The document provides observations from visits to four different stores: Target, a thrift store, Costco, and an unnamed store. For each store, the observer notes details about the exterior, interior environment, employees, products, and customers. The Target draws people in with its large red sign and logo. It has soft lighting, moderate noise, and crowded merchandise. Costco also draws people in with its open doors and welcoming staff. It has a loud environment caused by people and machines. The thrift store has a depressing grey interior and customers tend to browse alone.
Observation lab waterhole mkuze falls
The bar area draws customers in with its location near the dining room and pool area. It has an open, casual atmosphere conveyed by large wooden signage, earth tone colors, and rustic wood floors. The ceiling is high and lighting is dim, creating a relaxed environment. Music plays softly in the background. Customers, ranging from 30s to 50s, tend to stay for 1-2 hours while socializing. The bar stocks a variety of beers and wines in displays behind the counter to suit the game reserve's atmosphere.
Observation lab-Assignment 2
The document provides observations from a visit to a KFC lifestyle retail store. It notes that the store had a welcoming brand image and signage that conveyed what could be expected inside. The interior had a clean, spacious environment with decoratively patterned walls, tiles, and average ceiling height that used decent lighting to create a comfortable feel. Music was played at a low volume, and the store was sparsely filled with merchandise arranged by category. Personnel were attentive and treated all customers equally with a satisfactory ratio of staff to patrons. Customers tended to be couples, families and friends in their 20s-30s who browsed the options, with around 20% making purchases during 15-20 minute visits.
Assignment 1
The document provides details on 4 different stores based on observations of the environment, personnel, products, and customers. Store 1 is a medicine shop with green and off-white colors, tiled floor, and crowded merchandise. Store 2 is an electronics store located in a mall with orange and white colors, high ceilings, and salespeople using store products. Store 3 is a bakery with unique white walls, wooden floor, and distinctive bread and cake smells. Store 4 is a large superstore with white and blue colors, high shelves, and salespeople contacting customers immediately.
Lesson 2
The store has a clean and well-lit environment with sparse but well-maintained merchandise arranged functionally. Employees are friendly and help customers within 30 seconds, treating all customers equally. The store carries reasonably priced everyday items like food, drinks, and household goods located at eye level and near the register. Customers appear to be on a mission, staying only 3 minutes on average to purchase the items they came for.
Lesson 2
The store has a clean and well-lit environment that feels safe and welcoming. Products are arranged functionally with frequently purchased items at eye level. The staff is friendly and treats all customers equally, initiating contact quickly to provide assistance. Customers appear to be on a mission, purchasing the items they entered to get within a few minutes on average before leaving.
Lesson 2
The store has a clean and well-lit environment with sparse but well-organized merchandise. Products are arranged functionally with frequently purchased items at eye-level. The staff is friendly and aims to help customers find what they need quickly so they can complete their mission. It's an updated family-run neighborhood store that maintains a clean, well-priced shopping experience for customers.
Lesson 2
The store has a clean and well-lit environment with sparse but well-maintained merchandise arranged functionally. Employees are friendly and help customers within 30 seconds, treating all customers equally. The store carries reasonably priced everyday items like food, drinks, and household goods located at eye level and near the register. Customers appear to be on a mission, spend about 3 minutes shopping, and all seem to purchase something.
Lesson 2
The store has a clean and well-lit environment with sparse but well-maintained merchandise arranged functionally. Employees are friendly and help customers within 30 seconds, treating all customers equally. The store carries reasonably priced everyday items like food, drinks, and household goods located at eye level and near the register. Customers appear to be on a mission, staying only a few minutes, and all customers who enter purchase something.
Observation lab Carsten Weerth Bremen
www.venture-lab.org MOOC on creativity from Stanford University.
Assignment for practicing to observe and learn from that :)
Shop 1
The store draws customers in with its open entrance, clean environment, and sparsely displayed merchandise. The cream-colored interior with 12-foot ceilings feels open and clean. Products are arranged by function with most items at eye-level. Salespeople make immediate contact and treat customers equally, attempting to match the elegant store image. Customers browse for 15-20 minutes on average and 60% make purchases.
Assignment2 paying attention
The store draws customers in with its prime location inside the mall and open doors that feel inviting. The sign lettering is large and visible from a distance. The color scheme is yellow and white, which feels soothing. The marble floor and average ceiling height prevent the store from feeling congested. Products are neatly stacked in wooden cupboards without looking crowded. The cash counter is by the entrance/exit and security is fairly visible. The environment influences the perceived value of the merchandise.
Observationlab
The store has a bright orange color scheme that appeals to customers. It is well illuminated but noisy due to the number of customers. Products are arranged by function and price and located on the main floor. Most customers are with friends or family and stay for about an hour, touching products which is encouraged. Over 90% of customers make purchases.
Similar to Observation lab (20)
Observation lab
- 1. Observation Lab If I have ever made any valuable discoveries, it has been owing more to patient attention, than any other talent. Isaac Newton: (1642-1727) Before you enter the store: Does the store draw you in? If so, how? Not really; usually just a name of the store…boring Is the door open or closed? Closed – it is winter after all (would be closed anyway since opens automatically) How does this make you feel? It is OK – open doors would be nice but it would be cold inside. How big is the sign lettering and in what font? Big or small – depends on the store. Usually bold letters. What does it tell you about the store? Really nothing. Environment: What is the color scheme of the store? How does this affect you? Mostly white – I am not sure how it affects me. What type of floor does the store have? How does this effect the environment? Hard cement to make carts go. It’s cold. Carpet in the mall feels good. How high is the ceiling? How does this feel? Higher ceiling feels like a construction site I prefer lower. How brightly lit is the store? How does this affect you?
- 2. It is bright. I like it. How loud is the environment? Music – I like it. Nothing in grocery store. What is causing the noise? No noise or Music played. Is there music playing? If so, does it fit the environment? Yes, it does. It fits clothing store. Is the store warm or cold? Warm – clothing store. Cold – groceries. Is the store crowed with merchandise or is it sparse? Crowded. Does the store have a distinctive smell? Not really. Where is the cash register located? By the entrance- grocery stores. Inside in department stores. How visible is the store security? Not How long do you want to stay in this store? I hate shopping. Does the environment influence the perceived value of the merchandise? I think so. Grocery store says: cheap. Clothing stores: expensive. Personnel: How long does it take before a sales person initiates contact? No contact or right at the entrance. Does the salesperson have a script to follow with each customer? I think so. Does the salesperson treat different customers differently?
- 3. I do not think so. What is the ratio of salespeople to customers? It was pretty empty. What age and gender are the employees? 20s females Are the salespeople using the store products? No. Do the salespeople have a uniform? Yes Do the salespeople match the stores image? Yes Products: What is the first product that you notice? Red blouse or veggies Is there a central display table with featured products? no Where are items that are “for sale” located in the store? yes How are the products arranged? By function? By price? By color? function Are there free samples or demonstrations? no What products are at eye level? most colorful What items in the store are in the least accessible locations? big items Where are the most and least expensive products located? most – at eye level; least - bottom Are the prices of the products easy to find? yes Are there impulse items near the cash register? yes Customers: Are most customers alone or with someone else? What is the relationship? alone What is the average age and gender of the customers?
- 4. 40s female When a customer enters the store, do they tend to walk in the same path or direction? - Mostly yes. How long do customers stay in the store, on average? It varies – it was hard to measure. Do customer touch the products? Is this encouraged? They do – nobody cared. Do most customers appear to be on a mission or are they browsing? Browsing but mostly on mission in grocery store. What percent of customers purchase products in the store? Really hard to measure but 100% in grocery store. Other Observations: