7. BEFORE YOU ENTER THE STORE
Unfortunately,yes because the font view of the store attracted me most in the first place, due to i try to
enter.The door was closed but immediately i approach the door,the security man open it for me to enter.I
feel comfortable when i enter and the place was very interesting.The sign lettering was in normal size
and the font is written in calibri.The front sign of the store tells me how interesting the place is and how
affordable the things are to buy in the store.
ENVIRONMENT
The colour scheme of the store is multi coloured depending on the colour of the item and how the place
is being painted,its seriously beautiful and attractive.The store have tiles on the floor ,it is however rough
or smooth which makes place looks nice.The ceiling is not too high and it feels good because of the light
so colourful,good for eyesight,also bright in a way that it makes the items in the store looks beautiful.The
place was very noisy because of the cars passing by the roadside.Yes, there was music playing the
store,it was a country music which everyone likes to hear,the music really fits the environment in the
first place.The store was cool because there is an air condition there.No it is not merchandise or it is not

8. sparse.No there is no distinctive smell and is because of the air condition,so it makes the place smell
good.The cash register is located at the left hand side immediately you enter the store.The security is
located at the main entrance.i wish i could stay in the store for long because of the environment.The
environment.
PERSONNEL
As soon as you enter the store the sales person attends to you.
Yes the sales person have a script to you with.
No the salesperson treats all customer the same.
The ratio of the salespeople is that they are all friendly.
18 to 20 years and they are both males and females.
Yes.
Yes,white T shirt with the shop name on it.
Yes,their uniform goes according to the store image.
PRODUCT
The first product i noticed was the fruits(apples and bananas.
not actually but mainly found in various stores inside.
The item are located on the shares in various part of the store.
The products are been arrange according to their prices,function and colour.
Yes there are free samples inside and outside the store for every customer to go through before buying
any product.
The products at the eye levels are the jewelries as shown in my pictures.
The least item are the fruits also as shown in my pictures.
The most expensive products are in the jewelry shop shown in my pictures and the less expensive
products are the apples and bananas.
the prices are pasted in front of the items or products.
Yes.
CUSTOMERS
More often, some of the customers come with their family and friends to buy products.
The average ages are from 20 and above,both males and females.
The customers always walk in the same direction until they found what they want to buy.
Some customers do stay long, others do not.
Touching of the products are allowed but with care.
Yes, some of the students appear to be a on a mission.
The percentage of the customers is about 50% in the store.
OTHER OBSERVATION
There are a lot of cars parked outside the accra mall.