Discover how to use basic tools to lay a foundation for building a successful and manageable social media plan. Learn to distinguish social media components from static components, and how to weave these into an interconnected social media presence. Best practices for email campaigns will also be covered. One of Four presentations given during the Asian Pacific Policy and Planning Councils "Not Your Momma's New Media Training"

1. Develop Your Base and Work Your Way Up Don't Get Turned Upside Down

2. Question: Question: Question: What are your goals?

3. Question: Question: Question: What are your goals? How can social media help you achieve them?

7. Ultimate Goal: Cohesive Strategy Basic Strategy Social Media Advanced

8. GET A PERSONALITY GAMESHOW HOST HIVE SERVICE REP COMMUNITY BUILDER FRIEND

9. AND ALWAYS BE... Authentic Unique Timely Relevant Consistent

10. Is Your Website Static or Active?

11. Static Website Traits Static Code (HTML) Static Content Web “Brochure” Doesn't Change

12. Static Website www.redeaglesoaring.org

13. Static Website www.redeaglesoaring.org

14. Static Website www.redeaglesoaring.org www.redeaglesoaring.org

15. Active Website Traits Dynamic Code (PHP) - CMS (sort of) - WYSIWYG (sort of) Dynamic Content Updates Easily or Automatically

16. Dynamic Website www.savethechildren.org.uk Dynamic Website

17. Dynamic Website www.a3pcon.org

18. Dynamic Website www.a3pcon.org

19. Dynamic Website www.elshaheeed.co.uk

20. Dynamic Website www.elshaheeed.co.uk www.elshaheeed.co.uk

21. Dynamic Website www.elshaheeed.co.uk

22. Connecting Your Dynamic Website facebook.com/elshaheeed.co.uk

23. Websites: Theory vs. Practice

24. Acronym Game Change My Socks Chinese Minister of Soy Products Country Music Singer

25. C. M. S. Content Management System

26. Content = Data

27. Design TECH

28. Don't Be Scared Not expensive Not complicated If You Need Get Help - The Internet - Consultant

29. Weave Webs

30. Weave Webs Website

31. Weave Webs Website

33. Email List Management

36. A3PCON SURVEY EXAMPLE

37. RECAP Define Your Goals Select the Right Tools to Help You Have a Strong Base Unify Your Media Output

38. RECAP Get a Personality Static vs. Dynamic Know How and Why They Are Used

39. RECAP Understand Both Theory And Practice Seek a Realistic Balance of Design and Tech

40. RECAP Don't Freak Out Cross Reference Your Content Across Social Platforms

41. RECAP Use Email and Surveys Intelligently