THE BUSINESS AND FINANCIAL PERFORMANCE OF
                          PANASONIC AND SONY




Than Aung
ACCA Reg: No. 1915848   FOR PERIOD OF 1 APR 2008 TO 31 MAR 2011
AGENDA


   Introduction, Aim and Objectives of Research
       Introduction Reasons for choosing the project topic
       Aim of Research Project
       Research Approach
   Information Gathering and Accounting/ Business techniques
       Information gathering
       Accounting and business techniques
   Research and Analysis
       Financial Performance Analysis
       Sales Growth Analysis
       Business Performance Analysis
       Conclusion and Recommendation
       Limitation
Introduction, Aim and Objectives of Research
Reasons for choosing the project topic




       Topic → Number (8)

          Organizations → Panasonic and Sony

               Background → Briefing note for corporate history
Introduction, Aim and Objectives of Research
Aim and Objective of Research Project


                         To maximize the effectiveness of use the firm’s invested fund


                                To understand adequacy of operating cash flows


                       To know the current position and composition of a firm’s resources


                    To distinguish between creditor and owner state against those resources


                             To evaluate changes in wealth and assets in over time


                    To maintain effective controlling and monitoring the business operation


                   Finally, to provide the objective opinion for investment decision to existing
                                              and potential investors
Introduction, Aim and Objectives of Research
Research Approach


                                                         Calculati
                              Processing
                                                           ng the
                                  and
Gathering                                                   ratios              Looking the
                             transferring
   and                                                       and                competitive
                               collected
collectin                                                  trends               advantages
                               data into
 g data.                                                  that we                    .
                                useful
                                                          need to
                             information.
                                                         analysis.




                                                                     Demon
             Classifying                                             strating
                                            Identifyin
                data                                                    the
                                               g the                                          Conclusion
            characteristic                                           compar
                                             factors.
                 s.                                                    able
                                                                     results.
Information Gathering & Business techniques
Information gathering and sources of information



 Annual report of Panasonic                                    Library/ Academic
                               Student Account magazines
        Corporation                                         references and records




 Letter from Chairman and
                                 Financial review of each
 President to Shareholders                                     Financial News
                                        company
     and Stakeholders




   Annual report of Sony           Audit report of both
                                                               Other websites
       Corporation                    companies
Information Gathering & Business techniques
Accounting and business techniques




      Financial and Accounting Ratios       Business Techniques



              Profit ability Ratios         Growth and Trend Analysis




          Liquidity and Gearing Ratios          PESTEL Analysis




        Cash Flow and Investor Investment
                     Ratios                      SWOT Analysis
Research and Analysis
Financial Performance Analysis : Profitability Trend




               Gross Proft      Net Profit      Gross Proft   Net Profit
               Panasonic        Panasonic         Sony         Sony
Research and Analysis
Financial Performance Analysis : Asset Turnover


                                       Asset Ultilization
                           2

                          1.8

                          1.6

                          1.4
Asset turnover ( Times)




                          1.2

                           1                                       (Panasonic)
                          0.8
                                                                   (Sony)

                          0.6

                          0.4

                          0.2

                           0
                                2009     2010               2011
Research and Analysis
Financial Performance Analysis : Working Capital


                                      Working Capital (billion of ¥)
                                          (Sony)     (Panasonic)



    (282.9)
                        2011
                                                                       642.8




                               72.9
                        2010
                                                                               990.2




              (190.3)
                        2009
                                                                                       1,194.3
Research and Analysis
Financial Performance Analysis : Assets Compositions


    Panasonic 's Assets Compositon                   Sony's Assets Composition
 Property Plant and Equi   Intengible assets   Property Plant and Equi   Intengible assets
 Other investment          Currnet assets      Other investment          Currnet assets




                                                                         9%

                                                     30%
Research and Analysis
 Financial Performance Analysis : Sample Tables for Ratios Calculation



Current Ratio                                                           Quick Ratio
Year                     2009               2010           2011         Year                    2009             2010          2011
Panasonic                1.60:1             1.35:1         1.23:1       Panasonic               1.21:1           1.03:1        0.91:1
Sony                     0.95:1             1.02:1         0.93:1       Sony                    0.74:1           0.86:1        0.76:1

Panasonic                                                               Panasonic

Year                               2009         2010         2011       Year                             2009           2010       2011

Inventory turnover           6.93 times       6.34 times   7.06 times   Trade receivable day           36 days       58 days      44 days

Inventory day                     50 days      62 days      51 days     Trade payable day              44 days       73 days      57 days

Inventory conversion cycle        86 days      120 days     95 days     Working capital cycle          42 days       47 days      38 days


Sony                                                                    Sony
Year                               2009         2010         2011       Year                             2009           2010       2011
Inventory turnover           6.17 times       6.71 times   7.16 times   Trade receivable day           40 days       45 days      38 days
Inventory day                   52 days        48 days      53 days     Trade payable day              36 days       61 days      60 days
Inventory conversion cycle      93 days        93 days      91 days     Working capital cycle          57 days       32 days      31 days
Research and Analysis
Financial Performance Analysis : Debt (Long term) to Debt (Long term) plus Equity for 2009 – 2011




                                                                                        Panasonic
                                                                                        Sony
Research and Analysis
Financial Performance Analysis : Total Debt to Total Equity (2011)




                Long term                                Long term
                  debt,                                    debt,

                            Equity,64.      Short term
   Short term                 9%              debt,                  Equity,75.
     debt,                                                             1%
Research and Analysis
Financial Performance Analysis : Debt (Long term) to Equity for 2009 – 2011




                                                                              Panasonic
                                                                              Sony
Research and Analysis
Financial Performance Analysis : Changes in Owner’s Equity



                          Changes in Owner's Equity (Parent + NCI)

       Panasonic   Sony
Research and Analysis
Financial Performance Analysis : Changes in Owner’s Equity


                    Changes in Owner's Equity (Parent + NCI)

                                   Panasonic     Sony

                                    14.54%



                                             2.14%


        2009                            2010                       2011


                                                                     -10.62%
          -14.04%

                                                               -19.93%
    -24.53%
Research and Analysis
Sales Growth Analysis : Growth Rate Movement


              Sale growth rate movement year by year (Anchoring)

                                 Panasonic     Sony

                                                         17%




              2009                     2010                    2011 -0.5%
                                 -4%
                                              -7%


                     -13%
       -14%
(Billion of yen)




st quarter

nd quarter

rd quarter
                                                                                                                  Research and Analysis




th quarter

st quarter

nd quarter
                                                                   Sales Growth Analysis : Seasonal Sales Trend




rd quarter

th quarter
                                            Seasonal sales trend




st quarter

nd quarter

rd quarter

th quarter
             Sony
                    Panasonic
Research and Analysis
Sales Growth Analysis : Geographical sales (International operation)


            Panasonic (2009)                             Panasonic (2010)                               Panasonic (2011)
          Other                                                Other
                                                                                                           Other
   Asia- Areas                                                 Areas
                                                Asia-                                                      Areas
  Pacific 11%                                                  12%                             Asia-
                                               Pacific                                                     14%
   11%                                                                                        Pacific
                                                11%
                         Domesti                                                               12%
                                                                       Domesti
                         c sales                                                                                           Domesti
                                                                       c sales
                         (Japan)                                                                                           c sales
                                                                       (Japan)
                           53%                                                                                             (Japan)
                                                                         54%
Europe                                                                                                                       52%
 12% United                                   Europe                                         Europe
       States                                  11% United                                     10% United
        13%                                          States                                         States
                                                      12%                                            12%



                Sony (2009)                                                                                   Sony (2011)
                                   Domestic
                                                              Sony (2011)
             Other                                                                                                 Other              Domesti
                                     sales                    Other               Domestic
   Asia-     Areas                                                                                Asia-            Areas              c sales
                                    (Japan)                   Areas                 sales
  Pacific    10%                                Asia-                                            Pacific           11%                (Japan)
                                      24%                     11%                  (Japan)
   16%                                         Pacific                                            18%                                   30%
                                                18%                                  30%

                          United
                Europe    States                                                                              Europe
                 26%       24%                                Europe                                           21%
                                                               21%

                                                                                                                                     United
                                                                                 United                                              States
                                                                                 States                                               20%
                                                                                  20%
Research and Analysis
Business Performance Analysis




                                Business
                                Strategies


                           SWOT        PESTEL
                          Analysis     Analysis
Research and Analysis
Conclusion and Recommendation




  Panasonic                                                                          Current
 has created                                                                    technology is
 sustainable                                                                      feasible for
                                                                     Good
   business                                                                      future goals
                                                                   corporate                     Panasonic is
plans, achievi        Capital                                                        and the
                                                 Own products     image and                         a good
   ng sales         structures                                                     investor’s
                                 Investment in       and            robust                         growing
                  changing and                                                  judgment for
growth, ROC                       NCA is also     continuous     commitment                      company for
                    new loan                                                        decision
  E and NP                         well-built.                         of                        existing and
                  acquired are                    innovation.                      making is
  increased                                                     Management                         potential
                    effective.                                                         also
EPS, dividen                                                        and its                       investors.
                                                                                supported by
                                                                subordinates.
 d cover are                                                                        financial
also attractive                                                                     reporting
for investors.                                                                   information.
Research and Analysis
Limitations




                   Amount of time   Constraints of
                     available      data collection.




                     Reports of     Some inherent
                    Chairman and     limitations of
                      President     Financial ratios
Thank you for attention

Presentation of Financial Analysis

  • 1.
    THE BUSINESS ANDFINANCIAL PERFORMANCE OF PANASONIC AND SONY Than Aung ACCA Reg: No. 1915848 FOR PERIOD OF 1 APR 2008 TO 31 MAR 2011
  • 2.
    AGENDA  Introduction, Aim and Objectives of Research  Introduction Reasons for choosing the project topic  Aim of Research Project  Research Approach  Information Gathering and Accounting/ Business techniques  Information gathering  Accounting and business techniques  Research and Analysis  Financial Performance Analysis  Sales Growth Analysis  Business Performance Analysis  Conclusion and Recommendation  Limitation
  • 3.
    Introduction, Aim andObjectives of Research Reasons for choosing the project topic Topic → Number (8) Organizations → Panasonic and Sony Background → Briefing note for corporate history
  • 4.
    Introduction, Aim andObjectives of Research Aim and Objective of Research Project To maximize the effectiveness of use the firm’s invested fund To understand adequacy of operating cash flows To know the current position and composition of a firm’s resources To distinguish between creditor and owner state against those resources To evaluate changes in wealth and assets in over time To maintain effective controlling and monitoring the business operation Finally, to provide the objective opinion for investment decision to existing and potential investors
  • 5.
    Introduction, Aim andObjectives of Research Research Approach Calculati Processing ng the and Gathering ratios Looking the transferring and and competitive collected collectin trends advantages data into g data. that we . useful need to information. analysis. Demon Classifying strating Identifyin data the g the Conclusion characteristic compar factors. s. able results.
  • 6.
    Information Gathering &Business techniques Information gathering and sources of information Annual report of Panasonic Library/ Academic Student Account magazines Corporation references and records Letter from Chairman and Financial review of each President to Shareholders Financial News company and Stakeholders Annual report of Sony Audit report of both Other websites Corporation companies
  • 7.
    Information Gathering &Business techniques Accounting and business techniques Financial and Accounting Ratios Business Techniques Profit ability Ratios Growth and Trend Analysis Liquidity and Gearing Ratios PESTEL Analysis Cash Flow and Investor Investment Ratios SWOT Analysis
  • 8.
    Research and Analysis FinancialPerformance Analysis : Profitability Trend Gross Proft Net Profit Gross Proft Net Profit Panasonic Panasonic Sony Sony
  • 9.
    Research and Analysis FinancialPerformance Analysis : Asset Turnover Asset Ultilization 2 1.8 1.6 1.4 Asset turnover ( Times) 1.2 1 (Panasonic) 0.8 (Sony) 0.6 0.4 0.2 0 2009 2010 2011
  • 10.
    Research and Analysis FinancialPerformance Analysis : Working Capital Working Capital (billion of ¥) (Sony) (Panasonic) (282.9) 2011 642.8 72.9 2010 990.2 (190.3) 2009 1,194.3
  • 11.
    Research and Analysis FinancialPerformance Analysis : Assets Compositions Panasonic 's Assets Compositon Sony's Assets Composition Property Plant and Equi Intengible assets Property Plant and Equi Intengible assets Other investment Currnet assets Other investment Currnet assets 9% 30%
  • 12.
    Research and Analysis Financial Performance Analysis : Sample Tables for Ratios Calculation Current Ratio Quick Ratio Year 2009 2010 2011 Year 2009 2010 2011 Panasonic 1.60:1 1.35:1 1.23:1 Panasonic 1.21:1 1.03:1 0.91:1 Sony 0.95:1 1.02:1 0.93:1 Sony 0.74:1 0.86:1 0.76:1 Panasonic Panasonic Year 2009 2010 2011 Year 2009 2010 2011 Inventory turnover 6.93 times 6.34 times 7.06 times Trade receivable day 36 days 58 days 44 days Inventory day 50 days 62 days 51 days Trade payable day 44 days 73 days 57 days Inventory conversion cycle 86 days 120 days 95 days Working capital cycle 42 days 47 days 38 days Sony Sony Year 2009 2010 2011 Year 2009 2010 2011 Inventory turnover 6.17 times 6.71 times 7.16 times Trade receivable day 40 days 45 days 38 days Inventory day 52 days 48 days 53 days Trade payable day 36 days 61 days 60 days Inventory conversion cycle 93 days 93 days 91 days Working capital cycle 57 days 32 days 31 days
  • 13.
    Research and Analysis FinancialPerformance Analysis : Debt (Long term) to Debt (Long term) plus Equity for 2009 – 2011 Panasonic Sony
  • 14.
    Research and Analysis FinancialPerformance Analysis : Total Debt to Total Equity (2011) Long term Long term debt, debt, Equity,64. Short term Short term 9% debt, Equity,75. debt, 1%
  • 15.
    Research and Analysis FinancialPerformance Analysis : Debt (Long term) to Equity for 2009 – 2011 Panasonic Sony
  • 16.
    Research and Analysis FinancialPerformance Analysis : Changes in Owner’s Equity Changes in Owner's Equity (Parent + NCI) Panasonic Sony
  • 17.
    Research and Analysis FinancialPerformance Analysis : Changes in Owner’s Equity Changes in Owner's Equity (Parent + NCI) Panasonic Sony 14.54% 2.14% 2009 2010 2011 -10.62% -14.04% -19.93% -24.53%
  • 18.
    Research and Analysis SalesGrowth Analysis : Growth Rate Movement Sale growth rate movement year by year (Anchoring) Panasonic Sony 17% 2009 2010 2011 -0.5% -4% -7% -13% -14%
  • 19.
    (Billion of yen) stquarter nd quarter rd quarter Research and Analysis th quarter st quarter nd quarter Sales Growth Analysis : Seasonal Sales Trend rd quarter th quarter Seasonal sales trend st quarter nd quarter rd quarter th quarter Sony Panasonic
  • 20.
    Research and Analysis SalesGrowth Analysis : Geographical sales (International operation) Panasonic (2009) Panasonic (2010) Panasonic (2011) Other Other Other Asia- Areas Areas Asia- Areas Pacific 11% 12% Asia- Pacific 14% 11% Pacific 11% Domesti 12% Domesti c sales Domesti c sales (Japan) c sales (Japan) 53% (Japan) 54% Europe 52% 12% United Europe Europe States 11% United 10% United 13% States States 12% 12% Sony (2009) Sony (2011) Domestic Sony (2011) Other Other Domesti sales Other Domestic Asia- Areas Asia- Areas c sales (Japan) Areas sales Pacific 10% Asia- Pacific 11% (Japan) 24% 11% (Japan) 16% Pacific 18% 30% 18% 30% United Europe States Europe 26% 24% Europe 21% 21% United United States States 20% 20%
  • 21.
    Research and Analysis BusinessPerformance Analysis Business Strategies SWOT PESTEL Analysis Analysis
  • 22.
    Research and Analysis Conclusionand Recommendation Panasonic Current has created technology is sustainable feasible for Good business future goals corporate Panasonic is plans, achievi Capital and the Own products image and a good ng sales structures investor’s Investment in and robust growing changing and judgment for growth, ROC NCA is also continuous commitment company for new loan decision E and NP well-built. of existing and acquired are innovation. making is increased Management potential effective. also EPS, dividen and its investors. supported by subordinates. d cover are financial also attractive reporting for investors. information.
  • 23.
    Research and Analysis Limitations Amount of time Constraints of available data collection. Reports of Some inherent Chairman and limitations of President Financial ratios
  • 24.
    Thank you forattention