The document discusses using a Toastmasters club to help members build their online presence and skills to strengthen their hiring prospects. It recommends members leverage search engine optimization techniques like optimizing on-page and off-page content, using content and traffic generators, and having patience to build trust with search engines over the long term. Members are encouraged to apply these SEO strategies and common digital tools to their club in order to help members in professional transition.

3. What we are going to talk about Idea spawned from discussion at TLI Plainfield where I found that many members are in professional transition. We NEED to harness the Power of Toastmasters

4. Our Intrepid Hero

5. Serious contemplation of a problem.

6. Need More Members!

8. Why isn't anyone coming?

9. Better living through Chemistry

10. acetylsalicylic acid

11. acetylsalicylic acid or, as you may know it, Aspirin

12. HR's standard hiring tool ?

13. HR's standard hiring tool google.com

14. An Idea! A Toastmaster club may provide an opportunity for members to build their online reputations, strengthening their hiring tactics. Or “ Google-washing”

15. SEO 101 Search Engine Optimization is nothing more than establishing a trust with the search engines. The more they trust your content to be authoritative on key words and phrases, the higher your ranking.

16. On Page and Off Page Content Content is king. Words – Images - Video Inbound links from authoritative and relative sites add importance. Location via cities, areas, zip codes, geo-location, google maps are all very, very important

17. SEO Motto Anything that gets measured, gets done. Anything that gets measured well, gets done well.

20. Time and effort SEO is a long term solution built on trust that can be achieved using common tools, techniques, patience and skill. Find and leverage these in your club.

21. Armed w/ New Knowledge

22. What we did NOT talk about Programming languages, technical aspects of Search Engine Optimization and copy writing in regard to semantic indexing. I would love to talk with you about all of this but not right now.

23. More Help? Linkedin.com TM Technology Group

24. Thank you Eric L. Michalsen [email_address] www.linkedin.com/in/michalsen twitter.com/michalsen Fox Valley Computing Professionals www.foxvalleycp.com