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nudging
This document introduces the concept of nudging, which refers to subtly changing people's choices in order to influence their behavior. It discusses why nudging is needed to address problems like obesity and the "tyranny of choice." The EAST model is presented as a framework for effective nudging, focusing on making options easy, attractive, social, and timely. Finally, the document outlines four types of nudges - mindful, mindless, encouraging, and discouraging - and provides examples of each.
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nudging
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- 2. content nudging innature why need for nudging? definition (+video) EAST model 4 types of nudges wanna know more?
- 3. nudging by mothernature
- 4. Why need fornudging?
- 6. solution to tyrannyof choice…
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- 10. what to remember? umbrella term for changing people’s behavior by modifying the choice context example • healthy food at eye level in fridge • environmental choice = as default setting
- 11. many choicesare the result of relatively automatic processes and rules of thumb that are frequently guided by the environment rather than rational processes
- 12. we assumethat something that is scarce must be good… we look to others for behavioral guidance when we are unsure how to act
- 13. nudging meansrearranging the environment in such a way that a specific choice becomes more likely by suggesting that other people you identify with opted for this specific choice
- 14. nudging hasbeen effective in various domains such as: • organ donation • obesity • retirement savings • divorce • and environmental issues
- 15. sometimes criticismregarding the ethical aspects…
- 16. the role oftransparency so, make people aware of the nudge
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- 19. EAST model indetail
- 20. some techniques EASY: •make it as easy as possible ATRRACTIVE • use of arrows • use of colors • use of humor • use of senses • original names SOCIAL • social proof: monkey see, monkey…. TIMELY • deadline, create a shortage • create scarcity
- 21. make it aseasy as possible
- 22. make it EASY(or challenging)
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- 27. examples of menulay-out https://www.canva.com/learn/menu-psychology-design/
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- 48. use of senses smell of baked bread in supermarkets, no coincidence… great music in wine shop
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- 52. 4 types ofnudges mindful nudges • eating healthier, exercising more, stop smoking mindless nudges • use emotion or framing to sway decisions encouraging nudges • facilitate a particular behavior discouraging nudges • hinder or prevent behavior that is believed to be undesirable
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- 55. encouraging nudges fotodrone Lars Lefever https://www.youtube.com/watch?v=0C33FdLs-lo&ab_channel=DroneFever
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