Downloaded 615 times
![AMERICAN MEDICAL ASSOCIATION,
EFFECTS OF COMPUTERIZED CLINICAL DECISION SUPPORT SYSTEMS ON
PRACTITIONER PERFORMANCE AND PATIENT OUTCOMES
Improved practitioner performance was
associated with [systems] that
automatically prompted users compared
with requiring users to activate the system
(success in 73% of trials vs 47%).](https://image.slidesharecdn.com/nudgetheorykellybaronsxsw-170313185404/85/Nudge-Theory-35-320.jpg)
More Related Content
Nudge Theory
- 1.
- 2.
- 3. TABLE OF CONTENTS 1. What’sa Nudge? 2. Brains are Weird 3. Empathetic Defaults 4. Applied Nudges & Digital Product Creation
- 4. SXSW | NUDGETHEORY4 TO NUDGE IS TO “ALERT, REMIND, OR MILDLY WARN.” DEFINITION
- 5. | SXSW |NUDGE THEORY5 FAMOUS NUDGES Schiphol Airport, Amsterdam This little fly reduced “spillage” by 80%.
- 6. SXSW | NUDGETHEORY STAT 6 92%of Americans believe it’s important to always wash your hands, Source: “Overconfidence among physicians and nurses: The ‘micro-certainty, macro-uncertainty’ phenomenon,” Social Science & Medicine, 1991 66%actually do. BUT only
- 7. | SXSW |NUDGE THEORY7 APPLIED NUDGES • Inexperienced • Poorly Informed • Tired/Hungry PEOPLE DON’T MAKE GOOD DECISIONS WHEN THEY ARE: When common sense fails, common sensors bridge the gap.
- 8. | NUDGE THEORY8 NUDGEOR NOT? • Influences behavior • Preserves choice A WELL-DESIGNED PRISON CELL NUDGES EXIST BECAUSE WE DON’T ACT IN OUR OWN BEST INTEREST.
- 9.
- 10. | NUDGE THEORY10 KNOWTHYSELF WHAT MOVIE WILL YOU SEE NEXT WEEK? WHAT MOVIE WILL YOU SEE TONIGHT? LONG-TERM ESTIMATES ARE MORE DIFFICULT.
- 11. SXSW | NUDGETHEORY11 OPTICAL ILLUSIONS FALLACIES
- 13.
- 14.
- 15. | NUDGE THEORY15 IT’SALL RELATIVE Ebbinghaus Illusion
- 16.
- 17. RICHARD H. THALER& CASS R. SUNSTEIN, NUDGE There’s no such thing as neutral design.
- 18. WHY DEFAULT SETTINGS RULETHE WORLD
- 21. | SXSW |NUDGE THEORY21 OPT-IN VS. OPT-OUT Organ Donation In opt-out countries, over 90% of people donate their organs. In opt-in countries, fewer than 15% do. Source: Davidai, S., Gilovich, T., & Ross, L. (2012). The meaning of default options for potential organ donors.
- 22. | NUDGE THEORY22 MEETINGPEOPLE WHERE THEY ARE • Normally, 10 hours of fasting • During Ramadan DIABETES SCREENINGS UNDERSTANDING CULTURAL CONTEXTS HELPS YOU REDUCE FRICTION.
- 23. SXSW | NUDGETHEORY23 MIND THE (EMPATHY) GAP FALLACIES
- 24. SXSW | NUDGETHEORY24 FRENCH FRY FALLACY FALLACIES
- 25. SXSW | NUDGETHEORY25 PEOPLE DESIGNING PRODUCTS PEOPLE BUYING PRODUCTS 1. Fast Company, “The Innovation Economy Is Terrible At Designing For Women,” 2016. 2. Bloomberg, “Women Make Up 85% of All Consumer Purchases,” 2016. 85% WOMEN 85% MEN
- 26. | NUDGE THEORY26 TECHNIQUE •Cause the least harm & most good • As determined by the user, not by you GOOD DEFAULT EXAMPLE: AUTO-RENEW 30-DAY TRIAL AUTO- RENEW
- 27.
- 28. | NUDGE THEORY28 HIDDENCHOICES SOMETIMES, CHOICES ARE DECOYS. $41 STEAKS make you order the $36 LAMB CHOPS.
- 29. | NUDGE THEORY29 HIDDENCHOICES SOMETIMES, CHOICES ARE DECOYS. THE INVISIBLE CHOICE: THROWING THE CIGARETTE ON THE GROUND.
- 30. LADDERING UP TOBEHAVIOR
- 31. NUDGE THEORY31 EACH INSTANCEOF HAND WASHING IS A BINARY CHOICE. TO WASH OR NOT TO WASH?
- 32. NUDGE THEORY32 92%of Americansbelieve it’s important to always wash your hands, Source: “Overconfidence among physicians and nurses: The ‘micro-certainty, macro-uncertainty’ phenomenon,” Social Science & Medicine, 1991 STAT 66%actually do. BUT only
- 33.
- 34.
- 35. AMERICAN MEDICAL ASSOCIATION, EFFECTSOF COMPUTERIZED CLINICAL DECISION SUPPORT SYSTEMS ON PRACTITIONER PERFORMANCE AND PATIENT OUTCOMES Improved practitioner performance was associated with [systems] that automatically prompted users compared with requiring users to activate the system (success in 73% of trials vs 47%).
- 36. SXSW | NUDGETHEORY STAT 36 $11-12Kper error prevented. Source: “The Economic Measurement of Medical Errors,” Society of Actuaries, 2010 Estimated hospital savings of
- 37. NUDGE THEORY37 Anywhere humannature contradicts business goals, regular real-time intervention is needed to keep people from acting too much like people. KEY INSIGHT
- 38.
- 39. SXSW | NUDGETHEORY39 MAKE THE INTANGIBLE, TANGIBLE. PRINCIPLES FOR APPLIED NUDGES
- 40. SXSW | NUDGETHEORY40 MAKE THE UNFAMILIAR, RELATABLE. PRINCIPLES FOR APPLIED NUDGES
- 41. SXSW | NUDGETHEORY41 MAKE THE DISTANT, IMMEDIATE. PRINCIPLES FOR APPLIED NUDGES
- 42. | SXSW |NUDGE THEORY42 WHY: HOW: BELIEFS & BEHAVIOR DON’T MATCH. WITH COMMON SENSE & COMMON SENSORS. BY: TAKING THINGS OFF THE THINKING LIST.
- 43.
- 44.
- 45.
- 46. | SXSW |NUDGE THEORY46 HOW TO Types of Nudges • Anchoring • Priming • Comparison • Context/Framing • Real-time • Reminder • Good Default • Social
- 47. | SXSW |NUDGE THEORY47 STIMULUS-RESPONSE COMPATIBILITY Nudging Natively • Hybrid v. Native • Push & Pull
- 48. JASON JOB, VP OFDEVELOPMENT EVANGELISM AT FJORD With hybrid, you’re always going to be compromising. It’ll either be more like Android or like iOS or like neither. One of them is going to suffer.
- 49. NUDGING TO SEEHERE
- 50.
- 51.
- 52.
- 53. WHAT NUMBER DO IKNOW? IS THE NUMBER I NEED TO KNOW BIGGER OR SMALLER? ADJUST ADJUST ANCHORING