This document discusses the importance of social media for businesses. It begins by listing the top 10 most visited websites, most of which are social media sites, and notes that these platforms have become the new landscape for how people access information. The document then provides examples of how politicians like Barack Obama have successfully used social media for engagement. It also notes that search engines like Google favor social media-active companies and that what others say online about a company becomes visible. The document encourages businesses to utilize various social media and discusses corporate use of platforms like Wikipedia, Flickr, LinkedIn, and others.

1. Social Media Åland Chamber of Commerce - Aug 2010

3. Consultant: Social Media & Search Engines

5. Consultant Social Media, Search Engines & Online PR.

6. E-commerce Halens .se/.fi

7. E-commerce Sid & Sally

8. How social media is affecting yourcompany's brand.

9. Agenda Whythingshavechanged What Social Media is Cases - HowOthershavedone it How Social Media affectscompany´s brand Åland business and Social Media

10. 38

11. 1. Why Social Media is important.

14. 1. Google2. Facebook3. Yahoo USA4. YouTube5. Windows Live6. Wikipedia7. Blogger8. MSN9. Baidu10. Yahoo Japan

17. This is whattheworlduses to looklike

18. This is the new landscape

22. Rolesreversed

23. “The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their Marketing communications." Martin Lindstrom, Brand Guru

24. 2. What is Social Media?

30. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

31. Today: ccc million users

34. 3. Case: Howothershavedone it.

35. 2008

37. Engagementthrough”non-traditional” channels.

38. Obama and his team usedsites lika Flickr and YouTube to distribute the ”message of hope”.

39. Heencouraged supporters to createtheirowncontent. Ideas, images, videos etc that went viral.

40. Facebook

41. Blogs

42. YouTube

43. Mobile

44. By the numbers

46. Strategy

47. 2010

48. Howabout The White House today?

54. Mental Break

55. 4. Social Media and Search Engines

56. Blocket Youtube Eniro Lexikon Lyrics Google Facebook Britney Spears Aftonbladet iphone

57. Blocket Youtube Eniro Lexikon Most popular words to search for on Google - in Sweden 2009. Lyrics Google Facebook Britney Spears Aftonbladet iphone

58. Blocket Youtube Eniro Lexikon People Google on ”Google”… Lyrics Google Facebook Britney Spears Aftonbladet iphone

59. Mostpeople Google on Ålands Handelskammare. Veryfewuse the http://www.chamber.ax adress…

60. Corporate Communication

61. Article: 5% of Swedish listed companies have problems with their brands on Google.

62. Article: 5% of Swedish listed companies have problems with their brands on Google. In Sweden there are about 250 listed companies of which 11 had problems."

64. TD Blog Blog

65. Phonera Blog Forum Forum

66. Mekono-men Blog

68. Nordea Blog/forum

69. 2010-08-23 | 68

70. Google likes ”Sociala Media”

71. Google likes ”Sociala Media” Good at using so-called “keywords” Liks comes naturally Google likes content that is constantly updated

72. Google likes ”Sociala Media”

73. Google likes ”Sociala Media”

74. Google likes ”Sociala Media” What others say about YOU becomes visible!

75. ???????????????? ??????????????????? ???????????????? ????????????

77. Website Wikipedia Flickr Twitter Facebook

79. Wikipedia Scribd YouTube Slideshare 2010-08-23 | 78 Linkedin

81. Howabout your company?

82. Now – Somecorporatestatistics!

83. Statistics Do you look for information on listed companies through channels other than the company's website? Do you use any of the following channels of social media?

84. Wikipedia

85. Google Finance & Yahoo! Finance

87. 5. Åland business and Social Media

88. 1.

93. 2.

104. 6. So?

107. Thank you! Judith Wolst Judith.wolst@halvarsson.se