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Follow and comment: twitter.com/holloman




 By Christer Holloman

 Digital Marketing Conference and Exhibition
 11th May 2012
 Lagos, Nigeria
Agenda
1.   Introduction         5 min
2.   Top 5 Tips           10 min
3.   ROI                  10 min
4.   Case Studies         10 min
5.   The Don’ts           10 min
6.   The Next Big Thing   5 min
7.   Q&A                  10 min
1. Introduction
• Who is Christer Holloman?
• About ‘The Social Media MBA’ book
2012




2010



2007


2005

       Consultant                 Expert Commentator            Networker
       Digital product strategy   Sky News, access to people,   Chairman, UK’s largest
       development and delivery   write books, give talks       network for tech start-ups
2. Top Tips
• Facebook
• YouTube
• Twitter
2. Top Tips - Facebook
1.   Integrate FB Connect
2.   Don’t build a FB app
3.   Create social content
4.   Know your audience
5.   Reward
2. Top Tips - YouTube
1.   Brand your page
2.   Quality
3.   Length
4.   Relevance
5.   Promote
2. Top Tips - Twitter
1.   Sell why they should follow you
2.   Connect LinkedIn with Twitter
3.   Unique and identifiable handle
4.   Be engaging
5.   Be helpful
3. ROI
• What’s is it?
• Budget
• How to improve it
3. ROI – What is it?
1. Return
2. Investment
3. ROI – Budget
3. ROI – How to improve it
1. Better monitoring
2. Work with key influencers
3. Let more departments benefit
4. Case Studies
• ARM
• Evens Cycles
• Ribena
4. Case Studies - ARM
4. Case Studies – Evens Cycles
4. Case Studies - Ribena
The Don’ts
• McDonalds
• Timothy’s Coffee
• ChapStick
The Don’ts – McDonalds
The Don’ts – Timothy’s Coffee
The Don’ts – ChapStick
6. The Next Big Thing
• Pinterest
7. Q&A
Download slides: slideshare.net/ftuk

Follow and comment: twitter.com/holloman




 By Christer Holloman

 Digital Marketing Conference and Exhibition
 11th May 2012
 Lagos, Nigeria

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The Social Media MBA - Lagos '12

Editor's Notes

  1. Why I decided to make the bookHow I made the book
  2. View video